Canada
UNLV International Gaming Institute to Assess US Sports Betting and Internet Gaming Markets
The UNLV International Gaming Institute (IGI) has announced a new study to assess the sports betting and internet gaming markets in the US. The study will address many unanswered questions on the potential impacts of legalizing sports betting and internet gaming across the US.
“Effective public policy is always best served by an evidence-based approach to its creation. In order to provide the necessary player protections as well as ensure a stable and well-regulated marketplace, policies should be based on sound research evidence rather than opinion or conjecture. It is our hope to contribute to the body of knowledge in this area so that the public can benefit from this activity and whatever harms may arise can be minimized to the greatest extent possible,” Alan Feldman, Distinguished Fellow in Responsible Gaming at IGI and chair of the International Centre for Responsible Gaming, said.
The study is funded by GVC Foundation US, a nonprofit dedicated to promoting responsible gambling and sports integrity. The Foundation was created by the GVC Global Foundation and GVC Holdings PLC, one of the world’s largest sports betting and gaming groups.
“We’re at a crucial point in the development of U.S. gambling. COVID-19 has disrupted every area of life, including professional sports, mental health, and betting markets, and it’s more important than ever that we chart the course of this impactful industry. Addressing challenges currently facing the gambling industry will lead to better outcomes for all,” Martin Lycka, Trustee of GVC Foundation US and Director of Regulatory Affairs for GVC Holdings, said.
“There is perhaps no U.S. industry more complicated, dynamic, and impactful than gambling. It’s crucial that we gain a better understanding of the questions that policymakers are asking so we can serve as effective resources of information and guide public policy discussions in a meaningful way,” Bill Pascrell III, Trustee of GVC Foundation US and Partner at Princeton Public Affairs Group, said.
For more than 25 years, IGI has provided research-based solutions, cutting-edge insights, and executive education to the global gaming industry. With expertise in areas like gaming and hospitality innovation, regulation and policy, esports, diversity, and responsible gambling, IGI has been called upon to share its research nationwide and with more than 50 jurisdictions across the globe.
“At IGI, we take pride in putting together ‘dream teams’ to conduct independent, scientific evaluations of the big questions of the day, including whether and how to pursue legalization of online wagering and sports wagering in the U.S. The good news is that research teams from all over the world have been advancing our understanding of the key issues at play here, and we look forward to providing a critical evaluation of these research findings to help policymakers make the best decisions possible,” Bo Bernhard, executive director of IGI, said.
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BetMGM
Incentive Studios launches four real-money games with BetMGM in Ontario
Incentive Games, via its real-money gaming division Incentive Studios, has partnered with BetMGM to launch four real-money titles in Ontario. The companies said BetMGM is first to market with the titles in the province.
The games now live on BetMGM in Ontario are Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout. The supplier described the content as crash and arcade-style games.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
Incentive Games said the Ontario rollout builds on its recent licensing in Pennsylvania, Michigan and Ontario as it expands across regulated North American markets.
The post Incentive Studios launches four real-money games with BetMGM in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers
Tonybet has launched its World Cup Card Collection campaign for Canadian customers in time for the start of the 2026 World Cup, with a $150,000 CAD prize fund on offer.
Tonybet’s Canadian playerbase (excluding Ontario) will have the chance to collect a wide range of card packs through the tournament by successfully completing a number of sportsbook and casino-related quests on a weekly basis.
There are 51 cards in total to collect, including 48 standard digital cards – one for each participating World Cup nation – and three unique physical cards available in gold, silver and bronze.
Each card collected possesses a coin value which can be used in exchange for a variety of bonus rewards to be used across the Tonybet platform. Meanwhile, winners of the three unique physical cards will also claim cash prizes of $100,000 CAD for gold, $35,000 CAD for silver and $15,000 CAD for bronze, as well as receiving the one-of-a-kind, handcrafted cards.
Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the 2026 World Cup, it’s set to be a huge period for Canadian sport – and our World Cup Card Collection campaign will ensure our Canadian customers have even more reason to stay engaged through the tournament over the coming weeks.
“By completing quests, collecting card packs, unlocking collection bonuses, and chasing three one-of-a-kind physical cards available throughout the World Cup, there’s a share of $150,000 up for grabs. And with new rewards, tier completion bonuses, and exclusive collectibles on offer, every card pack could bring our players one step closer to a summer to remember.”
The post Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers appeared first on Americas iGaming & Sports Betting News.
Ahmed Baker Chief Commercial Officer at Incentive Games
INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO
B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has partnered with BetMGM, a leading iGaming and sports betting operator, to launch four real-money titles in Ontario. BetMGM will be first to market with these titles in the province.
The partnership has seen four of Incentive Studios’ titles, Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout, go live on the BetMGM platform, bringing the studio’s portfolio of crash and arcade experiences to players across the province.
As one of North America’s leading betting and gaming operators, BetMGM has built a strong reputation for delivering premium player experiences across regulated markets. Ontario remains a key market within its growth strategy, with a continued focus on high-quality content, innovation and responsible gambling.
The launch further strengthens Incentive Games’ position in North America and marks another important milestone in the company’s continued expansion across regulated gaming markets, building on its recent securing of licences in Pennsylvania, Michigan and Ontario.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
The post INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO appeared first on Americas iGaming & Sports Betting News.
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