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How remakes and remasters are driving the UK gaming economy
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With 37.3 million gamers, the UK gaming industry is the biggest in Europe
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New report finds remastered games to be a driving force behind industry growth
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Gaming is more accessible than ever thanks to the rise of mobile gaming
Nineties teens are 69%1 more likely than the national average to spend between 21 and 28 hours gaming every week. And with this age group 47% more likely to have access to a Nintendo Switch, PS4 (42%) and Xbox One (44%), a new report reveals how developers are tapping into this market to drive the UK gaming economy.
From the impact of remakes and remasters, to how digital downloads are changing the industry, online smartphone retailer, Mobiles.co.uk, has taken an in-depth look at how the UK’s gaming industry is evolving.
The study reveals that the UK gaming industry has experienced huge growth in the past 10 years, with retail sales revenue between 2009 and 2019 increasing by a huge 72.6%2. Further insight also reveals that in 2019, the entire UK video game industry generated a huge £5.35 billion1 in revenue, with £3.77 billion3 of that total generated from video game software sales. But with an impressive 37.3 million4 gamers in the UK alone, what exactly is contributing to this growth?
According to Mobiles.co.uk’s report, the trend for remastered games including Crash Bandicoot N.Sane Trilogy, Resident Evil 2 and The Legend of Zelda Link’s Awakening, all play significant roles in the growth of the gaming industry here in the UK.
The new UKIE UK Top Selling Games List for 2019 revealed the below remakes/remastered games were amongst the top 100 best selling boxed games sold in 2019, while the more recent Final Fantasy VII remake quickly became one of the PS4’s best selling game to date:
|
Rank |
Title |
Monthly Search Volume |
|
16 |
Crash Bandicoot N.SaneTrilogy |
6,6005 |
|
21 |
Resident Evil 2 |
27,1005 |
|
32 |
The Legend of Zelda: Link’s Awakening |
8,1005 |
Still remaining in the top 20 for the UK’s best-selling games of 2019 two years after its release, Crash Bandicoot N.Sane Trilogy receives around 6,600 unique searches every month4, its continuing popularity indicates that British gamers are becoming increasingly nostalgic when it comes to their gaming choices.
Crash Bandicoot also features at number 21 in the 2019 list. The remaster spiked the interest of gamers in the UK with a huge 49% increase in search volume over the past 12 months alone5. With an average of 27,100 monthly searches5, the franchise’s decision to reboot this classic was certainly welcomed by the industry, indicating there is a huge appetite for nostalgic gameplay here in the UK.
The final remaster included in the list of the top-selling games is The Legend of Zelda Link’s Awakening. Originally launched on the Game Boy in 1993, the remake was designed for the Nintendo Switch. As of March 2020, the new Link’s Awakening had sold more than four million copies globally6, and it’s one of the best-selling games of all time for the Nintendo Switch.
Lee Chambers, Psychologist and gaming expert, commented on the research: “Gaming and nostalgia are heavily interconnected, to the point where it fuels trends and shapes the industry direction. Video games are incredible triggers for nostalgia, anchoring us back to an often carefree time, when we had fewer responsibilities and gaming became a social construct as groups of children all sat around in a bedroom socialising while playing.
“The reality of the industry is that nostalgic gamers are now the ones with purchasing power to relive past glories fighting dragons of their youth, while being decision-makers for buying games as presents for their children. And that is gradually shaping the industry, risk aversion for the new, settling for the old. Your average early millennial is approaching 40. They don’t have the time they did as a child to form an emotional bond to a game’s story with life’s distractions, but a remake removes that barrier, making it all the more attractive.”
The new study also reveals the impact digital downloads are having on the industry, with over two thirds (70%)6 of the UK’s total video game sales revenue, generating a total of £2.63 billion6, coming from digital downloads. Even more remarkably, 42%6 of this revenue came directly from mobile games, indicating a shift in the industry towards smartphone gaming.
The report indicates that UK gamers are not only changing the way they purchase games but thanks to recent advancements in smartphone technology – including cinematic displays, advanced GPUs and even the introduction of high-speed 5G – they’re also expanding the devices they play on.
