Compliance Updates
Special Interview: A Conversation with Tom Farrell, CMO of ClearStake
Affordability is currently the word on everyone’s lips. Operators continue to face a ‘sustainability conundrum’ – they must fulfil their regulatory obligations and commitments to player protection, while ensuring their business remains profitable. For many, affordability can spell disaster, with up to 90% of customers lost when asked to prove they have the money they are wanting to spend. However, using Open Banking to carry out these financial checks as quickly as possible may be the answer to boosting retention and retaining otherwise lost revenues.
The DCMS recently published a public consultation on the UK gambling White Paper, while the Gambling Commission launched its own on financial risk checks, bringing their importance of affordability to the top of the agenda – but operators must now strike the balance between minimising harm and maximising revenue. Affordability checks that take too long risk sending customers to competitors, or worse, the black market.
One of the key remedies to the high level of churn experienced in the past is making sure financial risk checks can be carried out quickly and with as little friction as possible, so that customers can complete them with as much ease as approving a payment while online shopping. Operators have to reach a decision quickly because the longer players wait, the more likely it is they will go elsewhere while they’re waiting.
Of course, there are some people who under no circumstances will share financial data with someone like a gambling operator. There’s also a group of people who won’t share data because they know they are gambling beyond their means. This is of course the system working as it should and that’s a good thing. But there’s a third group of people for whom it’s too much effort. They’re asked to provide bank statements, at which point they go to a competitor, as the hoops they have to jump through are not worth it.
For a customer using Open Bank technology, such as ClearStake, what used to involve downloading and printing bank statements and a wait while the operator reviews the data, now takes just 30 seconds and a few clicks. A decision is recommended to the operator immediately and theoretically, the whole process can take less than a minute. Players click a link, and they are taken to a super slick and simple process where they press a couple of buttons and the relevant financial data is shared securely. They are always in control of their data and they can revoke permission at any time.
Our software categorises every transaction and we can calculate whatever the operator wants to see. It could be disposable income, net gambling spend, total income, or current balance on the account. Our software can also evaluate the rate of change so operators can see accelerating gambling spend or consistently declining savings and work out if the player’s gambling activity is still within the safe bounds of their current financial position.
Without responsible gaming and Enhanced Due Diligence (EDD) checks, gambling risks being over-regulated out of existence as the product will become unprofitable. To answer the sustainability conundrum many operators face, we need to find a middle ground. Sustainability means not letting people spend beyond their means. It means letting people have a bet if they can afford to, while not taking more money than they can spend.
Over the last two or three years, the Gambling Commission got strict on affordability checks. They asked operators how they know someone could afford to lose ‘x’ amount. The White Paper effectively agreed with the Gambling Commission and has clarified that if someone is losing £2,000 in the space of three months or £1,000 in one month, operators should be confident about the player’s financial situation. The headline was that affordability and EDD checks should be taking place.
This discussion around affordability is not only limited to the UK, and we are seeing lawmakers and regulators in several other countries considering measures in this area.
The industry therefore needs to be proactive as the problem will never go away if it keeps allowing people to bet money they don’t have. In the public mind, gambling will have the same fate as cigarettes which are currently being regulated out of existence.
Compliance Updates
Continent 8 achieves ISO 50001 certification, championing responsible energy management in its data centres
Continent 8 is committed to efficient energy management, reducing energy consumption and ensuring sustainability across various facilities
Continent 8 Technologies, the leading provider of global managed hosting, connectivity, cloud and cybersecurity solutions to the iGaming and online sports betting industry, is pleased to announce its recent achievement of the International Organisation for Standardisation (ISO) 50001:2018 Energy Management Systems (EnMS) standard.
The ISO 50001 certification is an internationally recognised benchmark for energy management. As part of the ISO 50001 certification initiative, Continent 8 is committed to implementing both short- and long-term energy management strategies, identifying energy-saving opportunities and promoting environmental sustainability across its data centre operations. Continent 8’s commitments include:
- Enhancing energy performance by optimising design and operations and investing in energy-efficient technologies.
- Complying with all relevant energy laws, regulations and other operational requirements.
- Exploring opportunities to increase the use of renewable energy sources, such as solar and wind power, to reduce reliance on fossil fuels.
- Engaging employees in company-wide energy conservation initiatives.
- Collaborating with customers, suppliers and the community to advance energy efficiency and environmental sustainability.
