Canada

BetMGM Becomes Official Sports Betting Partner of Detroit Lions

Published

4 years ago

September 6, 2020

The National Football League (NFL) club The Detroit Lions has chosen BetMGM as the club’s first official sports betting partner. BetMGM is a joint venture between MGM Resorts International and GVC Holdings. BetMGM will now feature in the club’s fan-focused assets such as Lions Bingo and Lions Perks and team broadcast programming, digital marketing assets, and in-stadium promotions and signage.

Detroit Lions Team President Rod Wood commented: “The Detroit Lions historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership. We’re continuously seeking new ways to entertain and involve our fans which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans.”

BetMGM’s Chief Marketing Officer Matt Prevost said: “When we first opened the BetMGM Sports Lounge at MGM Grand Detroit in March, we hoped to develop deep relationships with the state’s top teams. We are honored to be the first sports betting partner of the Lions and to offer their fans access to a variety of best-in-class promotions and perks only available on BetMGM.”

Lions Bingo, a predictive, free to play game, is already available on the Detroit Lions mobile app. The game allows fans to play bingo while guessing what plays might happen or statistics achieved during home and away Lions games for various, non-cash prizes. After the new deal, players will be able to win cash prizes while playing the game.

David Tsai, President, Midwest Group, MGM Resorts, said: “All of us at MGM Grand Detroit are eager and ready to welcome the Detroit Lions and sports betting fans to our BetMGM Sports Lounge this football season. We know everyone is eager to get out of their homes and add some fun into their calendars. We are committed to raising the bar in delivering unique and entertaining experiences.”

European Gaming Congress 2024 (Warsaw, Poland)

Canada

ComeOn Group adds sportsbook to its offering in Ontario

Published

2 weeks ago

November 8, 2024

GamingAmericas.com

comeon-group-adds-sportsbook-to-its-offering-in-ontario

ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

Published

2 weeks ago

November 7, 2024

GamingAmericas.com

intralot-announces-new-project-with-the-british-columbia-lottery-corporation-for-online-lottery-platform

INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

Canada

IAGR announces Toronto as host city for 2025 conference

Published

3 weeks ago

October 30, 2024

GamingAmericas.com

iagr-announces-toronto-as-host-city-for-2025-conference

Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

Stay tuned for registration details early next year.