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Five BGC Members Pledge £100M to Combat Problem Gambling

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Five members of the Betting and Gaming Council (BGC) have confirmed that they will spend £100m to improve the treatment services for problem gamblers.

bet365, GVC, PaddyPower Betfair, Sky Betting and Gaming (which are both now part of Flutter Entertainment) and William Hill, announced that they will provide funds to GambleAware charity who will be the main commissioning agent for ensuring funds reach people who require counselling and treatment.

These operators have already pledged to increase the amount they spend on research, education and treatment (RET) services from 0.1% to 0.25% of their annual revenue in 2020, 0.5% in 2021, 0.75% in 2022 and 1% in 2023.

Peter Jackson, CEO of Flutter Entertainment, said: “GambleAware has a long track record in commissioning treatment services and working with providers for the benefit of problem gamblers.

“Through the provision of this unprecedented level of financial support, we aim to achieve a step-change in the treatment and counselling available to those experiencing gambling-related harm.

“As an industry, we are taking significant strides to build in further protections for customers. From increasing safer gambling messages in response to Covid-19, to a £10 million nationwide education initiative targeting all 11-19 years olds across the country, we are creating a safer environment for our customers while devoting resources to protecting the vulnerable and under-age.”

BGC has also confirmed that £2.5 million will be made available to the YGAM/GamCare gambling education project in this financial year. Also, the operators will continue to provide 0.1% of their annual revenue to GambleAware’s funding of RET, while BGC members will give an additional £3.8 million of funding to the BetRegret 2020 advertising campaign to encourage safer gambling.

Health Secretary Matt Hancock said: “I’ve seen first hand how problem gambling can damage people’s mental health and affect the lives of those around them – and I’ve been determined to help protect vulnerable people from the impacts.

“So I’m delighted the Betting and Gaming Council is taking these steps to support treatment and provision for problem gamblers.

“The Government will continue to tackle the consequences of problem gambling by rolling out specialist services on the NHS, which will offer expert care and treatment for those who need it.”

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Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February

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top-sports-events-&-promos-by-n1-partners:-where-to-drive-tier-1-traffic-in-february

February presents one of the strongest seasonal windows for affiliates working with Tier-1 sports traffic — and N1 Partners is expanding the opportunities even further.

The affiliate program has strengthened its sports offering by making betting available across three brands: the flagship N1 Bet, alongside RollXO and Lucky Hunter. This multi-brand setup allows partners to scale sports traffic strategically while leveraging casino brands with proven conversion performance.

Instead of relying on a single product, affiliates can now diversify traffic flows, stabilize KPIs, and combine sports, casino, and seasonal promotional mechanics for stronger long-term results.

Why February Is a Prime Month for Sports Traffic

Conversion stability often depends on timing. Campaigns aligned with seasonal peaks, major sporting events, and emotionally engaging dates consistently outperform generic traffic launches.

February stands out due to:

  • A packed schedule of top European football leagues and international tournaments

  • The Winter Olympic Games

  • Valentine’s Day seasonal campaigns

  • Increased emotional engagement and deposit intent

During high-profile events and holiday periods, users are more likely to deposit, participate in promotions, and return to the platform. The right contextual hook can directly influence conversion rate, average deposit size, and retention.

To help affiliates capitalize on this momentum, N1 Partners has prepared a focused list of key February sports events and active promotional mechanics.

Key Sports Events in February 2026

11 February

  • Coppa Italia Quarter-final: Bologna vs Lazio

  • Olympic Ice Hockey: Slovakia vs Finland

  • Premier League: Manchester City vs Fulham

  • DFB Pokal Quarter-final: Bayern Munich vs RB Leipzig

  • NBA: Houston Rockets vs LA Clippers

  • Copa Libertadores Qualification Quarter-finals (2nd legs)

12 February

  • Olympic Ice Hockey: Czech Republic vs Canada

  • Premier League: Brentford vs Arsenal

  • NBA: Orlando Magic vs Milwaukee Bucks

  • EuroLeague Regular Season (Round 28)

  • Rugby Super League (England & France)

13 February

  • Olympic Ice Hockey: Canada vs Switzerland

  • NBA: Oklahoma City Thunder vs Milwaukee Bucks

  • German Handball Bundesliga

14 February (Valentine’s Day Peak)

  • Olympic Ice Hockey: USA vs Denmark

  • FA Cup Round of 16

  • Bundesliga: Werder Bremen vs Bayern Munich

  • France Top 14 Rugby

  • Liga ASOBAL (Spain)

  • Liga ACB (Spain)

15 February

  • Olympic Ice Hockey: Switzerland vs Czech Republic

  • Serie A: Inter vs Juventus

  • Serie A: Napoli vs Roma

  • Serie A: Lazio vs Atalanta

  • LaLiga: Girona vs Barcelona

  • LaLiga: Real Madrid vs Real Sociedad

  • Ligue 1: Marseille vs Strasbourg

  • Ligue 1: Rennes vs PSG

  • NBA All-Star

  • WTA 1000 Dubai – Dubai Duty Free Tennis Championships

This density of premium events creates multiple testing angles for creatives, pre-landers, and geo-targeted funnels.

