Interviews
Exclusive Q&A with Ivan Lebeau, Founder and President of Gamestream

Ivan Lebeau is a gnawed veteran in the gaming industry, having worked for over 25 years in video games and technology development. Ivan founded Gamestream in 2015 with an ambition to create the most advanced global cloud video game solution for professional industries. t
Here he talks about Gamestream and what it offers. Perhaps, the most illuminating things in the interview are two-fold. First, Gamestop’s rare business model of B2B2C in the gaming industry. Second, its proprietary technology that allows seamless game streaming at internet speeds as low as 4mbps.
He also explains Gamestream’s “magic recipe” of technology. Let’s jump straight to the interview.
Q. We usually begin our founder interviews with a stock question. Here it is: What motivated you to found Gamestream?
A. My key motivation in founding Gamestream was to democratise the joys of video game experiences. I see this as making console-quality gaming available for everyone, anywhere, at any time. Gamestream’s proprietary cloud gaming technology can thrive with relatively low internet speeds, meaning it has great applications in developing countries where expensive gaming hardware and connections aren’t always realistic.
Another strong motivation is to bring video games to the hospitality and healthcare fields. Inspired by the game Re-Mission, which has been shown to help young people navigate their cancer diagnoses and treatments, we at Gamestream firmly believe in the healing power of video games. As such, we work closely with partners such as BePlayer One, which aims to make gaming more inclusive for disabled people, and L’École des Héros, which helps teenagers overcome social anxiety through games. The Gamestream platform is also compatible with the main gamepad adapted for disabled people.
Q. What is the business model of Gamestream?
A. Gamestream is a world leader in cloud video game streaming solutions that provides console-quality gaming experiences on the devices that most people already own, including smartphones (iOS and Android), TV (OTT and Smart TV), PC, Mac and tablets.
We offer our partners a complete end-to-end cloud gaming service. While they are in charge of marketing, billing and hosting, Gamestream supplies our technology, our own highly cost-effective servers, and premium content – AA and AAA titles provided by leading video games publishers – as well as sophisticated data reporting. We help our partners reduce customer churn and increase average revenue per user by enhancing their market position and entertainment hubs.
Following the proven business models of Spotify and Netflix, Gamestream’s partners offer this cloud gaming service to their customers through an affordable multi-device subscription (usually approximately $10 per month). Our customers revert a percentage of this monthly revenue to Gamestream, which we in turn distribute a proportion of amongst the games publishers that populate our catalogue. Aside from this revenue share model, we also receive a non-recurring fee from our telecom partners to adapt, integrate and maintain our service on their network.
Gamestream’s service has been deployed under both white-labelled brands across Europe, the Middle East and Asia through partners in telecoms and hospitality. Examples of this include Telekom Slovenije’s NEO Gaming and Telkom Indonesia’s GameQoo. Customers can also choose to use our consumer brand, Pleio. With Pleio we offer the same proprietary tech and gaming experiences, but under a Gamestream brand which means we take on the community management of our customers’ users who sign up to the service. Bouygues Telecom, one of the largest telcos in France, has been using Pleio since its successful launch in late 2020.
Q. How is Gamestream different from other cloud gaming services e.g. XBOX Game Pass?
A. Unlike many other cloud gaming services which still rely on specialised gaming hardware or purchasing games individually, Gamestream offers console-quality experiences that are entirely cloud based. There are no additional downloads or purchases for our users, and no advertising. Our service is also available on the six main types of device – more than any other operator in the market.
We are one of only two companies in the cloud gaming space that provide a cloud platform with a games catalogue on a B2B2C basis. This means that we typically do not have a direct relationship with the end user – they tend to be customers of our industry partners.
