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Betting Shops in England May Reopen in Time for Royal Ascot

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Betting shops in England have received a major boost with the news that they can potentially reopen in time for Royal Ascot.

Prime Minister Boris Johnson announced that “non-essential retail” outlets will be expected to be able to open from June 15 if the government’s five tests are met and they follow the Covid-19 guidelines around issues such as social distancing.

The government’s guidance made reference to the “frequent cleaning of objects and surfaces that are touched regularly,” including “betting terminals.”

The news was welcomed by the Betting and Gaming Council. A spokesperson said: “With racing returning soon, we welcome the fact that betting shops across the country will be able to open their doors again on June 15. Our members are working hard to prepare shops for reopening and to ensure a safe environment for customers with social distancing and hygiene measures in place.”

“Bookies employ nearly 50,000 hard-working staff, who have all played their part in the national effort to combat the spread of Covid-19, and we now look forward to providing customers with the best possible experience as lockdown eases,” the spokesperson added.

GVC Holdings said: “We are well prepared to open some of our shops in June and will be following the Covid-19 secure guidance.”

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Vegangster Launches Fully Integrated Lootboxes as a Native Platform Feature

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Vegangster has introduced lootboxes as a native platform feature, giving operators a new way to drive player engagement and generate additional revenue. Early adopters are already seeing a noticeable share of total GGR coming from this mechanic

Unlike third-party game integrations, Vegangster lootboxes are fully embedded into the platform. Operators retain direct control over configuration, performance logic, and lobby placement, and the feature operates on a significantly lower revenue share than third-party game content.

Brands already using lootboxes are generating between 5 and 7 per cent of their total GGR from lootboxes within the first month,” said Michael Oziransky, CPO at Vegangster.

The lootbox mechanic follows a model familiar from video games. Players purchase a lootbox for a fixed price and receive a reward based on predefined probabilities. Depending on chance and configuration, the reward may exceed the value of the initial purchase.

Operators define how lootboxes work at both the technical and commercial levels. Prize types, win probabilities, and RTP logic are set directly within the platform, allowing lootboxes to support different use cases, player segments, and commercial strategies. Rewards can include cash, digital items, NFTs, physical prizes, or other operator-defined assets.

Once a reward is received, players can keep it or sell it back for cash. This keeps the player flow simple and transparent, while giving operators multiple ways to structure value and payouts.

Operators can use lootboxes in promotional campaigns, offering lootbox free spins to players, affiliates, or other partners. Different lootbox configurations can support different goals, from player acquisition to retention.

Lootboxes are the first in a series of platform-native mini-games rolling out through 2026. The upcoming releases will include quick, session-based mechanics inspired by crash games, alongside new social engagement features.

About Vegangster

Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.

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Romans Kozlovskis

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Affina Partners

Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure!

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Affina Partners has officially launched Alawin, a new iGaming brand that brings the spirit of medieval legends and timeless storytelling into a fully integrated, multi-vertical gaming platform.

Created with both players and affiliate partners in mind, Alawin combines immersive design, diverse content, and powerful loyalty mechanics to deliver an engaging experience built for long-term growth.

A Gaming Journey Inspired by Classic Tales

Alawin transports players into a world of mystery and adventure, where every session feels like the start of a legendary quest. From spinning slots to exploring live casino tables, chasing jackpots, or placing bets across dynamic sports markets, the experience unfolds like a story filled with hidden rewards and unexpected discoveries.

Drawing inspiration from classic folklore, the platform captures the sense of uncovering fortune beyond palace doors — only here, the adventure begins the moment players land on the website.

The Affina Partners Team commented:

“In classic tales, fortunes were found beyond palace doors. With Alawin, they begin the moment players enter the website. Every session is designed to feel like opening the first page of a story—where curiosity leads the way, rewards reveal themselves naturally, and each step forward carries the promise of something more, all within a model built for long-term partner growth.”

A Unified Multi-Vertical Platform

Alawin integrates multiple gaming verticals within one seamless ecosystem, offering:

  • Casino & Live Casino

  • Progressive and Network Jackpots

  • Sports & Live Betting

  • Virtual Sports

  • Top Games by Country, highlighting regionally popular titles

This unified structure ensures a streamlined user experience while catering to diverse player preferences across key markets.

