Canada
Q&A with Matthew Kelemen, Business Development Director for North America at Pariplay
As North America continues to embrace iGaming and more markets become regulated, there is clear appetite for content among leading operators.
While land-based games remain key, innovative, mobile-first content has emerged as a popular alternative, especially with high degrees of mobile penetration. How important a role do aggregators play as the US States open up and operators look to hit the ground running?
In short, aggregators play a massive role! We believe that everyone wins with great service and innovative content when it comes from the minds of thousands of talented members of the iGaming community, rather than just dozens.
This plethora of choice and creativity is exactly what Pariplay brings to the US and Canadian marketplace for both operators and players. It is no secret that the US in particular is an incredibly active market.
When everyone is on a speeding train of growth, operators unquestionably desire to streamline their time-to-market in an organized manner with trusted professional suppliers that really know how to deliver and support iGaming content.
Recent months have seen Pariplay enter Ontario, New Jersey, West Virginia and Michigan. Is the wealth of content that can be brought to market swiftly by aggregators a key selling point for operator partners?
It is a key selling point, but not just the only one. Beyond swift market entry, Pariplay is making substantial investments on behalf of partner studios. Our investments in terms of legal, talent, technical infrastructure and marketing is being done not only for our benefit, but for the that of the entire network that believe in us to grow their companies.
Additionally, making these investments displays an unfettered commitment to our operators that Pariplay will invest into each state/province that they do. This gives our operator partners the ability to forecast their content roadmap months to years in advance before they enter a new jurisdiction.
You are the new Business Development Director for North America. Does this regionalization highlight the importance of the continent for your global business plans?
Many view the US and Canada in comparable terms to the California gold rush of 1849, and we do as well. Hiring an experienced iGaming executive based in North America is our first step of many. Beyond growing our North American team and operational development, we strive to deliver games that fit local desires to our operators and players.
Whilst a ‘buffalo’ themed game appeals to players just about anywhere, players in New Jersey may not favor a UK-style pub fruit machine. Players in West Virginia might have little emotional connection for a branded game based on a soccer star. One of our biggest missions in North America is simple – Go Local and Know Their Customers.
Providing an entertainment experience that tells a story is one of Pariplay’s content values. Players love to be immersed into other worlds, lands and stories. We strongly believe working with data as well as partners to design and deliver games that fit regionally will be a key differentiator.
This is something that has been a major selling point for us in the Americas. As operators know, we have direct access to thousands of talented game makers within our portfolio of studios to deliver locally.
In markets throughout Europe, we’ve seen an increased focus on gamification tools. Is this something that is expected to be popular in North America, and do aggregators have an advantage in this with the ability to offer tools across thousands of games?
Pariplay’s aggregation platform offers a set of gamifications tools that can be implemented across thousands of games from multiple suppliers. These tools are essential to help our partners acquire and retain players, with products such as tournaments, free spins, bonuses, and raffles all requiring no extra integration work.
In addition, all third-party jackpots and in-game marketing tools are fully supported by our back office, ensuring operators can get maximum accessibility from all products in their portfolio.
For smaller studios, is partnering with an aggregator the only way to securely enter the regulated markets throughout the states?
It’s not the only way for smaller studios, but it is decidedly the most efficient and cost-effective road to market for all studios. As an example, it has taken Pariplay almost twelve months to complete our vendor licensing in Michigan. That’s a lot of time and labor hours and costs just to be approved. Then comes the technical set up, game certifications and integrations with our customers. It’s a tremendous undertaking for any company large or small.
For smaller studios, this arduous process could mean a lack of focus on producing content, or signing commercial deals, while we can offer a secure route to market.
In this way, we provide the dreamers of gaming innovation with a realistic way to achieve their visions at a mere fraction of what it takes to get in front of US gaming regulators and the likes of Rush Street Interactive, BetMGM, and Golden Nugget – just to name a few of our first customers.
What can we expect from Pariplay in the US and Canada for the rest of 2022?
There is a lot for us to do in North America for the rest of the year. As well as bringing out new products, we will continue to focus on gaining licenses in key targeted territories including Connecticut and Pennsylvania.
Following that, we hope we will be announcing plenty of commercial deals in those states and provinces. It will be an exciting year to say the least!
Powered by WPeMatico
BetConstruct
BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity
BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.
The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstruct’s affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.