Gamestream’s proprietary technology allows us to offer amazing gaming experiences using internet speeds as low as 4mbps – compared to the 10-15Mbps recommended by other cloud gaming platforms. Unlike other cloud gaming services, we reduce the burden of extra bandwidth usage on telcos by closely integrating with their server infrastructure. By integrating our servers in clients’ data centres, we can offer a much more cost-effective and profitable solution than other providers. It also means our service performs excellently in markets with less developed network infrastructure – but imagine also the incredible experiences we will be able to achieve with 4K, VR and AR as the 5G rollout gathers pace!
Q. In what ways do game publishers benefit from associating with the Gamestream platform?
A. Gamestream currently licenses games from more than 60 publishers including Disney, Capcom, Deep Silver, Codemasters, Focus Home Interactive and many others.
First of all, we provide a welcome additional income stream for them, with both brand new and popular legacy games being a good fit for our catalogue. We make this incredibly simple by porting a single version of their games onto our service and allowing users to play it on TV, Android & iOS Smartphones, PC, Mac, and Smart TV.
In addition, we open up exciting new markets for them. This includes emerging economies in Asia, the Middle East and Eastern Europe – and soon India – as well as hospitality (starting with hotels, which is a brand new stream of revenue for games publishers).
Q. You have formed partnerships with several telecom operators. How important are these partnerships for Gamestream’s growth?
A. We started our white label deployments in 2019 with major telecom operators in Indonesia and Dubai, then in Taiwan, Europe (2020) and very soon in India.
These partnerships are a key part of our growth, providing ready-made access to millions of potential subscribers and existing marketing and billing infrastructure operated by the telcos themselves. The reach of our service will hit 80m potential users by the end of 2021 and 400m by the end of 2022 – how else could we reach so many potential subscribers so rapidly?
Secondly, launching in these markets helps us to better understand the local gaming trends. We add local games to our catalogue, and have a growing expertise on local usages as well as the best marketing strategies for user acquisition.
This global understanding of markets and user bases is allowing us to launch dedicated cloud services for video games publishers themselves. High-quality content is vital to creating successful cloud gaming services – so who better to launch them than the content creators themselves? Using Gamestream’s technology, developers can offer demos of their games in the cloud, or even start their own cloud gaming service to become media brands in their own right.
Q. Gamestream also caters to the hospitality industry, for instance hotels and cruise ships. How has the response of the hospitality industry been, especially during and the aftermath of Covid 19 pandemic?
A. Much of the hospitality industry has of course been negatively impacted by the Covid-19. However, with the wider growth in gaming we have seen throughout the pandemic, it has become even more pressing for hospitality providers to find ways to integrate gaming into their offer to customers.
We have a number of growing partnerships with innovative brands such as Accor, which requested that their cloud gaming services be reactivated immediately after reopening, and expect to cultivate more throughout 2021.
Q. What are the benefits and advantages a business – a hotel, hospital or a cruise ship – can gain from Gamestream?
A. Innovation is a key topic in the hospitality and tourism industries to recover from the global pandemic. We travel to escape, to socialise, to boost our wellbeing. Increasingly, people and families do this via the medium of games. Likewise, encouraging millennials and Gen X to choose a hotel or resort over an AirBnB means catering directly to them.
We’ve already seen brands such as Atari plan gaming-theme hotels. While it isn’t possible for most hospitality companies to tear up their business model and start again, it is very simple to integrate a world class cloud gaming offering for their customers. The upshot is retaining customers and attracting new ones, as well as boosting spend in communal areas.
At Gamestream we can do this for our global customers via data centres or local installation, meaning it’s possible for them to offer a cloud gaming service even without fibre optic broadband. We can integrate the service directly with Samsung, Phillips and a large selection of Android Smart TVs, or via a discreet plug-in where TVs have not recently been upgraded. As with telcos, there is no capital expenditure on the part of the hospitality brand.
As well as in-room we have seen great demand in communal areas such as lobbies and kids’ play areas. Our service is likewise perfect for resorts, holiday camps, cruise ships, ski areas – the list is limitless. We are also exploring how our service can be used to provide esports experiences in shared spaces.
