Gambling in the USA
Casinos Across the U.S. Continue to Close as COVID-19 Spreads
More and more casinos across the United States are closing their doors as the nation goes into shutdown following the coronavirus outbreak.
Over the past few days, the rapid spread of the virus has forced millions of citizens to quarantine themselves at home. Offices, hotels, and venues across the country have had to cease operations, unclear when they can open again. The country is facing an economic crisis as a result and the gambling industry could be one of the worst-hit.
Both Wynn Resorts and MGM Resorts International shuttered their Las Vegas casinos last week. However, full-time employees have been given assurances that salaries will continue to be paid during the period. The move follows recommendations from the CDC to limit public gatherings to no more than 10 people.
Speaking to CNBC, Vegas-based race and sports manager Duane Colucci of Rampart Casino highlighted the industry’s struggle to prepare for such a situation. “It’s so hard to fathom. You can’t prepare for something like this, especially in the race and sportsbook industry,” she said. She hopes that work-from-home regulations will be relaxed to allow casinos to take bets online.
On the east coast, New Jersey Governor Phil Murphy has closed all casinos, bars, and restaurants in Atlantic City, rendering the popular gambling hub a ghost town.
A move online
Online gambling has managed to continue through the struggles largely unaffected, with many digital casinos accepting US players around the world. Virtual horse racing also continues to operate online, along with certain sporting events in less-affected countries like Mexico and Russia.
Sportsbooks across the country have begun taking bets on all-and-everything in an attempt to pick up the slack. For example, the popular Costa Rican-based betting site Bovada has even been taking bets on the maximum temperature in various U.S. cities.
Sports betting sites like FanDuel and DraftKings are investigating new events on which to take bets. They both took some bizarre wagers on last week’s U.S political debate, including the amount and frequency of Trump’s tweets. Some other online betting sites have come up with some questionable solutions, like hosting simulated versions of real-life sports events that have been canceled.
Across the pond in the United Kingdom, physical casinos are also feeling the pinch. However, with the UK’s more favorable online gambling regulations, many are surviving through their online partner sites. eSports, where players compete entirely online, is another industry that has garnered increased popularity. Many sports betting sites are now enticing players to redirect their bets to eSports as a way to mitigate lost revenue on real-life sports.
A drain on savings
While online gambling might solve the problem of social distancing that COVID-19 presents, it doesn’t solve the problem of dwindling capital in most households. The longer that citizens are kept away from their work, the less likely they are to spend their savings on unnecessary activities. While gambling may be a favorite past-time for many, risky investments tend to reduce significantly during times of crisis.
The overall casino and gambling industry will struggle to survive this outbreak if the lockdown continues for too long. According to the UK paper The Guardian, around 35 companies are currently investigating a COVID-19 vaccine. However, it’s an arduous process that involves several critical testing phases in order to gain regulatory approval.
Annelies Wilder-Smith of the London School of Hygiene and Tropical Medicine believes a COVID-19 vaccine will take at least 18 months to develop, under the best possible conditions. During that time there is no telling how far the virus could spread and how devasting the effects on the economy could be.
Fredrik Liljewall CEO at PlayStar
Strive Gaming Partners with PlayStar Casino to Expand Presence in New Jersey
Strive Gaming, the contemporary multi-state, multi-tenant platform provider designed for the North American market, has unveiled a new collaboration with prominent online casino operator PlayStar.
According to the agreement, Strive will offer its top-tier PAM technology, aiding PlayStar’s ongoing expansion throughout North America. PlayStar is set to transition its New Jersey operations from its existing player account management (PAM) provider to the Strive platform, with subsequent launches planned in more regulated areas, such as Ontario and Alberta in Canada.
PlayStar chose Strive after a comprehensive assessment as it sought a platform partner that could facilitate its long-term goals throughout North America. Strive’s exclusive emphasis on the U.S. market, along with the robustness and scalability of its technology, distinguished it as the obvious partner of choice.
Max Meltzer, CEO at Strive Gaming, said: “PlayStar is a highly ambitious operator with a clear vision for building one of the leading casino brands in North America. They were looking for a platform partner that understands the realities of operating in the U.S. and Canada and can support them as they scale across multiple regulated markets.
“Our focus on North America, combined with the strength and flexibility of our platform, made this a natural fit. Both companies are on strong growth journeys and share similar ambitions for the region, so we’re excited to support PlayStar as they continue to expand.”
PlayStar Casino has quickly established itself as one of the success stories of the regulated North American casino market. The company has successfully built meaningful market share and a strong player following. Partnering with Strive marks the next stage in its growth strategy as it looks to expand further across North America.
Fredrik Liljewall, CEO at PlayStar, added: “As we continue to scale our presence across North America, selecting a platform partner with a strong regional focus and the ability to support our long-term ambitions was critical.
“Strive’s technology, deep understanding of the North American market, and collaborative mindset made them the clear partner for PlayStar. We look forward to working closely together as we migrate our New Jersey operations and expand into additional jurisdictions, including Canada.”
This partnership marks another important milestone for Strive Gaming, which now supports more B2B PAM customers in the U.S. than any other platform provider. The addition of PlayStar further strengthens Strive’s growing portfolio of operators and reinforces its position as a supplier of choice for ambitious brands looking to launch and scale in the North American market.
