Canada
Evoplay: Getting ready for Ontario
Evoplay has proven itself as one of LatAm and Europe’s most innovative game studios in recent years, with a host of industry awards for its ground-breaking titles, including the RPG-based ‘Dungeon: Immortal Evil’ and the space-based shoot ‘em up, ‘Star Guardians.’
As the award-winning provider gears up for its first debut in North America, we sat down with Evoplay’s Head of Sales, Ihor Zarechnyi to talk through the supplier’s exciting launch in Canada’s largest market, Ontario.
With Evoplay’s Canadian debut getting closer and closer, can you tell us about your initial plans for the market?
We’re very excited to be gearing up for our launch in Ontario. We have no doubt that Canada will be a major growth opportunity for us, with the market being one of the most favourable for iGaming businesses given its transparent and clear regulatory framework. We’ll be putting a lot of effort into our marketing efforts, including network promotions, and I’m very confident that our games will be incredibly well-received by Canadian players. I can certainly hint that we’ve got some big expectations with some of Canada’s leading operators, so you’ll have to watch this space!
I would also hope that our hard-earned reputation will precede us before our launch in the market – we’re proud to be known as a studio that creates high-quality graphics, engaging gameplay and innovative features. We’re also committed to providing a safe and secure gaming experience for all of our players, so I have no doubt that we have an excellent platform for success.
What potential do you see in the market and why have you and your commercial team earmarked the market as a key location for growth? Could it be a stepping-stone into the US?
As we’ve already touched on, we see a lot of potential here. As our first point of entry into North America as a whole. I have no doubt that Ontario will be a great platform for that expansion.
Taking our content into Canada’s largest market will no doubt enable us to promote our brand and also establish trust with players – we can’t wait to get started!
Looking at demographics, Canada is growing rapidly, and we want to tap into that. In total, the potential of online casino players is expected to reach 10 million by 2025 – which makes it a force to be reckoned with. iGaming is already a firmly entrenched form of entertainment, and we’re very excited to be filling that demand.
On top of that, the Ontario regulator has a very progressive framework for regulation, which will be conducive to the market’s continued growth.
As to future plans beyond Ontario, I can certainly hint that we’re already talking with some of the largest players in the US market, so without a doubt, some very exciting times lie ahead.
Looking at your award-winning portfolio of games, do you have any particular titles in mind for entertaining Ontario players?
We have a number of highly engaging games in our armoury that we are incredibly excited to share with Ontario players.
Our Bonus Buy games have really resonated with players in the market, which gives them that bit more control over their experience. Sold It Bonus Buy is a particularly captivating title with this option and features an exciting Free Spins round that includes Sticky Wild multipliers which players can purchase with pre-added Wild symbols. Similarly, Redrose Sanctuary Bonus Buy gives players the chance to buy the Free Spins round with different multiplier amounts.
Fishing games are also incredibly popular on the market right now. When paired with Bonus Buy, it is no wonder why The Greatest Catch Bonus Buy is another top performer for us and one we anticipate a strong reaction from in Canada.
With North America’s rich land-based casino history, a retro-themed game always goes down well. Our Hot Triple Sevens slot is a prime example of this, melding a traditional slot theme with innovative features. This is also seen in our classic instant lottery game Scratch Match consisting of simple, straightforward rules that make for a fast-paced and exciting gaming experience.
Your football-themed instant games have certainly made a splash across LatAm and Europe, does Evoplay have ice hockey-themed games in mind for Canadians?
Evoplay is always looking for new ways to entertain players, and of course we know all too well that ice hockey is Canada’s most popular sport! So, in line with that, we’ve seen our football-themed instant games perform great where football is the most popular, so we’d no doubt look to repeat that for Canada. In terms of development, it’s definitely something we’ve got in the pipeline, as I have no doubt that repeating our instant games’ success be incredibly well received! It’s still in the early stages of development, but I have no doubt that it’ll be live in the next year, and I’m sure it will prove to be a massive hit with Canadian players.
We’re seeing plenty of interest in Esports among the latest generation of players, can that cross-over into casino?
Yes, there can be plenty of cross-over. Esports is a rapidly growing industry, and it is attracting an entirely new generation of gamers. Of course, it goes without that saying that they’re tech-savvy and looking for new and exciting ways to play.