Q. In which countries do you operate now? Any immediate plans of expansion?
A. Our cloud gaming service is available on three continents already. From France and Switzerland to Taiwan, Slovenia, Indonesia, the UAE and soon India, people are enjoying unlimited access to our catalogue.
In terms of expansion, we have tripled our revenue over the past year and are on our way to doubling the size of the organisation this year. We expect to continue growing our global customer base in telecoms, hospitality and healthcare – our cloud gaming service can be deployed rapidly in any territory!
Cloud gaming is the best use case for 5G, and you can expect to see us grow particularly in Asia and the Middle East where 5G is rolling out. According to Newzoo, the value of the cloud gaming market is on track to exceed the five-billion-dollar mark in 2023, demonstrating the sheer scale of opportunity available.
Q. Finally, could you share some insights into the technology on which Gamestream platform is built?
A. Gamestream’s magic recipe is a combination of tried and tested, industry-grade technology with a seamless modern interface, leading games catalogue and multi-device strategy.
What enables us to provide such a high-quality experience even on relatively slow connections is our ability to compress and scale graphics using a video compression standard called H265. We also go into the very code of the games in our catalogue to define the processing power they need and are incredibly agile at distributing server load. In essence, we use cloud technology to inject the processing power of the most powerful computers into the ordinary, everyday devices that people own.
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AI in iGaming
Future-Ready iGaming: Denis Kosinsky, COO of NuxGame, Discusses AI, Innovation, and Scalable Growth

Reading Time: 5 minutes
Denis Kosinsky, Chief Operating Officer at NuxGame, joins us for an exclusive conversation ahead of HIPTHER’s European Gaming Congress 2025.
NuxGame, a leader in delivering powerful B2B iGaming solutions from turnkey casinos and sportsbooks to crypto gaming and modular aggregation, is a General Sponsor of this year’s Congress. With expertise spanning AI personalization, blockchain integration, and real-time analytics, Denis will bring his insights to the EGC panel “Leveraging AI for Competitive Advantage.”
Denis, as COO of NuxGame, you coordinate strategic growth and product innovation. What do you see as the most urgent priorities for iGaming operators today?
From our daily work with operators, we see personalization as one of the most urgent priorities in iGaming today. Players expect the same tailored experience they get from platforms like Netflix or Spotify, where everything feels made just for them the moment they log in. We work closely with our operators to make that possible. Whether it’s helping a slot-focused brand surface the right providers or enabling personalized campaigns by player behavior, our goal is to shorten the path from idea to go-live. With access to more than 16,500 games from over 130 providers, integrated loyalty and tier systems, and advanced analytics, operators can test, optimize, and launch personalized experiences quickly without heavy development cycles. This speed to market is critical. When operators can react fast and deliver relevant content at the right time, players stay engaged, retention grows, and brand loyalty follows naturally. That’s exactly where we focus on helping our partners move fast, personalize smarter, and scale sustainably.
NuxGame offers a multitude of solutions: casino, sportsbook, crypto integration, game aggregator. How do you make sure that your platform stays modular and scalable, and still manage to provide a stable experience for operators and players?
Our platform is built on a modular architecture that allows each business unit such as sportsbook, casino, payments, and back office to operate independently while remaining fully connected within a unified ecosystem. This structure ensures a stable and consistent experience for both players and operators, even when new features are introduced or updates are deployed. Each module can be developed, scaled, or maintained separately, which improves reliability and reduces the risk of system-wide issues. Through standardized APIs and controlled data flows, the business units collaborate efficiently while maintaining autonomy, ensuring high performance and a seamless experience across all platform components.
You’ll be joining the panel on AI in iGaming. How do you see artificial intelligence transforming the industry in the next few years – particularly in areas like player personalization, fraud detection, and operational efficiency?
