Canada
eSports betting vs classic sports betting in North America, a hot topic at Sports Betting & Casino Summit North America
All major sports leagues have been postponed and most of the major sports leagues have been cancelled until further notice – more and more countries are banning major events, fewer and fewer sporting events are taking place. But how should sports betting providers react when enthusiastic betting customers, who want to pursue their hobby, no longer have an offer to bet on? What can you do as a provider who wants to remain relevant and maintain a corresponding offer for your players?
The answers are Virtual Sports (betting on virtual sports events) and eSports (betting on competitions in computer games).
Bets on popular online video games such as League of Legends, Dota 2, Starcraft 2 and CS: GO can hardly be ignored on today’s betting market. Especially in the target group of under 30s, eSports are becoming more and more popular and are now being broadcast 24 hours a day via channels such as Twitch. The worldwide turnover on eSports betting amounts to more than USD 1.8 billion, a figure that is all the more impressive considering the comparatively small fan base. But eSports are steadily gaining more fans, on the one hand due to an aging target group and on the other hand due to an increasing awareness.
The top players themselves, who are comparable in their professionalism and skill to professional soccer or tennis players, are now activating more fans than the Superbowl, for example. The Intel Extreme Masters eSports tournament in Katowice, Poland welcomed more than 173,000 spectators on site and 46 million online in 2019. With prize pools of up to USD 100 million (Fortnite World Cup 2019), player salaries are in no way inferior to those of many professional footballers.
Just like with traditional sports, bets are placed on individual teams and players in eSports. Due to the large number of different types of eSports, the resulting number of betting markets is enormous – the simplest and most suitable betting type for beginners, of course, remains the bet on the overall winner of the game.
The offer of eSports betting is growing steadily – and since it is already common in eSports to play without an audience (most of the season matches are held in small studios), eSports events are a great alternative to the sports events that are currently being canceled.
Depending on the legislature of the respective target market, eSports can complement their offer and are becoming increasingly important. Particularly during the current crisis, interest in eSPorts is likely to experience a rapid increase.
The top industry companies have all confirmed their interest to join the Sports Betting & Casino Summit North America (Virtual Conference), which will open its virtual doors between 23-24 June.
The virtual seats are limited, so hurry and register now to secure your seat(s)! REGISTER HERE
And among the many topics, we are putting together a special panel discussion which is titled “ESPORTS BETTING VS CLASSIC SPORTS BETTING IN NORTH AMERICA”
The panel discussion will be joined by leading experts such as J Moses (Investor & Board Advisor of Bet.Works), Grant Johnson (CEO at Esports Entertainment Group), David McDowell (Chief Executive Officer and Co-Founder at FSB) and Mark Robson (Co-Founder at Champion Sports). The discussion will be moderated by Marek Suchar (Head of Partnerships at Oddin.gg).
J Moses
Investor, Advisor at Bet.Works
I have nearly 40 years of experience in sports, entertainment, technology, betting & games as a CEO, Founder, Investor, Advisor, Producer & a Director for public & private businesses around the world.
Currently I am hyper focused on the confluence of Technology, Games, eSports, Sports, Betting and Entertainment. I serve as a Director at Take-Two Interactive (Nasdaq: TTWO), publisher of Rock Star, 2K & Private Division Games. I’m also an investor & Board Advisor of Bet.Works (sports betting), ReadyUp (eSports team building), Prize Payments Pro (eSports), and SimulMedia.
After Princeton, I had the dream job of working at ABC Sports where I worked on sporting events around the world, including 4 Olympic Games. I spent 2 years as Special Assist to Roone Arldege, President of ABC News & Sports.
Grant Johnson
CEO at Esports Entertainment Group
Grant Johnson, B.A., Chairman and CEO, Esports Entertainment Group
Grant has served as Chairman and CEO of Esports Entertainment Group since 2015, where he oversaw the Company from its’ inception as an esports wagering company long before most of the world knew of the existence of esports, to a successful NASDAQ IPO and $8.4M raise in April 2020.
His experience in online gambling came from 1996 to 1999 where has Vice President of Vancouver based Starnet Communications International, Inc. a recognized leader in the Internet gambling industry. As Vice President of Business Development, Mr. Johnson led Starnet’s sales team and was a driving force behind Starnet’s leading market position in the B2B sector of the Internet gambling industry.
Mr. Johnson was instrumental in the business development activities at Starnet and was directly involved in establishing many of Starnet’s strategic industry partnerships. A subsidiary of Starnet, World Gaming, still exists today.
David McDowell
Chief Executive Officer and Co-Founder at FSB
David is the co-founder and CEO of FSB. FSB was established in 2007 with the vision to build the industry’s first highly automated sports betting platform driven by live data. The company has become established as a leading B2B solutions supplier best known for its live sports betting technology and as a pioneer of delivering fully managed trading services.
Mark Robson
Co-Founder of Champion Sports
Mark Robson is the co-founder of Champion Sports, an innovative sports betting platform licensed by the Isle of Man Gambling Supervision Commission. Over the last 15 years, Mark has held a number of high-profile positions within the iGaming industry, including the Head of eGaming for the Department of Economic Development on the Isle of Man.
Marek Suchar
Head of Partnerships at Odding.gg
Marek Suchar, Head of Partnerships at Odding.gg started his career in financial services where he held senior and managerial roles in various areas including business development and sales. His passion for esports brought him to the industry, specifically to the betting vertical. Leveraging the newest technologies at Oddin, Marek aims to significantly improve the engagement within esports betting and build partnerships that will shape the future of esports and esports betting.
