Latest News
1xBet kick off ‘big plans for Africa’ with Nigerian licence acquisition
For football-focused Nigeria, the confirmation that one of the leading sports betting brands 1xBet has been granted a full National Licence in the country until 2024 is a major coup for players, operators and Nigerian sports clubs alike.
1xBet’s expansion plans across Africa have reached a fever pitch as the company prepares to bolster its position in Nigeria with a new license, new partnerships and an aim to “set new standards of betting culture” on the continent, according to the 1xBet team.
“We are well aware of Nigeria’s position as a renowned football-focused market,” they said. “In 2018 we signed a partnership agreement with the Nigeria Football Federation, the Nigeria national football team, as well as the Nigerian Premier League. In addition, we are official partners of the African Confederation of Football and the largest club tournaments of the continent. We have accumulated considerable experience while working with top football clubs such as Barcelona. Therefore, we not only offer Nigerian fans a wide range of betting options, but also a sense of involvement in the victories of their favorite teams. Football fans can be sure of 1xBet, where they always have a winning chance alongside their favorite clubs.”
As one of the leading operators now licensed in the country, 1xBet is keen to showcase how it will offer the Nigerian sports fans one of the widest lines of sports betting as well as odds on the world of cinema, music, politics and other areas of life. Commenting on how this new license will allow the brand to work more with local partners, the 1xBet team explained: “1xBet has decided to establish ourselves in Africa as we feel we have something valuable to offer the African betting market including players and affiliates. With over 1000 events offered daily across more than 60 sports, the 1xBet experience is an exciting world of betting enjoyment. We also have a great selection of online games. All this means that everyone can find viable options to make money. We want to give everyone who is legally able to place bets access to earning potential and look forward to finding interesting new partners in Nigeria with like-minded goals.”
The newly acquired National Licence by 1xBet has positioned the brand to legitimately operate in any part of the country, including in all the states and local government areas, broadening the company’s footprint across Africa. “In addition to Nigeria, on the African continent, we work in Ghana, Senegal, Uganda, DR Congo, Cameroon, Zambia, and Burundi. We have big plans for the region and consider Africa a very promising continent, where the number of fans of betting in general, and our company in particular, is constantly growing.”
Following headlines about betting on the continent in 2019, there is a renewed focus on responsible gaming across Africa, something which 1xBet is keen to drive forward with its unique position as one of the only full National Licence holders in Nigeria. “1xBet is a supporter of responsible betting,” the 1xBet team continued. “We comply with the laws of each country in which we operate. Given that our license to work in Nigeria is valid until 2024, in the next five years we want to set new standards of betting culture. We will teach fans that with 1xBet they play according to simple and understandable rules that must be observed.
“In addition to the financial regulatory body’s transaction limit in Nigeria, and our concerted efforts to drastically reduce gaming addiction, we have also implemented a spending limit on our platform to further promote responsible gaming. Also, we ensure regular 1xBet attendance at various seminars of the regulatory authorities on responsible gaming.”
1xBet will be commencing its meetings with regulators and operators from Nigeria and other African countries at ICE London 2020, where the 1xBet team will be attending a dedicated ICE Africa networking breakfast as well as exhibiting on the show floor and delivering its expansion strategy in full. “We have a strong presence in many countries spread over continents around the world, so there will be a lot to showcase at ICE London,” they said. In regards to Nigeria, we will be using our position as a National Licence holder to highlight the fact that we are a fully compliant brand in the sports betting industry.”
The 1xBet team concluded: “Our intention at ICE London 2020 is to promote 1xBet as an operator who brings their same level of established excellence to Nigeria as well as other African countries. We will also promote 1xBet’s wide range of betting options to the African market and beyond whilst sharing our vision for 2020 and what exciting upcoming events and industry related news we have to offer. The thrust of our message will be that by joining 1xBet you will always be riding the crest of a wave.”
The full 1xBet team will showcase its high odds, video streaming, in-house affiliate platform and portfolio of bonuses, live casino, branded slot games and more from Stand S3-250 at ICE London, ExCeL London, UK in February.
Booming Games
Booming Games Introduces Instastrike, the Latest Diamond Hits Trio
- Featuring a 5×3 layout, the game presents a highest win potential of 12,500x
- Players can gather red, green, and blue diamonds to activate three bonus features.
Booming Games, a top supplier of high-quality gaming content, has officially released Diamond Hits Trio: Instastrike. The game features a 5×3 layout, incorporating cutting-edge elements and stunning diamond graphics that deliver a high-end experience for players.
The game presents a strong new Instastrike function, delivering immediate rewards of up to 1,200x. Instastrike symbols can emerge unexpectedly, creating a feeling of thrill. Additionally, players who gather red, green, or blue Diamonds will activate one of three new bonus features aimed at further improving the gameplay experience.
The three bonus elements, each aimed at maintaining the excitement, include enlarged reels, enhanced Instastrike payouts, and extra free spins. Participants have the ability to activate each of these bonuses separately or merge them for an enormous winning potential of up to 12,500x. Featuring various instant payout levels, the game is anticipated to attract a broad audience of players.
Craig Asling, Director of Games at Booming Games, said: “Diamond Hits Trio: Instastrike is the latest example of Booming Games’ commitment to delivering high-quality, innovative games that provide an ultimate experience for players. Fast-paced gameplay and massive win potential is the perfect combination for anyone seeking high-stakes thrills. Power up and strike it rich with Diamond Hits Trio: InstaStrike!”
The post Booming Games Introduces Instastrike, the Latest Diamond Hits Trio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
How Mobile Ad Fraud Drains In-App Budgets — and How to Avoid It
Mobile ad fraud is a hidden drain on your app marketing spend. Traffy, a performance marketing agency specializing in mobile anti-fraud, shares strategies to safeguard your ad budget and maximize ROI.