If we look at total market potential – estimates put the aggregated global player base for casino at $335 billion by 2025. So of course, within that, there’s a significant portion available. As to what they’re looking for, slots inspired by mechanics and themes one sees in video games certainly go a long way. A great example of this is our 2022 flagship slot, Star Guardians, which is heavily inspired by third-person shooters – set in space in the year 2777 in the midst of an interplanetary war.
In many ways, we’re still in the early stages of cross-over, as it’s still an emerging demographic, but I have no doubt that this is one to be watched and will likely continue to grow in the future. There’s plenty of options to consider – from Esports teams partnering with casino operators to create new branded games and promotions, over to sponsorship of teams and even Esports events held at real casinos! Of course, we follow all these trends at Evoplay and it’s certainly an audience that will be focusing hard on entertaining.
Bombee Global Entertainment Ltd
ESE Entertainment Completes Acquisition of Gaming Production Company, Bombee Americas
ESE Entertainment Inc., a gaming company that provides a range of services to leading video game developers and publishers, has announced that it has acquired Bombee Global Entertainment Ltd. (Bombee Americas), the North American arm of Bombee Event Production AB, (Bombee), a global production company specialized in live production, special effects, broadcast, and event management for the gaming sector.
Bombee has successfully collaborated with ESE to bring its premier event production services and world class customer service to North America and beyond. The North American arm of Bombee, Bombee Americas, will continue to grow and scale in this new organizational structure under ESE, while maintaining its entire team and global support.
Konrad Wasiela, CEO of ESE, said: “Today marks the next stage of ESE—a 2.0 version of our company. With the acquisition of Bombee Americas, we are not only solidifying our presence in North America but also paving the way for growth and innovation in the gaming industry. This is a major step, positioning us to deliver even greater value to our partners and elevate the gaming experience for our clients globally. We’re thrilled about the opportunities ahead and the exceptional talent joining our team.”
Transaction Terms
The Acquisition was completed by way of a share purchase agreement (the SPA) among the Company, Bombee Americas, and the shareholders of Bombee Americas (the Vendors). Pursuant to the SPA, ESE acquired all of the outstanding shares of Bombee Americas in exchange for: (i) $750,000 in cash paid on closing, (ii) $375,000 in cash to be paid six (6) months following closing, subject to customary adjustments based on the working capital of Bombee Americas on closing, (iii) $375,000 in cash to be paid twelve (12) months following closing, and (iv) 30,000,000 common shares of ESE (the Consideration Shares), issued at a deemed issue price of $0.10 per share.
In connection with the Acquisition, the founders of Bombee Americas have signed three-year service agreements and will continue to run the business following the closing, along with the rest of the personnel of Bombee Americas who will remain in place, ensuring a smooth transition of operations. As part of the Acquisition, the Company has acquired the liabilities of Bombee Americas, mainly consisting of customary current obligations incurred in the ordinary course of business for Bombee Americas, which are not expected to have a material impact on the Company’s operations or financial position.
No finder’s fees were paid or payable in conjunction with the Acquisition.
The Acquisition was an arm’s length transaction within the meaning of the policies of the TSX Venture Exchange (the Exchange) and constituted an “Expedited Acquisition” in accordance with Exchange Policy 5.3 – Acquisitions and Dispositions of Non-Cash Assets. The Acquisition remains subject to the final approval of the Exchange.
Canada
Suspected Digital Fraud Coming from Canada Up Nearly 11% Since H1 2023, Reveals New TransUnion Analysis
In the first half (H1) of 2024, Canada saw a significant increase in suspected Digital Fraud attempts, with nearly 5.74% of all attempted digital transactions where the consumer was located in Canada involving suspected Digital Fraud, revealed a new TransUnion® (NYSE: TRU) analysis. This is nearly an 11% year-over-year (YoY) rate increase from H1 2023, and TransUnion also documented an 11% increase in the volume of suspected Digital Fraud from Canada during this period, despite a less than a one percent (0.7%) YoY increase in the volume of transactions.
According to a recent TransUnion survey,1 more than half (54%) of Canadians said they were recently targeted by email, phone call or text message fraud attempts. Phishing was the most common scheme type (45%), followed by smishing (42%) and vishing (39%).
