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1xBet kick off ‘big plans for Africa’ with Nigerian licence acquisition

Published

6 years ago

January 6, 2020

Image by David Peterson from Pixabay

For football-focused Nigeria, the confirmation that one of the leading sports betting brands 1xBet has been granted a full National Licence in the country until 2024 is a major coup for players, operators and Nigerian sports clubs alike.

1xBet’s expansion plans across Africa have reached a fever pitch as the company prepares to bolster its position in Nigeria with a new license, new partnerships and an aim to “set new standards of betting culture” on the continent, according to the 1xBet team.

“We are well aware of Nigeria’s position as a renowned football-focused market,” they said. “In 2018 we signed a partnership agreement with the Nigeria Football Federation, the Nigeria national football team, as well as the Nigerian Premier League. In addition, we are official partners of the African Confederation of Football and the largest club tournaments of the continent. We have accumulated considerable experience while working with top football clubs such as Barcelona. Therefore, we not only offer Nigerian fans a wide range of betting options, but also a sense of involvement in the victories of their favorite teams. Football fans can be sure of 1xBet, where they always have a winning chance alongside their favorite clubs.”

As one of the leading operators now licensed in the country, 1xBet is keen to showcase how it will offer the Nigerian sports fans one of the widest lines of sports betting as well as odds on the world of cinema, music, politics and other areas of life. Commenting on how this new license will allow the brand to work more with local partners, the 1xBet team explained: “1xBet has decided to establish ourselves in Africa as we feel we have something valuable to offer the African betting market including players and affiliates. With over 1000 events offered daily across more than 60 sports, the 1xBet experience is an exciting world of betting enjoyment. We also have a great selection of online games. All this means that everyone can find viable options to make money. We want to give everyone who is legally able to place bets access to earning potential and look forward to finding interesting new partners in Nigeria with like-minded goals.”

The newly acquired National Licence by 1xBet has positioned the brand to legitimately operate in any part of the country, including in all the states and local government areas, broadening the company’s footprint across Africa. “In addition to Nigeria, on the African continent, we work in Ghana, Senegal, Uganda, DR Congo, Cameroon, Zambia, and Burundi. We have big plans for the region and consider Africa a very promising continent, where the number of fans of betting in general, and our company in particular, is constantly growing.”

Following headlines about betting on the continent in 2019, there is a renewed focus on responsible gaming across Africa, something which 1xBet is keen to drive forward with its unique position as one of the only full National Licence holders in Nigeria. “1xBet is a supporter of responsible betting,” the 1xBet team continued. “We comply with the laws of each country in which we operate. Given that our license to work in Nigeria is valid until 2024, in the next five years we want to set new standards of betting culture. We will teach fans that with 1xBet they play according to simple and understandable rules that must be observed.

“In addition to the financial regulatory body’s transaction limit in Nigeria, and our concerted efforts to drastically reduce gaming addiction, we have also implemented a spending limit on our platform to further promote responsible gaming. Also, we ensure regular 1xBet attendance at various seminars of the regulatory authorities on responsible gaming.”

1xBet will be commencing its meetings with regulators and operators from Nigeria and other African countries at ICE London 2020, where the 1xBet team will be attending a dedicated ICE Africa networking breakfast as well as exhibiting on the show floor and delivering its expansion strategy in full. “We have a strong presence in many countries spread over continents around the world, so there will be a lot to showcase at ICE London,” they said. In regards to Nigeria, we will be using our position as a National Licence holder to highlight the fact that we are a fully compliant brand in the sports betting industry.”

The 1xBet team concluded: “Our intention at ICE London 2020 is to promote 1xBet as an operator who brings their same level of established excellence to Nigeria as well as other African countries. We will also promote 1xBet’s wide range of betting options to the African market and beyond whilst sharing our vision for 2020 and what exciting upcoming events and industry related news we have to offer. The thrust of our message will be that by joining 1xBet you will always be riding the crest of a wave.”

The full 1xBet team will showcase its high odds, video streaming, in-house affiliate platform and portfolio of bonuses, live casino, branded slot games and more from Stand S3-250 at ICE London, ExCeL London, UK in February.

B2Tech

B2Tech to Present at SiGMA Africa 2026 in Cape Town, Showcasing Its Integrated Betting Ecosystem

Published

16 minutes ago

February 27, 2026

Wladimir P.

b2tech-to-present-at-sigma-africa-2026-in-cape-town,-showcasing-its-integrated-betting-ecosystem

B2Tech will present at SiGMA Africa 2026, highlighting its omni-channel platform technology and continued growth across regulated African jurisdictions. The company’s participation underscores its focus on delivering a unified framework connecting core platform infrastructure, operator brands, marketing services, and embedded payments.

SiGMA Africa brings together iGaming and digital entertainment stakeholders, including licensed operators, affiliates, regulators, investors, and suppliers. With African regulation evolving rapidly, the summit will explore compliance, licensing, market entry strategies, and financial solutions.

Integrated Platform Solutions

B2Tech designs best-in-class sportsbook and casino platform technology, optimized for mobile-first deployment and regulated markets. The platform includes:

Localization features: multi-currency support and compliance aligned with market-by-market obligations
Operational tools: risk management, performance analytics, and regulatory adherence
Scalable infrastructure: supporting efficient and consistent operations across multiple jurisdictions

B2Tech powers numerous licensed sportsbook and iGaming operations across Africa, combining global technology standards with local operational expertise. The company enables operators to adapt to evolving regulations while maintaining scalable, high-performance systems.