Most advertisers don’t lose money because of weak creatives or poor funnels — they lose it because a significant portion of their in-app traffic is invalid from the very start.
The Scale of the Problem
In Q3 2025, mobile apps experienced approximately 33% IVT (Invalid Traffic), meaning roughly one-third of traffic was fraudulent or invalid. (Source: Pixalate — Q3 2025 Global Ad Fraud Benchmark Report).
These numbers aren’t just statistics — they reveal that a huge portion of advertising budgets is being spent not on real users, but on fake traffic, fabricated clicks, and bot-generated installs.
Depending on traffic sources and buying models, particularly in programmatic (DSP) environments, fraud levels can vary dramatically. In some cases, IVT may be as low as 5%, while in others it can exceed 50% where controls are weak. This means many advertisers are making campaign decisions based on data that was never real to begin with.
What IVT Really Means — And Why It’s Critical
IVT isn’t just “low-quality traffic.” It is traffic that can never convert into a real user or paying customer.
It includes:
- Bots and automated scripts
- Click farms and device emulators
- Hidden impressions and background clicks
- Fabricated installs and in-app events
When 33% of traffic is IVT, every third dollar spent is paying for actions that will never generate revenue. Multiple studies show IVT in mobile advertising frequently exceeds 20–30%, and can be even higher for certain platforms, GEOs, or traffic types. Fraud is not an edge case — it is a structural risk in in-app advertising.
Why Mobile Ad Fraud Is Getting Smarter
Despite widespread adoption of anti-fraud systems, techniques continue to evolve. Basic bot filtering is no longer enough. Common schemes include:
- Bot Installs & Bot Activity: Automated installs and simulated engagement mimicking real users.
- Click Injection / Click Hijacking: Apps intercept last clicks before installation and claim attribution.
- Click Spamming / Click Flooding: Mass fake clicks inflate activity signals and steal organic installs.
- Device Farms & Real Device Spoofing: Hundreds of devices generate fake installs and events, rotating identifiers.
- SDK Spoofing & Postback Fraud: Fake install or in-app event data sent directly to attribution systems.
- In-App Event Spoofing: Fabricated postbacks make reports appear normal, but no real users exist behind them.
How to Avoid Wasting Your In-App Budget
Fraud prevention is systematic verification and disciplined traffic management, not paranoia.
- Use an MMP With Advanced Anti-Fraud Protection
- Rely on trusted mobile measurement partners (Adjust, AppsFlyer).
- Enable built-in fraud detection — attribution without fraud protection is incomplete.
- Analyze CTIT (Click-to-Install Time)
- Extremely short CTIT → potential click injection
- Extremely long/uniform CTIT → potential click flooding
- Unnaturally consistent timing → possible automation
- Monitor CTCT (Click-to-Click Time)
- Short CTCT (<100 ms) detects script bots and click farms
- Check New Device Rate
- If 90%+ of devices are “new,” this indicates device farms resetting IDFA/GAID
- Track Assisted Installs
- High percentage of assists → organic hijacking (Click Flooding)
- Monitor Behavioral Anomalies
- Retention curves: bots may fabricate “perfect” retention
- Payments and cards: bots use virtual cards or $0 balances to bypass checks
- Key metrics: rebill rate, actual payment success
- Additional metrics: event depth, session duration, purchase timing, LTV distribution
- Work With Blacklists and Whitelists
- Build placement-level blacklists
- Identify reliable publishers via whitelists
- Audit sub-publishers continuously
- Remove suspicious sources early
- Check Infrastructure Signals
- Datacenter IPs (AWS, DigitalOcean, Hetzner) → block 100%
- Geo mismatch (click from India, install from US) → fraud
How to Win Against Fraud
With up to 33% of in-app traffic being invalid, advertisers aren’t just underperforming — they’re paying for illusions. Fraud can masquerade as growth, but the real advantage comes from knowing which traffic is real.
At Traffy, we specialize in mobile anti-fraud and help advertisers ensure every dollar reaches real users. A comprehensive fraud audit or traffic safeguard can protect ROI, reduce wasted spend, and provide predictable, scalable growth.
The post How Mobile Ad Fraud Drains In-App Budgets — and How to Avoid It appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
PEC.BET Partners with Tugi Tark to Strengthen Sportsbook Offerings
AI-driven customer support company Tugi Tark has revealed a collaboration with PEC.BET, a recently established sportsbook and online casino operator that offers players access to various bookmakers via a single account. The collaboration integrates Tugi Tark’s customer support system and iGaming-focused AI agents into PEC.BET’s player assistance operations as the operator launches in the market.
PEC.BET functions on a cutting-edge multi-bookmaker sportsbook system that embraces winners. Grounded in transparency and accessibility, PEC.BET recognized customer service infrastructure as a critical operational focus from the outset and chose Tugi Tark for this purpose to create its support system.
“As a new operator, it was important for us to put the right operational foundations in place from the beginning,” said a spokesperson PEC.BET. “Our multi-bookmaker model means we welcome winners, which shapes how we approach player relationships. Working with Tugi Tark allows us to support players efficiently while ensuring our internal team remains focused on more complex player matters and VIP care.”
Tugi Tark’s AI platform for customer service offers PEC.BET a unified space to oversee player assistance through various channels. AI agents help with initial resolutions, while more complicated issues are forwarded to support personnel. This method allows PEC.BET to uphold consistent service while adjusting to rising demand as the operator expands.
“PEC.BET is entering the market with a clear focus on transparency and accessibility for players,” said Harpo Lilja, CEO of Tugi Tark. “Our role is to provide a support layer that can operate consistently from day one and scale alongside the platform as it grows.”
The post PEC.BET Partners with Tugi Tark to Strengthen Sportsbook Offerings appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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