eSports
The future of Esports: Video games to be played at Olympics and Glastonbury by 2050, experts predict
How big will the industry be in 30 years time?
With esports now a $1billion industry this year and its popularity still rising, we ask the question – what does the future hold for professional gaming?
A gaming stage at Glastonbury, giant sold out 100,000-seater stadiums and even a place in the Olympics?
That’s where some academics feel esports could be by 2050.
After exclusively speaking to the experts, we’ve created some food for thought about how the industry evolves in decades to come.
Gaming at festivals such as Glastonbury or Coachella?
As many event organisers now look to bring in wider audiences and test the waters, gaming could be on the cards to feature at some of the world’s biggest festivals.
With comedy stages, poetry and circus acts becoming part of the usual attractions, could competitive gaming be an outlet to bring in new audiences?
Lincoln Geraghty, Professor of Media Cultures at University of Portsmouth in the UK, said: “Absolutely, the crossovers are there. Comicon for example in the last 30 years has gone from comic books to games to big marketing launches.
“So I see a space like Glastonbury, that has a subcultural prestige with people interested in explicit music and the relationship of music and games, people might be drawn to it.”
Esports in the Olympics?
Esports games are already broadcasted to millions of people around the world. Last year’s League of Legends World Championship semi-finals were watched live by 3.9million.
But what about on an elite, mainstream level? The Intel World Open was set to precede this year’s Tokyo 2020 Olympics before it was cancelled, a stepping stone for esports to potentially feature in the competition itself.
Professor Geraghty said: “This is something the Olympic committee is looking at and it would almost certainly provide a much safer space for this competition to take place.
“Whether it be a massive tournament on the scale of the World Cup or be included in the Olympics in 30 years time, it won’t be unexpected and won’t be a surprise.”
All colleges and universities to offer esports majors/degrees?
This is unlikely, but not impossible.
There are already cases around the world of university majors and degrees being offered in game design and for specific games themselves.
As more people in higher education take up these courses, the novelty may wear off and that could lead to more awareness of the power games have on society.
Professor Regan Mandryk, Professor in Computer Science at University of Saskatchewan in Canada, said: “You can now go through college on a League of Legends scholarship, that’s going to change the cache of being an esports athlete.
“I would like to see the stigma of it being a “nerdy” activity change. It’s going to be hard, but it will happen by more people being exposed to different aspects of playing.”
Regularly filling 100,000 seater stadiums?
Whether it’s the World Cup or the Super Bowl, thousands of people want to be there to see how sporting events play out.
And this is no different for esports, even now.
The Spodak Arena in Katowice, Poland held 173,000 people to watch the Intel Extreme Masters in 2017.
“People see their heroes in these gamers and esports personalities,” Professor Geraghty added.
“It’s only replacing the footballer on the pitch with a competitor on your computer screen.”
He said: “I wouldn’t be surprised to see a football stadium or convention centres sell out to see a huge gaming tournament.
“As content creators increase in popularity, people will pay to come out and see them in person.”
To better the understanding of mental and physical health
We all understand games can be stressful and frustrating at times, but the techniques used in a lot of the technology is actually helping health professionals understand humans more.
Despite many negative connotations, studies have found games can actually help our mental health, but also be used to understand the physical effects of stress and recovery.
“Gaming can be very good for you. There are lots of ways that it can help you recover from stress,” added Professor Mandryk.
“It can help you disconnect from the pressures around you. It can also help you connect socially with other people.
“We’ve done research that shows gaming can actually combat loneliness.”
But, how do we get the best out games in the future within other areas of society?
Professor Mandryk said: “Part of the answer is to stop being so afraid of games.”
“This is a very powerful median that we can leverage. There is a lot of motivational pull and people are devoting a lot of time to playing games so why aren’t we harnessing what’s great about them to better society.”
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The Esports Integrity Commission (ESIC) is pleased to announce that Stake has joined as an Official Tier 1 Anti-Corruption Partner.
As a global entertainment and technology brand, Stake’s collaboration with ESIC underscores a shared commitment to strengthening integrity frameworks and supporting fair competition across the esports ecosystem.
ESIC’s Anti-Corruption Supporter program brings together key industry stakeholders who contribute directly to the detection, analysis, and investigation of suspicious betting activity. Through data sharing, operational cooperation, and collaborative monitoring, the program enhances ESIC’s capacity to identify and address potential issues in real time.
As part of Stake’s Anti-Corruption Partner role, Stake will contribute to ESIC’s integrity monitoring network, helping advance the Commission’s efforts to ensure transparency, accountability, and sustainability within the global esports industry. This collaboration reinforces both organisations’ commitment to safeguarding the credibility and long-term development of competitive gaming worldwide.
Stephen Hanna, CEO of ESIC, commented: “The addition of Stake to ESIC’s Anti-Corruption Supporter network reinforces the sentiment that integrity is a shared responsibility. ESIC’s Anti-Corruption Supporter program relies on the active collaboration of partners like Stake, whose operational insights contribute directly to our ability to identify and mitigate integrity threats. Together, we are building a stronger foundation of trust and accountability that supports the sustainable growth of esports worldwide.”
