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Q&A with Matthew Kelemen, Business Development Director for North America at Pariplay

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As North America continues to embrace iGaming and more markets become regulated, there is clear appetite for content among leading operators.

While land-based games remain key, innovative, mobile-first content has emerged as a popular alternative, especially with high degrees of mobile penetration. How important a role do aggregators play as the US States open up and operators look to hit the ground running?

In short, aggregators play a massive role! We believe that everyone wins with great service and innovative content when it comes from the minds of thousands of talented members of the iGaming community, rather than just dozens.

This plethora of choice and creativity is exactly what Pariplay brings to the US and Canadian marketplace for both operators and players. It is no secret that the US in particular is an incredibly active market.

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When everyone is on a speeding train of growth, operators unquestionably desire to streamline their time-to-market in an organized manner with trusted professional suppliers that really know how to deliver and support iGaming content.

Recent months have seen Pariplay enter Ontario, New Jersey, West Virginia and Michigan. Is the wealth of content that can be brought to market swiftly by aggregators a key selling point for operator partners?

It is a key selling point, but not just the only one. Beyond swift market entry, Pariplay is making substantial investments on behalf of partner studios. Our investments in terms of legal, talent, technical infrastructure and marketing is being done not only for our benefit, but for the that of the entire network that believe in us to grow their companies.

Additionally, making these investments displays an unfettered commitment to our operators that Pariplay will invest into each state/province that they do. This gives our operator partners the ability to forecast their content roadmap months to years in advance before they enter a new jurisdiction.

 

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You are the new Business Development Director for North America. Does this regionalization highlight the importance of the continent for your global business plans?

Many view the US and Canada in comparable terms to the California gold rush of 1849, and we do as well. Hiring an experienced iGaming executive based in North America is our first step of many. Beyond growing our North American team and operational development, we strive to deliver games that fit local desires to our operators and players.

Whilst a ‘buffalo’ themed game appeals to players just about anywhere, players in New Jersey may not favor a UK-style pub fruit machine. Players in West Virginia might have little emotional connection for a branded game based on a soccer star. One of our biggest missions in North America is simple – Go Local and Know Their Customers.

Providing an entertainment experience that tells a story is one of Pariplay’s content values. Players love to be immersed into other worlds, lands and stories. We strongly believe working with data as well as partners to design and deliver games that fit regionally will be a key differentiator.

This is something that has been a major selling point for us in the Americas. As operators know, we have direct access to thousands of talented game makers within our portfolio of studios to deliver locally.

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In markets throughout Europe, we’ve seen an increased focus on gamification tools. Is this something that is expected to be popular in North America, and do aggregators have an advantage in this with the ability to offer tools across thousands of games?

Pariplay’s aggregation platform offers a set of gamifications tools that can be implemented across thousands of games from multiple suppliers. These tools are essential to help our partners acquire and retain players, with products such as tournaments, free spins, bonuses, and raffles all requiring no extra integration work.

In addition, all third-party jackpots and in-game marketing tools are fully supported by our back office, ensuring operators can get maximum accessibility from all products in their portfolio.

 

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For smaller studios, is partnering with an aggregator the only way to securely enter the regulated markets throughout the states?

It’s not the only way for smaller studios, but it is decidedly the most efficient and cost-effective road to market for all studios. As an example, it has taken Pariplay almost twelve months to complete our vendor licensing in Michigan. That’s a lot of time and labor hours and costs just to be approved. Then comes the technical set up, game certifications and integrations with our customers. It’s a tremendous undertaking for any company large or small.

For smaller studios, this arduous process could mean a lack of focus on producing content, or signing commercial deals, while we can offer a secure route to market.

In this way, we provide the dreamers of gaming innovation with a realistic way to achieve their visions at a mere fraction of what it takes to get in front of US gaming regulators and the likes of Rush Street Interactive, BetMGM, and Golden Nugget – just to name a few of our first customers.

 

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What can we expect from Pariplay in the US and Canada for the rest of 2022?

There is a lot for us to do in North America for the rest of the year. As well as bringing out new products, we will continue to focus on gaining licenses in key targeted territories including Connecticut and Pennsylvania.

Following that, we hope we will be announcing plenty of commercial deals in those states and provinces. It will be an exciting year to say the least!

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Canada

Casino Time Elevates Social Gaming in Ontario with Launch of iGaming Website

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Casino Time, a full-service online casino for Ontario residents, proudly announces the highly anticipated launch of its iGaming website, CasinoTime.ca. Affiliated with 10 Charitable Gaming entertainment venues across the province, Casino Time extends its legacy fundraising model and beloved social gaming experience to the digital realm.

At the time of launch, Casino Time features a premium selection of games in each of its core product verticals including Slots, Live Dealer Casino Games, and Bingo. Adding to its diverse portfolio, Casino Time is also set to introduce a Sportsbook in late 2024. With a robust suite of features including interactive chat, local customer service, 24/7 accessibility, loyalty rewards, and rapid payment solutions, the online platform provides a powerful casino experience that is community-oriented.

