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Esports Merger for Blue Star Capital Investee Company Diemens Esports

Published

6 years ago

February 3, 2020

Esports Merger for Blue Star Capital
Blue Star Capital plc is pleased to announce that Diemens Esports (formerly The Cubs Esports), one of its esports investee companies, has announced its intention to merge with Critical Hit Entertainment (CHE).
The merged entity, which will continue to trade under the name CHE, is expected to be one of the largest esport service infrastructure providers in Australia with combined revenue for 2019 of AUS $600,000. CHE will own the largest high school and university student, corporate and club level organised esports networks in Australia.
CHE intends to continue to develop its esports infrastructure product in Australia and anticipates raising funding to expand into developing countries in Asia.
Blue Star acquired an interest of 13.3 per cent in Diemens on 6 November 2019 and will have an interest of approximately 6.6 per cent of the merged entity immediately following the merger.
Tony Fabrizi, CEO of Blue Star said: “This is an exciting development for Diemens and should provide the company with a strong platform to aggressively pursue its Asian expansion plans.”
Darren Kwan will continue as Chief Executive Officer of CHE, with Mike Edwards joining the board of directors as Chairman. Darren said, “We are absolutely thrilled to be merging with Cubs. Their global reputation, capabilities and ambitions combined with our unique product offerings and talented team will provide the esports market both in Australia and in Asia an exceptional product offering.”
“We are delighted to be joining forces with the CHE team, whose talent and technology innovation to date will represent the next generation of outstanding service to the esports industry. We look forward to aggressively pursuing our Asian expansion strategy,” said Mike Edwards, Chair.

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N1 Traffic Cups: The Year of Traffic Tournaments Starts soon

Published

1 hour ago

February 18, 2026

Wladimir P.

n1-traffic-cups:-the-year-of-traffic-tournaments-starts-soon

N1 Partners is launching a new series of traffic competitions, N1 Traffic Cups, with the first tournament set to begin this March. The 2026 program will feature multiple promotional events, including standalone cups and a global championship, offering partners new opportunities to scale performance and compete on an international stage.

The initiative builds on the success of the year-long N1 Puzzle Promo in 2025. Drawing on participant feedback and proven mechanics from that campaign, N1 Partners has developed a refreshed competitive format designed to reward consistent growth, efficiency, and strategic traffic management.

The season opens with the N1 SEO Traffic Cup, introducing a dedicated leaderboard with a tiered performance system and a structure focused on real traffic efficiency rather than scale alone. The spring launch sets the tone for what promises to be a highly competitive year for SEO teams and traffic specialists.

Alexa Bond, Head of Affiliates at N1 Partners, comments on the upcoming launch:
“There are plenty of races and battles in the industry, but it was important for us to create a format that stands out in both spirit and approach. We’re not just preparing another competition – we’re building a story with character, centered around strategy, structure, and true competitive drive.

2026 is a year of major sporting events: the Olympics and the FIFA World Cup. The spirit of competition and top-level achievement perfectly aligns with the DNA of N1 Partners: energy, high performance, and healthy competitive ambition are what motivate and push both us and our partners forward.”

To learn more about the tournament launch, contact N1 Partners Leadgen Manager, Kristina:
Email: [email protected]
Telegram: https://t.me/Christina_N1L
LinkedIn: https://www.linkedin.com/in/christina-ladik-6a7068206/

N1 Partners supports affiliates with a portfolio of more than 14 casino and sportsbook brands, coverage across 10+ Tier-1 GEOs, and commission models including CPA up to €700, RevShare up to 45%, and hybrid options.

The post N1 Traffic Cups: The Year of Traffic Tournaments Starts soon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

N1 Traffic Cups: The Year of Traffic Tournaments Starts soon

Published

1 hour ago

February 18, 2026

GamingAmericas.com

N1 Partners is launching a series of traffic tournaments N1 Traffic Cups – with the first one kicking off this March. Throughout 2026, partners can expect a variety of promo activities: from standalone cups to a global championship.

This marks a logical continuation of N1 Partners’ community-focused initiatives. Recently, the team summed up the results of N1 Puzzle Promo – a top-tier promotion in the iGaming industry that ran for almost the entire year of 2025. After gathering participant feedback, consolidating the best practices from the successful campaign, and enhancing it with new engaging mechanics and a fresh perspective, N1 Partners developed a brand-new concept. The traffic tournament series will provide additional opportunities for teams working with traffic and focused on consistent performance growth and scaling results.

SEO teams, get ready – the first stage will be the N1 SEO Traffic Cup, opening the new season and setting the tone for the entire 2026 tournament series. A dedicated leaderboard with a tiered level system based on performance, a new competitive format, and a focus not only on scale but also on real traffic efficiency – this spring promises to be truly competitive.

Alexa Bond, Head of Affiliates at N1 Partners, comments on the upcoming launch:

“There are plenty of races and battles in the industry, but it was important for us to create a format that stands out in both spirit and approach. We’re not just preparing another competition – we’re building a story with character, centered around strategy, structure, and true competitive drive.
2026 is a year of major sporting events: the Olympics and the FIFA World Cup. The spirit of competition and top-level achievement perfectly aligns with the DNA of N1 Partners: energy, high performance, and healthy competitive ambition are what motivate and push both us and our partners forward.”

We’ll reveal all the details very soon…
Stay tuned to N1 Partners’ social media channels and follow the latest updates in iGaming media.