The post Strive Gaming Partners with PlayStar Casino to Expand Presence in New Jersey appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
PENN to Open the New Hollywood Casino Aurora to Public on June 24
PENN Entertainment Inc. has announced that it expects to open the new land-based Hollywood Casino Aurora to the public on Wednesday, June 24, pending customary regulatory approvals. This will be the second all-new PENN property to open in the Chicagoland region following the grand opening of the land-based Hollywood Casino Joliet in August 2025.
The new $360 million entertainment destination is being developed across from Chicago Premium Outlets, located near Interstate-88 in Aurora. The state-of-the-art property will feature a luxurious hotel, more than 1200 gaming positions, a retail sportsbook, outdoor entertainment area, full-service spa, premium bars and restaurants, a 12,000 square foot event center and approximately 1700 parking spaces. The Company expects to employ approximately 700 team members at the new casino, which nearly doubles PENN’s existing employee roster in Aurora.
“We are now months away from opening another premium entertainment destination in the greater Chicago region. We are thrilled to follow the successful rollout of Hollywood Casino Joliet last summer with another new land-based property, strengthening our overall retail portfolio in the Midwest and deepening our roots in the community,” said Jay Snowden, CEO and President of PENN Entertainment.
Hollywood Casino Aurora will feature an upscale 226-room hotel offering a variety of standard rooms and suites, as well as a beauty and wellness space, Drift Spa.
The new property will also be outfitted with numerous world class dining experiences for guests to enjoy. As previously announced, PENN has partnered with celebrity chef and entrepreneur Giada De Laurentiis to open Sorella by Giada. The Italian-California fusion restaurant will offer approximately 170 seats for indoor and outdoor dining, a contemporary bar and private dining options.
Boulevard Food & Drink Hall, operated by McClain Camarota Hospitality (MCH), will include Lucky Goat by celebrity chef Stephanie Izard; Five50 Pizza, a pizza concept from the renowned chefs at MCH; and Chicago favorites Antique Taco and Pretty Cool Ice Cream. Additional restaurant partners that will be unique to Aurora’s Boulevard Food & Drink Hall will be announced in the coming weeks.
“These popular restaurateurs will provide our customers with amazing dining options at the new Hollywood Casino Aurora. Together with our hotel, event center, spa and additional amenities, patrons will experience a vibrant atmosphere at this new area attraction,” said Rafael Verde, Senior Vice President of Regional Operations at PENN Entertainment.
The 12,000 square foot event center will be equipped to host a variety of events, including meetings, conferences, weddings, galas, entertainment and more. Entertainment bookings are already underway, and the first public events will be announced soon.
Additional details related to the grand opening of the new casino will be provided in advance of June 24. The Company expects to work with the Illinois Gaming Board on the transfer of operations from the existing Hollywood Casino Aurora, which is located on the Fox River in downtown Aurora, to the new landside facility as the opening date nears.
In conjunction with this $360 million project, PENN expects to receive $225 million in funding from Gaming and Leisure Properties Inc. near the project’s opening, at a 7.75% capitalization rate. By the end of the year, the Company also expects to receive the remaining $21 million of the $50 million in funding being contributed by the City of Aurora by year end.
The post PENN to Open the New Hollywood Casino Aurora to Public on June 24 appeared first on Americas iGaming & Sports Betting News.
Daniel Lechner
Studio combines engagement tools with bespoke, franchise and omnichannel content under single umbrella
White Hat Studios, a dedicated US iGaming market supplier, has unveiled Amplify Suite, a comprehensive engagement ecosystem designed to deliver operators flexibility, creative autonomy, and measurable commercial impact.
Amplify consolidates the provider’s promotional tools and proprietary content into a fully connected, scalable framework, equipping operators with a diverse range of performance-enhancing solutions engineered to maximise growth across regulated US markets.
Built on an API-first foundation, the suite incorporates White Hat Studios’ Engage promotional engine, comprised of tools such as Win Spins, Super Mode, and Triggers, alongside its award-winning Progressive Jackpot networks. This services an increasing demand for advanced gamification tools, enabling operators to stimulate user activity and drive sustained engagement.
These promotional tools are complemented by the studio’s first-class content portfolio. With a track record of creating custom products for tier-one operators, Amplify Bespoke will build on this momentum to deliver bespoke slots that support deeper brand integration and exclusive IP ownership.
Amplify Franchises transforms standalone hits into enduring game families, exemplified by the US-renowned 7s Fire Blitz
series. By leveraging player familiarity and brand loyalty, franchises consistently drive momentum upon launch and can reignite traction across a game brand.
The suite is further strengthened by Amplify Omni, enabled through the studio’s landmark distribution agreement with Gaming Arts. The partnership facilitates the conversion and distribution of White Hat Studios content across US land-based casinos, while also supporting the transition of land-based titles into regulated online markets for the first time.
This powerful two-way content pipeline enhances the ecosystem, allowing US brands to engage and convert players seamlessly between casino floors and digital platforms.
The launch of Amplify represents a significant milestone in White Hat Studios’ strategic evolution, connecting its full product portfolio within a single, unified framework. Custom-built for US markets, the suite is set to redefine how operators engage their audiences and elevate commercial performance.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “Amplify will serve as the promotional and engagement backbone of White Hat Studios. Bringing our diverse offering under one cohesive ecosystem, the suite is optimised to deliver tangible impact across the entire player journey.
“By combining configurable engagement tools with premium, high-performing content, Amplify empowers US operators to differentiate and scale within competitive environments.”
The post Studio combines engagement tools with bespoke, franchise and omnichannel content under single umbrella appeared first on Americas iGaming & Sports Betting News.
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