Gambling in the USA
Indiana Sportsbooks Launch New Year With Record January
Spurred by basketball, bettors pour more than $170 million in bets into Indiana’s online and retail sportsbooks, according to PlayIndiana.com analysts
Indiana retail and online sportsbooks capitalized on basketball to post a record January and continue to firm up the state’s position as the nation’s fourth-largest legal sports betting market. And with the state enjoying its role as the sports betting capital of the Midwest and new online sportsbooks opening in time for the close to the college basketball season, Indiana could begin to put heat on Pennsylvania to become the nation’s third-largest, according to analysts from PlayIndiana.com.
“Indiana has built an impressive infrastructure that continues to maximize the market’s potential,” said Dustin Gouker, lead analyst for PlayIndiana.com. “That should help keep the state a step ahead of its competition as neighboring states, such as Michigan, prepare for their own launches.”
Indiana’s $170.8 million handle in January was up 9.5% from the then-record $161.8 million in December, according to official reporting released Monday. Adjusted gross revenue from those bets was $12.9 million, up 9.3% from $12 million. That yielded $1.2 million in tax revenue for the state.
Interest in basketball was a catalyst in January, which also featured the NFL Playoffs and college football’s national championship game. Basketball boomed with $59.8 million in bets or 35% of the state’s handle. Football drew $36.7 million.
Online sportsbooks generated $123.4 million in bets in January. Online betting represented 72.2% of January’s handle, up from 69.5% in December. And more growth should come. PointsBet, BetIndiana, and BetMGM are all set for a February launch, bringing Indiana’s number of approved online sportsbook licensees to seven.
Indiana’s embrace of online betting, its near-monopoly of the Midwest, and close proximity to major out-of-state markets such as Chicago, have helped Indiana quickly position itself as the fourth-largest legal sports betting market in the U.S. While still well behind No. 3 Pennsylvania — a much larger state by the population that launched sports betting nearly one year ahead of Indiana — the Hoosier State is well-positioned for more short-term growth.
“Indiana has been remarkably progressive in the way it has managed its sports betting industry, rivaling New Jersey as the most forward-thinking legal jurisdiction,” Gouker said. “Early adoption of online betting, which has been atypical among states with legal sports betting, has been an enormous boost. And innovations such as allowing prop bets for the Super Bowl and opening the door to Oscars betting show Indiana is willing to take risks in opening new markets, which will serve the state well.”
The newcomers have a long way to catch market leader DraftKings, which operates under Ameristar Casino’s license. DraftKings posted a $66 million handle in January, down slightly from $66.7 million in December. That generated $4.6 million in gross receipts, down from $5 million. But FanDuel/Blue Chip Casino inched closer with a $49.5 million handle in January, up from $36 million. That resulted in a $1.9 million win, down from $2.2 million.
The market leaders were followed by:
- BetRivers/French Lick Resort ($7.8 million handle, down from $7.9 million; $590,178 win, down from $528,200)
- BetAmerica/Rising Star Casino ($89,622 handle, up from $2,129; $1,854 win, up from -$1,173)
Horseshoe Hammond’s proximity to Chicago continued to be a winner, leading the retail market with a $13.7 million January handle, up from $13.4 million in December. Those bets generated $1.8 million in gross receipts, up from $1.1 million. Horseshoe Hammond was followed by:
- Hollywood Lawrenceburg ($7.8 million handle in January, down from $8.9 million; $578,993 win, down from $824,235)
- Ameristar Casino ($7 million handle, down from $8.3 million; $1.4 million win, up from $928,211)
- Harrah’s Hoosier Park ($5.4 million handle, down from $5.7 million; $321,785 win, down from $441,112)
- Indiana Grand ($5 million handle, up from $4.6 million; $365,318 win, up from $208,275)
- Blue Chip Casino ($2.7 million handle, down from $4.2 million; $$279,868 win, up from $186,802)
- Tropicana Evansville ($2 million handle, even with December; $210,974 win, up from $185,176)
- Caesars Southern Indiana ($2.4 million handle, up from $1.6 million; $143,966 win, down from $170,884)
- French Lick Resort ($533,634 handle, down from $1.5 million; $14,132 win, up from $13,587)
- Belterra Casino ($934,724 handle, down from $948,810; $8,077 win, down from $151,640)
“Proximity to Chicago is still a critical advantage in the retail market, but that could change when Illinois launches retail betting, which could happen as early as March,” Gouker said. “FanDuel has made progress in the online market, but it can’t quite overcome DraftKings’ head start. But with new operators coming, the online market could be shaken up, too.”