Valentine’s Day Promotions Across N1 Partners Brands

To enhance conversion rates during peak emotional engagement, N1 Partners is launching seasonal campaigns across key brands.

Valentine’s Advent Calendar (N1 Bet & RollXO)

Period: 13–17 February

Five days of engagement mechanics:

  • 13.02 – Love Box: prize up to €15,000

  • 14.02 – Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS

  • 15.02 – Sunday Challenge: 50% bonus on the 3rd deposit

  • 16.02 – Road to Free Spins: 30 FS for every €350

  • 17.02 – Fortune Lottery Series: €63,000 prize pool

Cupid Mailbox Lottery (Lucky Hunter)

Period: 9–14 February

  • 28 winners

  • Grand prizes include a trip to Paris

  • €6,400 + 1,400 Free Spins prize pool

These mechanics integrate smoothly into sports-driven funnels and allow affiliates to increase average deposit value and session frequency.

Why This Strategy Works for Tier-1 Affiliates

Seasonal and event-driven campaigns help partners:

  • Increase average deposit size

  • Improve LTV through repeat engagement

  • Offset typical mid-quarter CR slowdowns

  • Enhance emotional appeal through contextual offers

  • Diversify revenue streams across sports and casino

In competitive Tier-1 markets, product-driven campaigns and structured promotions help stabilize performance and make scaling more predictable.

What Affiliates Should Do Now

February combines major football clashes, Olympic hype, NBA spotlight events, and Valentine’s promotions into one high-conversion window.

Now is the time to:

  • Drive sports traffic to top European leagues and Olympic matchups

  • Integrate Valentine’s promotions into creatives

  • Split-test traffic between N1 Bet, RollXO, and Lucky Hunter

  • Use seasonal hooks to strengthen CTR and deposit intent

The N1 Partners team provides updated promotional materials, analytics support, and personalized optimization guidance tailored to traffic volumes.

About N1 Partners

N1 Partners is a multi-brand affiliate platform and direct advertiser uniting 14+ casino and betting brands across Tier-1 GEOs.

Key highlights:

  • Reg2Dep rates up to 70%

  • CPA up to €700

  • RevShare up to 45%

  • 14,000+ active partners

  • Dedicated affiliate management and long-term performance focus

More than just an affiliate program, N1 Partners delivers a performance-driven ecosystem designed to help affiliates scale sustainably in competitive markets.

The post Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February

Published

on

top-sports-events-&-promos-by-n1-partners:-where-to-drive-tier-1-traffic-in-february

N1 Partners expands its sports traffic capabilities. Betting is now available across three brands within the affiliate program’s portfolio: alongside the flagship sports product N1 Bet, RollXO and Lucky Hunter have joined the lineup.

For partners, this opens up new opportunities to work with Tier-1 sports traffic. You can scale volumes on a dedicated betting product while simultaneously running sports traffic on casino brands with already strong conversion rates. This approach allows affiliates to diversify traffic flows, reduce reliance on a single product, and strengthen key performance metrics by combining sports, casino, and seasonal promotional mechanics.

Why Seasonal Events Matter When Driving Traffic

In practice, the most consistent conversion results are achieved when traffic launches are aligned with seasonality, key news hooks, and behavioral peaks in player activity.

February offers a particularly strong combination of factors:

  • a packed schedule of top football leagues and tournaments
  • the Winter Olympic Games
  • seasonal holidays, including Valentine’s Day
  • increased emotional engagement from players

During such periods, users are more likely to make deposit decisions, engage with promotions, and return to the product. Timing and the right contextual hook have a direct impact on overall performance.

To simplify campaign planning and help partners make the most of this period, the N1 Partners team has prepared a selection of key sports events and active promotions that are well suited for driving sports traffic.

