Africa
MELBET Starts Operations in Kenya

MELBET, a European sports gaming company, has launched its operations in Kenya.
The company, a La-Liga media partner, has started its online platform for Kenya, www.MELBET.ke. Kenyan citizens can now wage on an international scale. The platform offers 2000 events daily, featuring Cashout, Boosted odds, Live-in-play betting, VIP gaming and E-sports wagering.
The platform is now available on mobile, PC and Android App and will soon be available on Opera Mini. There is a launch bonanza of free offers, for example, 200% deposit bonus on first deposit with a limit of sh20000 and a sh3000 BONUS by simply depositing and playing with sh1000.
MELBET has started operations in Nigeria, Ghana and Uganda.
MELBET Kenya Head of Operations Mr. Henry Omollo said: ”This is only the start of MELBET in Kenya. Our focus is on the people of Kenya and we are extremely delighted to offer Kenyans a product that is reliable, affordable and most importantly trustable to the Kenyan people. Our sole purpose is to promote responsible gaming while creating multiple opportunities for the Kenyans. Our Affiliate partnership program is very open to anyone and our rates are amazing and unmatchable in this country.”
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Africa
Association of Gaming Operators in Kenya Announces New Regulations

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The Association of Gaming Operators in Kenya (AGOK) in partnership with government agencies, regulators and civil society are spearheading a set of proactive initiatives designed to shape the future of the gaming industry and protect innocent Kenyans from addiction to gaming.
In a press release, the Association says nationwide awareness campaigns promoting informed, mindful participation in gaming will be carried out across the country.
Advocacy for tools such as time-out mechanisms, betting and deposit limits will be put in place to ensure a healthy and controlled gaming behaviour among Kenyans.
âThe gaming industry in Kenya continues to evolve rapidly, creating opportunities for economic growth, digital innovation, and employment. However, with this growth comes a heightened responsibility to safeguard the welfare of players, particularly young people and vulnerable populations,â the statement by AGOKâs board reads in part.
âAGOK acknowledges the complex challenges associated with gaming, particularly around mental health, addiction prevention, and ethical standards. These are global concerns which members of AGOK take seriously. They are at the forefront of our agenda.â
The Association furthers contends that all its members operate under a âshared code of conductâ rooted in principles of fairness, transparency and social responsibility.
Among meaningful steps it says it has taken to prevent exploitation and minimise harm include putting into place advanced age-verification systems to block underage access, self exclusion tools that provide options for and permanent restrictions to gaming activities and round-the clock toll free helplines that offer confidential mental health and addiction support.
The regulatory measures comes amid calls to regulate the sector following increase in cases of mental health and some suicide cases attributed to betting.
The post Association of Gaming Operators in Kenya Announces New Regulations appeared first on European Gaming Industry News.
Africa
Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited

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Readen Holding Corporation, a venture capital specialising in Fintech, Digital Payments and E-commerce, has announced the successful signing of the final agreement to acquire an 80% controlling stake in Morrich Lottery Limited, a fully licensed lottery operator in Nigeria. This milestone marks RHCOâs official entry into the African gaming market â one of the fastest-growing and most promising sectors globally.
With the closing of this acquisition, RHCO now holds active licenses in Nigeria for lottery, sportsbook and casino operations, unlocking access to an estimated $2.5 billion gaming market projected to grow over 9% annually through 2030. This move positions RHCO to become a major international force in regulated gaming, entertainment and fintech infrastructure.
Ridzky Berg, CEO of RHCO, said: âThis is more than an acquisition â itâs a strategic launchpad into one of the most dynamic gaming markets in the world. Nigeriaâs youthful population, expanding internet access, and growing appetite for digital gaming make this a prime market. With our proven fintech backbone and seasoned leadership, weâre ready to set a new standard for integrated, secure, and user-friendly gaming platforms across the region.â
The post Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited appeared first on European Gaming Industry News.
Africa
Gaming Corps Expands African Presence with KingMakers Partnership

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Gaming Corps signs a deal with leading African gaming platform, KingMakers.
Gaming Corps, a publicly listed game studio based in Sweden, has put pen to paper on a content distribution deal with KingMakers, a leading sports betting and gaming platform in Africa. This new strategic partnership will help cement Gaming Corps as one of Africaâs most dynamic game studios while enhancing the game offering across KingMakersâ platforms.
The deal will see Gaming Corpsâ diverse online slot and casino game portfolio integrated into KingMakersâ platform. This includes popular titles like Gates of Hellfire, Wet and Wild Beavers, and Snoopsâ High Rollers, each of which showcases Gaming Corpsâ commitment to innovative gameplay, creative bonus features and big winning potential.
KingMakersâ customers will also enjoy Gaming Corpsâ selection of industry-leading crash and instant-win games and hits from the Smash4Cashâą selection, including its flagship title, Piggy Smash.
The move will see Gaming Corps significantly enhance its position in the African market, with KingMakers marketing itself as âWhere Africa comes to playâ. KingMakersâs leading brand, BetKing, is one of Africaâs most in-demand online gaming sites, ensuring Gaming Corps reaches more players on the continent than ever.
Danielle Calafato, CCO at Gaming Corps, said: âA key part of our global expansion strategy is to work alongside the biggest and best names on each continent. KingMakers is a major player in the African market with a strong reputation among players, and this partnership provides us with major exposure there.
Our games have always been well-received by African audiences, and with KingMakers, we can continue to cement our status as a must-have game studio in the region.â
Kaan Bulakeri â Head of Gaming at KingMakers noted: âIn our clear vision to be the home where Africa comes to play, we as KingMakers believe in strong business partnerships to bring the most innovative entertainment content to our customers.
Our business strategy is to create this customer value together with global partners as well as locally focused game providers to enhance our rich and diverse offering combined with best user experience.
Gaming Corps is one of the game studios that resonate with our vision and strategy, therefore with their innovative approach we eagerly continue to provide our customers with tailored and localized first-in-class entertainment.â
The post Gaming Corps Expands African Presence with KingMakers Partnership appeared first on European Gaming Industry News.
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