Baltics

HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova

Published

8 months ago

July 2, 2025

hipther-community-voices:-interview-with-the-ceo-and-co-founder-of-nordcurrent-victoria-trofimova

Reading Time: 4 minutes

In this edition of HIPTHER Community Voices, we talk with Victoria Trofimova, the CEO and co-founder of Nordcurrent, the biggest game studio to come out of Lithuania and the Baltics. Since starting the company in 2002, Victoria has led Nordcurrent from a small team to an international gaming success story — all without external funding.

She shares how key decisions like focusing on mobile games, building a diverse team, and staying true to their creative vision helped shape Nordcurrent’s growth. We also dive into how she’s helping put the Baltics on the global gaming map, supporting young talent, and what advice she has for the next generation of women leaders in tech.

Nordcurrent has grown into a Baltic powerhouse since its founding in 2002. What were some of the pivotal moments that shaped the studio’s identity and success—especially as a bootstrapped company?

One key moment was our decision to focus fully on mobile gaming early on. That shift, around 2010, allowed us to scale globally with titles like Cooking Fever, which became a long-term success story. Another pivotal step was building and retaining in-house capabilities, from development to marketing, while staying self-funded. Being bootstrapped taught us discipline, resilience, and how to make bold yet thoughtful decisions without external pressure.

You’ve scaled a 360-person team across multiple countries. What have been the biggest challenges—and advantages—of growing Nordcurrent without external funding?

The biggest challenge has been growth pacing. We had to build sustainably, without shortcuts. But that’s also been our advantage; we’ve kept creative control, built long-term trust with our team, and stayed focused on profitability and product quality. It’s a different rhythm, one that favors deep thinking over hype.

Diversity in gaming is still lagging behind. What concrete steps has Nordcurrent taken to drive inclusion, and how do you embed this into studio culture, hiring, and leadership?

We don’t overcomplicate it, we hire the best people who want to build great games with us. We don’t separate or label by gender, background, or title. If someone brings talent, drive, and a collaborative mindset, they belong here. That approach has naturally led to a diverse team, including strong female leadership across departments. We focus on creating an environment where everyone is treated equally, trusted, and heard.

You’ve spoken about attracting global talent to Lithuania and the Baltics. What makes the region appealing—and what misconceptions do you often have to overcome when recruiting internationally?

The Baltics offer a great work-life balance, strong tech ecosystems, and a tight-knit creative scene. But we still need to overcome outdated perceptions; for example, that it’s cold, isolated, or lacking opportunity. The truth is, Vilnius and other cities here are dynamic and are increasingly being recognized for innovation.

In such a saturated gaming market, how does Nordcurrent approach innovation and stay relevant without falling into trend-chasing?

We listen deeply. To players, to data, and to our instincts. With over two decades of experience, we’ve built a rich internal library of what works, what lasts, and what connects. Innovation for us isn’t about reinventing the wheel every time. It’s about layering insight, emotion, and cultural nuance onto strong foundations. We don’t chase trends, we ask how a game fits into people’s lives. That’s why titles like Airplane Chefs resonate. They’re familiar yet fresh, culturally rich but globally accessible. Years of learning has given us the confidence to trust our gut and the clarity to know when to try something bold.

From mobile hits to console and PC publishing—how has your portfolio strategy evolved, and how do you decide what kinds of games to invest in today?

Our mobile success gave us the freedom to diversify. With Nordcurrent Labs, we now publish PC and console games that align with our values: original IP, strong storytelling, and long-tail potential. We look for teams with vision and grit, whether it’s cozy games or narrative-rich adventures.

You recently acquired River End Games and the Cinemaware catalog. What’s the strategic thinking behind those moves, and what can players expect from these legacy properties going Forward?

River End Games brings deep narrative talent and AAA craftsmanship, which complements our publishing ambitions. With Cinemaware, we’re reimagining classics for a new generation. These acquisitions aren’t about nostalgia only, they’re about unlocking untapped creative value in ways that feel both respectful and bold.

How are you helping to nurture the next generation of game developers in the Baltics, and what role do you think studios should play in education or early talent development?

We take this responsibility seriously. As the largest Lithuania-born game developer, we feel a strong duty to help grow the industry, not just our studio. We actively collaborate with the Lithuanian Game Developers Association, support local game jams, and organize major meetups that bring the community together. Our goal is to make the gaming industry more visible, more accessible, and more appealing, especially to young people who may not yet see it as a real career path.

It’s not just about hiring talent, it’s about helping to create it. We believe studios should take an active role in popularizing the industry, opening doors, and building a future where game development is seen as a creative and respected profession.

You’re leading a company that’s rooted in Eastern Europe but competing on a global stage. How do you balance local values with global ambitions?

