Conferences in Europe
The Power of Data in Esports Betting: An Exclusive with DATA.BET’s Head of Sales Otto Bonning
The European Gaming Congress 2024 concluded with resounding success, attracting nearly 200 participants who benefitted from premier learning and networking opportunities. In this exclusive Q&A, we’re proud to feature Otto Bonning, Head of Sales at DATA.BET, our Badge, Bracelet & Networking Break Sponsor, discussing the power of data and how DATA.BET leverages it to create innovative esports tools.
Otto, thank you for sitting with us for this interview! Could you start by sharing a bit about yourself and your experience at the European Gaming Congress 2024 from moderating the panel on “The Future of Esports: Opportunities and Challenges”?
The European Gaming Congress 2024 left a lasting impression on me, standing out for its particular format and engaging atmosphere. The event’s structure seamlessly blended educational panels packed with industry insights and an open, relaxed environment that encouraged meaningful interactions with both leaders and potential partners.
During the panel discussions, Lasha Kupatadze, CPO at Atlaslive, a leading B2B software provider, focused on key aspects such as personalization and the evolution of sportsbook tools to meet user demands. I appreciated Lasha’s emphasis on adapting products for operators, as these are critical discussions that align with the challenges the industry is actively navigating
SavageTech CEO and Founder Tom Jang Lemke, a former semi-pro esports player, recalled starting out by managing trading manually for his sportsbook while analyzing streams. He delivered a compelling B2C perspective on esports opportunities and overcoming challenges. What I particularly appreciated was how the panel’s topic was explored from different viewpoints, creating more value for all congress participants and sparking meaningful discussions.
DATA.BET places a strong emphasis on leveraging official data for developing new tools. Could you explain how official data contributes to enhancing user experience and driving revenue growth for your clients?
Official data is fundamental to DATA.BET’s approach in esports, where precision and reliability are paramount.
Firstly, official data from trusted sources like Bayes Esports and GRID, who work directly with tournament organizers, ensures the highest accuracy in betting, reducing errors and enhancing the overall user experience. Combining all that with our own trading and models makes for an industry leading esports product.
Also, official data has allowed us to expand our content offerings significantly. For example, the number of CS markets has increased by 33%, and betting lines now remain open twice as long compared to platforms without official data, providing players with a broader range of options.
Moreover, official data minimizes risks by providing precise and consistent information, allowing operators to build assurance and offer a transparent betting experience. When used effectively, official data enhances platform reliability, expands market opportunities, and improves user retention – ultimately driving higher revenue and profitability for operators.
DATA.BET’s Data Feed combines Odds Feed, Live Score Feed, and in-house Risk Management. How do these elements work together to create a seamless experience for operators and their users?
DATA.BET’s premium Odds Feed, Live Score Feed, and in-house Risk Management are all powered by official data from our partners. With a low latency of 50-200 milliseconds and official data sources, our feed delivers unmatched speed and reliability.
Operators benefit from extensive coverage of 30+ disciplines and dynamic markets, including Player Props and in-game events, while integrated Risk Management ensures balanced exposure and maximized profitability.
Our official data allows us to keep an open betting line twice as long as competitors. Also, the synergy between our highly qualified traders, who possess deep expertise in their disciplines, and the advanced mathematical models developed and regularly updated by our Data Science team enables us to deliver exceptional value to operators, enhancing their performance and profitability. For example, over the past year, our clients have experienced up to 90% GGR.
Your risk management system is an integral part of your product offering. What sets DATA.BET’s Risk Management apart from other solutions on the market?
DATA.BET’s Risk Management system distinguishes itself by combining the expertise of our dedicated in-house team with advanced automated tools, providing operators with risk mitigation and platform security.
Our team of experts thoroughly analyzes betting patterns, particularly those of potentially fraudulent players. With a deep understanding of behavioral tendencies and statistical insights, our specialists identify reliable and unreliable players, proactively anticipate possible issues, and vigilantly monitor for fraud. This data-driven approach enables them to define user profiles based on in-game actions, creating a nuanced view of player behavior that enhances risk assessment.
They also work closely with the Trading team, providing them with a broader, more detailed perspective on user activity. This collaboration is precious when suspicious actions are detected, as our team’s in-depth analysis helps evaluate groups of players, assess risks, and make informed decisions on appropriate next steps.
Given the rapid growth in the esports industry, what future trends do you foresee in how data-driven solutions will impact the betting market?