YellowBet: Pan-African Sportsbook & iGaming Brand
Within the B2Tech ecosystem, YellowBet operates as a pan-African sportsbook and iGaming brand powered by B2Tech’s proprietary platform. Centralized control ensures performance, reporting, and regulatory compliance at a group level, while maintaining market-specific flexibility to provide tailored betting experiences. Learn more: yellowbet.com

Africa Bet Partners: Structured Affiliate Program
The Africa Bet Partners program supports affiliate acquisition across regulated African markets with defined commission models, reporting transparency, and localized promotional alignment. This enables affiliates to access regulated markets in a controlled and compliant manner. More info: africabetpartners.com

PayAlo: Embedded Payments Infrastructure
Integrated payments are delivered via PayAlo, embedded in B2Tech’s platform and compatible with API integrations for third-party platforms. PayAlo supports deposits and withdrawals across jurisdictions while ensuring compliance, synchronized reporting, and unified transaction monitoring.

SiGMA Africa 2026 Presence
At Booth 73, attendees can meet B2Tech’s leadership team to discuss platform architecture, market expansion, and ecosystem development, and learn how a centralized, integrated platform model supports regulatory compliance and sustainable operations.

About B2Tech
B2Tech is a technology provider specializing in sportsbook and casino platform solutions for regulated African markets. B2Tech empowers licensed operators with scalable, compliant technology, enabling growth across multiple markets under a single unified management system.

Contact
Norman Itumo Nthiwa
B2Tech Communications
[email protected]

The post B2Tech to Present at SiGMA Africa 2026 in Cape Town, Showcasing Its Integrated Betting Ecosystem appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Atlaslive

Atlaslive Shortlisted in Five Categories at GamingTECH CEE Awards 2026

Published

16 minutes ago

February 27, 2026

Wladimir P.

atlaslive-shortlisted-in-five-categories-at-gamingtech-cee-awards-2026

Atlaslive, a leading B2B iGaming platform provider, has been shortlisted in five categories at the GamingTECH CEE Awards 2026. The awards are part of the HIPTHER Prague Summit, scheduled for March 24–25, 2026, in Prague, Czech Republic.

The company has been nominated in the following categories:

Best Online Casino Provider in CEE
Online Casino Innovator of the Year (CEE)
Best iGaming Platform Provider (PAM) in CEE
Best Live Casino Provider in CEE
Best Sports Betting Provider in CEE

These nominations highlight Atlaslive’s presence across platform infrastructure, live casino solutions, sportsbook operations, and product development.

Anastasiia Poltavets, CMO at Atlaslive, said:

“This recognition across five categories reflects the breadth of our platform. We focus on building infrastructure that performs under scale, supports multi-vertical growth, and adapts to evolving regulatory standards. Being shortlisted in both casino and sportsbook categories confirms that our approach delivers measurable impact across the full iGaming ecosystem.”

The GamingTECH CEE Awards spotlight innovation, operational performance, and leadership within the Central and Eastern European gaming and technology sector, recognizing companies contributing to platform development and service quality across regulated markets. Online voting is now open, and industry peers can cast their vote via the official GamingTECH CEE Awards page. Winners will be revealed during the awards ceremony at the HIPTHER Prague Summit in March.

Atlaslive continues to develop scalable, performance-focused iGaming infrastructure for operators across regulated markets.

About Atlaslive
Atlaslive is an iGaming platform provider delivering a dynamic platform for live operations and regulated growth. Casino, Sportsbook, and unified All-in-One solutions are available via White Label, Turnkey, and API integration models, enabling operators to launch faster, scale confidently, and retain full control over their business and growth strategy.

The post Atlaslive Shortlisted in Five Categories at GamingTECH CEE Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Atlaslive

Atlaslive Marks Responsible Gambling Day and Reaffirms Long-Term Commitment

Published

16 minutes ago

February 27, 2026

Wladimir P.

atlaslive-marks-responsible-gambling-day-and-reaffirms-long-term-commitment

On February 17, Atlaslive joined the global iGaming community in recognizing Responsible Gambling Day—a moment to reflect not only on industry growth but on how that growth is managed. Sustainable expansion is not driven by scale alone; it relies on responsibility, transparency, and player empowerment.

This year, regulators, operators, and advocacy organizations across Latin America and Europe emphasized the same principle: effective player protection depends on prevention, education, practical safeguards, and transparent processes.

As regulatory frameworks mature, licensing requirements increasingly embed stronger transparency and player protection standards. This reflects a shared understanding that regulated gambling can only succeed when operators, platform providers, and regulators align around harm prevention.

At Atlaslive, responsible play is embedded within the platform architecture. Configurable player limits and self-exclusion checks connected to market-standard exclusion systems ensure users retain control over their participation. The objective remains consistent: gaming should remain entertainment, not a loss of control.

Responsible gambling features at Atlaslive include:

GDPR-compliant data handling, ensuring strict privacy standards across regulated markets.
Built-in player controls, allowing users to set deposit limits, session time limits, cooling-off periods, and self-exclusion preferences.
Automated self-exclusion verification, including regulatory API integrations to prevent re-registration during active exclusions.
Real-time behavioral monitoring tools, enabling operators to identify and address potentially problematic gaming patterns.
System-level enforcement of player decisions, ensuring activated restrictions cannot be overridden manually.

These safeguards operate automatically and consistently, reducing ambiguity and supporting transparent enforcement of regulatory standards.

As expectations rise across markets, responsibility becomes measurable through system design, automated controls, and clear accountability, contributing to a more stable and sustainable gaming environment.

Anastasiia Poltavets, CMO at Atlaslive, said:

“Responsible Gambling Day isn’t about a one-day marketing message. It’s about a year-long commitment — one that operators, regulators, and technology providers share. When the industry embraces responsible play not as a burden but as a foundation, we move closer to a future where gaming remains a source of entertainment, not a cause of harm.”

About Atlaslive
Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module.

The post Atlaslive Marks Responsible Gambling Day and Reaffirms Long-Term Commitment appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.