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BGC Members to Remove Gambling Ads During Lockdown

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The UK’s Betting and Gaming Council (BGC) has agreed on the voluntary removal of all gaming product advertising as part of its response to the COVID-19 lockdown.

Existing TV and radio advertising slots will be replaced by safer gambling messages, donated to charities or removed from broadcast where contracts permit.

Last month, BGC introduced a 10 pledge action plan which set out the standards expected of its members during the COVID-19 pandemic.

This new measure comes despite a drop in online revenue of up to 30% and total member revenue down by up to 60%.

All operators will implement this change on or before May 7. The commitment will remain in force for 6 weeks and at a minimum until June 5.

BGC Chief Executive Michael Dugher said:

“From day one of this crisis we have sought to protect customers potentially at risk, including announcing stepping up safer gambling measures as part of our ten pledges for covid-19 in March. This latest move by the regulated industry further underlines our commitment to safer betting and gaming with many people cut off and feeling anxious.

“We have been working closely with our member companies since this crisis began to monitor the impact of betting and gaming. There hasn’t been an explosion in people betting online as some had predicted – in fact, the opposite is true with total revenue down by up to 60 per cent. Overall gambling levels have also fallen significantly as a result of betting shops and casinos closing and the suspension of live sport. And whilst advertising levels on sports and casino are also down, again contrary to some assertions, we recognise that removing product advertising will act as a further safeguard during covid-19.

“This major announcement by our members will result in the removal of half of all product advertising on TV and radio. I hope now that other major gambling operators like the National Lottery follow our lead.

“Throughout this crisis, as the new standards body, the BGC has worked very closely with the Government. Ministers and the regulator all deserve credit for their steadfast and consistent determination to have an evidence-led approach and to rightly call for higher standards. There will always been alarmist noises from anti-gambling prohibitionists who just want to grab headlines, but it is this serious, constructive and evidence-led approach by the BGC’s regulated members that has resulted in this further major change.

“We are determined to do everything we can to protect customers potentially at risk during this lockdown period and beyond – and we are determined to drive the high standards that the public expect from us. I hope others follow our lead.”

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BOYLE Sports

BOYLE Sports deploys automated acca technology as bookmakers accelerate shift to pre-configured betting

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BOYLE Sports has become the latest major bookmaker to deploy automated accumulator technology, following a new two-year agreement with Checkd Dev that will see the operator roll out pre-configured, one-click acca products across football and horse racing.

The partnership sees BOYLE Sports integrate Checkd Dev’s Automated Betting System (ABS) into its sportsbook, enabling the automated creation and presentation of pre-match football and UK and Irish horse racing accumulator bets. The deployment forms part of a broader update to BOYLE Sports’ betting proposition, aimed at delivering scalable, consistent acca products while retaining full control over pricing and risk.

Through the integration, BOYLE Sports has launched two carousels containing packaged accumulator bets, generated using predefined logic and historical performance data. All pricing remains aligned with BOYLE Sports’ internal trading models, with probabilities informed by historic form rather than external odds feeds.

From an operational standpoint, ABS provides BOYLE Sports’ trading team with backend tooling to automate bet creation, updates, and settlement, significantly reducing manual intervention while supporting a consistent pre-match offering across key markets. The solution also integrates BOYLE Sports’ existing Acca Boost mechanics, available to customers from launch.

ABS is built on Checkd Dev’s proprietary BRUNO platform and has evolved over a two-year development cycle. Initially designed as a statistics-led conversion tool, the system has expanded into a fully automated betting solution in response to growing operator demand for scalable, pre-configured wagering products within regulated markets. The product is integrated with the operator’s front end and bet slip, resulting in a frictionless experience for end users.

The BOYLE Sports deployment follows a series of recent commercial agreements for Checkd Dev, including partnerships with Betfred, William Hill, and OpenBet. Collectively, these integrations reflect a wider trend among established bookmakers toward automation-led betting products designed to improve efficiency, consistency, and user experience across football betting.