The increasing use of digital transactions, combined with rising suspected Digital Fraud attempts are also impacting businesses as they potentially face revenue losses and increased operational costs due to fraud. According to a TransUnion business survey for the H2 2024 Update to the State of Omnichannel Fraud report, 200 Canadian business leaders said their companies lost approximately 6% of equivalent revenue – representing $78 billion – over the past year due to fraud. The most prominent causes of fraud loss cited by them were:
- Scam/Authorized fraud (31%): Dishonest scheme intended to trick a person into giving up something of value (e.g., account access, money, information)
- Account takeover (19%): Unauthorized individuals taking over someone’s online account (e.g., bank, social media, email) without their permission
- Synthetic identity fraud (18%): Use of a combination of personal information to fabricate a person or entity to commit a dishonest act for financial or personal gain
TransUnion also found that suspected Digital Fraud attempts – where the consumer was transacting in Canada and targeted businesses globally – increased on average by 10.5% YoY in H1 2024 compared to H1 2023 and impacted all industries.
Top Three Industries Globally with Highest Rate of Suspected Digital Fraud Attempts Coming from Canada in H1 2024
- Gambling (online sports betting, poker, etc.) – 9.6%
- Retail – 9.2%
- Government – 7.7%
Top Three Industries Globally with Highest YoY Increase (H1 2024 vs H1 2023) in the Rate of Suspected Digital Fraud Attempts Coming from Canada
- Logistics – 172.9%
- Gambling – 79.3%
- Video gaming – 67.8%
“Protecting customers and their businesses from fraud is essential to enabling safe and tailored consumer experiences. These findings reveal that despite the good-faith efforts that are being undertaken by companies to identify and prevent fraud to date, fraudsters continue to evolve and it’s vital that fraud prevention methods keep up with the changing times,” said Patrick Boudreau, head of identity management and fraud solutions at TransUnion Canada.
“Businesses that aren’t already doing so should ensure that they are taking advantage of fraud prevention technologies such as identity verification, IP intelligence, device reputation and synthetic identity detection as critical components of their fraud prevention programs,” he added.
Canada
IBIA and PFA Canada anti-match-fixing education program concludes in Alberta
CPL first to benefit from CA$300,000 education fund commitment by IBIA’s regulated sports betting operators
Canadian Premier League (CPL) soccer teams have successfully completed a sports betting integrity player education program. Designed by the International Betting Integrity Association (IBIA) using its 3R’s training model, the program has utilised a combination of dedicated in-person training and online resources, with sessions delivered by the Professional Footballers’ Association Canada (PFA Canada) through its Protecting the Integrity of the Game workshops.
In total, nearly 200 players have been trained by the IBIA/PFA Canada partnership at all eight CPL teams through the program, which started in Ontario and finished in Alberta, also covering teams in Nova Scotia, Manitoba and British Colombia. It concludes the first part of a two-year player education agreement between IBIA and PFA Canada.
Marco Carducci, Cavalry FC & President of PFA Canada, said: “The IBIA sports betting integrity training, in partnership with PFA Canada, was an incredibly beneficial experience for our players. Effective and easy-to-understand, it made clear what professional athletes need to know about sports betting integrity and how to report attempted corruption. We are grateful for IBIA’s support to help safeguard the integrity of the game and to protect and educate our players.”
In addition to highlighting the potential threats from sports betting related match-fixing, the program educated players on rules and sanctions, the scale and accuracy of technology enabled sports integrity monitoring, and how to report criminals and corrupters using the red button app.
Khalid Ali, CEO of IBIA said: “We take our responsibility to protect regulated sports betting markets, sports and athletes seriously. Decades of experience has shown that a combination of efficient regulation, education and collaboration are essential to safeguarding the sports integrity ecosystem. We are delighted that the PFA Canada education program has been so successful and look forward to year two of the project.”
Dan Kruk, Executive Director, PFA Canada, said: “Through our work with IBIA, nearly 200 Canadian Premier League players attended PFA Canada’s Protecting the Integrity of the Game workshop this season. As a result, stakeholders can be confident our members know their obligations regarding gambling and match-fixing in their sport, how to recognize an approach to fix a match, and crucially, their duty to report any person attempting to manipulate a match.”
The program is the first to be delivered from a CA$300,000 three-year fund – invested by IBIA and its members bet365, Betway and FanDuel – from which Canadian sports and athletes can receive free face-to-face integrity education designed to protect Canadian sports from the potential threat of match manipulation and corruption.
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