We don’t see it as a conflict. Our roots give us authenticity and resilience, and these are qualities that resonate globally. We build games that are grounded in strong craft and cultural richness but are universally relatable. Staying true to who we are has been our best strategy for going global.

And finally—what advice would you give to aspiring women leaders in tech and gaming who want to break into this industry and rise through the ranks?

Own your voice. You don’t need to fit a mold to lead. Surround yourself with people who challenge and support you. And remember, leadership isn’t just about a title, it’s about taking responsibility, lifting others, and staying curious. Tech and gaming need your perspective, and there’s room for you at the table.

The post HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova appeared first on European Gaming Industry News.

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Baltics

HIPTHER Baltics Launches in Vilnius with Agenda Revealing Lithuania’s 2026 Regulatory Reset

Published

2 weeks ago

February 23, 2026

Wladimir P.

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A new Baltic-focused conference era begins on 21 April 2026, uniting iGaming, fintech, compliance, and innovation leaders in Lithuania’s digital-first capital

HIPTHER officially announces the agenda for HIPTHER Baltics: Vilnius 2026, the inaugural event of its newly launched Baltic conference series, taking place 21 April 2026 at the Hilton Garden Inn Vilnius City Centre.

Marking the evolution of the landmark MARE BALTICUM Gaming & TECH Summit, the new HIPTHER Baltics format introduces targeted, country-focused gatherings designed to deliver deeper regulatory insight, stronger regional dialogue, and practical strategic value for decision-makers operating across gaming, fintech, and digital innovation.

At the heart of the Vilnius edition lies a defining theme: Lithuania’s Great Regulatory Reset — a decisive transition toward stricter supervision, strengthened compliance frameworks, and sustainable, quality-driven growth across financial services and iGaming.

Lithuania 2026: From Easy-Access Hub to Compliance-Driven Ecosystem

As Lithuania sharpens oversight across banking, fintech, blockchain, and gaming, the conference agenda explores four structural shifts shaping the market:

Banking: Cyber-resilience stress testing, the rise of specialised institutions, and a pivot toward sustainable profitability
Fintech: Account-to-account dominance, international B2B expansion, and the emergence of agentic AI beyond chatbot automation
Blockchain: Post-MiCA enforcement, strengthened AML leadership requirements, and institutional tokenisation of real-world assets
iGaming: Advertising restrictions, ISP blocking acceleration, and intensified identity and source-of-funds compliance

Together, these forces signal a new operational reality for regulated digital industries in the Baltics.

Agenda Highlights Across Two Strategic Stages

Stage 1 — Strategy, Compliance & Banking

Key discussions will include:

Regulators’ Panel: Bank of Lithuania and FNTT on MiCA transition and new iGaming ISP-blocking protocols
Banking Transformation: How credit unions and specialised banks challenge Nordic incumbents
Post-MiCA Survival: Maintaining VASP licensing under 2026 regulatory structures
iGaming Advertising Ban: Operator strategies in a zero-marketing environment
AML 2.0: Implementing enhanced source-of-wealth requirements for high-stakes players
Cross-Industry Debate: Can tokenisation solve transparency challenges between blockchain and iGaming?

Stage 2 — Innovation, Blockchain & iGaming Tech

Agentic AI in Fintech: From conversational tools to autonomous financial advisors
Tokenising the Real World: Real-estate and debt instruments on-chain in the Baltics
Next-Generation Payments: A2A integration across gaming and retail ecosystems
Digital Euro & CBDCs: Technical readiness for the European Central Bank’s 2026 roadmap

A Boutique Summit Built for Decision-Makers

HIPTHER Baltics: Vilnius 2026 will gather 100+ senior attendees, 30+ expert speakers, and 15+ key industry topics in a one-day, high-impact format combining:

High-level regulatory and industry panels
Curated networking among operators, fintech leaders, regulators, legal experts, and investors
A premium, centrally located boutique conference environment

The event is designed for iGaming operators, fintech and payment providers, compliance professionals, regulators, affiliates, startups, and regional investors seeking actionable intelligence in a rapidly tightening regulatory landscape.

From MARE BALTICUM Legacy to HIPTHER Baltics Future

Reflecting on the transition, Zoltán Tűndik, Co-Founder & Head of Business at HIPTHER, stated:

“Lithuania is entering one of the most defining regulatory transitions in its modern digital economy. With HIPTHER Baltics in Vilnius, we are creating a focused platform where regulators, financial institutions, fintech innovators, and iGaming leaders can engage in honest, high-level dialogue about what sustainable growth truly means in 2026 and beyond.”

With HIPTHER Baltics launching in Vilnius, the Baltic region enters a new phase of dialogue — closer to local markets, deeper in expertise, and stronger in cross-industry collaboration.

The journey begins in Vilnius on 21 April 2026.

