Latest News
William Hill to Merge its UK Retail and Online Businesses
British bookmaker William Hill has announced that they are going to merge their UK retail and online businesses.
The UK online managing director Phil Walker announced that he will take over responsibility for the UK Single Market division while Nicola Frampton, head of the retail division, will step down. During the six-month transition period, both Frampton and Walker are expected to work alongside each other.
“It has been an absolute privilege to lead the retail team at William Hill. Our shops play a vital role in our success and I look forward to working with Phil on a handover plan in the coming months,” Frampton said.
“We will be immensely sad to say goodbye to Nicola Frampton when the time comes. Nicola has been with William Hill for ten years and has been a driving force on the executive team as well as being instrumental in reshaping and transforming our retail business,” Ulrik Bengtsson, CEO of William Hill, said.
The deal is the bookmaker’s new plan to overcome regulatory and economic obstacles, with the FOBT decision last year leading to the closure of 713 betting shops.
William Hill also announced that the gradual closing of its Gametek office in Sweden had already started to simplify its operating structures.
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Chief Strategy Officer at GAMOMAT Development GmbH Sebastian Reddig
GAMOMAT serves up more sweet life with La Dolce Vita 2
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GAMOMAT, one of the leading independent German software developers for slot games, has continued the sweet life of the beloved La Dolce Vita with the highly-anticipated La Dolce Vita 2.
This new title picks up the love affair of the original with fresh gameplay, engaging features, and a beautiful new Italian location. Charming Giovanni returns to take centre stage within the bustling Italian village marketplace, where a heartfelt soundtrack creates a joyful atmosphere.
The Scatter symbol is represented by an elegant wax seal embossed with a bunch of grapes and can only appear during the base game. Three, four, or five Scatters will trigger the Free Games with a starting collect multiplier of x1, x3, or x10. During Free Games, all collected values are boosted by the active collect multiplier.
Giovanni acts as the Collector symbol who gathers all visible money symbols for bonus wins, awarded once per Collector, regardless of their position. Any Collector symbol on the reels adds another spin to the counter and increases the multiplier by one, ensuring even greater chances of extended play and escalating rewards.
GAMOMAT is releasing La Dolce Vita 2 via its Remote Gaming Server, G‑RGS, and through the Bragg HUB.
Check out a game preview by following this link: https://gamomat.com/games/la-dolce-vita-2/
Chief Strategy Officer at GAMOMAT Development GmbH Sebastian Reddig said: “La Dolce Vita 2 continues the sweet life that players loved in the original, bringing back one of our most charming characters, Giovanni. With added multipliers and the chance to extend Free Games, this sequel serves up a worthy successor — sprinkling extra flavour onto a classic!”
The post GAMOMAT serves up more sweet life with La Dolce Vita 2 appeared first on European Gaming Industry News.
Latest News
Spinomenal enhances its Demi Gods Series with epic new release Majestic Atlas
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Leading iGaming content provider Spinomenal has expanded its Demi Gods Series with the launch of its epic new title, Majestic Atlas.
Set high above the clouds, Majestic Atlas is a 5×3 game that’s framed within a grand celestial temple inspired by the beauty of ancient Greece. A powerful, atmospheric musical score evokes the might of Atlas and lifts the entertainment to new heights.
Players who land three galaxy symbols will trigger the Free Spins game. Before entering Free Games, players must take a spin on the Wheel of Fortune to select the free spins total, between 10 and 40, and the symbol will be doubled for the round.
Three earth symbols will activate the Bonus feature. Players begin with three spins, with the goal of
filling the metre through collecting Scattered winning symbols. Five Scattered symbols will complete one cell in the metre. Extra spins can be collected with the +1 symbol and once the spins end the final total is paid out calculated by the final filled metre cell.
Majestic Atlas also features Stacked Wilds, which can appear during spins to boost the chances of a win. Players can also benefit from the Only Double Symbols feature in the base game, where all symbols appear in double form for even greater rewards.
Spinomenal CO-CEO, Omer Henya commented: “Majestic Atlas is an awesome showcase of ancient Greek legend, immersive audio, and rewarding features that put players on top of the world. We’re confident it will become a standout hit in our Demi Gods Series.”
The post Spinomenal enhances its Demi Gods Series with epic new release Majestic Atlas appeared first on European Gaming Industry News.
Betsson
Betsson Group Named ‘Regulated Markets Champion’ at SiGMA Central Europe B2C Awards 2025
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Betsson Group was named Regulated Markets Champion 2025 at the SiGMA Central Europe B2C Awards, held last night in Rome. The award recognises Betsson’s industry-leading commitment to compliance, integrity, and responsible operations across its 24 locally regulated markets.
With operations spanning Europe, Latin America, and North America, Betsson continues to demonstrate that long-term success in iGaming is built on a foundation of trust and accountability. In Q3 2025, revenue from locally regulated markets increased by 16 percent and accounted for 64 percent of total Group revenue – a testament to Betsson’s proactive focus on sustainable, licensed operations.
Speaking about the win, Ronni Hartvig, Chief Commercial Officer at Betsson Group, said: “This is a great award to win because it reflects one of our strongest beliefs at Betsson – that sustainable growth comes from doing things the right way. Compliance and responsibility are not just obligations for us; they are part of how we build lasting trust with customers, regulators, and partners across all our markets.”
The SiGMA Central Europe B2C Awards celebrate excellence across the iGaming ecosystem, honouring top-performing casino operators, sportsbooks, and marketing innovators. Winners are selected by a distinguished panel of industry veterans, media professionals, and business leaders.
This recognition reinforces Betsson’s position as one of the most extensively regulated operators in the world – and its commitment to leading the way with compliance, responsibility, and integrity.
The post Betsson Group Named ‘Regulated Markets Champion’ at SiGMA Central Europe B2C Awards 2025 appeared first on European Gaming Industry News.
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