Central Europe
Esports Betting in Central & Eastern Europe: Oddin.gg Sponsors Hipther’s GamingTECH CEE
HIPTHER Agency is excited to introduce the Sponsors of the highly-anticipated GamingTECH CEE Summit, taking place on September 26-27, 2023, in Budapest!
The #hipthers are delighted to announce Oddin.gg, the world-leading B2B esports betting solutions provider, as the Badge Sponsors of GamingTECH CEE, the most popular in person event for the iGaming industry in the region of Central and Eastern Europe!
We sat down with Oddin’s co-founder and CEO, Vlastimil Venclik, to find out more about the company’s history, their success story, and Oddin’s position in the CEE region.
Hello, Vlas, thank you for taking the time to talk with us! Can you please introduce yourself and tell us and our readers a bit about your role at Oddin.gg?
My background is in Cybernetics and Intelligent Buildings, my work experience is mainly connected to software development. I started as a mobile developer, then transitioned to cloud and finally ended with AI. My esports journey began in 2015, when I joined one of the first esports startups. Unfortunately the market was not ready at that time and we went bust. I felt that there is still potential and co-founded Oddin.gg in 2018. We became a multi-award winning B2B provider of esports odds feed, risk management, and iFrame solutions. I am leading the IT, Business Intelligence and data processing part of the company, along with the top-level leadership duties.
Esports have been the talk of the industry since the early 2010s, touted as “the future of the iGaming industry”, and during the pandemic many sports-based titles became the go-to sportsbook options in lieu of real life events. What is the position of eSports in the market today?
We are now in the fully recovered market that has shaken off all the anomalies caused by Covid. Esports as an industry is definitely going through consolidation: teams, brands, platforms, all parts of the ecosystem can’t go forward only on the initial enthusiasm and are professionalizing. There will be winners and losers in this process. Even so, all key metrics are showing significant growth. Revenue in the esports market is projected to reach US $10 billion this year. Revenue is expected to show an annual growth rate (CAGR 2023-2028) of at least 8 %, but up to 13 % The largest market in esports is the one we mainly operate in: esports betting. Its market volume should reach US$ 10 bn in 2023, and estimated 24 bn USD in 2028, and we have so much space in offering much higher bettor engagement, much more fun when spectating esports.
Oddin.gg is a world-leading B2B esports betting solutions provider. What is “esports betting” exactly, and what do Oddin’s offerings entail?
Esports betting is the act of placing wagers on the outcomes of professional video game matches and tournaments, just like you would in traditional sports. The main difference is that online games, especially when played by professional esports teams whose number of actions per minute is just astonishing, are generating huge volumes of data every second. Maybe only the NFL is comparable to the volume and quality of analyzed data of player actions and the whole match. At Oddin.gg, we provide a comprehensive suite of solutions for businesses wanting to delve into esports betting. This includes the very construction of the odds feeds, providing risk management, that means guardian anomalies both on the bettors side and players side, and user engagement tools. We are ensuring operators can offer a seamless and engaging esports betting experience to their users.
What makes an eSports betting experience truly engaging for users? Can Live Markets work for eSports?
An engaging esports betting experience hinges on a few key elements. First, the accuracy and depth of live match data. Fans want to bet on various events, not just the final outcome. Live Markets are absolutely crucial in this regard. Just like in traditional sports, the dynamics of an esports match can change moment to moment, and the ability to bet in real-time enhances the thrill. We believe that offering varied, accurate, and instant live betting opportunities is pivotal to captivating the esports audience. And that we can improve the experience much further from the actual state.
What are the benefits that eSports offerings bring to operators, and how does Oddin.gg recommend their offerings to be marketed and utilized in operators’ business strategy?
Esports offers operators a unique opportunity. The demographic engaged in esports is typically younger and digitally native. By catering to this audience, operators can diversify and future-proof their user base. Esports fans are tech-savvy and demand a frictionless experience; therefore, integrating esports offerings helps operators elevate their technological standard.
