Canada
“We’re thrilled with our partnership with Delaware North” – Exclusive interview with GAMING1 CBDO Victor Araneda
GAMING1 recently embarked upon a joint venture with Delaware North, a global hospitality company with a portfolio of regional casinos, allowing GAMING1 to deliver solutions to operators in North America.
The provider’s Chief Business Development Officer, Victor Araneda, took us through the ins and outs of the deal as well as its next steps in the US and LatAm’s growing potential.
With GAMING1’s recent deal you’ve now debuted in North America! Congratulations – can you tell us about the deal?
Thank you! We’re thrilled with our exclusive partnership with Delaware North, and it has, in all respects they are the ideal partner for us. They share our land-based DNA, operate in multiple jurisdictions, understand the challenge of maintaining a relationship with the communities we serve and the importance that reputation has for our patrons. Our groups share the same philosophy in terms of business with being both family-owned and having built the businesses through long-term partnerships. This is at the core of our B2B division and something we all take pride in and look forward to expanding through our joint venture, Gamewise.
In terms of the next few months – give us a snapshot of how rollout will look and how you’ll be executing your plans for the US?
It’s a uniquely exciting time to be operating sports betting and iGaming in the US and it’s easy to get distracted with some of the seismic shifts we are seeing in the market. That said, our group has significant experience with similar dynamics in other markets, so our plans remain unchanged. Our rollout will focus on those states where our partners are active and operational. Creating a fully omnichannel experience and enhancing the relationships we have with our land-based partners is the core of our technology as we’ve demonstrated in counties like Belgium, Portugal and France.
What potential does GAMING1 see stateside and how much further expansion should we expect to see on the continent?
We understand that every state is different, and the individual legislations reflect this. The competitive environment will be different depending on the make-up of each opportunity and this will influence how we position our product and brand. In terms of potential, both GAMING1 and Delaware North have been champions of iGaming and believe more states will follow in the steps of New Jersey, Pennsylvania, West Virginia and Michigan in adding this vertical. We are also closely monitoring the opportunity in Canada which is part of our scope with Gamewise.
Moving further south to LatAm, GAMING1 has been active for quite a while in Colombia via your Zamba joint venture – what can you tell us about your operations there?
Zamba was the third operation to be licensed in Colombia and was the first operation outside the European Union for GAMING1. We’ve grown in leaps and bounds since 2018 and today boast the best casino product in the country. While our land-based casino partners faced very difficult times during the pandemic, we are now rolling out our most ambitious marketing plan yet and look forward to the continued growth in that market.
You were the first to take live casino online in the Colombian market with Evolution – how much potential do you see for this vertical in LatAm?
We were proud to be the first to bring live casino to Colombia which is a testament to the long-term relationship we have with Evolution Gaming. The result has been as predictable as the rest of this answer will be. The product bridges the major gap that exists in emerging markets, so it seems to be tailor-made for the region. Our results in Colombia have been extraordinary and we expect this trend to continue in other markets.
Aside from Live Casino, which other verticals do you see as key in LatAm and how is GAMING1 personalising its delivery for regional audiences?
The cutting edge of eSports will dominate the conversation very soon, especially in markets like Brazil. In terms of slots, we are working to address the glaring lack of local games. GAMING1 has also put a lot of effort into improving our loyalty program in order to cater to local tastes and this is proving to be the right decision.
Further afield, and looking at the likes of Argentina, Peru and Chile – where do you see potential for LatAm growth given your extensive experience?
These are three markets with untapped potential that have been slowed down by a lack of legislative goodwill. I’m happy for Argentina finally being able to transition Buenos Aires into a solid framework. Peru has a working model, but the bill MINCETUR has been eager to pass for years is by far superior to the current model. Chile, on the other hand, has been a complete disappointment. The most connected and tech-savvy country in the region has stalled. They could have protected their land-based operators and benefitted from the increased tax, but instead they are simply letting illegal operators run rampant.
Last but not least – any parting thoughts to share with our readers on the development of the Americas for the rest of the year?
Keep an eye out for more iGaming/mobile casino to come to more states in the US and expect GAMING1 to be present in all of them.
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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
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