Canada
Q&A with Matthew Kelemen, Business Development Director for North America at Pariplay
As North America continues to embrace iGaming and more markets become regulated, there is clear appetite for content among leading operators.
While land-based games remain key, innovative, mobile-first content has emerged as a popular alternative, especially with high degrees of mobile penetration. How important a role do aggregators play as the US States open up and operators look to hit the ground running?
In short, aggregators play a massive role! We believe that everyone wins with great service and innovative content when it comes from the minds of thousands of talented members of the iGaming community, rather than just dozens.
This plethora of choice and creativity is exactly what Pariplay brings to the US and Canadian marketplace for both operators and players. It is no secret that the US in particular is an incredibly active market.
When everyone is on a speeding train of growth, operators unquestionably desire to streamline their time-to-market in an organized manner with trusted professional suppliers that really know how to deliver and support iGaming content.
Recent months have seen Pariplay enter Ontario, New Jersey, West Virginia and Michigan. Is the wealth of content that can be brought to market swiftly by aggregators a key selling point for operator partners?
It is a key selling point, but not just the only one. Beyond swift market entry, Pariplay is making substantial investments on behalf of partner studios. Our investments in terms of legal, talent, technical infrastructure and marketing is being done not only for our benefit, but for the that of the entire network that believe in us to grow their companies.
Additionally, making these investments displays an unfettered commitment to our operators that Pariplay will invest into each state/province that they do. This gives our operator partners the ability to forecast their content roadmap months to years in advance before they enter a new jurisdiction.
You are the new Business Development Director for North America. Does this regionalization highlight the importance of the continent for your global business plans?
Many view the US and Canada in comparable terms to the California gold rush of 1849, and we do as well. Hiring an experienced iGaming executive based in North America is our first step of many. Beyond growing our North American team and operational development, we strive to deliver games that fit local desires to our operators and players.
Whilst a ‘buffalo’ themed game appeals to players just about anywhere, players in New Jersey may not favor a UK-style pub fruit machine. Players in West Virginia might have little emotional connection for a branded game based on a soccer star. One of our biggest missions in North America is simple – Go Local and Know Their Customers.
Providing an entertainment experience that tells a story is one of Pariplay’s content values. Players love to be immersed into other worlds, lands and stories. We strongly believe working with data as well as partners to design and deliver games that fit regionally will be a key differentiator.
This is something that has been a major selling point for us in the Americas. As operators know, we have direct access to thousands of talented game makers within our portfolio of studios to deliver locally.
In markets throughout Europe, we’ve seen an increased focus on gamification tools. Is this something that is expected to be popular in North America, and do aggregators have an advantage in this with the ability to offer tools across thousands of games?
Pariplay’s aggregation platform offers a set of gamifications tools that can be implemented across thousands of games from multiple suppliers. These tools are essential to help our partners acquire and retain players, with products such as tournaments, free spins, bonuses, and raffles all requiring no extra integration work.
In addition, all third-party jackpots and in-game marketing tools are fully supported by our back office, ensuring operators can get maximum accessibility from all products in their portfolio.
For smaller studios, is partnering with an aggregator the only way to securely enter the regulated markets throughout the states?
It’s not the only way for smaller studios, but it is decidedly the most efficient and cost-effective road to market for all studios. As an example, it has taken Pariplay almost twelve months to complete our vendor licensing in Michigan. That’s a lot of time and labor hours and costs just to be approved. Then comes the technical set up, game certifications and integrations with our customers. It’s a tremendous undertaking for any company large or small.
For smaller studios, this arduous process could mean a lack of focus on producing content, or signing commercial deals, while we can offer a secure route to market.
In this way, we provide the dreamers of gaming innovation with a realistic way to achieve their visions at a mere fraction of what it takes to get in front of US gaming regulators and the likes of Rush Street Interactive, BetMGM, and Golden Nugget – just to name a few of our first customers.
What can we expect from Pariplay in the US and Canada for the rest of 2022?
There is a lot for us to do in North America for the rest of the year. As well as bringing out new products, we will continue to focus on gaining licenses in key targeted territories including Connecticut and Pennsylvania.
Following that, we hope we will be announcing plenty of commercial deals in those states and provinces. It will be an exciting year to say the least!
Powered by WPeMatico
Reading Time: 2 minutes
The Canadian iGaming market has evolved from an emerging opportunity into one of the most competitive and innovative digital gaming arenas worldwide. Ontario’s regulated framework has paved the way for rapid expansion, attracting established international operators alongside ambitious newcomers that are carving out share through brand differentiation and data-driven acquisition.
Methodology: How Growth Was Measured
To understand which casino brands are gaining momentum and why, the award-winning Mr. Gamble Casino Trends Meter—a proprietary performance index powered by Semrush, Ahrefs, in-house click tracking, market benchmarks, and predictive analytics—analyzed year-over-year (YoY) performance from January–June 2024 versus January–June 2025. The results point to a vibrant, fiercely competitive landscape where execution, trust, and experience are the real drivers of sustained growth.
Brands Showing Standout Growth in 2025
Strong outperformance highlights different paths to scale
Wild Tokyo posted an extraordinary +134% YoY, showing how bold branding, a distinctive identity, and targeted acquisition can resonate with players seeking unique experiences. Clean yet edgy design, paired with robust SEO execution and engagement programs, helped the brand cut through a crowded market.
LuckyDays delivered +110% YoY by striking a balance between simplicity and substance. A minimalistic UX, a vast game library, and strong affiliate relationships have positioned it as a trusted destination for Canadian players.
BetVictor, a legacy operator with deep roots, recorded +107% YoY. Its evolution from traditional bookmaker to diversified iGaming powerhouse underscores how credibility and adaptability can translate into modern growth.
Agile mid-tier brands are also accelerating: SlotsMagic at +94% and Betibet at +88% demonstrate how focused SEO, analytics-led decision making, and smart promotional strategy can punch above weight.
Crypto-forward momentum and broader market depth
The joint rise of BetFury and SmokAce—both at +74%—signals growing acceptance of crypto and blockchain-based gaming among Canadian users, driven by transparency, fast payments, and a tech-forward ethos.
Meanwhile, Paripesa, Mond, and ComeOn maintained robust double-digit YoY growth, underscoring the market’s depth and diversity beyond a handful of headline names.
Market Maturity: Compliance, Trust, and UX Win
As more provinces explore regulated frameworks modeled on Ontario, competition is intensifying. The brands pulling ahead are those investing in compliance, transparency, and player satisfaction—prioritizing product quality and retention over short-term promotions.
“Players are becoming more selective, more informed, and more focused on trust,” says Paul Puolakka, CMO at Mr. Gamble. “We’re seeing a clear shift toward quality brands that prioritize experience, safety, and innovation—the ones achieving real, sustained growth.”
Puolakka adds: “Data doesn’t just tell us who’s growing—it shows us why. The operators succeeding in Canada are those that deeply understand their audience, use insights effectively, and build long-term value instead of chasing short-term hype.”
Trends Shaping the Next Phase of iGaming in Canada
- Branding + data-led acquisition let emerging brands challenge incumbents more effectively than ever.
- Crypto-friendly casinos are moving from niche to mainstream consideration for Canadian users.
- SEO, content strategy, and affiliate partnerships remain reliable, capital-efficient growth levers.
- Compliance, transparency, and UX are central to sustainable market share gains.
Looking Ahead
The fastest-growing casino brands capture more than impressive statistics—they reflect a market in transformation. With Wild Tokyo setting creative benchmarks and veterans like BetVictor and ComeOn proving that brand equity still matters, Canada’s iGaming sector is entering a phase defined by intelligent growth, regulatory maturity, and player empowerment.
As the industry continues to evolve, the Mr. Gamble Casino Trends Meter remains a useful compass for players, affiliates, and operators navigating this fast-changing landscape.
The post Canadian iGaming Growth Trends 2025: Data, Strategy, and the Brands Defining the Market appeared first on European Gaming Industry News.
Reading Time: 2 minutes
Ezugi, an innovative live dealer casino supplier known for pushing the boundaries of live gaming, retention, and distribution solutions, is proud to announce a new partnership with PokerStars, the world’s largest online poker site.
Through this partnership, PokerStars’ players in the UK and Ontario will gain access to Ezugi’s standout portfolio, including Revolution Roulette, Ultimate Roulette, Unlimited Blackjack and Lucky 7 online casino games.
PokerStars, launched in 2001, is one of the world’s leading online poker and casino brands and operates as part of Flutter Entertainment. It has grown to become the largest poker site globally, offering the widest selection of online games and hosting prestigious live tournaments.
Formed in 2012, Ezugi is a global live casino provider with a focus on meeting operator and player needs with best-of-breed localised content. The Ezugi games portfolio includes a wide range of live dealer games, many of which are unique. Ezugi became part of Evolution in 2018 and continues to build on its reputation for providing unique and innovative games and solutions for online casino and retail betting shop operators.
Gilad Ben-Ami, Chief Executive Officer at Ezugi, said: “PokerStars’ players already enjoy a wide range of live casino and online slot games from Evolution brands such as Evolution, NetEnt, Red Tiger and Big Time Gaming. Now Ezugi is delighted and honoured to add even more choice for PokerStars’ players with our own innovative games.”
Ben-Ami continued: “The release of Ezugi games to PokerStars clearly demonstrates the rich variety and innovative features of the Ezugi games portfolio. Ultimate Roulette is a unique multiplier Roulette that blends circus-themed fun and TV game show excitement; Revolution Roulette puts a unique spin on classic Roulette by adding special multiplier pockets to the wheel; Unlimited Blackjack allows an unlimited number of players to play at the table, while also featuring Auto-Split functionality and a choice of four side bets – Perfect Pairs, 21+3, Perfect 11 and Ten20; and Lucky 7 is a very popular game with its origins in the Indian subcontinent – a fast-paced, simple and exciting Hi-Lo card game.”
Ben-Ami concluded: “We are confident that PokerStars’ players will love playing these games and we look forward to adding more Ezugi titles for them in the future.”
The post Ezugi partners with PokerStars to further extend live casino game choice for players appeared first on European Gaming Industry News.
After A Review Of Canada’s Gambling Landscape, RoboCat Casino Was Awarded The “Best Online Casino In Canada 2025” Based On 8,000+ Games, Responsible Gambling and Fast Payouts
Vancouver, Sept. 24, 2025 (GLOBE NEWSWIRE) — 
RoboCat Casino, an award-winning online casino with presence on Europe, Australia, New Zealand, UK, USA and LATAM, was recently awarded the title of “Best Online Casino in Canada 2025” after a comprehensive review of the online gambling industry in the country, performed by experienced iGaming specialists.
New players can take advantage of RoboCat Casino’s welcome bonus by joining their platform today:
CLAIM YOUR WELCOME BONUS AND PLAY 8,000+ GAMES AT ROBOCAT CASINO
RoboCat currently offers the biggest welcome bonus, because new players can get 100% extra on their first deposit + 200 Free Spins + a surprise bonus (more free spins, free money, cashback, amongst other possible rewards).
In addition, the Canadian online casino also offers over 8,000 real money games from the best providers in the world, putting the best online slots, blackjack, poker, baccarat, craps, crash, plinko, live dealer, lotto and bingo games at the disposal of online players and bettors in Canada.
“The mission of our team is to help players find the best sites for gambling online so they can enjoy an exciting, rewarding and safe online gaming experience” – “… and we found that RoboCat is on top of all the other online casinos in Canada, because it delivers more value in all the areas that matter for online players and bettors”.
A Comprehensive Review Focused on the Player
The team that performed the review and research revealed that they focused it on the player, hence they targeted the following areas:
- License
- Fairness
- Quality of Games
- Quality of Bonuses and Promotions
- Payment Methods and Banking Experience
- Online Security
- Mobile Experience
- Quality of Sportsbook
- KYC
- Limits for Deposits and Withdrawals
- Customer Support Service
The team used these key elements to develop the criteria for selecting, reviewing, and comparing the top online casinos in Canada, ultimately choosing RoboCat Casino as the best real money gambling platform for 2025.
The team explained that RoboCat was named ‘Best Online Casino in Canada 2025’ due to its outstanding performance across all evaluated criteria.
“RoboCat offers over 8,000 games from nearly 100 top-class providers, which is the largest library of real money games in Canada nowadays” – “offering such an outstanding number of high-quality games allows RoboCat to bring its customers a significantly better online gaming experience, especially for online slots players”.
“Regarding bonuses, RoboCat Casino is the most generous platform in Canada because it offers a big welcome bonus, plenty of weekly and weekend reload bonuses which reward players with free money and free spins, extra rewards of free spins, cashback, rakeback, amongst other benefits that other Canadian online casinos fail to deliver”.
The team shared their comments for all the evaluated criteria regarding RoboCat, offering a complete overview on why they elected this brand as the best platform for real money gambling in Canada:
- License: License issued by the Offshore Finance Authority of The State of Anjouan
- Fairness: Audited by independent third-party auditing firms
- Quality of Games: 8,000+ real money games from industry-leading providers such as NetEnt, Evolution, Microgaming, Habanero and Jumpman
- Quality of Bonuses and Promotions: 100% extra on first deposit + 200 Free Spins; reload bonuses, cashback, free bets, rakeback and free spins rewards. Featuring low wagering requirements
- Payment Methods and Banking Experience: Instant deposits, fast payouts, plenty of payment methods including credit cards, debit cards, trending digital wallet currencies, FundID and Interac
- Online Security: Uses military-grade encryption, has a dedicated online security team, secured servers, no history of data leaks or breaches
- Mobile Experience: Offers an HTML5-powered mobile website available on all browsers, runs on Android and iOS flawlessly
- Quality of Sportsbook: Offers over 35 sports and esports with high odds and exclusive bonuses such as free bets, deposit bonuses, reload bonuses and cashback
- KYC: Easy to fulfill KYC procedures, no requirement to complete KYC as a new user or to get first withdrawal approved
- Limits for Deposits and Withdrawals: Unlimited limit for deposits and withdrawals up to $10,000 per day. The casino can increase the limits for high rollers
- Customer Support Service: Available via live chat, email and phone. Fast answer time and professional customer support team
The team expressed their happiness in finding an online casino which can offer Canadian players and bettors the online betting and gambling experience they deserved: “RoboCat scores high in all the areas that matter, offering an outstanding, exciting, safe and fair experience”.
All players interested in joining RoboCat to play 8,000+ real money games can sign up today and claim an exclusive welcome bonus offer:
CLAIM YOUR WELCOME BONUS AND PLAY 8,000+ GAMES AT ROBOCAT CASINO
RoboCat Casino Actively Promotes and Enforces Responsible Gambling
The team explained that they considered the commitment to responsible gambling as an important factor in their comprehensive review of the industry: “A platform can deliver everything players want, but if they fail to protect players and promote responsible gambling, we take it out of our ranking… because gambling must be fun but also safe”.
RoboCat Casino is equipped with technology and a dedicated team which can detect problematic gambling patterns, providing affected players with prompt solutions and assistance.
The online casino also offers tools and features to limit the spending on their platform, granting players the possibility to control their online gambling activities.
The specialists also confirmed that RoboCat Casino provides a self-exclusion feature, with 24/7 customer support available to assist players in closing their accounts if needed.
“The era of unregulated online gambling is over. Today, safety comes first—one of the key reasons we chose RoboCat as Canada’s top online casino for 2025. They prioritise player protection and take responsible gambling seriously.”
“RoboCat Is The Best Brand in 2025, But Let’s See If They Retain Their Place in 2026”
“After making this in-depth review, analysis and research, we found out RoboCat is the best online casino brand for Canadian players in 2025” – “… but you know, the online gambling industry is extremely fast-paced. You have new brands every single month, and they’re competing fiercely against each other. Therefore, we are going to revisit our research and perform a new analysis in 2026, to see if RoboCat remains the best online casino in Canada or if another brand is going to take its place” – concluded Angel K.
To celebrate this award, RoboCat has released a new welcome bonus of 100% extra on the first deposit + 200 Free Spins + 1 surprise bonus, which new players can redeem below:
CLAIM YOUR WELCOME BONUS AND PLAY 8,000+ GAMES AT ROBOCAT CASINO
- Live Chat: https://casinos.cc/robocat-casino/support/
- Email: [email protected]
Disclaimer
This article contains affiliate links. If you purchase through these links, a commission may be earned at no additional cost to you. The information provided is for informational purposes only and is not investment, financial, medical, or legal advice. Readers should verify details independently and consult qualified professionals before making any purchasing or financial decisions
CONTACT: Live Chat: https://casinos.cc/robocat-casino/support/ Email: [email protected]
-
Denmark6 days agoPeter & Sons Expands Its Danish Presence Through Partnership with Spillehallen
-
Baltics5 days ago
DATA.BET Now Powers Esports for Entain NCE Across Baltics & Nordics
-
Latest News5 days agoReels.io Goes Live with Vegangster’s Next-Gen Video Discovery
-
Demi Gods VII Ultra Mode5 days ago
Spinomenal presents: Demi Gods VII Ultra Mode
-
Latest News5 days ago
7StarsPartners Announces the Door to Dubai Promotion, Featuring a Grand Prize: A Luxury Apartment in Dubai
-
Latest News5 days ago
Dive for riches in Relax Gaming release Treasure Tumble Dream Drop
-
Limit6 days ago
No Limit Casino 2025: JACKBIT Leads as the No Limit Online Casino for High-Roller Players & 7,000+ Games
-
20 Bulky Fruits Buy Bonus5 days ago
Amusnet Introduces Exciting Fruity Adventure – 20 Bulky Fruits Buy Bonus!