Reward-Driven Mechanics Designed for Retention

To boost engagement and retention, Alawin incorporates interactive gamification tools, including:

  • Challenges – Players complete tasks to earn coins

  • The Shop – Coins can be exchanged for Free Spins, Bonus Money, Free Bets, or Bonus Games

  • Casino & Sports Tournaments – Featuring substantial prize pools to drive competitive play

These mechanics are designed not only to increase player lifetime value but also to deliver measurable performance results for affiliate partners.

Built for Scalable Partner Growth

With a distinctive brand identity, story-driven positioning, and strong reward infrastructure, Alawin is built to support scalable acquisition and sustained engagement across multiple markets.

Affina Partners is now inviting affiliates to promote Alawin and introduce players to a gaming experience where adventure begins from the very first click.

About Affina Partners

Affina Partners is a global affiliate program focused on strategy, market insight, and long-term collaboration. By combining international expertise with deep local market understanding, the company helps affiliates grow smarter and achieve stronger performance within the iGaming sector.

Its expanding portfolio includes Alawin, Millioner, FunBet, and WildRobin — brands recognized for refined design, engaging user experiences, and consistent results.

With flexible commission models, transparent analytics, and dedicated support, Affina Partners transforms partnerships into measurable success.

Affina Partners — where every partnership begins with ambition and ends in success.

The post Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure! appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Hollywoodbets

SIS strengthens live Numbers partnership with Hollywoodbets through launch of two new 49’s draws

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SIS (Sports Information Services), a leading provider of 24/7 live betting content, has expanded its long-standing partnership with Hollywoodbets through the launch of two new 49’s live draws.

The agreement enhances Hollywoodbets’ popular live Numbers product, giving players across Africa more daily opportunities to engage with the fixed-odds format.

New Brunchtime and Drivetime Draws

The newly introduced Brunchtime and Drivetime 49’s draws will run daily at:

  • 11:49am (BST) / 12:49pm (SAST)

  • 4:49pm (BST) / 5:49pm (SAST)

All draws are broadcast from SIS’s UK studios, delivered as a fully managed, end-to-end solution with a strong focus on integrity and reliability.

The new additions further strengthen Hollywoodbets’ live Numbers schedule, creating more touchpoints throughout the day to keep players engaged.

Building on Fast 15’s and 39’s Success

The expanded 49’s portfolio complements SIS’s existing Fast 15’s and 39’s draws, which launched with Hollywoodbets last year and have already delivered strong engagement and improved margins.

  • Fast 15’s offers a high-frequency, high-churn format with competitive odds and an engaging, easy-to-follow structure.

  • 39’s provides live draws every three minutes, acting as an effective filler product during quieter betting periods while increasing betting opportunities and win potential.

Together, the products form a comprehensive live Numbers ecosystem designed to maximise engagement and revenue throughout the day.

Strengthening SIS’ Position in Africa

Joe Andrews, Head of Sales across Africa at SIS, said the launch represents another milestone in the partnership.

“Our latest collaboration with Hollywoodbets will play a crucial role in elevating the profile of the Brunchtime and Drivetime draws across Africa, further strengthening our leading live Numbers position across the continent.

Alongside the continued success of Fast 15’s and 39’s, we are confident the enhanced 49’s product will resonate strongly with players as a dynamic alternative.”

Wayde Dorkin, Head of Product at Hollywoodbets, highlighted the importance of innovation in maintaining player engagement.

“We are always looking to evolve our product offering and deliver compelling, entertaining betting experiences. The addition of two new 49’s draws, alongside our existing Fast 15’s and 39’s content, significantly enhances our Numbers portfolio.

The SIS live Numbers offering has consistently engaged our players across Africa, and we’re confident this expanded product suite will drive continued growth.”

With additional daily draws and a proven live format, SIS and Hollywoodbets are reinforcing their commitment to delivering engaging, high-integrity betting content to players across Africa.

The post SIS strengthens live Numbers partnership with Hollywoodbets through launch of two new 49’s draws appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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