Canada
Q&A with Matthew Kelemen, Business Development Director for North America at Pariplay
As North America continues to embrace iGaming and more markets become regulated, there is clear appetite for content among leading operators.
While land-based games remain key, innovative, mobile-first content has emerged as a popular alternative, especially with high degrees of mobile penetration. How important a role do aggregators play as the US States open up and operators look to hit the ground running?
In short, aggregators play a massive role! We believe that everyone wins with great service and innovative content when it comes from the minds of thousands of talented members of the iGaming community, rather than just dozens.
This plethora of choice and creativity is exactly what Pariplay brings to the US and Canadian marketplace for both operators and players. It is no secret that the US in particular is an incredibly active market.
When everyone is on a speeding train of growth, operators unquestionably desire to streamline their time-to-market in an organized manner with trusted professional suppliers that really know how to deliver and support iGaming content.
Recent months have seen Pariplay enter Ontario, New Jersey, West Virginia and Michigan. Is the wealth of content that can be brought to market swiftly by aggregators a key selling point for operator partners?
It is a key selling point, but not just the only one. Beyond swift market entry, Pariplay is making substantial investments on behalf of partner studios. Our investments in terms of legal, talent, technical infrastructure and marketing is being done not only for our benefit, but for the that of the entire network that believe in us to grow their companies.
Additionally, making these investments displays an unfettered commitment to our operators that Pariplay will invest into each state/province that they do. This gives our operator partners the ability to forecast their content roadmap months to years in advance before they enter a new jurisdiction.
You are the new Business Development Director for North America. Does this regionalization highlight the importance of the continent for your global business plans?
Many view the US and Canada in comparable terms to the California gold rush of 1849, and we do as well. Hiring an experienced iGaming executive based in North America is our first step of many. Beyond growing our North American team and operational development, we strive to deliver games that fit local desires to our operators and players.
Whilst a ‘buffalo’ themed game appeals to players just about anywhere, players in New Jersey may not favor a UK-style pub fruit machine. Players in West Virginia might have little emotional connection for a branded game based on a soccer star. One of our biggest missions in North America is simple – Go Local and Know Their Customers.
Providing an entertainment experience that tells a story is one of Pariplay’s content values. Players love to be immersed into other worlds, lands and stories. We strongly believe working with data as well as partners to design and deliver games that fit regionally will be a key differentiator.
This is something that has been a major selling point for us in the Americas. As operators know, we have direct access to thousands of talented game makers within our portfolio of studios to deliver locally.
In markets throughout Europe, we’ve seen an increased focus on gamification tools. Is this something that is expected to be popular in North America, and do aggregators have an advantage in this with the ability to offer tools across thousands of games?
Pariplay’s aggregation platform offers a set of gamifications tools that can be implemented across thousands of games from multiple suppliers. These tools are essential to help our partners acquire and retain players, with products such as tournaments, free spins, bonuses, and raffles all requiring no extra integration work.
In addition, all third-party jackpots and in-game marketing tools are fully supported by our back office, ensuring operators can get maximum accessibility from all products in their portfolio.
For smaller studios, is partnering with an aggregator the only way to securely enter the regulated markets throughout the states?
It’s not the only way for smaller studios, but it is decidedly the most efficient and cost-effective road to market for all studios. As an example, it has taken Pariplay almost twelve months to complete our vendor licensing in Michigan. That’s a lot of time and labor hours and costs just to be approved. Then comes the technical set up, game certifications and integrations with our customers. It’s a tremendous undertaking for any company large or small.
For smaller studios, this arduous process could mean a lack of focus on producing content, or signing commercial deals, while we can offer a secure route to market.
In this way, we provide the dreamers of gaming innovation with a realistic way to achieve their visions at a mere fraction of what it takes to get in front of US gaming regulators and the likes of Rush Street Interactive, BetMGM, and Golden Nugget – just to name a few of our first customers.
What can we expect from Pariplay in the US and Canada for the rest of 2022?
There is a lot for us to do in North America for the rest of the year. As well as bringing out new products, we will continue to focus on gaining licenses in key targeted territories including Connecticut and Pennsylvania.
Following that, we hope we will be announcing plenty of commercial deals in those states and provinces. It will be an exciting year to say the least!
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Canada
Rivalry Reports Q1 2025 Results Highlighting Strengthened Unit Economics, Operating Leverage, and Strategic Progress
Rivalry Corp., an internationally regulated sports betting and media company, announced financial results for the three-month period ended March 31, 2025 (“Q1 2025”). All dollar figures are quoted in Canadian dollars unless otherwise noted.
