Gambling in the USA
Gaming Americas Weekly Roundup – May 25-31
Welcome to our weekly roundup of American gambling news.
Last week, several gambling companies have re-entered into their businesses despite the ongoing pandemic. Here, we are going through the weekly highlights of the American gambling industry which includes casino reopening, new partnerships, product launches, award winnings, latest approvals, and recent announcements. Read on and get updated.
Casino Reopening
Most of the casinos have resumed their operations this week. Some are on the preparations to restart their business.
Rodney Butler, Chairman of the Mashantucket Pequot Tribal Nation, said that the plans to partially reopen Foxwoods Resort Casino on June 1 are still moving ahead despite opposition from Connecticut Gov. Ned Lamont.
Rodney Butler told in an interview that Lamont is welcome to tour Foxwoods and see firsthand the safety precautions being taken to prevent the spread of the coronavirus, ranging from fewer open slot machines to air filtration systems.
New Deals
AGS announced a new partnership with the Kindred Group to provide its online, real-money games for the Kindred Group’s Unibet brand in New Jersey.
The Vancouver Titans esports team entered into a new partnership agreement with Pizza Hut Canada and designated Pizza Hut as the Official Pizza of the team and their fans.
Microgaming signed an exclusive distribution agreement with game design and development studio, Neko Games. The studio’s Super Showball video bingo game is live on Microgaming’s content aggregation platform from 26 May 2020.
Churchill Downs Incorporated (CDI) and Aristocrat Leisure entered into an agreement in principle to settle the Kater v. Churchill Downs, and Thimmegowda v. Big Fish Games lawsuits.
New Launchings
The igaming publishing company Oddschecker Global Media announced the launch of RacingPicks, a standalone horse racing site. The site’s purpose is to provide day-to-day expert content to the American racing community.
TransAct Technologies Incorporated launched its new Epicentral Clean2Play Sanitization Tracking System for casinos. This new casino product provides real-time printed proof that a slot machine has been cleaned, sanitized, and is ready for play.
The D.C. Lottery is set to launch its sports betting platform in the coming days. The online sportsbook GambetDC will take its first wagers in June, even though a large number of global sports events remain canceled due to COVID-19.
Awards
Michigan State Rep. Brandt Iden received an honorary American Gambling Award for his extraordinary efforts in legalizing sports betting, online poker, and online casino gaming throughout the state in 2019.
Latest Approvals
Illinois lawmakers have approved an approximately $40 billion state budget that largely maintains spending, along with a plan to push forward a Chicago casino.
The budget, which largely relies on federal funding, mostly maintains funding from the current budget, which the exception of health care agencies affected by the COVID-19 outbreak.
Legislators also approved a plan pushed by Chicago Mayor Lori Lightfoot to change the tax structure for a casino in the city. The Chicago casino was included in last year’s gambling expansion authorizing six new casinos, part of a critical funding source for the state’s $45 billion capital plan.
Financial Help
Ontario Lottery and Gaming (OLG) is going to receive a $500m loan from the Provincial Government.
With Ontario’s state of emergency shuttering casinos, slot machines, and racetracks for the past two months, the gaming monopoly was in dire need of a cash injection.
Announcements
Brazilian Deputy Bacelar has affirmed that the legalization of all gambling verticals could play a key role in economic stability in the country.
He stated that following the current health pandemic, he is in favor of legalizing all gambling verticals, including jogo do bicho, on the grounds that gambling could save Brazil from its current financial crisis and rejuvenate the economy.
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Daniel Lechner
Studio combines engagement tools with bespoke, franchise and omnichannel content under single umbrella
White Hat Studios, a dedicated US iGaming market supplier, has unveiled Amplify Suite, a comprehensive engagement ecosystem designed to deliver operators flexibility, creative autonomy, and measurable commercial impact.
Amplify consolidates the provider’s promotional tools and proprietary content into a fully connected, scalable framework, equipping operators with a diverse range of performance-enhancing solutions engineered to maximise growth across regulated US markets.
Built on an API-first foundation, the suite incorporates White Hat Studios’ Engage promotional engine, comprised of tools such as Win Spins, Super Mode, and Triggers, alongside its award-winning Progressive Jackpot networks. This services an increasing demand for advanced gamification tools, enabling operators to stimulate user activity and drive sustained engagement.
These promotional tools are complemented by the studio’s first-class content portfolio. With a track record of creating custom products for tier-one operators, Amplify Bespoke will build on this momentum to deliver bespoke slots that support deeper brand integration and exclusive IP ownership.
Amplify Franchises transforms standalone hits into enduring game families, exemplified by the US-renowned 7s Fire Blitz
series. By leveraging player familiarity and brand loyalty, franchises consistently drive momentum upon launch and can reignite traction across a game brand.