The post HIPTHER Baltics Launches in Vilnius with Agenda Revealing Lithuania’s 2026 Regulatory Reset appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Amusnet

Amusnet Enters into Strategic Partnership with Twinsbet Arena in Vilnius, Lithuania

Published

2 weeks ago

February 23, 2026

Wladimir P.

amusnet-enters-into-strategic-partnership-with-twinsbet-arena-in-vilnius,-lithuania

Amusnet has expanded its international brand presence through a new strategic partnership with the landmark Twinsbet Arena in Vilnius, Lithuania.

As Lithuania’s largest and most established events venue, Twinsbet Arena hosts approximately 100 major concerts, sporting events and international productions annually. The partnership positions Amusnet within one of the country’s most prominent entertainment venues, reinforcing the company’s commitment to high-visibility, premium collaborations.

The agreement includes brand integration across the Arena environment and with one of the venue’s exclusive hospitality spaces, now operating as the Amusnet Lounge. The premium area offers guests dedicated access, refined hospitality services and exceptional views during live events, further associating the Amusnet brand with elevated audience experiences.

“The former Premium Lounge club will now operate as the ‘Amusnet Lounge’. Guests attending any event who purchase tickets in this club sector will enjoy additional benefits, including a dedicated entrance, complimentary cloakroom service, access to a unique hospitality space, premium snacks and beverages, and some of the best sightlines in the arena,” said Aneta Lauciuvienė, Head of Sales at Twinsbet Arena.

Ivo Georgiev, CEO of Amusnet, said: “Our partnership with Twinsbet Arena reflects Amusnet’s strategic vision to align with iconic venues and institutions that shape their national entertainment landscapes. This collaboration strengthens our brand presence in Lithuania and positions Amusnet at the heart of a venue that brings together global performers, premier sporting events, and diverse audiences. We view this as a long-term partnership built on shared ambition and sustained value creation.”

Through this strategic collaboration, Amusnet further strengthens its international brand positioning and deepens its presence in one of the Baltic region’s most dynamic markets.

The post Amusnet Enters into Strategic Partnership with Twinsbet Arena in Vilnius, Lithuania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Baltic & Nordics Gaming Awards 2026

Nominations Now Open for the HIPTHER Baltic & Nordics Gaming Awards 2026

Published

3 weeks ago

February 20, 2026

Wladimir P.

nominations-now-open-for-the-hipther-baltic-&-nordics-gaming-awards-2026

Recognising Excellence Across the Baltics & Nordics

The spotlight is officially on!

HIPTHER has opened nominations for the Baltic & Nordics Gaming Awards 2026, the region’s defining celebration of innovation, leadership, and operational excellence across the gaming and technology ecosystem.

From pioneering operators and cutting-edge suppliers to infrastructure leaders and visionary individuals, the awards honour the companies and people shaping the future of regulated gaming across the Baltic and Nordic regions.

And this year, the journey culminates on a single stage.

Winners will be revealed on 2 June 2026 in Tallinn, during the prestigious Awards Ceremony & Closing Party of HIPTHER Baltic & Nordics: Tallinn — the grand finale of the HIPTHER Baltics 2026 conference series.

One region. One stage. One official awards night.

Key Dates to Remember

Nomination period: 18 February – 12 April 2026
Online voting session: 21 – 30 April 2026
Shortlist announcement: 5 May 2026
Final decision: 29 May 2026 – Secret Jury Vote
Winners announced: 2 June 2026 – Tallinn Awards Ceremony

Part of the HIPTHER Baltics 2026 Journey

The Awards form the grand finale of HIPTHER BALTICS 2026 – Three Capitals, One Vision, a high-level regional conference series exploring regulation, fintech, compliance, and innovation across three Baltic capitals:

Vilnius – 21 April 2026
iGaming Regulation & Fintech Integration
Riga – 11 May 2026
Cross-Border Compliance & Player Protection
Tallinn – 2 June 2026
Digital Governance & Startup Innovation
+ Baltic & Nordics Gaming Awards Ceremony

Together, the series delivers HIPTHER’s signature blend of policy insight, technological vision, and meaningful networking — culminating in the region’s most anticipated awards night.

Award Categories Across Six Industry Pillars

The 2026 edition features a comprehensive structure recognising excellence across:

Baltics – Operators
Nordics – Operators
Suppliers – Casino & Content
Suppliers – Sports & Odds
Connected & Infrastructure
Individual Industry Awards

This multi-layered approach ensures recognition not only for market leaders, but also for rising innovators, technology disruptors, and influential personalities driving the sector forward.

Why These Awards Matter

The Baltic and Nordic regions continue to stand at the forefront of regulation, digital governance, fintech integration, and responsible innovation in global gaming.

The HIPTHER Baltic & Nordics Gaming Awards serve as: