Latest News
BGC Members to Remove Gambling Ads During Lockdown
The UK’s Betting and Gaming Council (BGC) has agreed on the voluntary removal of all gaming product advertising as part of its response to the COVID-19 lockdown.
Existing TV and radio advertising slots will be replaced by safer gambling messages, donated to charities or removed from broadcast where contracts permit.
Last month, BGC introduced a 10 pledge action plan which set out the standards expected of its members during the COVID-19 pandemic.
This new measure comes despite a drop in online revenue of up to 30% and total member revenue down by up to 60%.
All operators will implement this change on or before May 7. The commitment will remain in force for 6 weeks and at a minimum until June 5.
BGC Chief Executive Michael Dugher said:
“From day one of this crisis we have sought to protect customers potentially at risk, including announcing stepping up safer gambling measures as part of our ten pledges for covid-19 in March. This latest move by the regulated industry further underlines our commitment to safer betting and gaming with many people cut off and feeling anxious.
“We have been working closely with our member companies since this crisis began to monitor the impact of betting and gaming. There hasn’t been an explosion in people betting online as some had predicted – in fact, the opposite is true with total revenue down by up to 60 per cent. Overall gambling levels have also fallen significantly as a result of betting shops and casinos closing and the suspension of live sport. And whilst advertising levels on sports and casino are also down, again contrary to some assertions, we recognise that removing product advertising will act as a further safeguard during covid-19.
“This major announcement by our members will result in the removal of half of all product advertising on TV and radio. I hope now that other major gambling operators like the National Lottery follow our lead.
“Throughout this crisis, as the new standards body, the BGC has worked very closely with the Government. Ministers and the regulator all deserve credit for their steadfast and consistent determination to have an evidence-led approach and to rightly call for higher standards. There will always been alarmist noises from anti-gambling prohibitionists who just want to grab headlines, but it is this serious, constructive and evidence-led approach by the BGC’s regulated members that has resulted in this further major change.
“We are determined to do everything we can to protect customers potentially at risk during this lockdown period and beyond – and we are determined to drive the high standards that the public expect from us. I hope others follow our lead.”
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Chief Strategy Officer at GAMOMAT Development GmbH Sebastian Reddig
GAMOMAT serves up more sweet life with La Dolce Vita 2
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GAMOMAT, one of the leading independent German software developers for slot games, has continued the sweet life of the beloved La Dolce Vita with the highly-anticipated La Dolce Vita 2.
This new title picks up the love affair of the original with fresh gameplay, engaging features, and a beautiful new Italian location. Charming Giovanni returns to take centre stage within the bustling Italian village marketplace, where a heartfelt soundtrack creates a joyful atmosphere.
The Scatter symbol is represented by an elegant wax seal embossed with a bunch of grapes and can only appear during the base game. Three, four, or five Scatters will trigger the Free Games with a starting collect multiplier of x1, x3, or x10. During Free Games, all collected values are boosted by the active collect multiplier.
Giovanni acts as the Collector symbol who gathers all visible money symbols for bonus wins, awarded once per Collector, regardless of their position. Any Collector symbol on the reels adds another spin to the counter and increases the multiplier by one, ensuring even greater chances of extended play and escalating rewards.
GAMOMAT is releasing La Dolce Vita 2 via its Remote Gaming Server, G‑RGS, and through the Bragg HUB.
Check out a game preview by following this link: https://gamomat.com/games/la-dolce-vita-2/
Chief Strategy Officer at GAMOMAT Development GmbH Sebastian Reddig said: “La Dolce Vita 2 continues the sweet life that players loved in the original, bringing back one of our most charming characters, Giovanni. With added multipliers and the chance to extend Free Games, this sequel serves up a worthy successor — sprinkling extra flavour onto a classic!”
The post GAMOMAT serves up more sweet life with La Dolce Vita 2 appeared first on European Gaming Industry News.
Latest News
Spinomenal enhances its Demi Gods Series with epic new release Majestic Atlas
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Leading iGaming content provider Spinomenal has expanded its Demi Gods Series with the launch of its epic new title, Majestic Atlas.
Set high above the clouds, Majestic Atlas is a 5×3 game that’s framed within a grand celestial temple inspired by the beauty of ancient Greece. A powerful, atmospheric musical score evokes the might of Atlas and lifts the entertainment to new heights.
Players who land three galaxy symbols will trigger the Free Spins game. Before entering Free Games, players must take a spin on the Wheel of Fortune to select the free spins total, between 10 and 40, and the symbol will be doubled for the round.
Three earth symbols will activate the Bonus feature. Players begin with three spins, with the goal of
filling the metre through collecting Scattered winning symbols. Five Scattered symbols will complete one cell in the metre. Extra spins can be collected with the +1 symbol and once the spins end the final total is paid out calculated by the final filled metre cell.
Majestic Atlas also features Stacked Wilds, which can appear during spins to boost the chances of a win. Players can also benefit from the Only Double Symbols feature in the base game, where all symbols appear in double form for even greater rewards.
Spinomenal CO-CEO, Omer Henya commented: “Majestic Atlas is an awesome showcase of ancient Greek legend, immersive audio, and rewarding features that put players on top of the world. We’re confident it will become a standout hit in our Demi Gods Series.”
The post Spinomenal enhances its Demi Gods Series with epic new release Majestic Atlas appeared first on European Gaming Industry News.
Betsson
Betsson Group Named ‘Regulated Markets Champion’ at SiGMA Central Europe B2C Awards 2025
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Betsson Group was named Regulated Markets Champion 2025 at the SiGMA Central Europe B2C Awards, held last night in Rome. The award recognises Betsson’s industry-leading commitment to compliance, integrity, and responsible operations across its 24 locally regulated markets.
With operations spanning Europe, Latin America, and North America, Betsson continues to demonstrate that long-term success in iGaming is built on a foundation of trust and accountability. In Q3 2025, revenue from locally regulated markets increased by 16 percent and accounted for 64 percent of total Group revenue – a testament to Betsson’s proactive focus on sustainable, licensed operations.
Speaking about the win, Ronni Hartvig, Chief Commercial Officer at Betsson Group, said: “This is a great award to win because it reflects one of our strongest beliefs at Betsson – that sustainable growth comes from doing things the right way. Compliance and responsibility are not just obligations for us; they are part of how we build lasting trust with customers, regulators, and partners across all our markets.”
The SiGMA Central Europe B2C Awards celebrate excellence across the iGaming ecosystem, honouring top-performing casino operators, sportsbooks, and marketing innovators. Winners are selected by a distinguished panel of industry veterans, media professionals, and business leaders.
This recognition reinforces Betsson’s position as one of the most extensively regulated operators in the world – and its commitment to leading the way with compliance, responsibility, and integrity.
The post Betsson Group Named ‘Regulated Markets Champion’ at SiGMA Central Europe B2C Awards 2025 appeared first on European Gaming Industry News.
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