BetMakers Technology Group announced it has been appointed by AB Trav och Galopp (ATG), Sweden’s national horse racing betting organisation, to distribute ATG’s live racing content and data to wagering operators across Australia and New Zealand.

Under the agreement, BetMakers will make ATG’s nominated Swedish and Danish horse racing available for fixed-odds betting, together with ATG’s live vision signal. The arrangement broadens the international racing product available to operators in the region and deepens BetMakers’ growing library of premium global content.

“BetMakers is incredibly proud to be working with ATG. Their racing is among the best in the world, and we’re focused on getting that content live and available to operators across Australia and New Zealand quickly and reliably. This is a partnership we’ve wanted for a long time, and it’s a genuine pleasure to bring ATG’s product to our customers in the region,” said Martin Tripp, Chief Operating Officer at BetMakers Technology Group.

“We at ATG are incredibly happy to expand our partnership with BetMakers. They help us as a betting company reach more customers with our products and races. We are delighted that we can now together take our Swedish races abroad, primarily to Australia and New Zealand,” Said Petter Johansson, International Business Officer at AB Trav och Galopp (ATG).

The partnership reflects continued demand from operators for differentiated international racing content and reinforces BetMakers’ position as a global racing technology and content provider.

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The board of directors of AB Trav och Galopp (ATG) has appointed Anna Romboli as their new CEO. Anna Romboli will take up the position in December 2026.

Anna Romboli most recently came from the role of business area manager for Svenska Spel Tur. She has previously held senior positions at, among others, game developer NetEnt and design and innovation agency Veryday.

“I am very happy and proud to be entrusted with leading ATG. It is a company with a strong history, many committed employees and a special significance for the Swedish horse industry. I look forward to continuing to develop the offering to our 1.4 million customers together with the employees and building on what makes ATG unique,” said Anna Romboli.

ATG is owned by Svensk Travsport and Svensk Galopp and is today the largest gaming company in the Swedish license market. Through its operations, ATG contributes significant funds to Swedish trotting and galloping sports every year, which also strengthens the Swedish horse industry in general.

“Anna has extensive experience in the gaming industry and has shown over many years that she can develop both businesses and people. She is a leader who combines business acumen with great commitment and customer focus. The board is very pleased that she has accepted the assignment as CEO of ATG,” said Peter Norman, Chairman of the Board of ATG.

Jörgen Forsberg will continue as acting CEO of ATG until Anna Romboli takes office in December.

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At the Annual General Meeting of AB Trav och Galopp (ATG) on Thursday, May 7, 2026, Richard Woodbridge, CEO of Scandinavian Heritage AB, was elected as a new independent member of ATG’s board. He succeeds Mårten Forste, who left the board at the end of 2025.

“We welcome Richard to ATG’s board. His solid experience from the gaming market will add significant value to the board’s work,” said Peter Norman, chairman of ATG.

“I am pleased and grateful for the trust in me to take a seat on ATG’s board. ATG is a very strong company and brand with an important role in both gaming and horse racing, and I look forward to future collaboration with the rest of the board,” said Richard Woodbridge.

The Nomination Committee’s proposal for re-election of other board members was approved by the meeting.

ATG’s board thus consists of:

• Peter Norman (Chairman, independent)

• Boris Lennerhov (Vice Chairman, trotting representative)

• Katarina G. Bonde (Board member, independent)

• Marie Osberg (Board member, independent)

• Richard Woodbridge (Board member, independent)

• Marie Thelander Dellhag (Board member, trotting representative)

• Anders Lilius (Board member, galloping representative)

Employee representatives on the board:

• Björn Haglund (Board member, employee representative)

• Camilla Hasselström (Board member, employee representative)

• Alternates: Gustav Enström and Leo Wilson, both employee representatives.

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