Latest News
Brazilian League Nears Award of International Bet Streaming Rights

Clubs from the top two football leagues in Brazil will meet today to decide who will be awarded the international broadcast, betting streaming and data rights.
The nominated clubs body and the Brazilian Football Confederation met Tuesday to assess bids for the rights to the Campeonato Brasileiro Série A and B leagues.
The rights are expected to be awarded for four seasons, from 2020 to 2023, after a reworked rights framework was sent to interested parties a month ago. Global Sports Rights Management rights agency is now in pole position to secure the international broadcast rights distribution contract.
The betting and data rights are now being sold separately to international broadcast rights and have attracted interest from some leading industry players.
In the middle of March, bidders were informed of the reworked rights inventory on offer. The rights were split up into: International television rights (free-to-air, pay-television and pay-per-view); international streaming rights; international betting streaming rights; and data rights.
The proposed contract term was reduced to four seasons and bidders asked to provide details of minimum guarantee and revenue share payments. In the event, not all bids carried minimum guarantees. Bidders were also asked to specify how many games they would ensure would be produced and distributed during each match round.
Powered by WPeMatico
Latest News
Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes

Â
Raptor PR, the specialist B2B communications agency for games, media, and tech brands, has been appointed by Make-A-WishÂź International to lead strategic communications for its games industry fundraising initiatives. The global nonprofit, known for granting life-changing wishes to children with critical illnesses, is partnering with Raptor PR to amplify its presence across the games sector and unlock new opportunities for engagement, awareness, and impact.
As part of this new partnership, Raptor PR will deploy a strategic communications campaign to support Make-A-Wish Internationalâs growing charitable gaming program, with a focus on elevating brand awareness for its games industry activities, amplifying wish stories, and forging partnerships for the nonprofit across the global games industry.
Raptor PR is partnering with Make-A-Wish International on a pro bono basis, providing strategic consultancy and go-to-market services to elevate global brand visibility. The campaign will focus on high-impact thought leadership, authoritative media commentary, speaker engagement, and news announcements designed to drive awareness, advocacy, and support.
April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented: âMany of our wish children use gaming as a lifeline to stay connected during their illness. We want the games industry to become more aware of how they can help grant wishes and why we need them â and that requires the kind of expertise we know Raptor PR can provide. Raptor PR brings deep expertise in gaming and strategic communications making them a natural partner to help us achieve our global mission. Team Raptorâs deep network across the games industry will be vital in opening doors, sparking partnerships, and scaling our impact. Together, weâre not just telling stories, weâre mobilising the games industry to become a more intentional force for good, enabling more children around the world to experience the life-changing power of a wish, when they need it most.â
Rana Rahman, Founder and CEO at Raptor PR, added:Â âWhen I met April Stallings from Make-A-Wish at Gamescom last year, I was deeply moved by the real-world impact the charity delivers. That moment inspired me to get involved with Raptor PR, and now, through our strategic communications support, weâre helping Make-A-Wish scale its message and reach across the global games industry. Our goal is to spark a broader movement, encouraging the games industry to embrace its potential as a force for good and give back in meaningful, sustained ways.â
In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses. Both April Stallings and Rana Rahman will be attending this yearâs gamescom conference in Cologne from the 18-22nd of August 2025.
The post Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes appeared first on European Gaming Industry News.
Latest News
ZEAL partners with Greentube â âBook of Raâ Now Available on LOTTO24 and Tipp24

Â
ZEAL and Greentube, the digital gaming and entertainment division of Novomatic AG, have joined forces in a new partnership. As part of the collaboration, selected Greentube online games will be gradually integrated into the game portfolio of ZEAL brands LOTTO24 and Tipp24. The partnership officially launched in June 2025.
A key highlight: The internationally acclaimed âBook of Raâ series is now available to customers via ZEALâs B2C platforms. The slot game franchise is one of the most iconic in online gaming, boasting a loyal global fan base.
This strategic alliance enables ZEAL to expand its digital gaming offering with top-tier titles, while Greentube benefits from ZEALâs strong market presence and broad customer reach in Germany.
âWith the popular titles from Greentube, weâre expanding our portfolio with high-quality games our customers already know and love,â says Alex Green, Vice President Games at ZEAL. âBringing the âBook of Raâ series to our platforms has been a long-term goal, and weâre proud to have made it happen. We see strong potential in this partnership.â
Julia Schagerl, Regional Manager at Greentube adds: âZEAL is a strong partner with a loyal customer base. Our games stand for quality, security and entertainment â and this partnership helps us bring them to an even wider audience. Itâs a key step in our growth strategy.â
The post ZEAL partners with Greentube â âBook of Raâ Now Available on LOTTO24 and Tipp24 appeared first on European Gaming Industry News.
Latest News
Leeds United announce new sleeve partnership with Parimatch

Â
Leeds United are pleased to announce a new official partnership with Parimatch, who will become the clubâs official sleeve partner for the menâs first team.
Parimatch is a global entertainment company with over 30 years of experience in sports betting and gaming. The brand has been seen in the Premier League previously and is a trusted worldwide presence.
Having recently announced our home and away kits for the 2025/26 campaign, Parimatch are excited to add their brand to the clubâs shirt for the upcoming Premier League season, which will be seen on the left playing sleeve.
As well as on the clubâs first team shirt, Parimatch branding will feature prominently at both Elland Road and Thorp Arch, in addition to the perimeter LED system and clubâs media backdrop.
Leeds United and Parimatch will drive brand activity by the creation of innovative partnership activations and digital campaigns which will be promoted through the club and Parimatchâs channels.
Sergey Portnov, CEO of Parimatch spoke about showing commitment to clubâs who are looking to shape the future of football.
He said: âThis is more than a partnership â itâs a powerful alliance between two brands with the same goal: to win. We believe in strong leadership, and we see that in Leeds United â a club with a proud history, loyal fans, and big dreams for the Premier League 25/26. We donât wait for change. We lead it. This partnership shows our commitment to working with clubs that shape the future of football.â
Morrie Eisenberg, Chief Business Officer at Leeds United, added: âWeâre really pleased to bring Parimatch onboard with the club as our new sleeve partner. They are a trusted brand who have worked within the sporting industry for a long time, showing commitment to the game. We will work closely with the Parimatch team to continue our commitment of delivering innovative campaigns and activations where possible.â
The post Leeds United announce new sleeve partnership with Parimatch appeared first on European Gaming Industry News.
-
Africa6 days ago
Shaden Dre Shabalala (Captain of the MSSA Protea Esports Team for MLBB) will lead his brave, and dedicated, team against Madagascar on 23 July 2025 at 19H00)
-
EurAsia6 days ago
Groove Technologies Partners with âAzÉrlotereyaâ OJSC to Revolutionise Digital Gaming Experience
-
Australia5 days ago
Unibet Expands Partnership with Sydney Roosters to Support NRLW Team
-
Compliance Updates6 days ago
MC Games Announces Ombudsman Channel for User Questions
-
Diana OtĂĄlora Country Manager of Stake Colombia6 days ago
Stake Colombia welcomes tennis star Juan SebastiĂĄn Cabal as new ambassador
-
Central Europe6 days ago
Number of companies and employees in German games industry falls for first time in years
-
CT Gaming6 days ago
CT Gaming Installs NEXT Slot Cabinets at Masaris Piura Gaming Venue
-
BETBY5 days ago
BETBY LAUNCHES COMPREHENSIVE REPORT ON PERUâS REGULATED GAMBLING MARKET