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Esports Merger for Blue Star Capital Investee Company Diemens Esports

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 Esports Merger for Blue Star Capital
Blue Star Capital plc is pleased to announce that Diemens Esports (formerly The Cubs Esports), one of its esports investee companies, has announced its intention to merge with Critical Hit Entertainment (CHE).
The merged entity, which will continue to trade under the name CHE, is expected to be one of the largest esport service infrastructure providers in Australia with combined revenue for 2019 of AUS $600,000. CHE will own the largest high school and university student, corporate and club level organised esports networks in Australia.
CHE intends to continue to develop its esports infrastructure product in Australia and anticipates raising funding to expand into developing countries in Asia.
Blue Star acquired an interest of 13.3 per cent in Diemens on 6 November 2019 and will have an interest of approximately 6.6 per cent of the merged entity immediately following the merger.
Tony Fabrizi, CEO of Blue Star said: “This is an exciting development for Diemens and should provide the company with a strong platform to aggressively pursue its Asian expansion plans.”
Darren Kwan will continue as Chief Executive Officer of CHE, with Mike Edwards joining the board of directors as Chairman. Darren said, “We are absolutely thrilled to be merging with Cubs. Their global reputation, capabilities and ambitions combined with our unique product offerings and talented team will provide the esports market both in Australia and in Asia an exceptional product offering.”
“We are delighted to be joining forces with the CHE team, whose talent and technology innovation to date will represent the next generation of outstanding service to the esports industry. We look forward to aggressively pursuing our Asian expansion strategy,” said Mike Edwards, Chair.

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Dominic Sawyer VP Growth at Tequity

Tequity Rolls Out Originals Program with Spartans to Boost Branded Content

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Tequity, the emerging iGaming software innovator, has effectively collaborated with Spartans to enhance its branded Originals experience.

The partnership has led to Spartans integrating Tequity’s complete range of Originals titles to enhance a tailored house games selection in its casino lobby.

The integration finished in only one week, offering Spartans a rapid pathway to market. The swift implementation allows the operator to launch an entire range of branded material before a substantial increase in traffic, fueled by notable creator engagement and streaming-focused distribution.

Spartans has been gaining considerable traction through various strategic partnerships, featuring collaborations with prominent creators like X7Dave, as well as notable personalities such as Lil Baby and Conor Benn.

In addition to the Originals suite, Spartans has incorporated Mirror Image Gaming’s Royal Drop, a burst-style game, via Tequity’s Publishing division. The operator intends to enhance its offerings by adding more Tequity-powered content in the upcoming months.

Tequity Originals allow operators to quickly launch fully branded in-house games within days, providing total control over the user interface and player experience. Designed for high-capacity performance, the suite effortlessly manages the significant traffic spikes commonly associated with creator-driven promotions and live broadcasts. Tequity reduces technical burdens by emphasizing a streamlined, efficient integration process, offering a scalable solution that evolves with the brand.

Dominic Sawyer, VP Growth at Tequity, said: “Spartans are moving fast, and they have a clear strategy around brand, partnerships, and streaming-led distribution. We were able to get them live with a full Originals suite in a week, ensuring they can stay focused on growth while upgrading their house games offering with a fully branded, high-performance suite.”

A spokesperson at Spartans said: “We are very happy with the rollout and the speed of delivery. Originals are a core part of the Spartans casino experience, and Tequity has helped us launch quickly with a full branded suite that is ready for high traffic and streaming visibility.”

The post Tequity Rolls Out Originals Program with Spartans to Boost Branded Content appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ACE System

ACE System Partners with QTech Games to Foster a Commercially Aligned Platform Strategy

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ACE System, a next-generation iGaming platform provider focused on commercial alignment and selective partnerships, has announced a strategic agreement with QTech Games, the leading game aggregator for emerging markets.

Under the partnership, QTech’s extensive global content portfolio will be integrated into the ACE platform, significantly strengthening its scalable and performance-driven offering.

ACE System was founded on a simple principle: alignment. Rather than positioning itself as a volume-focused infrastructure provider, the company operates on a collaborative “you grow, we grow” philosophy — partnering with ambitious operators and building complementary commercial models that reward long-term performance and sustainable growth.

William Lovqvist, Chief Commercial Officer at ACE System, said:
“We built ACE to challenge the traditional platform model. Operators today need more than just technology — they need true alignment with their partners. QTech shares that mindset through its focus on speed, flexibility and strong commercial depth. This partnership strengthens our ability to deliver a competitive and scalable ecosystem designed for operators who are serious about growth.”

Philip Doftvik, CEO of QTech Games, added:
“ACE System’s commercially aligned and boutique-focused strategy represents a compelling addition to the platform landscape. We’re pleased to support their growth through our aggregation technology and extensive global content network.”

As ACE System continues to expand its network of strategic partners, the company remains focused on building a premium, performance-led platform environment tailored to operators seeking flexibility, operational efficiency and long-term scalability.

The post ACE System Partners with QTech Games to Foster a Commercially Aligned Platform Strategy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Belatra Games

Belatra Games named Gold Plus Sponsor of Bloko Padel Tour 2026

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Belatra Games, the specialist online slots developer, has been confirmed as Gold Plus Sponsor for the inaugural Bloko Padel Tour, the new international iGaming sports circuit organised by Blokotech in partnership with SiGMA.

The Bloko Padel Tour is designed to unite the global iGaming community through sport, networking and competition. The circuit will visit four international destinations in 2026, beginning in Buenos Aires before moving on to Malta, Miami, and culminating with a Grand Finale in Rome during SiGMA World.

As Gold Plus Sponsor, Belatra Games will support the tour’s focus on sport, community and healthy competition – values that closely align with the company’s wider philosophy of backing initiatives that bring the industry together.

The partnership also highlights Belatra’s continued commitment to Latin America, a key pillar of the company’s growth strategy. With its long-established regional headquarters in Buenos Aires, the sponsorship reinforces Belatra’s strong presence in the region, particularly as the tour’s opening event takes place in Argentina alongside major industry gatherings.

Lucila M. Barletta, Head of Accounts LatAm at Belatra, said:
“We’re happy to support an important industry event that strongly resonates with our LatAm philosophy. Latin America is a market we care deeply about, and any gathering that helps bring the industry together is a cause to throw our support behind. At Belatra, we believe in supporting tournaments, sport and healthy competition – regardless of where our branding appears.”

Salvatore Messina, Co-Founder and CEO of Blokotech, added:
“We’re proud to welcome Belatra Games as Gold Plus Sponsor of the Bloko Padel Tour. The initiative was created to unite the iGaming industry through competition and community, and Belatra’s strong presence in Latin America makes them an ideal partner as we launch the tour and expand it globally.”

The post Belatra Games named Gold Plus Sponsor of Bloko Padel Tour 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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