Firstly, as modern UI takes central stage in sportsbooks, platforms must offer advanced personalization options, letting operators adapt seamlessly to their branding and customer preferences. Our new Single Page Application (SPA) is designed to meet these evolving needs, with features that prioritize flexibility, speed, and a seamless user experience.
Secondly, we expect to see more features from traditional sports adapted and enhanced for the esports environment. This trend will bring proven engagement tactics into esports, tailored to its audiences’ specific dynamics and preferences. For instance, Bet Builder enables users to combine multiple markets into a single bet, offering a tailored and interactive experience that appeals to savvy bettors. Operators benefit through increased stake sizes, broader market utilization, and valuable data insights for tailored marketing efforts.
Furthermore, as there is still demand for casual, fast-bet options, betting solutions will incorporate features inspired by casino gaming, adapting them to esports’ individual tempo and appeal.
Lastly, what advice would you give operators looking to stay competitive by incorporating Esports data feeds and risk management systems?
Operators aiming to stay competitive should choose providers with a full range of offerings, including official data, strong trading teams, reliable data feeds, and versatile tools like Bet Builder, ensuring optimal profitability and player engagement.
Official data from trusted sources will be vital as it ensures accuracy, minimizes risks, and builds user confidence, which is crucial in the fast-paced, highly competitive esports market. Beyond speeding up processes, it enables operators to maximize profitability by offering more reliable options, keeping betting lines open longer, and reducing errors that can lead to financial losses.
Lastly, to succeed in esports, it’s essential to understand your audience’s behavior and stay informed about industry trends. Keep track of tournaments and invest in learning how to promote effectively. While implementing progressive features can enhance your platform, generating significant revenue from esports without a solid marketing strategy is challenging. Numerous examples exist where operators leverage marketing activities to promote major esports tournaments in their projects. It provides an additional boost to the events and drives substantial revenue.
Special thanks to Otto Bonning for expertly moderating the insightful panel “The Future of Esports: Opportunities and Challenges”.
The post The Power of Data in Esports Betting: An Exclusive with DATA.BET’s Head of Sales Otto Bonning appeared first on European Gaming Industry News.
Affiliate Industry
Affiliate Leaders Summit Grows 40% as Global Operators and Affiliates Flock to Lisbon
Following a successful run, the Affiliate Leaders Summit will make its return to the Feira Internacional de Lisboa (FIL) this September, now expanded to a three-day format and featuring the debut of the Affiliate Leaders Awards.
Taking place from 16–18 September, the Affiliate Leaders Summit runs alongside SBC Summit as a focused, standalone platform for affiliates, affiliate managers, and enabling suppliers. It also delivers a more targeted networking and learning experience, with a dedicated content stage and curated audience of 8,000 operator representatives and 3,500 affiliates.
Affiliate Leaders Summit delegates will also enjoy full access to wider SBC Summit features, including evening socials, the main expo floor, and Super Stage keynotes from leading voices such as Gary Vaynerchuk.
Rasmus Sojmark, Founder and CEO of SBC, said: “Last year’s launch of the Affiliate Leaders Summit was a big milestone for us. The response was incredible, but we knew we could do even more. That’s why this year, we’re giving it the time it deserves; three full days to ensure attendees can take in everything this event has to offer.
“We’re also introducing the Affiliate Leaders Awards, which I’m personally very excited about. Affiliates play a vital role in this industry, and it’s time we had a platform that truly celebrates their work alongside the operator programmes and suppliers who help make it all happen.”
A 40% expansion of the 2025 show floor also underscores the event’s rising influence, following 2024’s debut that earned standout NPS ratings—79 from affiliates and 68 from operators. This year’s exhibitor list is stacked with leaders of the field, including Catena Media, Clever Advertising, Evoke, Flashscore, Kaizen Gaming, Medier, Megapari, Novibet, and Shake, offering attendees direct access to key players across the affiliate and operator landscape.
On the conference side of things, the Affiliate Leaders Stage at this year’s summit delivers a powerful three-day journey through the evolution of affiliate marketing, starting with the martech tools redefining performance and partnerships, moving into audience-focused strategies that tap into community-driven SEO and smarter collaboration, and culminating in a forward-looking exploration of AI, diversification beyond Google, and the future role of affiliate managers.