For more revenue information on Indiana sportsbooks, visit PlayIndiana.com/revenue.
Selected research projects will generate new insights into how responsible gambling messages are delivered and perceived in the rapidly evolving sports media landscape
The University of Nevada, Las Vegas International Gaming Institute (IGI) is proud to announce the recipients of the 2025 ESPN Research Fellowships. This year’s cohort features a group of scholars whose proposals will advance understanding of responsible gambling messaging in sports media and its implications for consumer well-being.
Fellowships recipients include:
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Dr. Brandon Mastromartino, Director of the Institute on Sports Wagering and Gaming and Assistant Professor of Experiential Marketing at the L. Robert Payne School of Hospitality and Tourism Management, San Diego State University. Dr. Mastromartino’s project will evaluate two of the NFL’s responsible gambling PSAs using a fan-centered marketing framework.
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Dr. Chris R. Noland, Assistant Professor of Advertising at the University of South Florida’s Zimmerman School of Advertising & Mass Communications. Dr. Noland will examine the influence of celebrity endorsements and promotional inducements in Instagram advertisements on online sports betting behavior.
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Dr. Ramon Silva Leite, Professor in the Postgraduate Program in Management at Pontifical Catholic University of Minas Gerais, Brazil. Dr. Silva’s project will investigate how responsible gambling messages are constructed and delivered through sports media, and how young sports bettors perceive and respond to them.
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Dr. Sarah Stokowski, Associate Professor of Athletic Leadership at Clemson University’s Department of Educational and Organizational Leadership Development. Dr. Stokowski will investigate how college student-athletes perceive and interact with sports betting content on social media.
These projects will provide important insights into practical strategies that policymakers and the industry can adopt to help safeguard the wellbeing of sports enthusiasts and the public at large.
“IGI is tremendously proud of the work our previous Fellowships produced. A key goal of this initiative is to support innovative and impactful research to better understand the rapidly changing global sports and betting environment,” said Dr. Kasra Ghaharian, Director of Research at IGI. “This research represents critical perspectives on how gambling is represented in sports media and holds important implications for all gambling stakeholders.”
“Responsible gaming continues to be a priority for ESPN, and we are proud to continue our collaboration with IGI to support research that delivers real-world impact,” said Kevin Martinez, Vice President of ESPN Corporate Citizenship. “These new projects will provide valuable insights into how responsible gaming messages can be delivered effectively across sports media and help strengthen standards that protect fans everywhere.”
Each research fellowship lasts six months. Research results will be featured in an IGI webinar in 2026.
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Bluhare Studios
Iconic Online Games Set for Land-Based Debut Through Collaboration of Gaming Arts and Evolution
Gaming Arts, LLC and Evolution, through its dedicated land-based slot games partner Bluhare Studios, announced a landmark collaboration to adapt a select group of Evolution’s most celebrated online slot titles for the land-based Class III gaming market. This partnership combines proven game mechanics, strong brand recognition, innovative features, and Gaming Arts’ suite of high-performance MOD EX cabinets to deliver products designed to meet the expectations of today’s land-based casino players.
The first wave of releases is scheduled for Q4 2025 in North America and will be available across Gaming Arts’ latest cabinet line-up: the MOD EX J55, MOD EX 227, and MOD EX 337. Four titles will lead the launch, each carrying a strong legacy in online gaming along with exciting new enhancements for the casino floor.
Divine Fortune has been a global standout since its debut, ranking as the number one title for Evolution in the United States. Performing well in New Jersey, Pennsylvania, Michigan, and in all states it can be found online. It’s no surprise it has inspired successful online sequels such as Divine Fortune Megaways and Divine Fortune Black. Now, this player favorite will make its long-awaited land-based debut. Developed in collaboration with Gaming Arts, Divine Fortune Ascensionbuilds on the success of the original with a fresh twist, introducing an all-new three-pot perceived persistence feature designed to heighten engagement.
Starburst, released in 2012, is one of the most recognizable slot titles in online gaming history and Evolution’s top performer globally. With its simple yet captivating gameplay, it has remained a staple for over a decade, inspiring sequels such as Starburst XXXtreme and Starburst Galaxy. Starburst Supernovareimagines this classic with a multiplayer-enabled format, launching as part of a two-game multi-pack. Both titles will feature a new perceived persistent bonus mechanic that culminates in a hold-and-spin feature, adding a fresh layer of excitement to an already proven brand.