Adam Matues, Head of Sportsbook at BOYLE Sports, commented: “Pre-configured accas continue to play an important role in how customers engage with football and racing, but they need to be delivered in a way that is both scalable and commercially robust. Checkd Dev’s automated approach allows us to expand our acca offering efficiently, while maintaining full control over pricing, performance, and risk.”

Andrew Grimshaw, Commercial Director at Checkd Dev, added: “We’re seeing increasing demand from tier-one and tier-two operators for automated betting products that enhance UX while remaining fully aligned with existing trading frameworks. BOYLE Sports’ decision to deploy our ABS reflects that shift, and we’re looking forward to supporting the team on both sports as the product scales over the coming seasons.”

The post BOYLE Sports deploys automated acca technology as bookmakers accelerate shift to pre-configured betting appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Knockout Poker League

Stretch Network Announces the Return of the Knockout Poker League with a €910,000 Prize Pool

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Stretch Network is bringing back the Knockout Poker League (KPL), offering players an expanded schedule and a wide variety of tournaments designed to drive engagement. Following the strong performance and positive feedback from last year’s edition, the series features popular knockout formats to keep players active throughout the campaign.

The Knockout Poker League series will run across two separate seasons:

  • Season 1: February 6 – March 1
  • Season 2: March 13 – April 5

Tournament details

  • Total guarantee: Over €910,000
  • Leaderboards: Two tournament leaderboards with a combined prize pool of €10,000

Headliners

  • Two Main Events with €50,000 prize pools each
  • Two Mini Main Events with €8,000 prize pools each
  • Two Omaha Main Events with €5,000 prize pools each
  • Daily headliners with guarantees of up to €20,000
  • Mystery Bounty and Mini Mystery Bounty tournaments, combining PKO and Mystery Bounty mechanics familiar to players
  • Weekend Centroll tournaments with a €0.01 buy-in and a €2,000 guarantee, offering near-freeroll accessibility

With the latest platform releases and updates now live, KPL provides players with the opportunity to enjoy their favorite poker formats within a structured, long-running series. Stretch Network expects that this combination of proven formats and solid guarantees will support sustained engagement across its partner network.

The post Stretch Network Announces the Return of the Knockout Poker League with a €910,000 Prize Pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Carl Gatt Baldacchino Head of Account Management SlotMatrix

SlotMatrix Unleashes Fiesta-Fueled Thrills with Muertos Fortune

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SlotMatrix, the leading global casino content aggregator, has incorporated Muertos Fortune into its unique collection, a vibrant slot drawing inspiration from the lively energy and festivities of Day of the Dead customs.

Muertos Fortune welcomes players to a vibrant realm filled with music and color, where each spin leads to grander moments and more exciting rewards.

The Money Collector function centers on the Muertos symbol that shows up on reel five, serving as the chief collector by retrieving cash values from piñata prizes positioned throughout the reels to enhance winnings and enable extra rewards.

A significant feature of the gameplay is its Perceived Persistence mechanic, enabling piñata rewards that fall uncollected to fill the giant skull above the reels.

As the skull fills up, it explodes, activating the Free Spins feature filled with Muertos’ collections, greater piñata values, and opportunities for several retriggers, transforming growing excitement into massive payout possibilities.

Muertos Fortune can only be accessed via SlotMatrix and is upgraded by EveryMatrix’s sophisticated gamification features, such as free spins, tournaments, and leaderboards. It can additionally be combined with EngageSuite, the all-in-one player loyalty solution.

Carl Gatt Baldacchino, Head of Account Management, SlotMatrix, said: “Muertos Fortune is all about the renowned Mexican tradition. It’s a vibrant, high-energy title that fits perfectly in our growing portfolio.”

The post SlotMatrix Unleashes Fiesta-Fueled Thrills with Muertos Fortune appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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