eSports
Exclusive Q&A/Widget with Nicolas Marlier, CTO at PandaScore
What motivated you to upgrade your Widget product?
Our revamped Widget 2.0 product builds on the huge success of the original solution we launched several years ago. The upgrade forms part of wider efforts to deliver the best products and player experiences to the esports ecosystem, driven by the power of data. Operators using Widget 2.0 can better attract and engage esports fans, particularly during live, with highly customisable esports widgets that provide game-specific, real-time data. This means that players can enjoy in-depth esports information on their favourite games, delivered via undelayed data so that they know they are getting a real-time viewing and betting experience.
With Widget 2.0 we can offer a more customised integration through a block system that allows each bookmaker to adjust what kind of information they want to make available on specific sections of their website or app. We have also improved the data visualisation so that players can more easily understand complex datasets at a glance while providing even greater data granularity for expert players that really want to deep dive into specific games.
What titles does Widget 2.0 cover in live? And to what depth?
So we offer a dedicated Widget for each of the 11 esports titles we cover including three live widgets for CS:GO, Dota 2 and League of Legends (LoL). Take LoL, for example. We have a radar chart designed by League of Legends experts so that bettors can quickly and easily see the strengths and weaknesses of each team. For CS:GO, that information is presented on a map-by-map basis and depending on team sides. This is to take into account the differences between each game and to make the player experience as intuitive and seamless as possible.
Why was customisation so important to your revamped Widget product?
Each bookmaker wants to deliver an experience that not only meets but exceeds the expectations of its players. It also wants to do this while standing out from its rivals. As a data provider, it is important for us to give operators the tools they need to do both of these things. Our block system adapts to the different experiences offered by each bookmaker, as well as the wide range of devices used by players. In addition, operators have complete freedom to customise the front end with their own branding colours to maintain a consistent user experience at all times.
What are the player engagement benefits of Widget and how can operators leverage the product in innovative ways?
Esports fans want a seamless stream but also access to stats and data points about their team and/or their opponents. Bringing that insight directly onto the operator’s platform via our Widget 2.0 product provides this and allows sportsbooks to drive greater engagement among existing players and esports bettors, but also attract new customers that are not necessarily bettors yet but are looking for access to this data via an easy-to-use interface. That makes our Widget product innovative in itself as it allows operators to connect with esports fans and bettors in an entirely new way.
What’s next for PandaScore?
Our product roadmap has been busy, that’s for sure. Recently, we’ve added Starcraft 1 and 2 to the long list of games we offer coverage on, extended our cutting-edge BetBuilder product to cover all three major games, will be offering micro betting markets for the first time, launch community engagement tools to let operators to better engage with their users on Discord and Twitch. More exotic betting markets, such as player specials for LoL and Dota 2 are also underway, and this is not the full list of innovative products to come. We are committed to designing and developing the tools and features operators need to unlock the true potential of esports and esports betting, and our product roadmap over the next 12 months will allow them to do just that.
It is still very early days for esports betting, but more and more sportsbook operators understand the opportunities on the table and are making moves in the space for the first time. PandaScore is here to guide them through the sector and deliver the best possible experience to both new and existing esports fans and bettors.
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eSports
Kambi and Abios Join ESIC as Anti-Corruption Supporters
The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.
Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.
Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”
Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”
The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.
eSports
Tundra Esports Announces New Official Supplier Partnership with Gladiator PC
Tundra Esports, The International 11 Champions and a leading competitive esports team playing in Dota 2, proudly announces a game-changing collaboration with Gladiator PC, a pioneer in high-performance gaming technology as their Official Supplier.
The post Tundra Esports Announces New Official Supplier Partnership with Gladiator PC appeared first on European Gaming Industry News.
Arnold Hur
Gen.G Acquires League of Legends Data Analytics Platform YOUR.GG
Global esports organization Gen.G announced their acquisition of YOUR.GG, a data analysis and networking platform for League of Legends players. This partnership comes as a new method for Gen.G to enhance the Gen.G Global Academy experience for students in the program. Gen.G is the first global esports academy equipped with such advanced analytical tools to help expand their offering to players looking to improve their game to a professional level.
“Over the last few years, we’ve been hard at work pioneering what is now the world’s largest esports academy. With over 10,000 students having gone through our curriculum, we see the clear need to develop better tools that gamers, coaches, and parents need to create the best gamers possible. YOUR.GG’s best-in-class data, technology and analytics combined with millions of hours of our professional and academy student coaching will be able to unlock the next generations of esports tools that can help realize the true potential of every student and pro in our program,” Arnold Hur, CEO of Gen.G, said.
This acquisition underscores the importance of data and analytics in developing and refining esports talent, a core principle at Gen.G. YOUR.GG will power both its pro team players and its academy students with data-driven tools and reports to foster growth and provide better insight into scouting for new talent.
“We plan to pioneer a shift in how talent is developed and measured in esports. By developing a tool that will bring a level of analysis and precision to esports that mirrors the most sophisticated training environments in traditional sports. We want to take a holistic approach to measure not just the data within the game, but how a student responds to coaching and feedback,” Min Chang Cha, Founder of YOUR.GG and current VP of Technology at Gen.G, said.
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