Key Sports Events in February

11.02.2026

Soccer | Italy, Coppa Italia | Quarter-final | Bologna – Lazio

Ice Hockey | Olympic Games | Slovakia vs Finland

Soccer | England, Premier League | Manchester City – Fulham

Soccer | Germany, DFB Pokal | Quarter-final | Bayern Munich – RB Leipzig

Basketball | NBA | Houston Rockets – LA Clippers

Soccer | CONMEBOL, Copa Libertadores, Qualification, Quarter-finals | 2-nd legs

12.02.2026

Ice Hockey | Olympic Games | Czech Republic vs Canada

Soccer | England, Premier League | Brentford – Arsenal

Basketball | NBA | Orlando Magic – Milwaukee Bucks

Basketball | EuroLeague, Regular Season | Round 28

Rugby League | Super League (England, France) | Regular Season

13.02.2026

Ice Hockey | Olympic Games | Canada vs Switzerland

Basketball | NBA | Oklahoma City Thunder – Milwaukee Bucks

Handball | Germany, Bundesliga | Next Round

14.02.2026

Ice Hockey | Olympic Games | USA vs Denmark

Soccer | England, FA Cup | 1/16-finals

Soccer | Germany, Bundesliga | Werder Bremen – Bayern Munich

Rugby Union | France, Top 14 | Round 17

Handball | Spain, Liga ASOBAL | Next Round

Basketball | Spain, Liga ACB | Round 20

15.02.2026

Ice Hockey | Olympic Games | Switzerland vs Czech Republic

Soccer | Italy, Serie A | Inter – Juventus

Soccer | Italy, Serie A | Napoli – AS Roma

Soccer | Italy, Serie A | Lazio – Atalanta

Soccer | Spain, LaLiga | Girona – Barcelona

Soccer | Spain, LaLiga | Real Madrid – Real Sociedad

Soccer | France, Ligue 1 | Marseille – Strasbourg

Soccer | France, Ligue 1 | Rennes – PSG

Basketball | NBA | ALL-Star

Tennis | WTA 1000 Dubai, United Arab Emirates | Dubai Duty Free Tennis Championships

Active Promotions Across N1 Partners Brands

To boost player activity and support conversion rates during peak dates, N1 Partners is launching seasonal Valentine’s Day promotions across key brands. These campaigns provide partners with additional leverage when driving traffic and engaging users.

Valentine’s Advent Calendar (N1 Bet, RollXO)

Period: 13.02–17.02

Daily rewards available for participants over five days:

  • 13.02 Love Box: prize up to €15,000
  • 14.02 Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS
  • 15.02 Sunday Challenge: 50% bonus on the 3rd deposit
  • 16.02 Road to Free Spins: 30 FS for every €350
  • 17.02 Fortune Lottery Series: prize pool €63,000

Cupid Mailbox Lottery (Lucky Hunter)

Period: 09.02–14.02

Prize pool for 28 winners: trip to Paris + €6,400 + 1,400 FS

Why This Matters for Partners

Seasonal promotions and event-driven campaigns help partners address several key challenges when working with Tier-1 traffic:

  • encourage higher average deposits
  • increase LTV through repeat engagement
  • sustain activity during periods when CR typically declines
  • integrate smoothly into creative bundles and ad formats
  • strengthen the emotional appeal of offers through holidays and major events

In a highly competitive environment, these product-driven initiatives help partners maintain stable and predictable performance.

What Partners Should Do Now

February combines major sports events, seasonal triggers, and strong promotional mechanics into a single high-potential window.

Drive traffic to key sports events and Valentine’s Day promotions across N1 Partners brands: N1 Bet, RollXO, and Lucky Hunter.

The N1 Partners team is ready to provide up-to-date promotions, analytics, and dedicated support tailored to your traffic volumes.

Join N1 Partners

N1 Partners provides everything affiliates need to stay ahead: high-converting products, ongoing analytics with optimization recommendations, and hands-on support from managers focused on long-term performance.

N1 Partners is more than an affiliate program. As a multi-brand affiliate platform and direct advertiser, the company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.

The post Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February appeared first on Americas iGaming & Sports Betting News.

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Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February

Published

on

N1 Partners expands its sports traffic capabilities. Betting is now available across three brands within the affiliate program’s portfolio: alongside the flagship sports product N1 Bet, RollXO and Lucky Hunter have joined the lineup.

For partners, this opens up new opportunities to work with Tier-1 sports traffic. You can scale volumes on a dedicated betting product while simultaneously running sports traffic on casino brands with already strong conversion rates. This approach allows affiliates to diversify traffic flows, reduce reliance on a single product, and strengthen key performance metrics by combining sports, casino, and seasonal promotional mechanics.

Why Seasonal Events Matter When Driving Traffic

In practice, the most consistent conversion results are achieved when traffic launches are aligned with seasonality, key news hooks, and behavioral peaks in player activity.