Jarrod Febbraio, Director of Stake, commented: “This partnership formalizes Stake’s commitment to protecting integrity and transparency across the global esports ecosystem. As the world’s leading online-first betting operator, supporting the industry is central to our strategy and our scale makes this collaboration with ESIC essential to safeguarding its integrity. Together, we’re ensuring the ecosystem remains fair, transparent, and trusted by fans and participants worldwide.”
The post Stake joins ESIC as official anti-corruption partner appeared first on European Gaming Industry News.
Central Europe
Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row
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For the second consecutive year, Czech-based esports technology company Oddin.gg has taken the top spot in the Deloitte Technology Fast 50 Central Europe, underscoring the company’s sustained momentum and highlighting the global demand for an innovative and high-performing esports betting infrastructure.
The Deloitte Technology Fast 50 Central Europe program recognizes the region’s fastest-growing technology companies across sectors including fintech, software, communications, environmental tech, hardware, healthcare, media and entertainment. Rankings are based on percentage revenue growth.
Commenting on the win, CEO and Co-Founder Vlastimil Venclík shared: “Being recognized by the Deloitte Technology Fast 50 for the second year in a row is an honor. It reflects not only our growth, but the trust our partners place in us and the hard work of our team. Esports is evolving quickly, and we’re committed to delivering reliable, high-performing infrastructure that helps operators succeed, now and in the years ahead.”
Founded in 2018, Oddin.gg is dedicated to elevating the excitement of digital esports competitions and equipping sportsbook operators with reliable solutions that maximize engagement, betting activity and profitability.
Vlastimil Venclik credits the company’s growth to its industry expertise, its focus on the betting vertical, and its forward-thinking, customer-first product strategy.
“Our team blends former professional players with data scientists and engineers. That mix gives us the deep esports knowledge and technical capability needed to solve real challenges for operators and deliver measurable results, while also reducing their exposure to risk.”
Oddin.gg stands apart by offering a unified, end-to-end ecosystem for esports betting, allowing operators to work with a single vendor for odds feeds, risk management, widgets, BetBuilder, iFrame and 24/7 eSimulators while also producing and managing everything in-house. This integrated approach is a core pillar of Realms Group, where Oddin.gg leads the effort to shape how audiences experience live digital entertainment.
“We’re expanding in two major directions. First, by building faster, smarter, more interactive products that deepen engagement for fans and bettors. Second, by growing geographically, supported by recent certifications in Brazil as well as earlier approvals in the United States and Canada. This makes us one of the most secure and trusted providers in the market,” Venclik said.
The post Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row appeared first on European Gaming Industry News.
Adrian Jones
Personar Partners with StarLadder as Official Technology Partner for Budapest Major 2025
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Personar, an award-winning provider of AI sports technology, announced its partnership with StarLadder as the official technology partner for the Budapest Counter-Strike 2 Major 2025. This collaboration marks Personar’s entry into esports. It will bring advanced real-time communications and interactive fan features directly into the live broadcast across all stages of the tournament, making one of Counter-Strike 2’s most distinctive elements – team communications – accessible to a global audience.
As part of the partnership, the tournament will carry the title Presented by PERSONAR, with branding integrated throughout the arena, live streams and digital broadcasts. The event will bring thousands into the stadium and reach millions of viewers worldwide.
TrackSwift, Personar’s award-winning platform for real-time sports decision intelligence, will power several key broadcast innovations throughout the tournament:
• Live In-Match Voice Communications: The broadcast will feature live transcriptions of every key communication moment.
• Voice Communication Replays: Dedicated replay segments that provide fans with a deeper understanding of the tactical decisions and split-second calls that define championship-level Counter-Strike 2 play.
• Fan Engagement Features: Personar TrackSwift will enable fans to support their favourite teams and players throughout the broadcast with real-time information.
“The Budapest Major represents one of the most significant events in competitive gaming, and we’re thrilled to bring our TrackSwift technology to enhance the fan experience. Team communications are at the heart of Counter-Strike 2’s excitement, and our technology removes barriers, giving fans unprecedented insight into the strategic brilliance of the world’s best teams. This is a bold moment for Personar. Esports is global, fast-paced, and redefining how audiences experience competition. TrackSwift now brings the precision, analytics, and broadcast intelligence of professional sports communication to competitive gaming,” said Adrian Jones, CEO of Personar.
“Partnering with Personar allows us to bring fans closer to the teams than ever before. TrackSwift adds a new level of clarity and insight to live Counter-Strike 2, and we’re excited to showcase this innovation at the Budapest Major as part of our ongoing commitment to pushing the boundaries of the esports experience,” said Tina Balan, COO of StarLadder.
TrackSwift’s real-time processing capabilities let fans experience the intensity and strategy of competitive Counter-Strike 2 without missing crucial context of live team communication.
The StarLadder Budapest Major 2025 will take place from 24 Nov to 14 Dec in Budapest, Hungary, featuring a USD 1,250,000 prize pool and 32 of the world’s best Counter-Strike 2 teams competing for esports’ highest honours.
The post Personar Partners with StarLadder as Official Technology Partner for Budapest Major 2025 appeared first on European Gaming Industry News.
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