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Indiana Sportsbooks Lose Out On $125 Million In March Wagers

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Without NCAA Tournament, NBA, baseball, and more, sportsbooks attract $75 million in bets, according to PlayIndiana

Indiana’s retail and online sportsbooks were hit hard in the first weeks of the coronavirus shutdown, costing the state an estimated $125 million in wagers in March, according to PlayIndiana. And with no immediate end in sight, the industry will continue to navigate treacherous waters in the months ahead.

“This is an unprecedented stoppage for legal sportsbooks, and there is no playbook for them to follow to help manage the crisis,” said Dustin Gouker, lead analyst for PlayIndiana.com. “Obviously, the sports betting industry is just one facet in a crisis that is affecting us all, too often tragically. But it is a business that employs hundreds in Indiana and generates millions in state taxes. And the bottom line is that there will be no significant relief until the sports world begins to open back up.”

Indiana appeared to be headed for its first month of more than $200 million in bets. Instead, the state’s retail and online sportsbooks collected just $74.8 million in March wagers, down 60% from the record $187.2 million in February, according to official reporting released Thursday. Almost all of the handle was generated before March 11, when the NBA shut down its season and sent a cascade of closures through the sports world.

March’s bets produced $5.5 million in adjusted gross revenue, down 50.5% from $11.9 million in February, and yielded $522,0825 in tax revenue for the state.

The shutdown wiped out nearly three weeks of games, including the NBA and the opening of the Major League Baseball season. The loss of the NCAA Tournament, one of the largest sports betting holidays in the U.S., proved particularly damaging. Indiana sportsbooks could have generated more than $50 million in tournament-related wagers, PlayIndiana estimates.

“There is no way to replace the revenue that would have been generated from the NCAA Tournament, which in legal jurisdictions generates more action than the Super Bowl,” said Jessica Welman, an analyst for PlayIndiana.com. “The NCAA Tournament can’t be rescheduled, but professional leagues are beginning to draw plans to begin games again. We still don’t know what that looks like or when it will happen. Whether spectators are there to watch in-person or not, though, online sportsbooks should again be able to attract bettors, which will be welcome news for the industry.

Other than some minor international events and futures betting, mainly on the NFL, sportsbooks have gone completely silent. That could change in a minor way without a single game being played. Sportsbooks are now accepting bets on Friday’s WNBA Draft and the NFL Draft later this month.

“We don’t expect a lot of betting on the WNBA and NFL drafts, but we suspect that each will draw more interest than either would under ordinary circumstances,” Welman said. “People are looking for some sense of normalcy while they practice social distancing, and the drafts and futures betting is providing at least some outlet for bettors.”

In March, online sportsbooks generated 81.3%, or $60.8 million, of the state’s handle. DraftKings/Ameristar Casino led the market with $33.1 million in bets, down from $74.1 million in February, and generated $2.4 million in gross receipts, down from $5.7 million. FanDuel/Blue Chip Casino was second with a $21.6 million handle, down from $63.8 million. That resulted in a $1.45 million win, down from $2.7 million.

The market leaders were followed by:

  • BetRivers/French Lick Resort ($3.6 million handle, down from $7.7 million; $343,482 win, down from $348,869)
  • BetAmerica/Rising Star Casino ($132,568 handle, down from $212,953; $8,233 win, up from -$6,169)
  • BetMGM/Belterra ($2.1 million handle, up from $70,061; $370,669 win, up from $13,175)
  • Hollywood Lawrenceburg/PointsBet ($334,237 handle, $65,390 win)

Horseshoe Hammond led the retail market with $3.4 million in bets, down from $12.4 million in February. That generated $211,475 in gross receipts, up from $52,445. Horseshoe Hammond was followed by:

  • Hollywood Lawrenceburg ($2.6 million handle, down from $6.8 million; $65,390 win, down from $308,577)
  • Ameristar Casino ($2.1 million handle, down from $5.9 million; $232,186 win, down from $345,660)
  • Indiana Grand ($1.7 million handle, down from $4.7 million; $95,088 win, down from $516,760)
  • Harrah’s Hoosier Park ($1.8 million handle, down from $4.5 million; $32,459 win, down from $301,764)
  • Caesars Southern Indiana ($800,758 handle, down from $2.2 million; -$25,689 win, up from $16,774)
  • Blue Chip Casino ($693,011 handle, down from $2.1 million; $10,736 win, up from $3,008)
  • Tropicana Evansville ($594,036 handle, down from $1.6 million; -$49,753 win, down from $31,513)
  • Belterra Casino ($242,689 handle, down from $864,230; -$35,082 win, down from $46,173)
  • French Lick Resort ($81,343 handle, down from $387,656; -$16,027 win, down from $27,015)
  • Rising Star Casino ($43,686 handle, down from $123,393; -$5,903 win, down from $11,723)

“Online sportsbooks will bounce back more quickly than their retail counterparts, which face a much more uncertain future as the coronavirus pandemic continues,” Gouker said. “In states where online casino games and poker are legal, such as New Jersey and Pennsylvania, casino operators have had a bit softer landing. But Indiana has really borne the brunt of this crisis, unfortunately.”

For more revenue information on Indiana sportsbooks, visit PlayIndiana.com/revenue.

