Canada

UNLV International Gaming Institute to Assess US Sports Betting and Internet Gaming Markets

Published

6 years ago

July 3, 2020

The UNLV International Gaming Institute (IGI) has announced a new study to assess the sports betting and internet gaming markets in the US. The study will address many unanswered questions on the potential impacts of legalizing sports betting and internet gaming across the US.

“Effective public policy is always best served by an evidence-based approach to its creation. In order to provide the necessary player protections as well as ensure a stable and well-regulated marketplace, policies should be based on sound research evidence rather than opinion or conjecture. It is our hope to contribute to the body of knowledge in this area so that the public can benefit from this activity and whatever harms may arise can be minimized to the greatest extent possible,” Alan Feldman, Distinguished Fellow in Responsible Gaming at IGI and chair of the International Centre for Responsible Gaming, said.

The study is funded by GVC Foundation US, a nonprofit dedicated to promoting responsible gambling and sports integrity. The Foundation was created by the GVC Global Foundation and GVC Holdings PLC, one of the world’s largest sports betting and gaming groups.

“We’re at a crucial point in the development of U.S. gambling. COVID-19 has disrupted every area of life, including professional sports, mental health, and betting markets, and it’s more important than ever that we chart the course of this impactful industry. Addressing challenges currently facing the gambling industry will lead to better outcomes for all,” Martin Lycka, Trustee of GVC Foundation US and Director of Regulatory Affairs for GVC Holdings, said.

“There is perhaps no U.S. industry more complicated, dynamic, and impactful than gambling. It’s crucial that we gain a better understanding of the questions that policymakers are asking so we can serve as effective resources of information and guide public policy discussions in a meaningful way,” Bill Pascrell III, Trustee of GVC Foundation US and Partner at Princeton Public Affairs Group, said.

For more than 25 years, IGI has provided research-based solutions, cutting-edge insights, and executive education to the global gaming industry. With expertise in areas like gaming and hospitality innovation, regulation and policy, esports, diversity, and responsible gambling, IGI has been called upon to share its research nationwide and with more than 50 jurisdictions across the globe.

“At IGI, we take pride in putting together ‘dream teams’ to conduct independent, scientific evaluations of the big questions of the day, including whether and how to pursue legalization of online wagering and sports wagering in the U.S. The good news is that research teams from all over the world have been advancing our understanding of the key issues at play here, and we look forward to providing a critical evaluation of these research findings to help policymakers make the best decisions possible,” Bo Bernhard, executive director of IGI, said.

affiliate marketing

CasinoCanada partners with LolaJack Casino to expand Canadian visibility

Published

13 hours ago

June 2, 2026

GamingAmericas.com

casinocanada-partners-with-lolajack-casino-to-expand-canadian-visibility

CasinoCanada.com has entered into a partnership with LolaJack Casino to increase brand visibility and direct traffic to the platform in the Canadian market, the companies said.

Under the agreement, CasinoCanada will produce and distribute content about LolaJack Casino, including its gaming catalogue, platform features, and operational details. The content will be published in CasinoCanada’s review, comparison, and informational sections, with the stated aim of attracting and redirecting user traffic.

CasinoCanada is a Canada-focused online casino guide operated by SEOBROTHERS.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We are pleased to support LolaJack Casino in strengthening its presence in the Canadian market. This partnership is aimed at driving relevant traffic to the platform through CasinoCanada’s content and distribution channels.”

LolaJack Casino is operated by WinLeads and was established in 2026.

The platform operates under a Costa Rican licence issued to Tafico Ltd. Alfie, Affiliate Manager at WinLeads, said: “We are delighted to team up with CasinoCanada to strengthen our brand visibility across Canada. This partnership aligns perfectly with our goal to deliver a top-tier gaming experience to Canadian players through a trusted informational guide.”

The companies said Canadian users have access to a gaming library of more than 11,000 titles from 107 software providers, including Pragmatic Play, Playson, Mascot Gaming, and Hacksaw Gaming.

The post CasinoCanada partners with LolaJack Casino to expand Canadian visibility appeared first on Americas iGaming & Sports Betting News.

Ben Wood CCO at Playson

Playson strengthens North American footprint with Caesars Entertainment partnership

Published

14 hours ago

June 2, 2026

GamingAmericas.com

playson-strengthens-north-american-footprint-with-caesars-entertainment-partnership

Launch brings slot studio’s award-winning portfolio to an increased player base across Ontario

Playson, the accomplished digital entertainment supplier, has secured its latest partnership in Ontario with Caesars Entertainment, bringing a new portfolio of titles to Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.

The agreement will see Playson elevate the industry-renowned operator’s comprehensive online slot collection with an array of top-performing releases from its Hold and Win library, integrated via Light & Wonder’s aggregation platform.

Titles including 4 Pots Riches: Hold and Win, Thunder Coins: Hold and Win and Diamonds Power XXL: Hold and Win will enable players across the province to enjoy feature-led, captivating gameplay experiences, which have already proven successful since Playson first entered the market in 2022.

Playson’s latest tie-up highlights the international recognition of its brand, with its extensive portfolio continuing to drive long-term value for operators worldwide.

Ben Wood, CCO at Playson, said: “Caesars Digital is a prestigious entertainment brand and this partnership reinforces our commitment to deliver player-favourite content to the world’s leading casino operators. We look forward to bringing our proven portfolio to an increased number of players across Ontario and continue strengthening our North American footprint.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “The addition of Playson’s established portfolio of titles broadens the online casino offering for our players in Ontario. This partnership reflects our ongoing focus on advancing the online casino experience across our platforms.”

The post Playson strengthens North American footprint with Caesars Entertainment partnership appeared first on Americas iGaming & Sports Betting News.

Canada

Peter & Sons signs St8 deal to distribute slots in Ontario and the UK

Published

15 hours ago

June 2, 2026

Wladimir P.

peter-&-sons-signs-st8-deal-to-distribute-slots-in-ontario-and-the-uk

The content rollout targets two regulated markets via St8’s aggregation platform, giving operators access to titles including Barbarossa Dragon Empire and Zombie Road.

Peter & Sons has signed a partnership with aggregation platform St8 to distribute the studio’s casino content to operators in Ontario and the UK.

The agreement expands Peter & Sons’ reach through St8’s aggregation network, with the initial focus on the regulated Ontario and UK markets.

Operators in both jurisdictions will be able to offer Peter & Sons titles including Barbarossa Dragon Empire, Ghostfather Awakened, Zombie Road, and Sand of Destiny.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Ontario and the UK are both hugely important markets for us, so partnering with St8 represents a very exciting step in our continued expansion. Their aggregation network creates a strong route for bringing our portfolio to operators in these regions, and we’re looking forward to seeing our games reach even more players across both markets. St8’s approach and understanding of regulated gaming make them a natural partner for Peter & Sons.”

David Fall, Business Development Manager at ST8, added: “We are absolutely delighted to be working with Peter & Sons across the UK and Ontario markets. Their bold creative vision, distinctive game design and commitment to player-first entertainment make them an outstanding partner for us. We are excited about what we can achieve together and look forward to bringing their unique portfolio to even more players.”

The post Peter & Sons signs St8 deal to distribute slots in Ontario and the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.