Cryptocurrency
The future of crypto gambling: how SOFTSWISS is driving the iGaming industry forward
Cryptocurrency and blockchain technologies have had a significant impact on the development of the iGaming industry and online betting particularly in recent years. The first to see the potential of cryptocurrencies in gambling was SOFTSWISS, an international company with Belarusian roots.
“SOFTSWISS as a fast growing company has always been interested in new technology and innovation. We had been closely following the development of cryptocurrency since 2011,” says Ivan Montik, the Founder of SOFTSWISS. — “We had a fairly young company at the time and an equally ambitious team. So we decided to focus on developing crypto solutions for classic casino and in the spring of 2013 added special features for the SOFTSWISS Online Casino Platform and processing for bitcoin gambling. There was nothing like it on the market at that time except for a few one-page dice games.”
SOFTSWISS was the first in the world to offer the B2B market a turnkey crypto solution for running a casino. This coincided with the crisis in Cyprus, when bitcoin showed serious growth and drew attention as an interesting tool not only for geeks and IT professionals, but also for businesses. However, in iGaming cryptocurrency was still considered a dark horse. Even the seasoned players of the gambling industry did not know or understand the full potential of the new currency at the time.
“Initially, SOFTSWISS was the first to introduce bitcoin and blockchain into the operation of gambling,” notes Andrey Starovoitov, Chief Operating Office at SOFTSWISS. — “It was SOFTSWISS that first recommended providers to include cryptocurrencies in the list of currencies available in casino games to accept bets.”
“We were the ones who first sponsored and helped organise the bitcoin seminar at the ICE Totally Gaming conference in London in 2014, where there were panel discussions and I spoke to the iGaming guys,” Ivan continues. — “We tried to tell the industry that it was cool and to open their eyes to the fact that cryptocurrencies were the future of iGaming. The main objective was to convince providers to add bitcoin as a full-fledged betting currency without exchanging it for euros.”
The pioneers in crypto gambling were Bitstarz, 7Bit Casino and BetChain, well-known and successful companies now. These were the first brands to start taking bets in bitcoin, taking advantage of the SOFTSWISS Online Casino Platform and cryptocurrency solution.
This segment of the casino industry existed separately for a long time, until the year 2020-2021 when a radical change occurred. This is when so-called ‘dice sites’, which were not online casinos in the classical sense, but offered players their in-house developed games: roulette, crash games, etc., came into the limelight. One of the important components of these companies was the provably fair feature, based on cryptographic algorithms, which allowed players to verify the outcome of a bet. Among them were crypto gambling giants such as Stake and BC.Game.
“Dice sites have long been known in the industry, but have always had an isolated place amongst other iGaming projects. We saw great potential in collaborating with them and expanding their gaming content. So we decided to use the knowledge we already had and offer them a complete ecosystem of products, including Game Aggregator, Affilka and Sportsbook. So in 2020 the SOFTSWISS Game Aggregator partnered with several new crypto projects — Stake .com, Roobet, BC.Game, Rollbit. Their performance has been staggering. In the first few months, the count was in the millions of GGR. There is no other example in my practice of gaining momentum and showing such rapid growth,” says Andrey.
“We started communicating with them, offering to diversify their content with SOFTSWISS, adding to their existing games hundreds of new brands, brought together in the SOFTSWISS Game Aggregator. We had a large set of providers that, thanks to their cooperation with SOFTSWISS, were open to cryptocurrency betting. So since our partnership, crypto betting rates have been breaking one record after another,” adds Ivan.
One of the benefits of the dice sites has been the use of more effective marketing tools borrowed primarily from cybersports (CS:GO, Dota 2). Created by guys who knew these games and their audience from the inside, they offered the younger generation exactly what they wanted: engagement, demonstration of skills and elements of competition with rivals, rather than slots that produce results you cannot influence. New brands have learned how to attract and retain this audience in online casinos through new formats, gamification and niche social platforms such as Twitch streaming.
“We are seeing a landmark shift in the gambling audience. It is getting younger whereas classic casino brands are mainly geared towards the mature player. The competitive element is very much in favour of and attracts the younger generation,” Andrey concludes. — “It can be easily seen by the popularity of eSports and games where several people can play at the same time. And while marketing experts in many companies are struggling with the question of how to attract a young audience, the new brands have already found a way to do it.”
“What we are seeing now is the second wave of crypto gambling that has already come to us. Cryptocurrencies and blockchain are the reality that can no longer be denied. There are still a lot of opportunities for development in this field. Unfortunately, there is often no space for innovation due to strict licensing and regulation. And that leaves the entire industry at a disadvantage. — “But SOFTSWISS already offers innovative and unparalleled solutions for crypto gambling. You just have to take advantage of them if you want to be on the crest of the new wave, rather than watching the most interesting things unfold from the shore.”
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British Gambling Commission
UK Heading For Crypto Gambling, But Will Consumers Care?
The UK Gambling Commission has begun scoping out how it will allow crypto gambling to exist within its regulatory framework, but there are concerns that embrace of cryptocurrencies by one of the world’s largest online gambling markets might make very little impact.
The UK’s gambling regulator announced in February that it was seriously considering allowing its licence-holding operator to allow gambling with crypto.
The move is driven in part by a project at the Financial Conduct Authority (FCA) to beef up rules around exchanges and other virtual asset providers.
This bedrock, the commission believes, will give it a solid foundation to open up the world of gambling, while addressing concerns around potential money laundering and value fluctuations.
Speaking in London earlier this week, the commission’s enforcement director, John Pierce, confirmed that he is leading a team within the regulator that is scoping out the project.
He said that formal regulations are unlikely to emerge until 2027, but speaking at the annual CMS Conference on Tuesday (May 12), he was clear that “we are moving increasingly towards crypto”.
Pierce added that he is keen to hear from members of the gambling industry on how they would like to see crypto regulations structured, primarily through the regulator’s Industry Forum, but admitted that the staff currently at the regulator lack skills in this area.
This skill gap is an area the Gambling Commission will need to close if it is to create a workable framework for crypto gambling, with some key players in the industry apparently unimpressed with the regulator’s efforts so far, sources say.
Pressure builds
While the regulator is being careful not to fully confirm that it will develop a model for crypto gambling, there’s good reason to believe it will push forward with the project.
This is due to several factors, including the growing threat of the black market. The commissions’ own research into what motives consumers to look offshore found a desire to gamble with their crypto holdings is a key motivator.
There’s also growing pressure from the international anti-money laundering (AML) establishment to do more than simply prohibit the use of cryptocurrencies.
Current advice from the watchdog the Financial Action Task Force (FATF) is that nations should look to bring crypto within their regulatory framework so as to better protect against its potential misuse for fraud and terrorism funding.
This position has influenced the FCA’s move to develop more complete crypto regulations and in turn has spurred the Gambling Commission to make its own moves.
The suggested date of 2027 for new regulations is no coincidence. FATF will commence its next mutual evaluation of the UK that year and will expect officials to show how they are limiting the flow of crypto from British shores to potentially illicit offshore operators.
Will it work?
There are real concerns that very few crypto casino players would actually be interested in wagering in the regulated market.
“In the UK, the demand is relatively small,” said Maria Rodriguez, the head of payment strategy for operating giant Flutter.
“It’s a very niche service, but it’s consumer that we don’t have access to at the moment,” she added, also speaking at this week’s CMS event.
One of the key questions is what kinds of crypto will be permitted in the UK market.
Pierce hinted that his team is leaning towards only allowing stablecoins, which rules out a large potential consumer segment who own currencies like Bitcoin and Ethereum.
This is primarily due to concerns around volatility. Stablecoins are pegged to supposedly stable currencies or commodities, like the US dollar, and are less susceptible to sudden market movements.
Pierce and Rodriguez both pointed to potential issues where coins with rapidly fluctuating values, such as bitcoin, drop massively while they are being held by operators as a customer deposit.
There are also other potential issues around financial services. Operators need banking partners in order to do business and they will likely resist any drift towards uncertainty.
So, while that makes a stablecoin-only regime the safe option, it’s a choice that risks alienating much of the current black market gambling which the commission is explicitly hoping to tempt onshore.
“You think about the segment that is the pure native crypto customers, even if we get to the point that we offer it, are there really going to come?” wondered Rogriguez. “I still have a question mark of whether we are going to attract those customers or not.”
The post UK Heading For Crypto Gambling, But Will Consumers Care? appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
ReferOn adds crypto finance layer to automate affiliate payouts
ReferOn has launched a built-in crypto finance layer designed to automate affiliate payouts and centralise crypto payout workflows inside its platform. The company said the feature supports crypto payments through its licensed partners’ payment gateways and is available now.
ReferOn said the layer is intended to replace manual, fragmented finance processes with program funding, real-time visibility into funds, automated crypto payouts, and audit-ready transaction history with exports. The company is positioning the release at affiliate teams that manage high payout volumes and frequent reconciliation work.
The update introduces a dedicated finance page for each affiliate program, including program funding and balance visibility, integrated top-ups with deposit address management, and a transaction journal with filters, detail views, pagination, and CSV export. ReferOn also said the automated payout flow records conversion data (rate and amounts), syncs statuses, and creates transaction records instantly.
On controls, ReferOn said each automated payout requires explicit confirmations and 2FA before being triggered. The company added that the feature is built to support audit and compliance needs through traceable transaction logs and one-click CSV exports.
Vlad Bondarenko, Head of Product at ReferOn, commented: “In all honesty, manual crypto payments are a disaster waiting to happen. When teams are afraid of entering the wrong address, making a double payment, or organising ever-growing spreadsheets, the team environment turns conservative and reactive. Our new crypto finance layer eliminates this confusion by providing managers with a comprehensive, centralised hub that automates the manual via integrated payment partners. This feature isn’t about offering affiliates a fancy new payment method or automating for the sake of it, it’s about freeing you up to run a revamped financial operation.”
The post ReferOn adds crypto finance layer to automate affiliate payouts appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BC Engine
BC.GAME launches BC Engine, introducing continuous rewards model powered by $BC
Global crypto gaming platform BC.GAME has introduced BC Engine, a new rewards system designed to provide players with ongoing value from their gameplay, without minimum thresholds or tier requirements.
Inspired by crypto staking models, BC Engine transforms the platform’s native token, $BC, from a one-time incentive into a continuous rewards mechanism. Players still earn $BC through wagering as usual, but instead of being distributed as a standalone reward, the token is automatically allocated into BC Engine, where it contributes to ongoing earnings.
Rewards are distributed hourly in BCD, BC.GAME’s USD-pegged token, with each player’s payout determined by their $BC balance at the time of distribution. This structure creates a more consistent and transparent reward model, directly linking player activity to tangible returns.
The system also introduces a more sustainable approach by aligning reward funding with actual gaming performance, reducing reliance on traditional promotional spending.
Importantly, BC Engine is accessible to all players from day one, with no wagering thresholds or tier-based entry requirements, allowing users to begin earning rewards from their very first bet.
Alongside the launch, BC.GAME has rolled out additional enhancements to its rewards ecosystem, including a Welcome Shield protection feature for new users, as well as updated daily, weekly, and monthly reward programs.
The release comes as BC.GAME continues to expand in regulated markets, with an increased focus on compliance, local partnerships, and sustainable growth. The platform has been adapting its offering to meet jurisdictional requirements while strengthening its position across both licensed environments and its global crypto audience.
Kar Kheng Giam, Chief Executive Officer of BC.GAME, said:
“We want rewards to be simpler, more immediate, and more sustainable. Players should see value from the moment they start playing, without needing to reach specific milestones. With BC Engine, $BC becomes a core part of how ongoing rewards are delivered.”
The new features are now live across multiple markets, subject to local regulatory availability.
The post BC.GAME launches BC Engine, introducing continuous rewards model powered by $BC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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