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Quixant to Focus on Sports Betting at ICE London 2020
Quixant is set to participate in ICE London 2020 and will focus mainly on sports betting.
With a long-renowned reputation as market leader in the supply of PC-based controllers and display solutions into the Gaming sector, the latest Quixant portfolio evolution lands at ICE and is likely the greatest milestone for the company yet – QxSBT.
QxSBT is the SSBT cabinet of the future. Showcasing stunning visuals, sophisticated curves and vibrant lighting, combined with award-winning, built-in technology, the QxSBT stand-up range will be on show at stand N1-520. Alongside this will be the QXi-SB7, a pioneering, versatile computer platform designed to perfectly satisfy the requirements of every sportsbook operator.
Quixant’s core gaming business remains at the forefront too; making its global debut is QCore, a new cost-effective, two to four screen hardware solution with 4K compatibility and a raft of Gaming Ecosystem® benefits on-board. Alongside this, a Gaming Monitor offering of rapidly increasing breadth welcomes the next addition: a stylish, contemporary 32” “floating” display with multiple customisation options.
“If you have new products to formally launch into the global marketplace, ICE is undoubtedly the place to do it. However, we don’t just have new products, we also have an entirely new concept in our QxSBT terminal range; we can now leverage our many years of experience in content optimisation into a solution that we believe will truly revolutionise the world of Sports Betting,” Jon Jayal, Quixant’s Chief Executive Officer, said.
“Importantly, this isn’t a shift in our focus, it’s a diversification; our Gaming-based expertise remains greater than ever, encapsulated by the extremely exciting release of our cutting-edge QCore computer line,” Jon Jayal added.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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