Eastern Europe
Romania Q&A w/ Danielle Calafato, CCO at Gaming Corps
Can you give us an overview of your operations in Romania and how significant a market this is for you?
We’re now live in Romania with six customers so far, and there’s more in the pipeline. Romania has been a significant market for us due to the demographic of its players, who love non-traditional content.
In the early days it was a driving force for one of our key customers, which then helped us secure more agreements with casinos in the Romanian market. We’re now looking for further growth there by onboarding more casinos and developing more slots which will have themes that will resonate well with players in this market.
However, we won’t stop continuing to develop and being creative in the non-traditional space.
How would you assess the performance of your games in Romania so far? How have you tried to achieve cut-through in the Romanian market?
Mines content has done really well, leading to some branded content being released in that market. Slot content is also on the up, but we expect to achieve even better performances out of upcoming themes such as Super Hot Stacks, which are themes and game mechanics that will suit Romanian players.
One client has streamed a number of our games such as Plinko, which we believe to be the first game of its type in the Romanian market. We’ll ensure we continue developing in the non-traditional space for markets like Romania.
As a new presence in the industry with limited games, Romania has definitely been more significant for us than other markets, but there’s still lots of room for growth.
There was even a TV advertisement broadcast via one client, when our Mines content went live.
How do your games appeal to players in Romania specifically? Have you tailored your games for this market in any way?
Mines content has performed well, and we have had a couple of slot titles which have done ok.
We haven’t created market-specific content as we aren’t large-scale enough to do that yet. However, we are making sure we create new content that has themes that historically have resonated well with players in Romania. As mentioned earlier, we also believe our Plinko product was the first in this market, so we are innovating in the non-traditional space for sure.
How do you see the Romanian gaming market developing in the coming years?
For many years, Romania has been a market with a very traditional taste in games that has crossed over from land-based operations, hence the dominance of EGT, for example.
But what we have seen over the last few years is that more modern visuals and alternative game types have been slowly taking more and more market share. I believe that with the next generation of players not being as familiar with land-based products, we will see an even greater shift to our style of product.
Going forward, what are your main aims for the Romanian market?
We have had real success with our arcade games to date and our very close partnerships with key players in the market have seen the majority of the remaining operators want to work with us.
This has put us in a position where we now have distribution to most online players. As the quality of our slot content continues to improve, we really want to see this start to resonate and build a brand identity with the Romanian slot players, in the same way we have done with arcade games.
How important a role will the Romanian market play in Gaming Corps’ overall operations?
It is a very highly-regarded market and a lot of operators consider the bigger Romanian operators to be very valuable.
Seeing our content being pushed, while further developing close relationships with Romanian operators, will only drive our overall performance and should significantly increase the desire for our games across this part of Europe.
Reading Time: 2 minutes
Soft2Bet has launched Swiper, Romania’s first online casino built around the swipe-driven design of social media apps. Designed for mobile users, Swiper blends intuitive navigation with casino gaming, making it easy for players to browse, choose, and enjoy thousands of titles with a simple swipe.
The product embraces a rising trend that brings together the best of casino entertainment and mobile gaming dynamics — fast, engaging, and tailored to today’s digital habits. At the heart of the project is short-form video content, a format familiar to all mobile users, which enhances interactivity and keeps the experience dynamic and immersive.
With over 75% of global users engaging with mobile applications for entertainment, Swiper meets players where they already are. Its interactive interface replicates intuitive gestures from known social apps, enabling users to effortlessly explore and customize their gaming universe, while the design caters to the mobile-native generation and reflects a keen awareness of evolving digital user behavior.
Fully powered by Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, Swiper redefines user engagement, creating immersive, personalised interactions with every swipe. MEGA, developed entirely in-house by Soft2Bet, represents an independent and innovative technology dedicated to enhancing traditional gaming experiences with missions, challenges, and quests that encourage players to stay engaged for longer, increasing screen time and LTV.
The launch in the Romanian market builds upon Soft2Bet’s recent success with Don.Ro, a brand that was recently recognised as the “Best Launch of the Year 2024” at the 12th Meeting of Gambling Professionals by Casino Inside magazine. Leveraging the same powerful technology stack that propelled Don.Ro to prominence, Soft2Bet again demonstrates how its platform excellence consistently translates into compelling new market entries.
“As a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want, and deliver products that resonate,” highlighted Yoel Zuckerberg, Chief Product Officer at Soft2Bet. “Our B2C launches serve as proof of concept for the strength of our technology, data-driven insights, and market knowledge. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players.”