Do not miss this unique opportunity to attend a virtual conference that gathers all North American gaming industry experts for 2 days of discussions and networking. Register your seat now!
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Blanka Homor Sales Director at Playson
Playson strengthens Canadian footprint with Titanplay partnership
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Playson, the established digital entertainment supplier, has secured its latest partnership in Canada after launching its games portfolio with rising iGaming operator Titanplay.
After obtaining its Ontario licence and going live in June earlier last year, Titanplay has made impressive strides in a short space of time with its online casino offering resonating with players across the province.
The agreement sees Playson support Titanplayâs ongoing expansion across Ontario with the supplierâs industry-renowned Hold and Win portfolio now available on the operatorâs website, integrated via Relax Gamingâs aggregation platform.
Titles including Coin Strike: Hold and Win, Diamonds Power: Hold and Win and Pink Joker: Hold and Win will enable players to enjoy a feature-led, captivating gameplay experience and expand Titanplayâs rapidly expanding portfolio.
Playsonâs latest tie-up underlines its intent of further establishing its brand within Ontario after successfully entering the Canadian province back in 2022. The providerâs industry-renowned portfolio continues to drive long-term value for operators worldwide.
Blanka Homor, Sales Director at Playson, said: âWe are proud of the footprint we have established in Ontario with local players truly appreciating the Playson experience. Partnering with an exciting name in the region like Titanplay allows us to accelerate our progress and bring our premium offering to an increased pool of players.
âWe look forward to gauging the response from Titanplay enthusiasts and watching this partnership grow from strength to strength.â
Titanplay management commented: âAt Titanplay, we pride ourselves with working with industry-renowned names and partnering with Playson seamlessly fits into our plans of becoming a household name in Ontario and across Canada.
âOur portfolio will undoubtedly be elevated by Playsonâs Hold and Win collection, offering players a dynamic offering of feature-filled, graphically advanced titles.â
The post Playson strengthens Canadian footprint with Titanplay partnership appeared first on Gaming and Gambling Industry in the Americas.
Anna Isaacson
NFL Partners with Responsible Gambling Council to Launch Student-Athlete Training Program in Canada
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The National Football League announced a partnership with the Responsible Gambling Council (RGC) to develop and implement a comprehensive responsible gambling training program specifically designed for university and college student-athletes. The RGC and NFL have identified student athletes as an important audience for targeted responsible gambling and problem gambling prevention initiatives, as previous research has shown their susceptibility to risky gambling behavior.
The program will launch with a pilot phase at eight universities and colleges across Canada in the upcoming 2025 spring semester. Insights and feedback from this phase will be used to refine and improve the program before its broader rollout to 30 university and college institutions in the 2025 â 2026 school year. The initiative will include a robust evaluation framework to measure the effectiveness and impact of the training. The NFL and RGC will explore opportunities to share the results and key learnings from this initiative with broader audiences to maximize its impact.
âStudent-athletes face unique pressures from academics, athletics, and the accessibility of sports betting, making them vulnerable to risky gambling behaviours. Our partnership with the NFL is a crucial step in supporting this group by providing the education and tools needed to make informed decisions. Early responsible gambling education helps student-athletes build capacities to succeed both on and off the field,â said Sarah McCarthy, chief executive officer, Responsible Gambling Council.
âWe are proud to support the Responsible Gambling Council in this important initiative. Our shared goal is to equip these student-athletes with the tools and knowledge to navigate gambling risks, fostering a safer and more responsible environment. We also hope to gain insights that will be invaluable in shaping future responsible gambling efforts to benefit all those who play and engage with our game as fans,â said Anna Isaacson, NFL senior vice president of social responsibility.
The program aims to equip student-athletes across Canada with the knowledge and tools necessary to make informed decisions about gambling. RGC will design and develop a course that is tailored to the specific student-athlete audience, and support in âtraining the trainerâ at participating campuses, which is a key component in ensuring those delivering the training have the right tools and information to support the learning goals of the program.
The training program will include a specialized, interactive session featuring engaging videos, interactive components, and best practices for responsible gambling. After participating in the training, student-athletes will:
⢠Understand the dangers, risks, and odds of gambling and how players are likely to lose over time.
⢠Recognize their unique susceptibility to risky gambling behavior.
⢠Identify the signs of gambling-related harms and their potential impact on players and loved ones.
⢠Learn about resources available for those experiencing gambling-related harms.
This collaboration with the RGC is part of the NFLâs commitment to promoting responsible gambling practices and addressing the critical need for resources devoted to both responsible and problem gambling initiatives. It builds on the NFLâs existing efforts in the space, including its partnership with the National Council on Problem Gambling, which focuses on bolstering problem gambling prevention services and promoting responsible gambling initiatives in the US.
The post NFL Partners with Responsible Gambling Council to Launch Student-Athlete Training Program in Canada appeared first on Gaming and Gambling Industry in the Americas.
BetConstruct
BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity
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BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.
The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstructâs affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.
This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entityâs licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.
âAt BetConstruct, weâve always strived to push the boundaries of whatâs possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,â said Vigen Badalyan, Co-Founder of BetConstruct.
The issuance of dual licenses under the watchful eye of BetConstructâs affiliate not only highlights BetConstructâs commitment to supporting its partners but also reinforces the companyâs role as a trusted leader in the global iGaming landscape.
This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.
The post BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity appeared first on Gaming and Gambling Industry in the Americas.
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