Latest News

BGC Members to Remove Gambling Ads During Lockdown

Published

5 years ago

April 29, 2020

Reading Time: 2 minutes

The UK’s Betting and Gaming Council (BGC) has agreed on the voluntary removal of all gaming product advertising as part of its response to the COVID-19 lockdown.

Existing TV and radio advertising slots will be replaced by safer gambling messages, donated to charities or removed from broadcast where contracts permit.

Last month, BGC introduced a 10 pledge action plan which set out the standards expected of its members during the COVID-19 pandemic.

European Gaming Congress 2024 (Warsaw, Poland)

This new measure comes despite a drop in online revenue of up to 30% and total member revenue down by up to 60%.

All operators will implement this change on or before May 7. The commitment will remain in force for 6 weeks and at a minimum until June 5.

BGC Chief Executive Michael Dugher said:

“From day one of this crisis we have sought to protect customers potentially at risk, including announcing stepping up safer gambling measures as part of our ten pledges for covid-19 in March. This latest move by the regulated industry further underlines our commitment to safer betting and gaming with many people cut off and feeling anxious.

“We have been working closely with our member companies since this crisis began to monitor the impact of betting and gaming. There hasn’t been an explosion in people betting online as some had predicted – in fact, the opposite is true with total revenue down by up to 60 per cent. Overall gambling levels have also fallen significantly as a result of betting shops and casinos closing and the suspension of live sport. And whilst advertising levels on sports and casino are also down, again contrary to some assertions, we recognise that removing product advertising will act as a further safeguard during covid-19.

“This major announcement by our members will result in the removal of half of all product advertising on TV and radio. I hope now that other major gambling operators like the National Lottery follow our lead.

“Throughout this crisis, as the new standards body, the BGC has worked very closely with the Government. Ministers and the regulator all deserve credit for their steadfast and consistent determination to have an evidence-led approach and to rightly call for higher standards. There will always been alarmist noises from anti-gambling prohibitionists who just want to grab headlines, but it is this serious, constructive and evidence-led approach by the BGC’s regulated members that has resulted in this further major change.

“We are determined to do everything we can to protect customers potentially at risk during this lockdown period and beyond – and we are determined to drive the high standards that the public expect from us. I hope others follow our lead.”

Latest News

Imagine Live Partners with King.rs

Published

12 hours ago

December 27, 2024

Zoltan Tundik

Reading Time: < 1 minute

Imagine Live the live casino provider launches with Serbian brand King.rs

Imagine Live is thrilled to announce its innovative entry into the Serbia market, made possible through a strategic partnership with the operator King.rs.

The collaboration is aimed at delivering King.rs players a premium gaming experience. Two Blackjack and one Roulette table will be equipped with the latest technology, allowing seamless gameplay and interactive features catering to Serbian players’ localised preferences.

Hakob Manukyan, CEO of Imagine Live Armenia, commented: “King.rs is an established brand throughout Serbia focused on delivering exceptional products and gaming experiences by putting the player at the centre of their brand story. Imagine Live is equally committed to providing premium and customised live dealer solutions with bespoke tables and studios for our operator partners to ensure a complete brand experience that players enjoy and return, which drives deeper engagement and revenue opportunities. We look forward to supporting and growing the live dealer experience with King.rs over the coming months.”

Dragan Djordjevic, COO King, said, “Working with Imagine Live has been an absolute thrill. Their unique mix of live performances, tech, and real-time interactivity is a game-changer in entertainment. It’s exactly the kind of creative energy we love at King.rs, where we’re all about reimagining live gaming. This partnership feels like a natural fit—two teams, both passionate about pushing boundaries and creating something fresh. I can’t wait to see what we come up with together and how we’ll keep surprising and exciting players around the world”.

The post Imagine Live Partners with King.rs appeared first on European Gaming Industry News.

co-founder of Real Gaming

Terrible’s Mobile Gaming Introduces 5-Card Draw Poker in Nevada

Published

12 hours ago

December 27, 2024

GamingAmericas.com

terrible’s-mobile-gaming-introduces-5-card-draw-poker-in-nevada

Renowned for its deliberately different philosophy, JETT/Terrible’s Gaming is now revolutionizing mobile gaming with the launch of Terrible’s Mobile Gaming. Offering Nevadans fast-paced Multi-Player 5 Card Draw Poker on mobile devices statewide, this groundbreaking multiplayer app enables real-money games anytime in Nevada, complete with thrilling features like Royal Flush bonuses of up to $4,500, Four-of-a- Kind payouts of up to $175, and more.

“JETT/Terrible’s Gaming and the Terrible’s brand in general have been making life more convenient for Nevadans for over 65 years. Now, we are excited to bring that same level of convenience to mobile gaming—delivering the excitement of Multi-Player 5 Card Draw Poker directly to our customers, wherever they are, and within the palm of their hand,” said Tim Herbst, President, JETT Gaming & Terrible Herbst Inc.

To celebrate the launch, Terrible’s Mobile Gaming is offering a *deposit match of up to $500 every week. Download the Terrible’s Mobile Gaming app on the App Store and Google Play Store for *details:

In collaboration with Real Gaming, one of Nevada’s pioneering licensed iGaming operators, Terrible’s Mobile Gaming integrates state-of-the-art technology to provide an unparalleled gaming experience across the state.

“Nevada players know that both the JETT Gaming and Terrible’s Gaming brands mean convenience, and that’s exactly what we’ve delivered,” said Lawrence Vaughan, co-founder of Real Gaming. “Players are loving it!”

For more information, visit terriblesmobilegaming.com.

Brazil’s iGaming regulation

Salsa Gator, Brazil’s game aggregator, secures certification for the regulated market

Published

12 hours ago

December 27, 2024

GamingAmericas.com

salsa-gator,-brazil’s-game-aggregator,-secures-certification-for-the-regulated-market

Salsa Technology’s renowned content aggregator, Salsa Gator, has received GLI certification ahead of Brazil’s iGaming regulation taking effect on January 1, 2025. Among the key requirements is certification, ensuring compliance and trust in the regulated market.

This achievement enables Salsa to deliver high-quality content to operators in Brazil. In addition to strengthening its prominent position in the market, the certification ensures seamless and efficient operations for its clients in the new regulated landscape.

As per the rules of the Secretariat of Prizes and Bets (SPA) of the Ministry of Finance, the certification process for the aggregator platform included content agreements with some of the largest global gaming providers, such as Evolution, Games Global, Spribe, RubyPlay and FBM, among others. These partners offer an impressive variety of games that cater to the preferences of the Brazilian public.

Salsa Gator has solidified its position as a leading platform in Brazil and Latin America thanks to its strategic curation of games that prioritise local player preferences. With a single integration, partners gain access to a robust portfolio with support in Brazilian Portuguese, Latin American Spanish, and English.

“Salsa Technology is committed to delivering the best experience for operators and players in Brazil’s regulated market. Our focus on quality, innovation, and localized support positions us at the forefront of this historic moment for Brazil’s iGaming sector,” said Eliane Nunes, Chief Growth Officer at Salsa.

Salsa Technology remains dedicated to transforming the iGaming market with complete, certified solutions tailored to the needs of local audiences.