Swiper introduces several key features to local players :
- One-handed swipe navigation for rapid game discovery
- Over 3000 Games, 50 Roulette tables, 120 Blackjack tables, table games, and live casino offerings
- Over 85,000 live and 70,000 pre-match sports betting events covering diverse sports markets with competitive odds
- Localised promotions tied directly to Romanian events and holidays
- The design is adapted to local player preferences and cultural context
Zuckerberg further commented, “Customer experience is our top priority. We know what today’s players want—they value speed, simplicity, and familiarity. With Swiper’s social approach, we’re excited to see how this fresh UI/UX impacts engagement and loyalty.”
Operating under a Class I licence from Romania’s National Gambling Office (ONJN), Swiper, powered by Soft2Bet’s expertise across 19 licences and 11 jurisdictions, guarantees a regulated, safe, and responsible gaming environment that meets stringent international standards. This strong regulatory foundation not only builds credibility for Swiper but also reflects Soft2Bet’s commitment to redefining modern gaming through scalable, innovative, data-driven solutions that enhance player retention across regulated markets, as evidenced by the success of brands like Betinia, CampoBet, QuickCasino, Don.ro, ElaBet, ToonieBet and others.
Launch video:
The post Soft2Bet Unveils Romania’s First Social Media-Inspired Casino and Betting Platform appeared first on European Gaming Industry News.
Reading Time: 2 minutes
Through this partnership, Digitain will deliver scalable sportsbook technology to enhance 888 Romania’s offerings.
Digitain, a leading sportsbook and iGaming solutions provider, is proud to announce a new partnership with 888 Romania, a key brand within the globally recognized Evoke PLC.
This partnership will see Digitain power 888 Romania with its award-winning Sportsbook, further elevating the betting experience for its players. The flexible, customizable platform allows for a tailored experience across channels and languages, underscoring Digitain’s commitment to delivering innovative and engaging sportsbook solutions to the Romanian market.
Vardges Vardanyan, Founder of Digitain, commented: “We are proud to partner with 888 Romania and provide them with our industry-leading Sportsbook. This collaboration reflects Digitain’s ongoing commitment to delivering innovative, flexible, and fully customizable sportsbook technology for leading operators across regulated markets.
By combining our expertise with 888 Romania’s strong market presence, we are confident this partnership will elevate the betting experience, offer unparalleled value to players, and set a new standard for sportsbook solutions in the region.”
Dragos Buriu, Founder and Director of NGS, commented: “Partnering with Digitain is a strategic step in enhancing our sports offering for Romanian players on 888.ro. Digitain’s bespoke technology, flexibility, and deep market expertise will allow us to deliver an even stronger and more localized sports betting experience. This partnership ensures that our platform remains competitive, innovative, and aligned with player expectations. We look forward to a successful collaboration that benefits both our companies.”
This agreement marks another milestone in Digitain’s growth strategy, strengthening its footprint in regulated European markets and advancing its reputation as a trusted technology partner for leading global operators. By delivering scalable and adaptable sportsbook solutions, Digitain continues to empower operators like 888 Romania to offer enhanced betting experiences, respond quickly to market trends, and remain at the forefront of innovation in the iGaming industry.
The post Digitain Secures Strategic Partnership with 888 Romania appeared first on European Gaming Industry News.
The Cabinet of Ministers of Ukraine has adopted a resolution on licensing conditions in the gambling sector, which allows the state agency PlayCity to begin issuing licenses to gambling organisers and confirming previously issued ones.
“As a result, this will generate almost UAH 50 million (1.028.956,00 Euro) in additional revenues to the state budget from license fees in the near future,” PlayCity reported on Telegram.
It is noted that to obtain a license, impeccable business reputation, lack of ties with the aggressor state and implementation of all necessary mechanisms for responsible gaming are required.
PlayCity clarified that such requirements apply to both those who are only applying for a license and current licensees. Current licensees have two months to submit documents to PlayCity on compliance with the requirements.
The message emphasises that if the requirements are not met, sanctions in the form of fines or termination of the license may be applied to the organisers of gambling.
“The state will direct additional budget revenues to strengthen defense capabilities, in particular, to purchase drones for the Defense Forces,” PlayCity added.
The post Ukraine’s PlayCity Begins Issuing Licenses to Gambling Operators appeared first on European Gaming Industry News.
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