Q1 2025 was the first full quarter operating under Rivalry’s restructured model, following a company-wide transformation that began in Q4 2024. This included a strategic shift toward high-value users, deep cost rationalization, significant product upgrades, and tighter execution across every layer of the business. The result is a streamlined, modernized operating model with materially improved performance and long-term leverage.
“This quarter marks the full emergence of Rivalry 2.0 – leaner, sharper, and structurally stronger,” said Steven Salz, Co-Founder and CEO of Rivalry. “We’ve rebuilt the foundation of the business around high-efficiency acquisition, high-value users, and a proprietary product – and we’re already seeing the impact. Rivalry today is not just a leaner version of itself – it’s a fundamentally different company built for scalability.”
Key Highlights
- Net revenue of $1.3 million, consistent with the preliminary results announced on April 16, 2025. While temporary sportsbook margin variance impacted topline outcomes, underlying KPIs continued to improve and validate the strength of Rivalry’s rebuilt model.
- Operating expenses decreased 58% year-over-year to $4 million in Q1 2025, down from $9.6 million in Q1 2024.
- Net loss reduced by 43% to $3.0 million in Q1 2025 from $5.2 million in the prior-year quarter.
- A meaningful portion of Q1 expenses were non-recurring or non-operational in nature, including annual audit costs, regulatory fees, and legacy payables from prior periods. The Company’s adjusted marketing spend during the quarter was approximately $175,000, materially lower than the reported figure due to these factors.
- Average Customer Acquisition Cost payback across H1 2025 was approximately 1.5 months, reflecting improved funnel conversion, higher player value, and stronger retention – all achieved under constrained spend conditions.
- Q2 2025 set new all-time records across key user economics1:
- Net revenue per player increased 49% versus Q1 2025, and was 210% higher than the historical average prior to the Q4 2024 transformation.
- Wagers per player rose 7% quarter-over-quarter, and nearly 300% above the pre-rebuild average.
- Average monthly deposits per player in Q1 2025 were over 175% higher than the historical average. In Q2 2025, this increased a further 28%.
- Monthly deposit frequency per player in Q1 2025 was up 115% over the historical average, and rose another 22% in Q2 2025.
- Ongoing improvements in VIP identification, segmentation, and servicing, driven by Rivalry’s proprietary Business Intelligence (“BI”) tools and Customer Relationship Management (“CRM”) infrastructure, further contributed to gains in deposit behavior and overall player value.
These improvements reflect the effectiveness of Rivalry’s strategic overhaul – including product modernization, in-house BI tooling, optimized segmentation, and CRM systems that support higher-value customer behavior and lifecycle retention.
Streamlined Operations
Rivalry’s breakeven net revenue is now approximately $600,000 USD per month, down from more than $2 million USD per month a year ago, based on current run rate operating expenses, with further cost optimizations planned in Q3 2025. The rebuilt business is operating on a structurally lower fixed-cost base with proven user economics and performance-ready infrastructure.
“We’ve created an operating model that is not only lean and disciplined, but also high-leverage,” Salz added. “This is a structurally better business than it was a year ago. The team is tighter, the product is stronger, and the KPIs are outperforming – all with limited capital deployment. The engine is rebuilt.”
Strategic Review & Outlook
Rivalry is actively exploring strategic alternatives aimed at maximizing shareholder value. As part of this ongoing process, the Company is also evaluating non-dilutive capital options as part of broader strategic initiatives to accelerate growth. These are intended to complement the broader review and enable Rivalry to fully capitalize on the performance capacity of its rebuilt model.
As the Company progresses into H2 2025, key initiatives include:
- Deployment of a new promo engine, enabling more dynamic and cost-efficient bonus structures.
- Casino-led engagement mechanics, including lootboxes, missions, and summer campaigns to drive offseason activation.
- Geographic reactivations and enhanced CRM, focused on high-value player segmentation and deeper lifecycle engagement.
- Further operating cost reductions in Q3 2025, aimed at lowering the breakeven point and increasing flexibility.
Rivalry’s transformation over the past three quarters has positioned the business with a distinct set of structural advantages: a deeply aligned and experienced team, proprietary technology and BI systems, strong regulatory licenses in Ontario and the Isle of Man, and a globally recognized brand with demonstrated reach. These strengths now form the basis of a highly scalable and differentiated operator in the global online gambling market.