With a projected 2%7 compound annual growth rate, the huge surge in the mobile gaming sector is predicted to maintain its momentum in 2020 and beyond. An estimated 21 million people in the UK played a mobile game in 20197, with 19% of users aged 18 to 24, 37% falling in the 25-34 age bracket and 23% aged 35-447.
Andrew Cartledge, mobile expert at Mobiles.co.uk, says “In the UK, and all across the world, there’s no doubt that the gaming industry is growing at a rapid speed. The excitement for the next remake or remaster makes sure there’s still a place for the old, while the huge shift towards digital assures the industry and its consumers can keep up with the new.
“Mobile gaming is already huge in 2020 and will only get bigger in the years to come. If you’re interested in trying out some of the very best mobile games like PUBG and Fortnite for yourself, make sure you have a powerful handset to play on.”
For the full report on the UK gaming industry, mobile gaming, remasters and more, please visit: https://www.mobiles.co.uk/blog/understanding-the-uk-gaming-industry-mobiles-remasters-and-more/#fn1
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Cool Bus Shelter
The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers
The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.
The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.
Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.
Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.
Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.
The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bally’s Intralot
Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland
Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.
Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.
Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.
“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.
Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”
The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Artificial Intelligence
Kambi Delivers Record-breaking World Cup with More Than 100 Million Bets as Bet Builders and Player Props Take Centre Stage
Kambi, the home of premium sports betting solutions, and its global network of Turnkey Sportsbook partners have exceeded 100 million bets placed during the ongoing FIFA World Cup, with data showing the continued evolution of player betting preferences towards higher-margin products.
Data from Kambi’s global partner network shows the continued growth of player props and Bet Builder, reducing the dependency on traditional core markets to drive engagement and margin performance. This is illustrated by last week’s semi finals which had more than 700,000 unique combinations placed on each game.
The expanded tournament has delivered on the increased turnover potential that was anticipated, yet Kambi has also exceeded average turnover per match and seen an increase in average stake compared to 2022. Kambi’s geographically diversified partner network has driven betting volume across a wider range of markets and time zones, while diversifying risk and liabilities across its broad global partner base.
Key World Cup 2026 betting trends (versus 2022) across Kambi’s Turnkey Sportsbook include:
• Pre-match Bet Builder turnover up 3.6x
• Average pre-match Bet Builder selection size now 3.5 compared to 2.9
• Player shots on target is the top pre-match Bet Builder offer by turnover, generating 2x the turnover of match winner market
• Share of pre-match turnover from bets other than match winner up from 57% to 63%
• Live Bet Builder turnover up 10x
• Player shots on target is the most popular live bet, accounting for 15% of live turnover
Together, these trends underline the transition to more complex, higher-margin recreational play, helping Kambi sustain a strong tournament margin despite a competition in which the top four seeds reached the semi-finals and leading strikers frequently scored.
This shift has been facilitated by Kambi’s AI trading system, with the tournament becoming the first World Cup where bet offers across both pre-match and live were fully compiled and traded by Kambi’s proprietary algorithmic capability. This has supported greater efficiency and scalability while enabling a broader, deeper betting offer.
Combining advanced AI-driven technology with the vast data generated by its global network has enabled Kambi to deliver a wide range of product improvements, from expanded player props markets and increased Bet Builder combinability to reduced suspension times, lower live delays and enhanced uptime.
Werner Becher, CEO of Kambi, said: “Surpassing 100 million bets before the final demonstrates both the scale of our network and the progress we are making in sportsbook innovation. This is the first World Cup fully traded by our AI-powered capabilities and we’ve seen the impact in stronger product performance, greater engagement with player props and Bet Builder, and a betting mix that continues to evolve beyond traditional markets. At a tournament where results have not always been favourable for some bookmakers, these advances have enabled us to continue performing strongly and delivering for partners.”
Kambi will publish its Q2 2026 Report on 22 July, when it will share further insights from the World Cup and provide additional detail on the performance of its sportsbook products during the tournament.
The 100 million bet milestone applies to Kambi’s Turnkey Sportsbook only and does not include the millions of bets driven by Kambi’s Odds Feed+ product.
The post Kambi Delivers Record-breaking World Cup with More Than 100 Million Bets as Bet Builders and Player Props Take Centre Stage appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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