Canada
Simplebet to Launch Disruptive New Betting Products

Simplebet, a US-based sports betting technology company, has launched a host of new products for the US sports betting industry. The B2B product development company has made use of machine learning and automation in its new products. The most striking feature from the company is the Micro-Markets, which allows users to create in-game betting markets in just minutes or seconds.
Chris Bevilacqua, co-founder of Simplebet, said: “We’re thrilled to share our innovative technology and products with the sports betting world. In-play betting, and more specifically, Micro-Markets, which are bets tied to discrete moments in sporting events – are the way of the future. This new category of in-play betting following our heavy investment in the requisite automation and machine-learning technology sets Simplebet and our future partners up for success and growth.”
Sara Slane, Founder of Slane Advisory and former Senior Vice President of Public Affairs at the American Gaming Association, echoed the views: “The innovative products that Simplebet is bringing to the sports betting arena are going to be a game changer. Simplebet is creating the opportunity to accelerate the adoption of sports betting to a broader audience and enhance the way fans consume sports. Micro-Market betting will convert casual sports fans to sports bettors, while capturing more revenue from existing users.”
A slew of other innovative betting products are in Simplebet’s pipeline.
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Alberta Gaming
Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
âWe couldnât be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field â itâs about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, weâre creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,â said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
âSince Play Albertaâs launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,â said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmontonâs home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
BCLC
BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back

BCLC has launched a Scratch & Win ticket that is a win-win for both the Top Prize winner and their registered B.C. charity of choice.
The Greater Good Giveaway ticket offers a Top Prize of $10,000 for the winner and $10,000 for their registered charity of choice, selected from a list of British Columbia charities on CanadaHelps.
Thomas DâCruz from Richmond is the first Top Prize winner for Greater Good Giveaway. DâCruz selected the B.C. Childrenâs Hospital Foundation to receive the $10,000 charity prize, sharing that he âwanted to help children.â The winning ticket was purchased at Walmart on Alderbridge Way in Richmond.
There are over 12,000 registered B.C. charities on CanadaHelps for Top Prize winners to select from that support a variety of different causes, including arts and culture, education, social services and more.
âAt BCLC, we believe that when we share the wins, we feel more connected to each other, our communities and our province,â says Natasha Questel, BCLC Chief Social Purpose Officer and Vice President of Marketing. âOur players have shared that they are interested in different types of prizing that go beyond a dollar amount, so as we celebrate our 40th anniversary weâre thrilled to launch the Greater Good Giveaway â a ticket that allows our players the chance to support causes that resonate deeply with them, and aligns strongly with our social purpose â to generate win-wins for the greater good.â
Greater Good Giveaway tickets are $2 each and are available for purchase at lottery retailers across the province. For full details on the Greater Good Giveaway ticket, including how to play, please visit our website.
In 2024, B.C. lottery players have redeemed more than $137 million in winnings from Scratch & Win.
Since 1985, BCLC has delivered more than $29 billion to the provincial government to support communities, provincial programs and services, charities and major events that have helped shape B.C.
The post BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back appeared first on Gaming and Gambling Industry in the Americas.
Adam Fonsica CoâFounder & COO at Random State
Random State obtains Ontario iGaming licence

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Random State (âRSâ), the Swedish studio behind nextâgeneration iLottery and multiplayer bingo content, has been granted a GamingâRelated Supplier â Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.
âSecuring the Ontario licence is a milestone our entire team has worked tirelessly toward,â said Adam Fonsica, CoâFounder & COO at Random State. âOntario not only validates the quality and integrity of our technology; it provides a launchpad for our broader NorthâAmerican expansion. We canât wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soonâtoâbeâannounced operator.â
The licence clears the way for RS to roll out its full product portfolio in Ontario:
Interactive eInstants â instantâwin games that reâimagine traditional lottery mechanics with modern gameplay and rich visuals.
Multiplayer bingo â a complete suite of 90-, 75-, 80/60/40â and 30âball variants, featuring progressive jackpots, Pot Booster and realâtime chat hosting.
Turnâkey iGaming platform â advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG gameâconfiguration tool that lets operators launch new games in minutes.
Random State expects its first Ontario goâlive in Q3Â 2025, delivering both eInstants and multiplayer bingo on day one.
The post Random State obtains Ontario iGaming licence appeared first on Gaming and Gambling Industry in the Americas.
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