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GrooveGaming keep it simple with new SimplePlay foray

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Aggregator GrooveGaming has been busy looking for new and interesting content to offer the market, particularly as the COVID-19 pandemic continues to hit major markets, so it was no surprise that the aggregator selected SimplePlay to add to GrooveGaming’s already considerable armory.

SimplePlay is a budding software developer with a ready-made inventory of over 40 top online slots and gambling games already proving popular in Asia. SimplePlay house, develop and distribute slots games on behalf of partner SA Gaming. Popular titles include Angels & Demons, Zeus, Pigsy, Double-Happiness and Fortune Lion.

Alongside the established slots titles is a range of top-quality fish games, popular on the Asian market and attracting attention across the wider online gambling industry too. SimplePlay slots are linked to three progressive jackpots. Each game adds to a share of the Mini, Minor and Major jackpot totals, which can be won at random by any player.

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GrooveGaming has frequently hit the headlines over the past couple of years as the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, Microgaming, Alea and Quickfire, amongst others.

GrooveGaming has numerous live dealer titles amongst its on-demand live content and classy games including live roulette, baccarat, blackjack and live dedicated tables, all of which have been generating significant interest in the last couple of weeks due to the coronavirus pandemic. In addition, its virtual sports offering includes virtual football, tennis, horse-racing, cycling and greyhound racing, with virtual Euro basketball and cricket coming to the rapidly-expanding aggregator soon.

The surge in demand for live content has followed the curtailing of live sports worldwide due to COVID-19 and the closing of land-based casinos in numerous jurisdictions across the world. As a result, entertainment is now being offered in the form of live content and virtual sports to operators striving to meet player demand.

Created with the aim of easy and fast content delivery for the igaming industry, GrooveGaming is well placed with a robust live content range that encompasses some of the world’s leading live content and virtual sports brands, including LEAP Gaming, TVBET, VIVO Gaming, Lucky Streak, Super Spade, Evolution Gaming, SA Gaming and Ezugi, amongst others.

GrooveGaming’s powerful platform includes over 4000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

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A major reason why GrooveGaming is becoming the aggregator of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.

GrooveGaming has significantly grown its presence throughout the last two years across key global markets and important regulated jurisdictions through partnerships with major online gambling operators. This latest signing with SimplePlay highlights the attractiveness of GrooveGaming’s portfolio with operators and players alike.

A spokesperson for SimplePlay said: “We’re delighted to be joining the world’s fastest-growing aggregator and it enables us to offer our casino slots and innovative fishing games to even more operators. GrooveGaming has the kind of profile and market presence that allows us to take a significant step.”

Yahale Meltzer, COO at GrooveGaming said: “SimplePlay has a relatively short history in the industry nonetheless our partnership will be hugely beneficial for both companies. We’re thrilled to be able to offer SimplePlay’s unique content to our extensive network of partners. There is significant demand from leading operators for our rapidly-growing content portfolio which just keeps getting better and better on the back of deals like these.”

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Betano, Official Sponsor of CONMEBOL Copa AmĂ©rica Femenina 2025ℱ

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  •  The sponsorship agreement between CONMEBOL and Betano reinforces their commitment to the development of football, as part of organising one of the continent’s most important tournaments.
  • The CONMEBOL Copa AmĂ©rica Femenina 2025ℱ will be held in Ecuador from July 12 to August 2.

CONMEBOL (ConfederaciĂłn Sudamericana de FĂștbol) and Kaizen Gaming are proud to announce the later’s premium sports betting and online gaming brand, Betano, as the Official Sponsor of CONMEBOL Copa AmĂ©rica Femenina 2025ℱ.

Hosted in Ecuador from July 12th to August 2nd, this year’s tournament is especially significant as it marks the 10th anniversary of the CONMEBOL Copa AmĂ©rica Femeninaℱ. Bringing together South America’s 10 women’s football teams, the tournament is a celebration of both football in the continent and women’s sport. At the end of each game, Betano will present the top-performing player with the “MVP Betano” award.

Alejandro DomĂ­nguez, President of CONMEBOL, said: “Women’s football is gaining unprecedented momentum across South America. At CONMEBOL, we are focused on promoting the sport, encouraging young women to get involved and fall in love with our beautiful game, and creating better conditions for those who want to pursue a career in football. There is still much work ahead, but having partners like Betano by our side will enable us to elevate women’s football across the continent to new heights. I am confident that our collaboration for the CONMEBOL Copa AmĂ©rica Femenina 2025ℱ will be as successful as the one we had during the CONMEBOL Copa AmĂ©ricaℱ2024”.

Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, commented: “We are proud to be once again collaborating with CONMEBOL for what promises to be an exciting tournament for all football fans to enjoy. Sponsoring CONMEBOL Copa AmĂ©rica Femenina 2025ℱ is very important for us, as we continue supporting the development of football globally and women’s football in particular. It is amazing to see how the competition has grown in size and strength, while showcasing the skills of some of the world’s best female footballers.”