Casino Time is committed to meeting the expectations of players who value the superior gaming experience associated with its charitable gaming affiliates. The iGaming website harnesses industry-leading technology from Gaming Innovation Group (GiG) to deliver an intuitive user experience and offers progressive jackpots and full-service game offerings from Pragmatic Play, Evolution, IGT, and Blueprint Gaming, including mega hits like Lightning Roulette, Gonzo’s Quest, and Cleopatra.

Pragmatic Play will also be the driving force behind Casino Time’s Bingo offering, handpicked by the operator for its best-in-class user experience, comprehensive promotional suite, live chat functionality, and exclusive play-on-demand feature. Casino Time is the first Canadian iGaming operator to offer regulated access to the globally renowned bingo product, Bingo Blast, cherished by players everywhere.

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“We have been leading the revival of community gaming in Ontario for 20 years with cutting-edge gambling entertainment at the local level. Now through an exclusive partnership with iGO, we’re bringing our offerings online across Ontario, providing more access to the social gaming revolution that has won us a legion of fans,” says D’Arcy Stuart, CEO of Casino Time.

Rooted in legacy, Casino Time’s team is dedicated to delivering an unparalleled online and offline gaming experience with over 50 years of serving the gambling community in Ontario. Committed to VIP loyalty, high-touch customer care, responsible gaming practices, and safety and security, Casino Time provides community and peace of mind to its players.

“In our physical locations, our gambling product is, of course, second to none, but the special sauce is the social experience, which we’re replicating with the iGaming platform,” adds George Prue, General Manager of Jackpot Time Sarnia. “We know our customers personally and we love being part of their recreation and banter. Plus, proceeds get invested straight back into the community. That’s a gambling model we can proudly stand behind.”

Casino Time is not merely an online entity; it is an extension of the vibrant Ontario gambling community. Casino Time’s iGaming website goes beyond the ordinary, fostering a community-oriented gaming experience that is both social and inclusive.

 

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Alcohol and Gaming Commission of Ontario (AGCO)

Soft2Bet strengthens integrity monitoring with IBIA membership in Ontario

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Soft2Bet, a leading casino and sportsbook platform provider, has joined the International Betting Integrity Association (IBIA) and activated its membership in Ontario, Canada, following its licensing in the Canadian province.

Soft2bet obtained its Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO) at the end of March, where the company’s Ontario-focused brand Tooniebet.com will now feed into IBIA’s world-leading sports betting integrity monitoring platform before worldwide implementation in the coming months.

IBIA includes over 50 of the world’s leading sports betting and gaming companies, who operate over 125 sports betting brands. Soft2Bet’s decision to join the association further strengthens its own internal betting integrity protocols and IBIA’s position as the world’s leading sports betting integrity monitoring body.

David Yatom Hay, General Counsel at Soft2Bet, commented: “Soft2Bet is delighted to be joining the IBIA as we strengthen our own betting integrity monitoring processes and play our part in furthering the IBIA’s long-standing work on this key issue. Ontario is a world class iGaming jurisdiction; it will be the first market where we will implement our IBIA membership and we look forward to deploying the monitoring infrastructure worldwide in all the other markets in which we operate.

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Khalid Ali, CEO of IBIA, said: “Soft2Bet is a very welcome addition to IBIA, further strengthening our position in the Ontario market. The operator’s decision to join IBIA demonstrates its desire to utilise the best integrity protection available for its sportsbook product. The association is delighted to be able to integrate Tooniebet within our integrity monitoring system and looks forward to working closely with Soft2Bet to maintain the high integrity of its sportsbook.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators and for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

Through the IBIA monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members generate more than $300bn in annual betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.

IBIA recently released a report on the Availability of Sports Betting Products which highlighted Ontario as a leading regulated gambling jurisdiction, with an expected onshore channelisation for sports betting of 92% in 2024 forecast to rise to 97% in2028. IBIA currently represents over 60% of the private sports betting operators licensed in the province. All online sportsbetting operators licensed in Ontario are required to be part of a betting integrity monitoring body.

IBIA’s Q1 2024 report detailed 56 alerts during the quarter. IBIA alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023, an increase on the 15 sanctioned in 2022.

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British Columbia Lottery Corporation

SCCG Management Signs Contract with British Columbia Lottery Corporation

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SCCG Management has signed a contract with the British Columbia Lottery Corporation (BCLC), the B.C. Crown corporation which conducts and manages commercial gambling in the province, including lotteries, casinos, and online gaming. This partnership aims to undertake a comprehensive assessment and strategic enhancement of BCLC’s diverse operations.

The work between SCCG and BCLC will involve a thorough review of technological infrastructures, strategic market positioning, and the integration of various gaming modalities. SCCG’s extensive expertise will be pivotal in harmonizing BCLC’s online and physical gaming experiences.

Stephen Crystal, Founder and CEO of SCCG Management, said: “Our collaboration with BCLC represents a remarkable opportunity to push the boundaries of innovation within the gaming industry. We are committed to deploying our resources and expertise to enhance BCLC’s operational efficiencies and customer engagement strategies. It’s an honor to partner with an organization that has a robust impact on the community through its support of public initiatives.”

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