Michael Tobin, CEO and Founder of Continent 8 Technologies, stated: “For over 25 years, we have been dedicated to delivering best-in-class managed data centre services to our global customers. In recent years, we have equally prioritised sustainability and decarbonisation. We recognise the impact our data centres have on energy consumption and greenhouse gas emissions, and we are committed to reducing our carbon footprint.
“Achieving ISO 50001 certification is a significant step in our commitment to sustainability, and I’d like to congratulate all involved in this accomplishment. This certification ensures that our organisation is responsible for continuously enhancing our energy management system and implementing objectives and best practices for energy efficiency.”
The post Continent 8 achieves ISO 50001 certification, championing responsible energy management in its data centres appeared first on European Gaming Industry News.
Compliance Updates
UKGC to Introduce New Rules to Increase Safety and Simplicity of Consumer Promotional Offers
New rules increasing the safety and simplicity of consumer promotional offers are to be introduced by the UK Gambling Commission.
Gambling businesses will be banned from offering potentially harmful offers involving consumers having to carry out two or more types of gambling, such as betting and playing slots.
Operators will also be limited on the number of times bonus funds must be re-staked before the consumer can withdraw winnings from the bonus.
The changes follow a consultation and are consistent with the 2023 White Paper High stakes: gambling reform for the digital age.
Mixed product promotion ban
Mixed product promotional offers provide bonuses on the condition the consumer plays different products, such as betting and playing slots.
But evidence shows consumers are more at risk of harm when they gamble on multiple products rather than a single product. There is also the risk that mixed product promotions confuse consumers because of complex terms and conditions.
The ban is aimed at reducing harm and boosting fairness and openness.
Bonus wagering requirements limited to ten
Some promotional offers provide bonus funds to consumers on the condition the consumer re-stakes any winnings multiple times before being allowed to withdraw winnings from the bonus.
For example, a £10 bonus with a 50 times wagering requirement requires the consumer to play through £500 before the winnings can be withdrawn.
Such high wagering requirements could confuse consumers and lead them to gamble for longer, and faster, than they are used to.
Capping the wagering requirement to ten decreases the likelihood of harm, reduces complexity and improves transparency while maintaining consumer choice.
Rewording the rewards and bonus section of Licence Conditions and Codes of Practice (LCCP)
To ensure increased clarity of the Commission’s current expectations of operators it will alter the structure and wording of Social Responsibility Code 5.1.1 (Rewards and Bonuses).
All changes will come into force on 19 December 2025.
Tim Miller, Executive Director for Research and Policy, said: “These changes will better protect consumers from gambling harm and give consumers much better clarity on, and certainty of, offers before they decide to sign up.”
The post UKGC to Introduce New Rules to Increase Safety and Simplicity of Consumer Promotional Offers appeared first on European Gaming Industry News.
4ThePlayer has officially received game certification for the Brazilian iGaming market, reinforcing its commitment to regulated markets worldwide. This milestone enables the company to bring its acclaimed player-first gaming experiences to a brand-new audience.
Approved by Gaming Associates and eCogra, these certifications allow licensed operators in Brazil, to offer 4ThePlayer’s high-quality, player-centric games through their existing platform integrations with Relax Gaming and Yggdrasil.
Certified game titles include 4 Fantastic Fish, 4K Ultra Gold, and 5 Wild Buffalo as well as their innovative and unique table games 100 Bit Dice and 1000x Busta, all top-performing, player-favorite releases. Moving forward, all 4ThePlayer games will be certified for Brazil from day one.
Beyond its existing portfolio, 4ThePlayer is committed to delivering region-tailored content, leveraging its local team in Brazil to develop engaging, culturally relevant gaming experiences set to launch later this year. The first one of these titles is 4 Fantastic Fish Amazon Adventure, the latest in their player favourite 4 Fantastic series, coming via Yggdrasil in April.
Henry McLean, Co-Founder, Commercial & Marketing Director at 4ThePlayer, expressed his enthusiasm: “We are thrilled to bring our unique, player-centric games to Brazil, a market full of energy and potential. These game certifications are a major milestone, reinforcing our dedication to regulated markets and delivering best-in-class entertainment. We look forward to collaborating with operators and creating unforgettable gaming experiences for Brazilian players.”
With this certification, 4ThePlayer continues its mission of providing exceptional, player-focused gaming worldwide, ensuring its engaging and innovative titles reach new markets and audiences.
The post 4ThePlayer Games Secures Certification for the Brazilian Market! appeared first on Gaming and Gambling Industry in the Americas.
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