The sponsorship of CONMEBOL Copa AmĂ©rica Femenina 2025ℱ is part of Betano and CONMEBOL’s broader partnership, which started with the CONMEBOL Copa AmĂ©ricaℱ 2024 and extends through 2028. In addition to supporting CONMEBOL Copa AmĂ©rica Femenina 2025ℱ, the partnership also sees Betano as the Official Sponsor of the CONMEBOL Pre-Olympic tournament, CONMEBOL Copa AmĂ©rica Futsal Men and Women and CONMEBOL Copa AmĂ©rica Beach Soccer.

 

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Riddick’s Partners Announced as Main Sponsor of LEGENDS by Fire & Ice

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Riddick’s Partners Backs LEGENDS’ Exclusive Takeover of London’s Most Iconic Nightclub, The BOX, on July 1st

The organizers of LEGENDS by Fire & Ice are thrilled to announce Riddick’s Partners as the Main Sponsor of this year’s exclusive iGaming networking event, taking place at London’s most iconic nightlife destination, The BOX Soho, on Tuesday, July 1st.

This partnership brings together two legends of the iGaming industry for an unforgettable night of elite networking, unique entertainment, and high-energy celebration ahead of iGB L!VE 2025. With over 200 iGaming legends and veterans already confirmed on the guest list, LEGENDS by Fire & Ice promises to be the must-attend event of London iGaming Week.

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Riddick’s Partners, known for their cutting-edge solutions and influential presence in the gaming sector, will host premium tables right in front of the stage, offering attendees the chance to connect with their team, explore high-value opportunities and have a drink!

“We supported LEGENDS by Fire & Ice because we share the values of a community built on real results and strong partnerships. At Riddick’s Partners, we focus on traffic that drives product growth and connections that truly work.” – Misha, Head of Affiliates at Riddick’s Partners.

“Riddick’s reputation for excellence and innovation mirrors everything we stand for—uniting the industry’s best in an unforgettable experience. We can’t wait to see the connections (and legendary moments!) that unfold during the evening. Welcome to the LEGENDS family!” – Jodie Thind, Co-Organizer

A limited number of private tables are still available for legendary brands looking to host clients or teams.

The post Riddick’s Partners Announced as Main Sponsor of LEGENDS by Fire & Ice appeared first on European Gaming Industry News.

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iGB L!VE on course for record breaking attendance as delegates head for London

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iGaming industry professionals are registering for iGB L!VE in unprecedented numbers according to the latest data released by show organisers Clarion Gaming.  A week ahead of iGB L!VE opening at its new ExCeL London home pre-registration is up by 21.5% compared to the same stage in 2024 – the last edition of iGB L!VE to be held in Amsterdam.

The double digit uplift confirms iGB L!VE’s status as the most popular and valuable showcase for the international iGaming industry with unique attendance on track to grow for a fourth consecutive year.

As well as providing attendees with access to over 22,000sqm of product innovation, iGB L!VE will include the TED of iGaming comprising 30 inspiring sessions and a keynote delivered by Claire Williams OBE, the former leader of the Williams Formula 1 racing team, Pitch iGB featuring five leading startups seeking investment and strategic partnerships, the ground-breaking Sustainable Gambling Zone which will showcase the latest thinking on player protection, as well as London iGaming Week which comprises a program of immersive curated events, seminars and parties taking place at iconic London venues.

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Running 1 – 4 July London iGaming Week features social events such as the Cool Britannia themed iGB Affiliate Awards hosted by the broadcaster and musician Myleene Klass MBE, the EGR B2B Awards, Welcome Drinks in Canary Wharf, the Legends by Fire and ICE celebration, the first London LMG Futbol Experience a live-streamed 6-a-side football tournament taking place Friday 4th July and a partnership with the Hippodrome Casino which will see iGB L!VE delegates and exhibitors receive a complementary drink on presentation of their iGB L!VE pass and a 25% discount at the Hippodrome’s award winning Heliot Steak House and Chop Chop restaurants.

The program also includes unique opportunities to network and learn at events including the iGB Start-Up Accelerator, the Affiliate and Operator Mixer and Technology in Gaming and the inaugural conference for senior technology professionals sponsored by Pretty Technical and taking place on Tuesday 1 July.

Connecting igaming operators, affiliates, tech vendors and game providers,  iGB L!VE will welcome an international community of iGaming and affiliate pioneers helping businesses throughout the ecosystem to navigate the iGaming landscape, provide networking opportunities, showcase cutting-edge innovations and share crucial market knowledge.

The post iGB L!VE on course for record breaking attendance as delegates head for London appeared first on European Gaming Industry News.

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