Leading sportsbook technology provider adds customisable boosts to drive player engagement and retention

Altenar, a leading sports betting and iGaming software provider, has expanded its product offering with the launch of Bet Builder Boost, a powerful new feature designed to elevate the Bet Builder experience for both operators and players.

By integrating boosted odds into its Bet Builders, Altenar offers an exciting new betting option that enhances the user experience, particularly for pre-live markets. It also enables operators to increase player retention without sacrificing margins.

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The introduction of Bet Builder Boost builds on the success of Altenar’s upgraded Boosted Odds tool, which was rolled out in 2024 and has already seen significant adoption among operators and end users, making it a key driver of the provider’s sportsbook product offering.

Operators have the same range of options available with the Bet Builder Boost as they have with the Boosted Odds tool, including three different levels of boost, a Bet of the Day feature and limited-time elements.

Bet Builder Boost offers a flexible tool to create bespoke promotions for players and capture a broader audience. Operators can customise boosts for individual events, providing greater flexibility and allowing for tailored promotional strategies that cater to market-specific needs.

Dinos Doxiadis, Director of Product (Sportsbook and Data) at Altenar, said: “With Bet Builder Boost, we’re giving operators a way to excite their player base and offer an enhanced experience that drives engagement.

“It’s an important tool for differentiating themselves in an increasingly competitive market. By introducing boosted odds in this way, we help operators build more personalised and attractive offerings while maintaining control over their sportsbook profitability.”

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Incentive Games, a leading provider of B2B gaming solutions specializing in player acquisition and retention, is excited to announce the appointment of Ahmed Baker as Chief Commercial Officer, effective Monday, 17th February.

With over 20 years of experience in the iGaming industry, Baker has a proven track record of translating high-level strategy into actionable growth. His experience spans both B2B and B2C sectors, where he has consistently driven success. Baker’s expertise in commercial strategy and business development will be essential as Incentive Games continues to expand its Real Money Games portfolio.

John Gordon, CEO of Incentive Games said, “We are thrilled to welcome Ahmed to the executive team. His experience, strategic vision, and proven ability to drive growth make Ahmed a perfect fit for our new Chief Commercial Officer. We are confident that he will be key to our continued success.”

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Baker said, “I’m thrilled to join Incentive Games at such an exciting time. I look forward to contributing to the growth of the company and working with the team to replicate the success of their free-to-play games in the Real Money space”

The Netherlands Gambling Authority (KSA) has conducted a study on the effectiveness of the various rules that were introduced in the second half of 2024 to better protect players in the online gambling market.

The study shows that the new rules have been effective in the first three months: since their introduction, the number of high losses per account has fallen. There were fears in advance that players would circumvent the rules by creating more accounts, but there are currently no indications of this. The channelling based on players (the share of players who play with legal providers compared to illegal ones) is also hardly changing at the moment. However, the gross gaming result (BSR, stake minus prizes paid out) of legal providers did fall: this fell by around 10% in the first three months after introduction.

The Ministry of Justice and Security made it mandatory for players to contact the provider before they can set a deposit limit of more than €150 (young adults) or €350 per month, so that providers can inform them of the dangers of such a high limit. Since the introduction of these measures, the number of players who set such a high deposit limit has dropped significantly, to less than 50%. The figures also show that players are more likely to adjust their limit downwards after contact with a gambling provider.

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The KSA rules were particularly affected by the limits on net deposits: when depositing more than €300 (young adults aged 18-24) or €700 (24 and older), the provider checks whether a player can afford that amount and if this is not the case or the check is not carried out, the provider must block deposits for the rest of the month. The percentage of players who deposit more than the deposit limits (€300 for young adults aged 18-24 or €700 for 24 and older) has fallen sharply since the introduction of the Policy Rule: from 9.7% to 3.8%. And for young adults from 12% to 2.8%. Due to the lower deposit limits, the average loss per player account has also decreased, from €117 to €83.

The BSR of legal providers has decreased by 10% after the introduction of the measures. Before the introduction of the rules, approximately 4% of players lost more than €1000. Now that is 1%. This indicates that the introduction of the policy rules has led to a reduction in excessive gambling at legal providers.