With debates, CEO insights, hands-on workshops, and panels tackling everything from automation and CRM to content authenticity and deal transparency, this stage arms attendees with the ideas, tools, and strategies needed to thrive in a rapidly shifting digital landscape.
The conference sessions will bring together some of the biggest names in affiliate marketing, including Jonathan Edelshaim (CEO, Natural Intelligence), Elaine Gardiner-Ruddock (Managing Director, TAG Media), Peter Gunni (CEO, Traffic Lab), Filip Komljenovic (Head of Sales, Sofascore), Deb Lee (Director of AI & Data Operations, CILA, Entain), Andre Machado (CCO, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), and Johan Styren (CEO & Co-founder, Dilanti Media).
Those joining the Affiliate Leaders Summit will benefit not only from the tailored content on the dedicated stage and Super Stage but also from the addition of the Global Markets and Emerging Markets stages. With affiliates and operators among the most curious about cross-border growth, these new stages provide an ideal opportunity to explore regional strategies and understand new audiences.
Affiliate and operator attendees can expect the VIP treatment at the Affiliate Leaders Summit, with complimentary access to the event’s premium evening networking lineup. That includes the high-energy Opening Party with Joel Corry and Imanbek, and the return of INFINITY Lisbon, featuring electrifying performances from Alok and Timmy Trumpet.
Sojmark added: “The Affiliate Leaders Summit is designed to make networking and easier by giving you a dedicated space to connect. But the hospitality doesn’t stop there. You’re part of the full SBC Summit experience. With access to all six stages, complimentary food and drinks at the Food Festival, and the freedom to explore every area of the event, you’re welcome to engage as widely as you like. The Affiliate Leaders Summit simply helps you focus your efforts where they matter most.”
Affiliate or operator? Get your free pass now.
Not an operator or affiliate? Here’s how to get a pass:
VIP Event Pass – Enjoy full access to the event, including: all conference sessions, evening networking parties, pre-loaded food festival wristband with €30, and post-event access to all content.
Group VIP Event Pass – Get VIP Event Passes for just €400 each (a saving of €200 per ticket!) when you buy three or more passes (Perfect for bringing the team along!)
Expo+ Pass: Gain access to the full exhibition floor and all conference sessions across the three days. This does not include access to our exclusive VIP evening networking events.
Expo Only Pass: Free to attend, this pass gives you access to the exhibition floor – perfect for networking and exploring the show without attending the conference sessions.
The post Affiliate Leaders Summit Grows 40% as Global Operators and Affiliates Flock to Lisbon appeared first on European Gaming Industry News.
Conferences in Europe
2025 Gaming in Germany Conference to address black market data, business developments & more!
The 2025 Gaming in Germany Conference, set to take place Tuesday, November 11, 2025, will once again be THE place to get the latest information on Germany’s online gambling market.
Speakers & topics
The Gaming in Germany Conference is an annual event for everyone who is professionally involved in Germany’s regulated online gambling industry.
The conference will cover topics such as the latest regulatory developments (including the upcoming review of the 2021 State Gambling Treaty), IP blocking, black market growth, player protection, marketing, compliance, and much more.
Confirmed speakers include:
- Jörg Hofmann, Senior Partner, Melchers Law
- Senior GGL representative
- Senior ZEAL representative
- Mathias Dahms, President, DSWV
- Dirk Quermann, President, DOCV
- Christian Heins, Director iGaming, Tipico
- Birgitte Sand, CEO, Birgitte Sand & Associates
- Josh Hodgson, COO, H2 Gambling Capital
Willem van Oort, Founder of Gaming in Germany, commented: “Like in many other European markets, calls for stricter regulations have put black-market growth in the spotlight. In Germany in particular, there exists significant controversy about the true market share of offshore operators. We intend to share specific and concrete data at this year’s conference. We are very happy that the German regulator will be present, as well as all the major industry voices. If you are in any way interested in the future of the German iGaming market, this event is not to be missed.”
Business operations & breakout sessions
In addition to high-level regulatory and policy-related information, the 2025 Gaming in Germany Conference also offers profoundly practical information on topics such as KYC, AML, data protection, payment solutions, and much more. Breakout sessions will be hosted by trained experts and are highly interactive.
Get practical information to give your day-to-day operations a boost!
Call for speakers
If you are interested in delivering a presentation or participating in a product or service-themed breakout session, please contact Gaming in Germany founder Willem van Oort for more information regarding opportunities and possibilities.
