Canada
Corinthians Announces Galera.Bet as New Sponsor
Brazilian sports club Corinthians Paulista has announced sports betting company Galera.Bet as its new sponsor. The deal will guarantee a total of $7.4 m for the Brazilian soccer team for the next five years.
As per the terms of the deal, the sports betting brand will appear on the sleeves of the team’s jerseys. Additionally, by voting on a club page, the fans would be able to select the name of the sponsor’s logo. Coringao.bet, Alvinegro.bet, and Fiel.bet are the options.
“The fans are very important to the club, therefore, we want to offer them more entertainment and engagement options. We ask them to participate in deciding the name of the platform. We want to democratise this moment,” Andrés Sanchez, president of Corinthians, said.
The organization will handle Corinthians’ sports betting site remotely and outside of Brazil according to Galera Group Vice President of Sports Operations Chanoch Ben-Simchon. It currently has offices in Cyprus and Israel.
“We’re very pleased with this commercial agreement. Corinthians will be a pioneer in this sports betting market, which has a huge potential in Brazil,” Chanoch Ben-Simchon said.
Galera Group has already started creating applications in Brazil to use artificial intelligence (AI) to measure sport-related odds and statistics to launch the digital platform which is scheduled to take place in August.
Given that the sports betting industry in Brazil is still waiting for full regulation, there will be no money involved in any of the Galera products offered in the country. But Ben-Simchon claims that allowing free-to-play apps to enter the market would succeed in the longer term.
“It’s essential to have a local branch that understands the Brazilian market. This is a crucial factor for us in order to be successful in our operations,” Ben-Simchon said.
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Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
IAGR announces Toronto as host city for 2025 conference
Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.
The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.
‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.
‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’
AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’
Stay tuned for registration details early next year.
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