As for marketing and integration, Oddin.gg emphasizes the importance of authenticity. Operators should genuinely understand and appreciate the esports culture, or have a partner who does. Collaborations with esports influencers, sponsoring tournaments, and creating dedicated esports betting platforms or sections are some strategies we recommend. As with sports, it’s essential to speak the language of the community to gain their trust and loyalty. Esports community can be very rewarding, but also it can punish you heavily and you can lose a lot of traffic overnight. But we are here to offer both personal assistance and technological means to jump start any client in the world of esports, and esports betting in particular. Our iFrame product is built exactly for that.
Hipther’s GamingTECH events have been all about how the iGaming industry evolution has been propelled by Technology – and eSports stand on the very intersection of tGaming and Tech. What is Oddin’s message to GamingTECH CEE attendees about the value of eSports now and in the future?
Our message is clear: Esports is not just a trend – it’s the future. As technology continues to advance and become more integrated into our daily lives, the line between gaming, tech, and mainstream culture will blur. Esports represents the perfect amalgamation of all these elements. For those in the iGaming industry, now is the time to embrace esports, invest in understanding the ecosystem, and provide offerings that resonate with the community. The value of esports will only grow. The next generation will admire pro-gamers in a way we admire Messi, Jordan or Gronkowski. And esports betting can be adjusted to catering the needs of this upcoming generation, and to fuel the whole esports ecosystem.
Thank you so much Vlas for this exciting interview, and thanks, Oddin.gg clan for your continued support!
We look forward to seeing you in Budapest at GamingTECH CEE for the annual reunion of the best companies and professionals from Gaming and Technology in Central and Eastern Europe!
Speaking of the best in the industry, Oddin.gg has been voted by its peers and shortlisted for the BEST ESPORTS BETTING PROVIDER IN CEE 2023 in GamingTECH Awards!
The Final Voting Session and Ceremony for GamingTECH Awards will take place on September 26th, during the GamingTECH CEE Summit.
→ Save your seat and join us to support Oddin.gg and grow your business network!
Looking to follow Oddin’s mighty Drakkar course and conquer your business development goals in iGaming? Become a sponsor of Hipther’s next big event!
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NOVOMATIC Italia played a key role at SiGMA Central Europe 2025, one of the leading international events for the gaming and digital technology industry, which was held in Rome from November 4 to 6. The Group showcased ADMIRAL Pay, the payment institution authorised by the Bank of Italy, and Quigioco, its online gaming brand, presenting an integrated and sustainable vision for the future of payments and digital entertainment.
The synergy between the Quigioco gaming platform and ADMIRAL Pay was at the heart of NOVOMATIC Italia’s presence at SiGMA Central Europe 2025 was. This integrated solution offers legal gaming operators a concrete response to the ongoing transformation of the market, particularly in terms of regulatory compliance.
The combined structure of Quigioco and ADMIRAL Pay ensures fully compliant financial flow management by providing operators with technologically advanced tools that are aligned with the latest Italian legislative requirements. This infrastructure represents an integrated payment system and a complete digital ecosystem that is designed to support operators in an increasingly regulated and competitive market. The model is complemented by B2C solutions, including APay E-Wallet and APay Card, which interface seamlessly with the B2B architecture to expand additional growth opportunities.
Driving the market with technology and security
The collaboration between ADMIRAL Pay and Quigioco marks a key milestone for the Italian market: by adopting integrated digital payment systems, online gaming platforms can now deliver increasingly personalized and secure experiences to their users.
ADMIRAL Pay technology enables rapid conversion between cash and digital currency, ensuring instant and secure transactions that meet the highest international standards. For PVRs (Punti Vendita Ricarica: venues authorised to sell recharges for online gaming) and operators, this means access to an advanced payment tool that simplifies operations and guarantees efficiency, even during peak periods.
Meeting new regulatory and market demands
The digital payments and gaming sector in Italy is now subject to increasingly stringent regulatory standards that are designed to ensure maximum security, traceability and transparency. The integration of Quigioco and ADMIRAL Pay fully meets these requirements, offering a unique solution that strengthens compliance while enhancing the customer experience. By managing financial flows in a compliant manner, operators can reduce risks and provide players with immediate and secure access to their funds. This model translates into trust and long-term loyalty, creating value across the entire supply chain.
Responsibility and leadership: the pillars of the future
SiGMA Central Europe 2025 was also an opportunity to highlight NOVOMATIC’s commitment to promoting responsible gaming and continuous product innovation. The target is to maintain industry leadership by investing in technologies that not only enhance the user experience but also ensure maximum player protection and operator transparency.
