Africa
MELBET Starts Operations in Kenya

MELBET, a European sports gaming company, has launched its operations in Kenya.
The company, a La-Liga media partner, has started its online platform for Kenya, www.MELBET.ke. Kenyan citizens can now wage on an international scale. The platform offers 2000 events daily, featuring Cashout, Boosted odds, Live-in-play betting, VIP gaming and E-sports wagering.
The platform is now available on mobile, PC and Android App and will soon be available on Opera Mini. There is a launch bonanza of free offers, for example, 200% deposit bonus on first deposit with a limit of sh20000 and a sh3000 BONUS by simply depositing and playing with sh1000.
MELBET has started operations in Nigeria, Ghana and Uganda.
MELBET Kenya Head of Operations Mr. Henry Omollo said: ”This is only the start of MELBET in Kenya. Our focus is on the people of Kenya and we are extremely delighted to offer Kenyans a product that is reliable, affordable and most importantly trustable to the Kenyan people. Our sole purpose is to promote responsible gaming while creating multiple opportunities for the Kenyans. Our Affiliate partnership program is very open to anyone and our rates are amazing and unmatchable in this country.”
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Africa
BetKing Delivers Healthcare Services and Nutrition Support to Underserved Nigerian Communities

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BetKing has delivered healthcare services, nutrition support, and maternal aid to underserved communities in Lagos, Osun, Abia and Bayelsa states.
BetKing said in a statement that its empowerment, which ran from May 17 to June 17 under the banner âMonth of Good,â marked the conclusion of its 2025 corporate social responsibility campaign. The firm said it deployed mobile clinics offering free medical consultations, screenings and treatment to residents in remote areas.
Chief Executive Officer of BetKing, Gossy Ukanwoke, said the companyâs CSR efforts were rooted in social impact, not just business goals.
Ukanwoke said: âAt BetKing, our impact goes beyond the business. We are committed to serving our communities and empowering those who need it most. The âMonth of Goodâ reflects our values, providing real help, creating access, and improving lives.â
The firm said its maternal health focus was a highlight of the campaign. BetKing said it provided prenatal care, nutrition packages, hygiene kits and essential medications to over 500 pregnant women at the Iga Idungaran Primary Health Centre, Adeniji, Lagos Island and similar centres in other participating states.
It noted that the outreach also featured malaria testing, eye screenings, blood pressure checks and health education sessions. BetKing added that its staff worked alongside healthcare professionals and local agents to administer free medications and care.
BetKing noted that it conducted a large-scale food and clothing drive to complement the health interventions. The companyâs employees distributed food packs to thousands of families and shared pre-owned clothing with vulnerable individuals.
The post BetKing Delivers Healthcare Services and Nutrition Support to Underserved Nigerian Communities appeared first on European Gaming Industry News.
Africa
SA Rugby Renews its Partnership with Betway

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SA Rugby has announced that it has renewed its partnership with leading global online betting and gaming brand, Betway, for a further four years, with the sponsorship extended to include not only the Springbok men and womenâs teams, but also the Blitzboks and Springbok Womenâs Sevens sides.
The partnership, which has been in existence since 2021, will see Betwayâs logo displayed on the back of the shorts of the four teams in what promises to be an exciting year for the men and women in green and gold, beginning with the Springboks taking on the Barbarians in Cape Town on Saturday, 28 June.
SA Rugby CEO Rian Oberholzer said: âAs weâve seen over the last four years, this partnership with Betway enabled us to work together in bringing our passionate fans even closer to the game.
âWe are excited to extend our partnership with Betway as this will yet again stretch beyond the four white lines of a rugby field. Betway have brought some exciting initiatives to the rugby landscape, such as the Betway Next Phase, an exciting three-year initiative that helped develop, upskill and empower coaches in womenâs rugby.
âWithout sponsors, sport would struggle and weâre fortunate that we have a partner such as Betway that is passionate about growing rugby.â
Betway Africaâs Head of Marketing, Mark Rowles, said: âThe Springboks are a team that have brought so much joy to South Africa and we as Betway are delighted to be behind the Boks for another four years, our journey has seen so much success for the team and that feel good feeling has certainly rubbed off on the Rainbow Nation.
âWe are looking forward to playing a role in the success of both the womenâs and sevens teams over the next four-year period and will be investing in the growth and accessibility of the womenâs game.
âWe will be launching our official Springbok campaign in the next few weeks, so keep an eye out for our billboards across South Africa, where Springbok fans have continuously shown their support by being fully behind the Boks. We would also like to take this opportunity to wish the Springbok Womenâs squad all the best for the upcoming World Cup in England that kicks off in August.â
The post SA Rugby Renews its Partnership with Betway appeared first on European Gaming Industry News.
Africa
pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association

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Partnership with the leading global monitoring body reinforces pawaTechâs efforts to combat betting corruption
pawaTech, a leading sportsbook provider in Africa that licenses the betPawa brand, which is available in 17 African countries, has joined the International Betting Integrity Association (IBIA). The partnership will see betting integrity data from pawaTechâs sportsbook trading operations contribute to IBIAâs global monitoring and alert network, which tracks over $300 billion in annual betting turnover across more than 140 brands. The move reinforces pawaTechâs commitment to responsible betting, fraud prevention and safeguarding sports betting integrity across Africa.
Juri Sidorenko, CEO of pawaTech said: âJoining IBIA reflects our commitment to fair play, integrity and safer betting. We are proud to support a trusted ecosystem that makes betting more secure, transparent and player-friendly across Africa.â
Khalid Ali, CEO of IBIA, said: âWe are thrilled to welcome pawaTech to IBIA. The companyâs unique African operational footprint and technology infrastructure bring valuable regional market knowledge and monitoring coverage to our association. This partnership further strengthens our global network and supports our shared goal of protecting the integrity of sport and regulated betting markets.â
IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and was established by operators, for operators, to protect regulated sports betting markets from match-fixing. IBIAâs global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts; this data is only available to IBIA and its members.
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The post pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association appeared first on European Gaming Industry News.
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