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Delaware North

Ember Ignites Delaware North’s Next Chapter in Digital Gaming with New Jersey Launch

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Delaware North, a global hospitality and entertainment company with a portfolio of casinos and other gaming venues, announced the launch of Ember Casino in New Jersey, marking the first phase of a broader rebrand of the company’s gaming business under a unified brand identity.

The New Jersey debut represents the first step in this transformation as Delaware North transitions its existing digital gaming operations from the Betly brand to Ember across current and future markets. Additional brand integrations and market expansions are planned throughout the year as Ember becomes the unified identity for the company’s gaming portfolio.

“Ember represents the next chapter for our gaming business. We are building a connected platform that integrates our digital and brick-and-mortar expertise, creating a seamless experience for players while positioning us for long-term growth in highly competitive regulated markets,” said Jason Gregorec, president of gaming for Delaware North.

New Jersey, one of the nation’s most established and competitive iGaming markets, serves as the launchpad for Ember’s broader rollout strategy. In 2025, online casinos in the state generated nearly $2.9 billion in gross gaming revenue, reflecting continued growth in internet gaming. The performance underscores the scale and opportunity within the sector as Ember enters the market.

As part of the launch, Ember is introducing a Play to Earn promotion designed to reward early player engagement. Players who register and participate will have the opportunity to earn entries for a chance to win a Toyota GR86, a Ford Mustang or a Ford Bronco, with a series of vehicle giveaways planned during the platform’s initial launch period. The promotion introduces players to the new Ember experience while reinforcing the brand’s focus on engagement and value.

Ember Casino is powered by leading online gaming platform and services provider Playtech. The platform features Playtech’s responsible gaming solutions, including BetBuddy, along with a diverse portfolio of content that includes slots and live dealer games, supported by high-quality streaming and real-time gameplay designed to deliver an engaging and reliable player experience.

In recent months, Delaware North has expanded relationships with leading online gaming content providers, including IGT, White Hat Studios, and Light and Wonder, leveraging those partnerships to support the Ember launch in New Jersey and future markets. The company also works with Vegas Kings for platform design and AquireBet for user acquisition and experience optimization.

“Our mission has always been to deliver exceptional experiences. These partnerships are fueling our expansion in the digital gaming space with the same level of precision, personalization and innovation our players have come to expect,” said Lee Terfloth, chief interactive gaming officer for Delaware North.

Delaware North’s broader gaming portfolio includes properties across seven states and Australia, including the superregional Southland Casino Hotel in Arkansas. The company also serves as developer and gaming and hospitality consultant for the Catawba Nation’s $1 billion casino resort project in North Carolina.

The launch of Ember Casino in New Jersey positions Delaware North for sustained growth in digital gaming, uniting its hospitality legacy with a modern, scalable online platform built for expansion across regulated markets.

The post Ember Ignites Delaware North’s Next Chapter in Digital Gaming with New Jersey Launch appeared first on Americas iGaming & Sports Betting News.

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Gambling in the USA

SkillOnNet rolls out Ready Play Gaming slots in Ontario, Canada and Mexico

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SkillOnNet has launched Ready Play Gaming’s slot portfolio across Ontario, Canada and Mexico, with additional international markets planned to follow later this year.

The content is now available across SkillOnNet’s iGaming brands including PlayOJO, PlayUZU, Slingo, Mega Casino and LuckyNiki.

Titles going live include Ready Play Gaming’s Reel Jackpots series, including Reel Bingo and Reel Triple, which the studio describes as “soft slot” experiences aimed at the bingo generation.

Jani Kontturi at SkillOnNet said: “We are proud to welcome Ready Play Gaming as we continue to strengthen our global content offering with innovative and high-performing studio partners. In a crowded market, they’ve focused on building games with personality and strong entertainment value, and we believe that’s exactly the kind of content today’s players respond to.

Christoph Härtel, COO at Ready Play Gaming said: “Partnering with SkillOnNet is a major milestone for Ready Play Gaming as we continue to expand our international footprint. SkillOnNet’s strong presence in regulated markets and extensive operator network make them an ideal partner to help bring our games to even more players globally.”

The post SkillOnNet rolls out Ready Play Gaming slots in Ontario, Canada and Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Aviator

Aviator crash game launches in US via Ruby Seven’s Lucky North Casino

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Aviator has launched in the United States for the first time through Lucky North Casino, a free-to-play social casino from Ruby Seven Studios serving Delaware North casino customers across the country.

The crash game is now live on Lucky North Casino, the official app of the Lucky North Rewards program. According to the announcement, Aviator is available on Android and Apple devices, as well as on the web via LuckyNorthCasino.com.

The company said the launch is the first step in a broader US expansion plan. Aviator is currently available across all eligible US states excluding Washington, and is expected to roll out to “more than a dozen” additional retail-branded social casinos in the coming months via the Ruby Seven Studios network.

Ruby Seven Studios’ network supports nearly 50 retail casino properties across 25 US states, which the company said will extend Aviator’s reach. The release added that a demo version of Aviator had previously been accessible to US audiences through the company’s website.

The launch follows Aviator’s expansion across several markets throughout 2026, with the company pointing to increasing demand for crash-style gaming experiences globally as it broadens distribution in North America.

The post Aviator crash game launches in US via Ruby Seven’s Lucky North Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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