“Our goal is to extend the success and expertise that have always defined NOVOMATIC Italia in the land-based sector into the digital world. We want to offer operators and players an integrated ecosystem that combines technology, security, and innovation, reaffirming our Group’s leadership in online gaming,” said Markus Buechele, CEO of NOVOMATIC Italia.
This strategic vision was recognized when NOVOMATIC Italia received the “B2B Industry Leader Italy 2025” award at the SiGMA B2B Awards, in honour of the company’s excellence and ongoing commitment to an innovative, responsible and sustainable approach to development. The Group is not only addressing evolving market and regulatory challenges but also paving the way for a future in which innovation and sustainability move forward together.
Through ADMIRAL Pay, Quigioco and the major innovations showcased at SiGMA, NOVOMATIC Italia demonstrates how the convergence of digital payments and online gaming can drive growth, security, and long-term sustainability across the industry. By being built on innovation, responsibility and strategic vision, this model is positioning the company at the forefront of a tech-driven and sustainable future.
The post NOVOMATIC Italia Showcases Innovation and Responsible Growth at SiGMA 2025 appeared first on European Gaming Industry News.
Best Platform Provider
SoftGamings Wins “Best Platform Provider” Award at SiGMA Central Europe 2025 in Rome
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SoftGamings has been awarded the Best Platform Provider at the SiGMA Central Europe 2025 ceremony held in Rome. The award recognizes the company’s outstanding achievements in platform development, technical excellence, and continuous contribution to the growth of the global iGaming industry.
The recognition highlights SoftGamings’ commitment to delivering robust, scalable, and feature-rich platform solutions that empower operators to build successful online casino and sportsbook businesses. Through its unified API, the company offers seamless access to more than 300 licensed game providers, 150+ payment systems, and complete licensing and compliance support across multiple jurisdictions.
The SiGMA Awards are among the most respected distinctions in the gaming industry, celebrating innovation and quality among the leading companies worldwide.
Winning in the Platform Provider category underlines SoftGamings’ role as a trusted technology partner for operators looking to launch and scale their projects efficiently.
SoftGamings continues to set industry standards with its forward-looking approach, reliable infrastructure, and dedication to supporting clients through every stage of their iGaming journey.
The post SoftGamings Wins “Best Platform Provider” Award at SiGMA Central Europe 2025 in Rome appeared first on European Gaming Industry News.
2026 iGaming Trends Report
Presenting Industry Trends and Celebrating 100 Brands: SOFTSWISS Shines at SiGMA Central Europe
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SOFTSWISS, a global tech leader in iGaming solutions, has wrapped up a remarkable showcase at SiGMA Central Europe 2025. From the launch of the 2026 iGaming Trends Report to the live-built Alfa Romeo 4C handover, the company once again demonstrated why it stands as the industry’s leading technology provider and creative pioneer.
One of the main highlights of the event was the official release of the 2026 iGaming Trends Report. The fourth edition offers a data-driven overview of the macro- and microtrends shaping the future of iGaming – from the industrialisation of AI to regulatory shifts, cybersecurity evolution, and the rise of brand trust.
To mark the launch, SOFTSWISS hosted the 2026 iGaming Trends Marathon, a four-hour live event featuring global thought leaders. In the opening panel discussion, Ivan Montik, Founder of SOFTSWISS, Heathcliff Farrugia, COO of SiGMA, and Pierre Lindh, CEO of NEXT.io, arranged the ‘Ultimate Forecast Duel,’ exploring which trends will define the industry’s next chapter.
Another key moment was the Alfa Romeo 4C gifting, organised to celebrate the launch of the 100th brand powered by SOFTSWISS software in 2025. The sports car, assembled live during the expo at the SOFTSWISS stand, became a symbol of the company’s engineering precision and team spirit.
During a special ceremony, Ivan Montik handed over the keys to one of SOFTSWISS’ valued partners, Lottu, represented by Hugo Baungartner, Chief Business Officer, marking another milestone in a long-standing partnership based on trust and shared success.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post Presenting Industry Trends and Celebrating 100 Brands: SOFTSWISS Shines at SiGMA Central Europe appeared first on European Gaming Industry News.
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