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Five BGC Members Pledge £100M to Combat Problem Gambling

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Five members of the Betting and Gaming Council (BGC) have confirmed that they will spend £100m to improve the treatment services for problem gamblers.

bet365, GVC, PaddyPower Betfair, Sky Betting and Gaming (which are both now part of Flutter Entertainment) and William Hill, announced that they will provide funds to GambleAware charity who will be the main commissioning agent for ensuring funds reach people who require counselling and treatment.

These operators have already pledged to increase the amount they spend on research, education and treatment (RET) services from 0.1% to 0.25% of their annual revenue in 2020, 0.5% in 2021, 0.75% in 2022 and 1% in 2023.

Peter Jackson, CEO of Flutter Entertainment, said: “GambleAware has a long track record in commissioning treatment services and working with providers for the benefit of problem gamblers.

“Through the provision of this unprecedented level of financial support, we aim to achieve a step-change in the treatment and counselling available to those experiencing gambling-related harm.

“As an industry, we are taking significant strides to build in further protections for customers. From increasing safer gambling messages in response to Covid-19, to a £10 million nationwide education initiative targeting all 11-19 years olds across the country, we are creating a safer environment for our customers while devoting resources to protecting the vulnerable and under-age.”

BGC has also confirmed that £2.5 million will be made available to the YGAM/GamCare gambling education project in this financial year. Also, the operators will continue to provide 0.1% of their annual revenue to GambleAware’s funding of RET, while BGC members will give an additional £3.8 million of funding to the BetRegret 2020 advertising campaign to encourage safer gambling.

Health Secretary Matt Hancock said: “I’ve seen first hand how problem gambling can damage people’s mental health and affect the lives of those around them – and I’ve been determined to help protect vulnerable people from the impacts.

“So I’m delighted the Betting and Gaming Council is taking these steps to support treatment and provision for problem gamblers.

“The Government will continue to tackle the consequences of problem gambling by rolling out specialist services on the NHS, which will offer expert care and treatment for those who need it.”

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GoldenRace and Spinmatic Partner with Fortuna Entertainment Group in Major CEE Expansion

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GoldenRace and Spinmatic have officially partnered with Fortuna Entertainment Group (FEG), a leading omni-channel betting and gaming operator, representing a significant milestone for the Central and Eastern European (CEE) gaming market.

FEG operates in five major European nations—Czechia, Poland, Slovakia, Croatia, and Romania—holding a leading position in both online and physical retail markets. This collaboration introduces top-tier Virtual Sports and exceptional casino games to a large audience, enhancing the expansion and robustness of GoldenRace and Spinmatic throughout the continent.

“We are delighted to bring our industry-leading Virtual Sports and Crash games, and Spinmatic’s innovative casino games to Fortuna Entertainment Group. FEG is a true powerhouse in Central and Eastern Europe and this partnership is a testament to our commitment to strengthening our presence in regulated European markets. Our focus for the year ahead remains clear: to continue pushing the boundaries of technology and realism, ensuring our partners always have the most competitive and engaging products in the industry,” said Martin Wachter, CEO and Founder of GoldenRace.

Myke Foster, Group Head of Commercial Gaming Operations at FEG, highlighted: “This strategic partnership will bring a wealth of new content and experiences to FEG customers, across our Fortuna, PSK & Casa Pariurilor brands, in our highly competitive & fully-regulated markets across CEE. We are committed to bringing our audience an unrivalled array of new and exclusive products, whilst offering genuine differentiation- and this collaboration with Spinmatic & GoldenRace will see us reinforce our unique offering across Slots, Virtuals, Crash Games, Scratchcards & more.”

Players of Fortune Entertainment Group are the true victors in this arrangement. They currently have access to a range of products aimed at enhancing engagement to the fullest:

●GoldenRace Virtual Sports: FEG customers can enjoy 24/7 action with GoldenRace’s legendary Virtual Football, virtual and pre-recorded races, Crash games, number games, and more, including the recent and very innovative category, Hit&Win, with Arcade Heist and Fortune Fighters as the first two additions to this vertical.
●Spinmatic’s Casino games: A suite of over 100 games available for FEG players to enjoy, including premium Slots, Bingo, Scratchcards, Plinko and Crash games.

As 2026 unfolds, the collaboration among GoldenRace, Spinmatic, and FEG is poised to transform the betting experience for millions of players in Central Eastern Europe.

The post GoldenRace and Spinmatic Partner with Fortuna Entertainment Group in Major CEE Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Charles Mott CEO & Co-Founder at S Gaming

S Gaming ignites US expansion with Fanatics Casino partnership

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In-demand slot provider adds yet another top tier brand to its growing list of operator partners in the US market 

S Gaming, the provider of highly entertaining online slot and casino games, continues to build momentum in the US market having signed on the dotted line with tier one operator, Fanatics Casino.

Under the deal, Fanatics Casino will exclusively launch the studio’s hugely popular Triple 7 Jackpot slot to players in regulated iGaming states including New Jersey, Pennsylvania, West Virginia and Michigan.

So what can players expect when they fire up the reels on Triple 7 Jackpot?

Triple 7 Jackpot is a classic slot dripping in neon action. The Triple 7 feature is always on screen but is locked until a spin lands three Bonus 7 symbols. This unlocks the feature with one spin awarded, giving players a shot at the 500x Jackpot prize.

Free Spins are also up for grabs with seven Free Games awarded when three Scatters land in the base game.

The deal with Fanatics Casino marks the next step in the studio’s ambitious plans for the US – a market where the sustainable entertainment and casual gameplay its slots provide is already proving to be a hit with players.

Charles Mott, CEO & Co-Founder at S Gaming, said: “Fanatics Casino needs no introduction and is one of the power player brands in the regulated US market.”

“We couldn’t be happier to see Triple 7 Jackpot land in its casino lobby and for players in states such as New Jersey, Pennsylvania, West Virginia and Michigan to take it for a spin for the first time.”

“We now have two top-tier operator partners in the US (Fanatics and BetMGM) and look forward to putting pen to paper on even more deals over the coming months.”

Kieron Shaw, Senior Manager, Fanatics Casino, added: “At Fanatics Casino, we are looking to build our portfolio of games to better enhance the player experience, and that’s why we continue to strike partnerships with pioneering studios like S Gaming.”

S Gaming brings something a little different to our portfolio thanks to its ethos around fun, while still delivering plenty of thrills and big win potential.”

The post S Gaming ignites US expansion with Fanatics Casino partnership appeared first on Americas iGaming & Sports Betting News.

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Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February

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February presents one of the strongest seasonal windows for affiliates working with Tier-1 sports traffic — and N1 Partners is expanding the opportunities even further.

The affiliate program has strengthened its sports offering by making betting available across three brands: the flagship N1 Bet, alongside RollXO and Lucky Hunter. This multi-brand setup allows partners to scale sports traffic strategically while leveraging casino brands with proven conversion performance.

Instead of relying on a single product, affiliates can now diversify traffic flows, stabilize KPIs, and combine sports, casino, and seasonal promotional mechanics for stronger long-term results.

Why February Is a Prime Month for Sports Traffic

Conversion stability often depends on timing. Campaigns aligned with seasonal peaks, major sporting events, and emotionally engaging dates consistently outperform generic traffic launches.

February stands out due to:

  • A packed schedule of top European football leagues and international tournaments

  • The Winter Olympic Games

  • Valentine’s Day seasonal campaigns

  • Increased emotional engagement and deposit intent

During high-profile events and holiday periods, users are more likely to deposit, participate in promotions, and return to the platform. The right contextual hook can directly influence conversion rate, average deposit size, and retention.

To help affiliates capitalize on this momentum, N1 Partners has prepared a focused list of key February sports events and active promotional mechanics.

Key Sports Events in February 2026

11 February

  • Coppa Italia Quarter-final: Bologna vs Lazio

  • Olympic Ice Hockey: Slovakia vs Finland

  • Premier League: Manchester City vs Fulham

  • DFB Pokal Quarter-final: Bayern Munich vs RB Leipzig

  • NBA: Houston Rockets vs LA Clippers

  • Copa Libertadores Qualification Quarter-finals (2nd legs)

12 February

  • Olympic Ice Hockey: Czech Republic vs Canada

  • Premier League: Brentford vs Arsenal

  • NBA: Orlando Magic vs Milwaukee Bucks

  • EuroLeague Regular Season (Round 28)

  • Rugby Super League (England & France)

13 February

  • Olympic Ice Hockey: Canada vs Switzerland

  • NBA: Oklahoma City Thunder vs Milwaukee Bucks

  • German Handball Bundesliga

14 February (Valentine’s Day Peak)

  • Olympic Ice Hockey: USA vs Denmark

  • FA Cup Round of 16

  • Bundesliga: Werder Bremen vs Bayern Munich

  • France Top 14 Rugby

  • Liga ASOBAL (Spain)

  • Liga ACB (Spain)

15 February

  • Olympic Ice Hockey: Switzerland vs Czech Republic

  • Serie A: Inter vs Juventus

  • Serie A: Napoli vs Roma

  • Serie A: Lazio vs Atalanta

  • LaLiga: Girona vs Barcelona

  • LaLiga: Real Madrid vs Real Sociedad

  • Ligue 1: Marseille vs Strasbourg

  • Ligue 1: Rennes vs PSG

  • NBA All-Star

  • WTA 1000 Dubai – Dubai Duty Free Tennis Championships

This density of premium events creates multiple testing angles for creatives, pre-landers, and geo-targeted funnels.

Valentine’s Day Promotions Across N1 Partners Brands

To enhance conversion rates during peak emotional engagement, N1 Partners is launching seasonal campaigns across key brands.

Valentine’s Advent Calendar (N1 Bet & RollXO)

Period: 13–17 February

Five days of engagement mechanics:

  • 13.02 – Love Box: prize up to €15,000

  • 14.02 – Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS

  • 15.02 – Sunday Challenge: 50% bonus on the 3rd deposit

  • 16.02 – Road to Free Spins: 30 FS for every €350

  • 17.02 – Fortune Lottery Series: €63,000 prize pool

Cupid Mailbox Lottery (Lucky Hunter)

Period: 9–14 February

  • 28 winners

  • Grand prizes include a trip to Paris

  • €6,400 + 1,400 Free Spins prize pool

These mechanics integrate smoothly into sports-driven funnels and allow affiliates to increase average deposit value and session frequency.

Why This Strategy Works for Tier-1 Affiliates

Seasonal and event-driven campaigns help partners:

  • Increase average deposit size

  • Improve LTV through repeat engagement

  • Offset typical mid-quarter CR slowdowns

  • Enhance emotional appeal through contextual offers

  • Diversify revenue streams across sports and casino

In competitive Tier-1 markets, product-driven campaigns and structured promotions help stabilize performance and make scaling more predictable.

What Affiliates Should Do Now

February combines major football clashes, Olympic hype, NBA spotlight events, and Valentine’s promotions into one high-conversion window.

Now is the time to:

  • Drive sports traffic to top European leagues and Olympic matchups

  • Integrate Valentine’s promotions into creatives

  • Split-test traffic between N1 Bet, RollXO, and Lucky Hunter

  • Use seasonal hooks to strengthen CTR and deposit intent

The N1 Partners team provides updated promotional materials, analytics support, and personalized optimization guidance tailored to traffic volumes.

About N1 Partners

N1 Partners is a multi-brand affiliate platform and direct advertiser uniting 14+ casino and betting brands across Tier-1 GEOs.

Key highlights:

  • Reg2Dep rates up to 70%

  • CPA up to €700

  • RevShare up to 45%

  • 14,000+ active partners

  • Dedicated affiliate management and long-term performance focus

More than just an affiliate program, N1 Partners delivers a performance-driven ecosystem designed to help affiliates scale sustainably in competitive markets.

The post Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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