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Five BGC Members Pledge £100M to Combat Problem Gambling

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Five members of the Betting and Gaming Council (BGC) have confirmed that they will spend £100m to improve the treatment services for problem gamblers.

bet365, GVC, PaddyPower Betfair, Sky Betting and Gaming (which are both now part of Flutter Entertainment) and William Hill, announced that they will provide funds to GambleAware charity who will be the main commissioning agent for ensuring funds reach people who require counselling and treatment.

These operators have already pledged to increase the amount they spend on research, education and treatment (RET) services from 0.1% to 0.25% of their annual revenue in 2020, 0.5% in 2021, 0.75% in 2022 and 1% in 2023.

Peter Jackson, CEO of Flutter Entertainment, said: “GambleAware has a long track record in commissioning treatment services and working with providers for the benefit of problem gamblers.

“Through the provision of this unprecedented level of financial support, we aim to achieve a step-change in the treatment and counselling available to those experiencing gambling-related harm.

“As an industry, we are taking significant strides to build in further protections for customers. From increasing safer gambling messages in response to Covid-19, to a £10 million nationwide education initiative targeting all 11-19 years olds across the country, we are creating a safer environment for our customers while devoting resources to protecting the vulnerable and under-age.”

BGC has also confirmed that £2.5 million will be made available to the YGAM/GamCare gambling education project in this financial year. Also, the operators will continue to provide 0.1% of their annual revenue to GambleAware’s funding of RET, while BGC members will give an additional £3.8 million of funding to the BetRegret 2020 advertising campaign to encourage safer gambling.

Health Secretary Matt Hancock said: “I’ve seen first hand how problem gambling can damage people’s mental health and affect the lives of those around them – and I’ve been determined to help protect vulnerable people from the impacts.

“So I’m delighted the Betting and Gaming Council is taking these steps to support treatment and provision for problem gamblers.

“The Government will continue to tackle the consequences of problem gambling by rolling out specialist services on the NHS, which will offer expert care and treatment for those who need it.”

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Bubblin’ Riches

Bubblin’ Riches surfaces with stacks of coin-filled fun

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Play’n GO invites players underwater in Bubblin’ Riches, a 6×4 slot where golden coins and greedy fish collide for submerged surprises.

Set in a playful underwater reef, Bubblin’ Riches brings a burst of colour and charm to the reels. At the heart of the action is a bloated Goldfish with a hoarding habit – every Coin Scatter that lands could feed its fortune, or set off a surprise payout. As part of Play’n GO’s expanding roster of quirky, character-led games, this release turns Hold & Spin mechanics into something far more unpredictable, with a visual flair that brings every coin flip to life.

Bubblin’ Riches thrives on suspense and spectacle. Players can trigger Lock’n Gold by landing six Coin Scatters – launching a sticky respin feature where coins flip to reveal multipliers up to 10x, and a full screen secures an instant 500x win. Meanwhile, the towering coin stack above the reels is more than just a visual gag: it can burst at any moment, showering players with jackpots up to 1,000x. For those chasing longevity, Reward Spins introduce sticky Wild Multipliers and up to 65 spins – all anchored by a spinning prize wheel.

Fans of whimsical, visual-forward slots like Hugo Carts or Nyjah Huston – Skate for Gold will find plenty to love in Bubblin’ Riches. Its character-first design and surprise-based mechanics align with Play’n GO’s wider focus on entertainment, while the bubbling tension of the Goldfish jackpot stack introduces a fresh twist to classic features.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “Bubblin’ Riches builds anticipation in every spin, with a charming visual twist. It’s a playful example of how we blend innovative mechanics with entertainment value.”

This light-hearted slot blends humour, excitement, and vivid visuals – perfect for players looking to dip into something refreshingly different.

The post Bubblin’ Riches surfaces with stacks of coin-filled fun appeared first on European Gaming Industry News.

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Elantil

Elantil partners with G-Games to add next-gen content to online marketplace

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Pioneering platform solutions provider teams up with innovative software studio to bring operators an all-new line-up of slots, casual games and multiplier titles

Elantil, the ground-breaking technology company that’s redefining the future of the industry with its strategic iGaming backbone, has announced it has agreed a new partnership with G-Games that will add next-gen content to its online marketplace.

A leading provider of both classic and casual titles, G-Games brings out at least 40 new releases each year and specialises in content that has been heavily tailored to support local market needs – including a range of high-payout, low-stakes slots that are built specifically for German players.

Always a market innovator, G-Games is currently hard at work developing a new line-up of multiplayer slots that are designed to bridge the gap between traditional casino play and video game-style entertainment, empowering partners to engage with the next generation of customers.

With this presenting a major opportunity for operators to tap into the Twitch slots, G-Games will undoubtedly be a popular addition to Elantil’s Marketplace for all clients looking to future-proof their line-ups and increase market share.

Of course, being an Elantil partnership, marketplace operators will be able to reach out to the provider directly to form their own custom contracts, with this allowing them to save on costs and create agreements that support their unique business needs, without Elantil dictating the terms.

John Debono, Chief Technical Officer at Elantil, said: “With Elantil’s Marketplace redefining the relationship between operators and suppliers, it’s imperative that we continue to integrate with forward-thinking companies that can offer something new. G-Games are definitely one such provider, and we’re thrilled to now be able to offer their next-gen content to all Elantiloperators.”

Helen Walton, Chief Commercial Officer at G-Games, said: “At G-Games, we pride ourselves on providing flexible partnerships that are always sprinkled with a little G-Games magic. With our content now being available via Elantil’s Marketplace, we’ll be able to supply even more operators with a truly bespoke service that can help them achieve the results they’re looking for.”

The post Elantil partners with G-Games to add next-gen content to online marketplace appeared first on European Gaming Industry News.

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Blueprint Gaming

Blueprint Gaming introduces rare four-pots mechanic in Cash Strike Power Force 5

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Blueprint Gaming™ has introduced a new four pots mechanic and enlarged 5×3 grid to its latest release, Cash Strike Power Force 5, marking an innovative double debut for the internationally recognised series.

With various iterations from the Cash Strike family consistently ranking in the supplier’s top 10 revenue-generating markets, the new title builds on the impressive momentum from its predecessors.

In a series first, four newly introduced collect symbols are gathered alongside cash icons by their matching symbols sitting above the reels. In an immediate enhancement to base play, once any of the four have been gathered, they pose a chance of triggering the Cash Strike Bonus Game with their respective modifiers – Expand, Boost, Multiply or Respin.

Standing as the game’s showstopper, landing a collect symbol on reel three can also randomly trigger Power Force 5, which sees the bonus game launch with all four pot features in play, considerably boosting the win potential on offer.

If three or more cash or collect symbols are secured on consecutive reels, traditional entry to bonus play is granted, which also features one of the four modifiers in action.

For those in pursuit of further engagement, Power Play is also welcomed back in Blueprint’s October release. Available at 5x the original bet, only cash or collect symbols feature, adding a lavish flair to the reels.

Cash Strike Power Force 5 showcases Blueprint Gaming’s commitment to developing new concepts that attract the attention of players and deliver increased engagement opportunities for operators worldwide.

Jo Purvis, Director of Marketing, PR and Events, said:Cash Strike Power Force 5 represents everything players and operators love about the Cash Strike series, while taking things to the next level with our new four-pots mechanic and expanded reel set.

“The introduction of varied modifiers, including the intriguing Power Force 5 feature, injects fresh excitement into every spin, demonstrating our continued drive to evolve top-performing formats with bold and engaging innovations.”

The post Blueprint Gaming introduces rare four-pots mechanic in Cash Strike Power Force 5 appeared first on European Gaming Industry News.

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