The suite is further strengthened by Amplify Omni, enabled through the studio’s landmark distribution agreement with Gaming Arts. The partnership facilitates the conversion and distribution of White Hat Studios content across US land-based casinos, while also supporting the transition of land-based titles into regulated online markets for the first time.
This powerful two-way content pipeline enhances the ecosystem, allowing US brands to engage and convert players seamlessly between casino floors and digital platforms.
The launch of Amplify represents a significant milestone in White Hat Studios’ strategic evolution, connecting its full product portfolio within a single, unified framework. Custom-built for US markets, the suite is set to redefine how operators engage their audiences and elevate commercial performance.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “Amplify will serve as the promotional and engagement backbone of White Hat Studios. Bringing our diverse offering under one cohesive ecosystem, the suite is optimised to deliver tangible impact across the entire player journey.
“By combining configurable engagement tools with premium, high-performing content, Amplify empowers US operators to differentiate and scale within competitive environments.”
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Gambling
White Hat Studios launches all-in-one engagement ecosystem Amplify Suite
White Hat Studios, a specialist provider for the regulated US iGaming market, has introduced Amplify Suite, a fully integrated engagement ecosystem built to give operators greater flexibility, creative control, and measurable commercial results.
Amplify brings together the company’s promotional tools and proprietary content into a single, scalable framework, offering a broad set of performance-driven solutions designed to accelerate growth across US markets.
Built on an API-first architecture, the suite incorporates White Hat Studios’ Engage promotional engine, featuring tools such as Win Spins, Super Mode, and Triggers, alongside its established Progressive Jackpot networks. The combined offering addresses rising demand for advanced gamification, enabling operators to boost player activity and sustain long-term engagement.
These capabilities are supported by the studio’s premium content portfolio. Known for delivering tailored products for tier-one operators, the new Amplify Bespoke arm expands this approach, offering custom slot development that allows for deeper brand integration and exclusive IP ownership.
Meanwhile, Amplify Franchises is designed to turn successful standalone titles into long-term game families. A key example is the popular 7s Fire Blitz
series, which demonstrates how familiar branding and player loyalty can drive strong launch performance and ongoing engagement across a franchise.
The ecosystem is further enhanced by Amplify Omni, powered through a landmark distribution agreement with Gaming Arts. This partnership enables the distribution of White Hat Studios’ content across US land-based casinos, while also facilitating the transition of land-based titles into regulated online environments for the first time.
By enabling this two-way content flow, Amplify strengthens connections between retail and digital channels, helping operators engage players seamlessly across both spaces.
The launch marks a major step in White Hat Studios’ strategic development, unifying its entire product portfolio within a single ecosystem tailored specifically for the US market.
Daniel Lechner, SVP of Sales and Marketing at White Hat Studios, said: “Amplify will serve as the promotional and engagement backbone of White Hat Studios. Bringing our diverse offering under one cohesive ecosystem, the suite is optimised to deliver tangible impact across the entire player journey.
“By combining configurable engagement tools with premium, high-performing content, Amplify empowers US operators to differentiate and scale within competitive environments.”
The post White Hat Studios launches all-in-one engagement ecosystem Amplify Suite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
casino floor
Zitro Announces the U.S. Rollout of FANTASY Cabinet
Zitro has announced the U.S. rollout of FANTASY, its latest slot cabinet, following an outstanding early reception across multiple states. Since its debut, FANTASY has resonated with players and operators alike, quickly positioning itself as one of the standout new cabinets on casino floors nationwide.
The cabinet launched its U.S. journey in Minnesota before expanding into Michigan, California, Arizona, New Mexico, and North Carolina, and the story has been consistent across all six states. Strong player engagement, positive operator feedback, and consistent floor performance have followed FANTASY everywhere it has gone.
FANTASY’s strong performance reflects the depth of the experience it delivers. Zitro developed world-class content specifically for this cabinet, including stunning animations, exceptional graphics, and a rich multimedia experience that connects with today’s players. An individual game color lighting system gives each title a distinct identity on the casino floor, and every title was developed exclusively for this form factor. The result is a complete entertainment experience that goes well beyond the cabinet itself.
“We always knew FANTASY was something special, but the response we’ve seen across different casino properties has exceeded our most optimistic expectations. Players are genuinely connecting with this cabinet, operators are seeing the results on their floors, and we believe this is just the beginning of a defining journey for FANTASY in the US,” said Derik Mooberry, CEO of Zitro USA.
The post Zitro Announces the U.S. Rollout of FANTASY Cabinet appeared first on Americas iGaming & Sports Betting News.
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