We are specifically looking for expertise on business topics such as media & marketing, affiliation, compliance, and operations.
Practical information
The 2025 Gaming in Germany Conference takes place Tuesday, November 11, 2025, at the DoubleTree Hilton Ku’damm in Berlin – just 100 meters from the magnificent Kurfürstendamm!
Registration for the event is now open: https://bit.ly/GiGC2025
See you in Berlin!
The post 2025 Gaming in Germany Conference to address black market data, business developments & more! appeared first on European Gaming Industry News.
From 16–18 September 2025, the global sports betting and iGaming community will converge at the Feira Internacional De Lisboa for SBC Summit 2025 – an industry-defining exhibition and conference designed to bring scale, structure, strategic dialogue and actionable business opportunities to the evolving gaming landscape.
This year’s edition is set to welcome 30,000 delegates and will unfold across an expanded 135,000 square metre venue space. With 700+ exhibitors, 550+ speakers, and a structured layout spanning 5 vertical-specific zones, the event reflects both the complexity and global reach of today’s gaming ecosystem.
An Evolving Format to Match Industry Needs
The layout of SBC Summit 2025 has been carefully designed to reflect the multifaceted nature of the gaming industry. Each of the five dedicated zones will focus on a key vertical, with its own exhibition floor, conference stage, and networking areas. This format aims to enhance relevance for attendees by enabling more focused exploration, conversation, and business development.
In addition to these zones, the event will host two specialist summits:
- Affiliate Leaders Summit
- Payment Expert Summit
These dedicated summits allow for deeper interaction among professionals operating in specific areas of the gaming value chain.
A Multi-Stage Conference Agenda
The conference programme will span seven stages, hosting over 550 speakers. Among many highlights will be headline speaker appearances from global superstars – such as marketing & tech pioneer Gary Vaynerchuck, with others to be announced shortly. Sessions are set to address core topics such as:
- Application and implementation of Web3.0, AI, Blockchain and other booming technologies
- Player protection and responsible gaming
- Evolving regulation and compliance in Global & Emerging markets
- Payment solutions and financial innovation
- Advances in iGaming and casino tech
- Affiliate strategies and performance marketing
Session formats will vary – including keynotes, workshops, and roundtable discussions– designed to encourage both knowledge sharing and interactive dialogue.
Beyond the Sessions: Networking and Media Infrastructure
To support both formal and informal engagement, the venue will also feature a dedicated media headquarters and a food festival area – offering relaxed settings for interviews, content creation, and spontaneous networking.
SBC Summit 2025 continues to position itself as a significant touchpoint for industry professionals seeking not only visibility, but also long-term growth opportunities and strategic partnerships.
Evenings of Connection: Networking Events & Infinity Lisbon Closing Party
SBC Summit 2025 isn’t just about the sessions and exhibition floor – it’s about the connections that spark after hours. This year’s lineup of networking events invites delegates to experience Lisbon’s vibrant nightlife through a curated series of parties, dinners, and celebrations hosted at the city’s most iconic venues.
The week kicks off with the SBC Summit Opening Party on Tuesday, 16 September, at Urban Beach – one of Lisbon’s hottest night spots – featuring headline sets by international DJs Joel Corry and Imanbek. It’s the perfect setting to unwind, network, and set the tone for the days ahead.
On Wednesday, 17 September, a trio of exclusive events will unfold across Lisbon:
- The C-Level & Operator VIP Dinner & Networking Party at SUD Lisboa, offering luxury dining and breathtaking views of the 25 de Abril Bridge from its rooftop terrace
- The Payment Expert Summit VIP Dinner & Party at Kais Restaurante Bar, designed for professionals in the Emerging Tech and Payments sphere
- And the Affiliate Leaders Awards 2025 at MEO Arena, celebrating affiliate excellence with a glamorous awards ceremony and gala dinner
The Summit culminates in a spectacular finale: the Infinity Lisbon Closing Party 2025, held on Thursday, 18 September at the iconic MEO Arena. With superstar DJs Alok and Timmy Trumpet headlining, this event promises to be a high-energy, unforgettable close to an impactful week of business and celebration.
From casual mingling to VIP experiences, SBC Summit 2025 ensures that meaningful connections happen at every level – both on and off the show floor.
For full details, visit the official event site: sbcevents.com/sbc-summit
The post SBC Summit 2025: Scaling Connections and Industry Dialogue in Lisbon appeared first on European Gaming Industry News.
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