February offers a particularly strong combination of factors:

  • a packed schedule of top football leagues and tournaments
  • the Winter Olympic Games
  • seasonal holidays, including Valentine’s Day
  • increased emotional engagement from players

During such periods, users are more likely to make deposit decisions, engage with promotions, and return to the product. Timing and the right contextual hook have a direct impact on overall performance.

To simplify campaign planning and help partners make the most of this period, the N1 Partners team has prepared a selection of key sports events and active promotions that are well suited for driving sports traffic.

Key Sports Events in February

11.02.2026

Soccer | Italy, Coppa Italia | Quarter-final | Bologna – Lazio

Ice Hockey | Olympic Games | Slovakia vs Finland

Soccer | England, Premier League | Manchester City – Fulham

Soccer | Germany, DFB Pokal | Quarter-final | Bayern Munich – RB Leipzig

Basketball | NBA | Houston Rockets – LA Clippers

Soccer | CONMEBOL, Copa Libertadores, Qualification, Quarter-finals | 2-nd legs

12.02.2026

Ice Hockey | Olympic Games | Czech Republic vs Canada

Soccer | England, Premier League | Brentford – Arsenal

Basketball | NBA | Orlando Magic – Milwaukee Bucks

Basketball | EuroLeague, Regular Season | Round 28

Rugby League | Super League (England, France) | Regular Season

13.02.2026

Ice Hockey | Olympic Games | Canada vs Switzerland

Basketball | NBA | Oklahoma City Thunder – Milwaukee Bucks

Handball | Germany, Bundesliga | Next Round

14.02.2026

Ice Hockey | Olympic Games | USA vs Denmark

Soccer | England, FA Cup | 1/16-finals

Soccer | Germany, Bundesliga | Werder Bremen – Bayern Munich

Rugby Union | France, Top 14 | Round 17

Handball | Spain, Liga ASOBAL | Next Round

Basketball | Spain, Liga ACB | Round 20

15.02.2026

Ice Hockey | Olympic Games | Switzerland vs Czech Republic

Soccer | Italy, Serie A | Inter – Juventus

Soccer | Italy, Serie A | Napoli – AS Roma

Soccer | Italy, Serie A | Lazio – Atalanta

Soccer | Spain, LaLiga | Girona – Barcelona

Soccer | Spain, LaLiga | Real Madrid – Real Sociedad

Soccer | France, Ligue 1 | Marseille – Strasbourg

Soccer | France, Ligue 1 | Rennes – PSG

Basketball | NBA | ALL-Star

Tennis | WTA 1000 Dubai, United Arab Emirates | Dubai Duty Free Tennis Championships

Active Promotions Across N1 Partners Brands

To boost player activity and support conversion rates during peak dates, N1 Partners is launching seasonal Valentine’s Day promotions across key brands. These campaigns provide partners with additional leverage when driving traffic and engaging users.

Valentine’s Advent Calendar (N1 Bet, RollXO)

Period: 13.02–17.02

Daily rewards available for participants over five days:

  • 13.02 Love Box: prize up to €15,000
  • 14.02 Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS
  • 15.02 Sunday Challenge: 50% bonus on the 3rd deposit
  • 16.02 Road to Free Spins: 30 FS for every €350
  • 17.02 Fortune Lottery Series: prize pool €63,000

Cupid Mailbox Lottery (Lucky Hunter)

Period: 09.02–14.02

Prize pool for 28 winners: trip to Paris + €6,400 + 1,400 FS

Why This Matters for Partners

Seasonal promotions and event-driven campaigns help partners address several key challenges when working with Tier-1 traffic:

  • encourage higher average deposits
  • increase LTV through repeat engagement
  • sustain activity during periods when CR typically declines
  • integrate smoothly into creative bundles and ad formats
  • strengthen the emotional appeal of offers through holidays and major events

In a highly competitive environment, these product-driven initiatives help partners maintain stable and predictable performance.

What Partners Should Do Now

February combines major sports events, seasonal triggers, and strong promotional mechanics into a single high-potential window.

Drive traffic to key sports events and Valentine’s Day promotions across N1 Partners brands: N1 Bet, RollXO, and Lucky Hunter.

The N1 Partners team is ready to provide up-to-date promotions, analytics, and dedicated support tailored to your traffic volumes.

Join N1 Partners

N1 Partners provides everything affiliates need to stay ahead: high-converting products, ongoing analytics with optimization recommendations, and hands-on support from managers focused on long-term performance.

N1 Partners is more than an affiliate program. As a multi-brand affiliate platform and direct advertiser, the company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.

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