This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entity’s licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.
“At BetConstruct, we’ve always strived to push the boundaries of what’s possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,” said Vigen Badalyan, Co-Founder of BetConstruct.
The issuance of dual licenses under the watchful eye of BetConstruct’s affiliate not only highlights BetConstruct’s commitment to supporting its partners but also reinforces the company’s role as a trusted leader in the global iGaming landscape.
This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.
The post BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity appeared first on Gaming and Gambling Industry in the Americas.
Canada
Great Canadian Entertainment and Petroglyph Development Group Announce Closing of the Acquisition of Casino Nanaimo and Elements Casino Victoria
Great Canadian Entertainment and Petroglyph Development Group Ltd. announced that PDG has closed the previously announced acquisitions of Casino Nanaimo and Elements Casino Victoria from Great Canadian, in historic transactions for both parties. PDG is a wholly owned corporation of Snuneymuxw First Nation (the “Nation”) and is dedicated to realizing the economic potential of the Nation.
The transactions, originally announced on June 24, 2024, for Casino Nanaimo and September 10, 2024, for Elements Casino Victoria, have received all required approvals from the regulatory authorities.
“We are thrilled to have completed these transactions. An incredible amount of work has been undertaken by our corporate team, our on-site teams at both properties, and PDG to achieve this successful closing. I am grateful for their efforts, as well as everyone at the B.C. Lottery Corporation and the Gaming Policy Enforcement Branch, who were thoughtful, diligent, and thorough in facilitating these closings,” said Matt Anfinson, Chief Executive Officer of Great Canadian.
“We look forward to working closely with PDG during the transition period to support the continued successful operation of Casino Nanaimo and Elements Casino Victoria,” Anfinson added.
“We celebrate the closing of our two casino acquisitions and our continued progress toward building a strong Snuneymuxw economy. For decades, Snuneymuxw leadership has worked tirelessly toward this moment, recognizing the connection between a strong economy, self-determination, and the foundation of nationhood. Today, we honour the achievements of those who came before us by securing businesses that will strengthen our Nation for generations to come. Thank you to the PDG and Great Canadian teams for your exceptional work. We look forward to a rewarding partnership with the B.C. Lottery Corporation, driving economic growth for the Nation and Province,” said Chief Mike Wyse.
Erralyn Joseph, President of PDG, said: “This measured acquisition marks an important milestone for PDG as we continue growing a corporate enterprise that reinvests directly into the prosperity of our Nation. With a strong operating plan focused on risk mitigation and yielding sizable returns, PDG continues to generate sustainable wealth for Snuneymuxw. With every step we are realizing our socio-economic potential and influence at a local, national, and global level. On behalf of the Board of Directors, we are pleased to share this news and remain committed to advancing economic growth in support of all residents connected to Snuneymuxw territory.”
“Acquiring these assets marks a pivotal shift for Snuneymuxw and Vancouver Island. This transition will fuel the Island’s economy, strengthening the Snuneymuxw Nation and ensuring the benefits stay local,” said Ian Simpson, Chief Executive Officer of PDG.
The post Great Canadian Entertainment and Petroglyph Development Group Announce Closing of the Acquisition of Casino Nanaimo and Elements Casino Victoria appeared first on Gaming and Gambling Industry in the Americas.
The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.
In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.
“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.
“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.
The post Ottawa Black Bears Announce Partnership Deal with PowerPlay appeared first on Gaming and Gambling Industry in the Americas.
-
Australia6 days agoRegulating the Game Announced New Money Laundering, Terrorism Financing Masterclass at 2025 Conference
-
Africa6 days ago
Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV
-
Eastern Europe6 days ago
Conquering Challenges: TotoGaming in Romania – 1 Year in the Market
-
Compliance Updates6 days ago
IGT Maintains Responsible Gaming Leadership with World Lottery Association Recertification
-
Brazil6 days ago
INSPIRED TO LAUNCH 16 SLOT GAMES IN BRAZIL, IGNITING THE iGAMING MARKET IN JANUARY 2025
-
Latest News6 days ago
ELA Games Unveils Mythical New Game, Cash of Egypt
-
Australia5 days ago
VGCCC: Bookmaker Fined for Customer Safety Breaches
-
Latest News6 days ago
SwinttStudios’ Twin Win Games cracks the code for massive wins in Ruby Robbery