“Rivalry today is a high-performance engine – structurally rebuilt, road-tested, and positioned to scale,” said Salz. “We’re focused on unlocking the next chapter of growth, and the strategic review process is designed to support that path.”
The post Rivalry Reports Q1 2025 Results Highlighting Strengthened Unit Economics, Operating Leverage, and Strategic Progress appeared first on Gaming and Gambling Industry in the Americas.
As of July 11, 2025, the Alcohol and Gaming Commission of Ontario (AGCO) no longer requires Registrar approval for responsible gambling (RG) training programs for casino and lottery employees. This change applies to both the Gaming and Lottery Standards and supports a more flexible, outcomes-based approach.
What’s changing
• Standard 2.5 has been updated to remove the need for Registrar approval of RG training.
• Training must still be mandatory, regularly updated, and based on best practices.
• Employees must understand responsible gambling, their role in player protection, and how to support those showing signs of gambling harm.
What this change means for operators and lottery retailers
• Casino and lottery operators now have more flexibility to design and update RG training.
• Existing PlaySmart training remains valid.
Why this change matters
This change reduces red tape, encourages innovation, and maintains Ontario’s high standards for player protection. This also aligns with AGCO’s outcomes-based regulatory approach and brings greater consistency across gaming sectors, including iGaming.
The post AGCO Updates Responsible Gambling Training Standards for Gaming and Lottery appeared first on Gaming and Gambling Industry in the Americas.
ToonieBet, Soft2Bet’s premier sportsbook and online casino brand tailored for Canadian players, has been named both an Official Sports Betting Partner and an Official Online Casino Partner of the Canadian Football League (CFL).
The multiyear partnership also establishes ToonieBet as an Official Partner of the CFL’s championship game, the Grey Cup. Fans from coast to coast to coast annually gather for Canada’s largest single-day sporting event to celebrate an incredible season, and to witness one team earn the right to hoist the iconic trophy. The 112th Grey Cup will be played at Princess Auto Stadium in Winnipeg on Sunday, November 16.
Fans in Ontario aged 19-and-over will be able to responsibly wager on CFL games through ToonieBet with access to in-game betting and futures. The collaboration will also explore exciting branded online casino experiences on the ToonieBet platform to entertain existing fans and engage new ones.
ToonieBet’s partnership with the CFL underscores Soft2Bet’s ongoing commitment to Canadian sports fans and a further investment in the Canadian sporting tradition, as the deal marks Soft2Bet’s second sports partnership in the country within the last three months, following ToonieBet’s designation as the Official Online Casino Partner of the NHL’s Ottawa Senators, which was recently expanded with a full sportsbook offering.
“This partnership is for the fans. Together with ToonieBet, we will unlock exciting avenues of entertainment, delivering new products, responsible gaming options and unique activations, to better serve the future of fandom. In the stadium, at home or online, we’re doubling down on engagement and innovation like never before,” said Tyler Keenan, the CFL’s Chief Revenue Officer.
“Partnering with the CFL will elevate our robust offerings in the Canadian market and allow us to continue building our passionate sports and online gaming community in Ontario. Our team at ToonieBet is deeply committed to building a premium fan experience, while delivering exceptional customer hospitality and ensuring both responsible and safe game play,” said Steve Spindler, ToonieBet’s Canadian Country Manager.
“We are proud to partner with the CFL and its local teams. This partnership goes beyond visibility – it’s about building relevance and establishing a real connection with fans. Aligning with one of Canada’s most trusted leagues allows us to strengthen our bond with Ontarians and deliver a best-in-class sports betting and gaming experience through ToonieBet,” said Martin Collins, Chief Business Development Officer at Soft2Bet.
Additionally, ToonieBet has been designated as an Official Authorized Gaming Operator of the CFL, allowing Soft2Bet to deliver best-in-class gaming experiences with official CFL data and statistics to sports fans and sportsbook users across Ontario through the ToonieBet platform.
ToonieBet will also serve as the presenting partner of CFL Fantasy, and the Game Tracker in Ontario on CFL.ca and LCF.ca, in addition to being the CFL’s odds provider on the league’s digital scoreboard.
The post Soft2Bet’s Brand ToonieBet Named an Official Sports Betting and Casino Partner of the CFL appeared first on Gaming and Gambling Industry in the Americas.
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