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Compliance Updates

ASA Bans Betway Ad Featuring 20-year-old England Footballer Declan Rice

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The Advertising Standards Authority (ASA) has banned an ad by the gambling firm Betway for featuring footballer Declan Rice because he is under 25 years old.

The video on the company’s YouTube account, seen in October, showed a car clamp prank being played on the England and West Ham star. A viewer complained that the ad breached advertising rules by featuring Rice, who was 20 years old. People under 25 are not allowed to play a significant role in gambling advertising, according to the Advertising Standards Authority (ASA) guidelines.

Betway said the video did not feature the player in a sporting context, did not refer to odds or promotions and contained no link to the Betway website where a bet could be placed, describing it as “editorial content” rather than an ad.

But the ASA said the video appeared on the Betway YouTube channel, featured sportsmen who consumers would be able to place bets on in the future and were wearing football shirts with a prominent Betway logo, and ended with the brand name “Betway.”

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“We, therefore, considered that the video was promoting the Betway brand. Because Declan Rice was under the age of 25, and played a significant role in the ad, we concluded that the ad breached the Code,” the watchdog said.

“Although the prank was genuinely intended as a stunt for content purposes rather than an advert, Betway fully accept the ASA ruling and have already removed the video,” a Betway spokesman said.

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Compliance Updates

Stakelogic Secures License to the newly regulated Danish market

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Industry-leading provider secures license to provide slots and live content in Denmark

Award-winning casino content provider Stakelogic has obtained a license from the Danish Gambling Authority, Spillemyndigheden, to provide its gaming content in Denmark.

The license will allow Stakelogic to bring its premium portfolio of online casino slots and live dealer content to the Danish market, including recent releases like Fire and Gold Cluster Breaker, Super Wheel Game Show, Trident of Legends, and The Watcher.

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Stakelogic is able to partner up with leading Danish operators, establishing itself as a must-have provider in the country. The move further highlights Stakelogic’s commitment to strengthening its position in the European market and exploring new and exciting regulated markets.

The license also further cements the company’s presence in the Scandinavian markets, having secured a license from the Swedish authority, Spelinspektionen, in 2023 and establishing itself as a popular provider among Swedish players.

Denmark is one of Europe’s fastest-growing markets, with a strong focus on customer care and responsible gambling. Stakelogic is proud to have met all the requirements needed to obtain the license, highlighting its commitment to providing players with the best and safest gaming experiences.

Stephan van den Oetelaar, CEO at Stakelogic, said: “Denmark is one of the fastest growing markets in Europe, and we are proud to have achieved a license to the newly regulated market.

We are grateful to Spillemyndigheden for their support in us and we are excited to take our next steps into the market.”

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The post Stakelogic Secures License to the newly regulated Danish market appeared first on European Gaming Industry News.

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Compliance Updates

UKGC Appoints Charles Counsell OBE as Interim Chair

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Charles Counsell OBE has been appointed as Interim Chair of the UK Gambling Commission (UKGC) for a nine month term which will commence on 1 February 2025.

Charles was Chief Executive Officer of The Pensions Regulator from April 2019 to March 2023. Prior to this he was CEO of the Money Advice Service, and Executive Director of Automatic Enrolment at The Pensions Regulator.

As CEO of The Pensions Regulator, Charles developed the new corporate strategy to put the pension saver at the heart of the Regulator. He delivered their first Equality, Diversity and Inclusion Strategy and Climate Change strategies – both focused on driving change in the regulator and across the Pensions Sector.

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Throughout his career, his roles have focused on setting up and delivering large change programmes requiring significant stakeholder relationship engagement: initially in the private sector and latterly in senior public sector appointments.

The post UKGC Appoints Charles Counsell OBE as Interim Chair appeared first on European Gaming Industry News.

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Compliance Updates

SYNOT Games Secures Danish License

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SYNOT Games has obtained a B2B online slot games supplier license in Denmark, authorising the company to supply its gaming content within Denmark’s regulated market. This B2B license, issued by the Danish Gambling Authority (Spillemyndigheden), becomes effective on January 1, 2025, aligning with new regulatory requirements mandating that all game suppliers hold such a license from that date forward.

This development enables SYNOT Games to offer its portfolio of slot games to Danish operators, reinforcing its commitment to compliance and responsible gaming practices.

“Obtaining the B2B license from the Danish Gambling Authority marks a significant milestone for us in the Danish market. This license not only aligns with new regulatory requirements but also reinforces our commitment to adhering to the highest industry standards. We are thrilled to continue offering Danish players the immersive gaming experience our portfolio provides,” said Martina Krajčí, CCO of SYNOT Games.

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The post SYNOT Games Secures Danish License appeared first on European Gaming Industry News.

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