Australia
Aristocrat Announces Cost-cutting Measures
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Poker machine giant Aristocrat Leisure announced a series of cost-cutting measures relating to its workforce, which accounts for around 70% of its operating expenses. Aristocrat’s shares have dropped 43% since February 21, impacted by social distancing rules and travel limitations worldwide.
Around 1000 staff will be stood down until the end of June, 200 roles will be permanently removed from the business and until September a further 1500 staff will have their wages cut by 10-20% and 200 people will move into part-time roles. CEO Trevor Croker’s US$1.6 million base salary will be reduced by 30%, while board fees will be cut by 20%.
“We are very sensitive to the impact of necessary cost reduction measures on our people, and will work hard to support them through this difficult time consistent with our ‘people first’ approach,” Croker said.
“We believe that these changes will help maximise opportunities for Aristocrat’s dedicated and talented people over the longer term. We will continue to do everything we can to restore momentum in our land-based business as quickly as possible recognising the importance of continuing to develop and deliver game content during this period,” Croker added.
He said that the steps announced, as well as other prudent steps taken as part of Aristocrat’s Covid-19 response, will deliver important operational and financial flexibility, focus and efficiency through this period of uncertainty.
“We are highly focused on protecting and leveraging our strategic advantages, including industry-leading Design & Development and effective User Acquisition investment, which Aristocrat will continue to prioritise. In land-based, we will ensure the business is ideally poised to partner our customers and grow as conditions improve, while in digital we remain fully focused on executing our growth plans and maximising opportunities at this time,” Croker said.
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Australia
VGCCC Concludes Underage Gambling Investigation
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âNothing can make up for the harm a Melbourne family experienced as a result of the failure by multiple operators to prevent a young teen from gambling between May 2022 and October 2023,â Victorian Gambling and Casino Control Commission (VGCCC) CEO Annette Kimmitt AM said.
Her comment followed the conclusion of VGCCCâs most comprehensive action to date for underage gambling â more than 2000 hours of investigations, 14 prosecutions against 10 entities, 98 charges and fines totalling half-a-million dollars.
The VGCCC investigation was prompted by concerns reported by the mother of the then 17-year-old, whose neurodiversity, in addition to his age, put him at high risk of gambling harm.
Ms Kimmitt said: âI can only imagine how difficult it was for the mother to come to us and I commend her for doing so. I hope the outcomes and conclusion of these proceedings bring her some comfort, following the significant trauma she and her family have gone through.
âWhen industry is not diligent about complying with its legal and social obligations, the consequences for everyday Victorians can be serious and long lasting, which is why the VGCCC is determined to hold operators to account.â
The final case was heard before the Magistratesâ Court of Victoria on Thursday 13 February. Correct Bet Pty Ltd, the operator of the Coburg TAB outlet, pleaded guilty to two charges and was fined $3000 without conviction and ordered to pay VGCCC costs of $5500.
Magistrate Hodgson considered that Correct Bet had no prior convictions in 14 years of operation across multiple venues and had implemented additional measures, including staff training, mobile phone policy changes, and regular CCTV monitoring.
Separately, on Friday 7 February, Supreme Edinburgh Pty Ltd, trading as the Duke of Edinburgh in Brunswick, pleaded guilty in the Magistratesâ Court to three counts of breaching the Gambling Regulation Act 2003. The operator was fined $2500 and ordered to pay VGCCC costs of $4950.
Ms Kimmitt said: âIt is a venueâs responsibility to ensure minors do not access a designated gambling area, let alone gamble, no matter how determined or convincing a child might be.
âWe welcome the outcome of these court hearings, which bring to a close all prosecutions involving this family. Unfortunately, the familyâs recovery from this experience is likely to take a lot longer and leave a painful scar.â
The post VGCCC Concludes Underage Gambling Investigation appeared first on European Gaming Industry News.
Australia
Network 10 Breaches Gambling Ad Rules During Formula 1 Grand Prix Broadcast
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Network Ten has been found in breach of broadcasting rules after airing gambling advertisements during the australian Formula 1 Grand Prix in March 2024.
An Australian Communications and Media Authority (ACMA) investigation found four gambling ads were aired at prohibited times during a broadcast of the first practice round of the Grand Prix.
Under the Commercial TV Code of Practice (the Code), gambling promotions cannot be shown during broadcasts of sporting events between 5am and 8.30pm, including the five minutes before and after the event.
Authority member Carolyn Lidgerwood said the rules around gambling advertisements on TV are there to protect the community from gambling related harms.
âBroadcasters should have strict controls in place to ensure compliance with the restrictions on gambling ads during sporting events,â Ms Lidgerwood said.
Practice rounds and qualifying rounds for motorsports are subject to the same restrictions on gambling advertising as the main event itself.
This is the first breach by Network 10 of the gambling advertising rules in the Code. During the investigation, Network 10 submitted that the broadcasts occurred due to human error.
Following the ACMAâs breach finding, Network 10 voluntarily improved the planning, checks and balances it has in place for ad scheduling and has, at the ACMAâs request, agreed to review its processes to introduce additional quality controls.
Network 10 will also train staff to avoid similar issues in the future and will provide a written progress report to the ACMA.
In a separate investigation in 2024, the ACMA found that streaming service 10 Play, provided by Network 10, breached online gambling advertising rules during two live-streamed sports events.
âThe ACMA will closely monitor these actions and Network Tenâs compliance with the broadcasting and online gambling advertising rules,â Ms Lidgerwood said.
The post Network 10 Breaches Gambling Ad Rules During Formula 1 Grand Prix Broadcast appeared first on European Gaming Industry News.
Australia
Picklebet Becomes Official Wagering Partner of Penrith Panthers
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Picklebet, an Australian-owned and operated digital wagering platform, has become the Official Wagering Partner of Penrith Panthers.
Damon Oudejans, CMO and Co-Founder of Picklebet, said: âWe are incredibly excited to partner with the Penrith Panthers, a club that has set the benchmark for excellence both on and off the field.
âPicklebet and the Panthers share a passion for innovation, and a commitment to delivering premium experiences to fans. This partnership is more than just brandingâitâs about creating engaging, digital-first activations that bring supporters closer to the game they love.â
To kick-start the partnership Picklebet is giving away the ultimate giveaway for two people for the opening game of the season in Las Vegas. The social competition ends at 12 pm AEDT on Monday 24 February and includes flights to Las Vegas, three nightsâ accommodation, $5000 spending money and tickets to see the Panthers headline the Rugby League action at Allegiant Stadium in Las Vegas.
Matt Cameron, CEO of Panthers Rugby League, said: âThis partnership is a fantastic alignment between two brands that embrace innovation and excellence.
âPicklebetâs cutting-edge approach to digital wagering, particularly its focus on next-gen sports engagement, is an exciting fit for our club. We look forward to working together to create incredible experiences for Panthers fans over the next four years.â
As part of the partnership, Picklebet branding will be feature across Panthersâ assets, including digital platforms, in-stadium activations and exclusive fan engagement initiatives. Picklebet will also leverage its expertise in digital and social engagement to introduce new ways for fans to interact with the game and their team like never before.
The post Picklebet Becomes Official Wagering Partner of Penrith Panthers appeared first on European Gaming Industry News.
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