This collaboration also creates new opportunities for integrated marketing campaigns across both online and land-based platforms, reinforcing brand engagement and building stronger connections with players.
“We are thrilled to be working with the Evolution team, which has long been an industry leader in creating compelling content for online gambling markets. This partnership allows us to work with two of Evolution’s most celebrated titles and bring them to a brand new player base”, said Greg Colella, Chief Product Officer, Gaming Arts.
“Bringing these iconic titles to land-based casinos represents a major step forward for Gaming Arts,” said Rob Ziems, CEO of Gaming Arts. “This collaboration goes beyond simply combining Evolution’s exceptional game brands with our latest MOD EX hardware. We are working closely with Evolution to effectively adapt these classics for land-based play while also innovating and modernizing them to create fresh, engaging experiences that will truly resonate with today’s casino players.”
Todd Haushalter, Chief Product Officer at Evolution, said: “Since the beginning of online gaming, content has traditionally flowed in one direction; from land-based casinos to online. That approach made sense, as it brought proven experiences to digital audiences. What excites us now is reversing that trend by taking some of the most successful games in the history of online gaming and bringing them to land-based casinos. Evolution is thrilled to be at the forefront of this shift. This collaboration allows us to bring our world-class IP to the incredibly talented team at Gaming Arts, and watching them work their land-based magic to adapt and reimagine our games has been truly inspiring.”
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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
IGT announced that its much-anticipated Wheel of Fortune Big Money Spin electronic table game (ETG) recently made its world debut at Downtown Grand Casino in Las Vegas, Nev. The vibrant standalone ETG game includes many of the attributes that have propelled the success of the Wheel of Fortune slots franchise for nearly three decades including word puzzles, wheel spins and exciting jackpot rewards. The game is accompanied by an attention-grabbing, 9-plus-feet upright video wheel that stands independent of the ETG terminals and entertains casino guests with the famous “WHEEL-OF-FORTUNE!” chant.
MGM Resorts International has announced that Corey Sanders, Chief Operating Officer, will retire from the company after more than 30 years of dedicated service and leadership. Sanders has agreed to remain COO through Dec. 31, 2025, and to serve as an advisor to the President and CEO through Dec. 31, 2026. The Company intends to name a new COO to serve as Sanders’ successor later this month. Sanders is currently MGM Resorts’ Chief Operating Officer, overseeing the company’s Las Vegas and regional properties as well as multiple corporate departments, including Hospitality, Gaming, Human Resources and Strategic Initiatives. Prior to that, he served as the company’s Chief Financial Officer and Treasurer.
Members of Kletsel Dehe Wintun Nation, the Sherwood Valley Rancheria of Pomo Indians, the Mechoopda Indian Tribe of Chico Rancheria and Big Lagoon Rancheria gathered outside the State Capitol in Sacramento to protest Assembly Bill 831 (AB 831). If passed, the bill would limit economic opportunities available to less wealthy tribes in the state by banning legitimate online social games using sweepstakes promotions. It would also eliminate more than $1 billion of existing economic activity generated by the industry in California, and close off a potential new revenue source for the state via sensible, modern regulation and taxation.
Partnerships
Genius Sports Limited has expanded its long-term partnership with Hard Rock Bet Sportsbook (Hard Rock Bet) to power the top-rated platform with its market-leading official data, trading and marketing solutions, as well as its ground-breaking BetVision product. Genius Sports has worked in partnership with the leading operator since 2021, providing the highest quality official data and pinpoint trading solutions across top tier leagues globally, including the Premier League, Serie A, European Leagues, Liga MX, NFL and more. Hard Rock Bet will be able to provide its customers with Genius Sports’ first-of-its-kind BetVision low latency streaming solution.
Quick Custom Intelligence (QCI), a leading provider of data-driven casino intelligence and player engagement platforms, has announced that Dania Beach Casino is continuing to benefit from its deployment of the QCI Nimble platform. While the property currently focuses on the QCI Host and QCI Marketing modules, it has expressed enthusiasm about the capabilities of the new AGI56 release and its impact on future customer engagement strategies. AGI56 represents the most ambitious release in QCI’s history, with the platform undergoing a full refresh of its technology stack, improved integration of advanced analytics, and the introduction of generative AI-driven tooling through Chatalytics.com. QCI’s platform is currently deployed in more than 350 casinos worldwide.
The post Gaming Americas Weekly Roundup – September 8-15 appeared first on European Gaming Industry News.
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