AI is already reshaping iGaming in powerful ways. In fraud detection, it can uncover complex behavior patterns that traditional monitoring often misses, such as linked accounts or unusual bonus activity. These systems continuously learn from platform data, helping operators reduce losses and improve security. Predictive models are also becoming key in decision-making. They forecast player lifetime value, churn risk, and engagement potential, allowing operators to act early with targeted campaigns or retention offers. The same technology supports smarter CRM and marketing, helping teams focus on the players who matter most. Operationally, AI is improving efficiency through automated KYC verification, odds monitoring, and compliance checks. New AI agents now assist with platform configuration and content generation, enabling faster creation of campaigns, layouts, and recommendations. For players, AI brings true personalization. Instead of hundreds of random games, they see the few most relevant titles, offers, and providers. Operators who apply these capabilities effectively will build deeper engagement, trust, and long-term loyalty.
Gamification and blockchain are big parts of the NuxGame strategy. Could you share how these technologies are boosting engagement and retention for your clients?
Gamification and blockchain are redefining how operators drive engagement and retention, and at NuxGame we focus on turning every interaction into a reason for players to stay active. Our Achievements system rewards players for meaningful actions such as first deposits, login streaks, or consistent gameplay, while event-based notifications deliver these rewards at the right moment to sustain excitement. We extend engagement even further with loyalty programs, leaderboards, and platform chat that connects players directly within the gaming environment. Players can celebrate live wins, share achievements, and compete in real time, creating a social layer that strengthens the overall experience. Another popular feature is Spin Wheel, where operators can offer customized rewards ranging from free spins to bonus credits or unique prizes. It adds instant gratification and keeps players returning for another chance to win. Blockchain technology completes this ecosystem by powering fast, secure Web3 wallet onboarding and transparent crypto transactions, building player confidence from the very first interaction. Together, these features create a seamless, rewarding, and community-driven experience that keeps players engaged and operators growing.
With over 16,500+ games from 130+ providers on your platform, content aggregation is obviously your strength. How do you build partnerships that keep your portfolio diverse, compliant, and competitive?
Our goal at NuxGame is to provide operators with the same experience they would have if they integrated directly with each individual game provider, while delivering a much higher level of efficiency, automation, and control. What makes us different is not only the scale of our portfolio, with more than 16,500 games from over 130 providers, but the quality and depth of data we deliver for every game. We go beyond simple content aggregation by sending complete and enriched game metadata through our API. This includes detailed information such as bonus exposure, available provider promotions, tournament participation, and automated big-win checks. Most providers do not share this level of data, which makes it a key advantage for our partners. By providing it through the API, we eliminate a large amount of manual work for operators, simplify campaign management, and allow instant personalization and reporting. It is not just about having a large and diverse game portfolio. It is about giving operators the tools and real-time data they need to create dynamic, localized player experiences and make smarter business decisions. This is the foundation of our approach at NuxGame and what defines us as a true technology partner rather than just an aggregator.
NuxGame has been a pioneer in cryptocurrency integration. How do you balance the opportunities of Web3 with the obstacles of regulation, security, and user adoption in gaming?
Crypto and Web3 offer huge opportunities for iGaming, but success depends on security, compliance, and user experience. At NuxGame, we built our crypto solution to feel familiar to users of leading exchange platforms, with seamless wallet connections, real-time balances, and instant transactions. The system supports BTC, ETH, USDT, and other major assets, with Web3 wallet integration and direct crypto purchases for fast onboarding. For operators, it delivers built-in fraud prevention, risk monitoring, and compliance-ready reporting. This combination of trust, speed, and intuitive UX makes crypto adoption easy for players and expansion safe for operators.
So what’s next for NuxGame? Are there particular markets or partnerships you’re most excited about as you continue to expand?
We are putting a strong focus on the US market, particularly on enabling operators to launch faster within the sweepstakes model. This segment is growing rapidly but comes with complex regulatory and technical requirements. NuxGame is fully prepared for it with dual-currency logic, built-in compliance automation, and a complete payment orchestration layer that eliminates the typical setup delays operators face. Our platform provides a ready-made, legally tested foundation, so clients can go live without spending months on integrations or legal reviews. Combined with affiliate management, engagement tools, and modular scalability, operators can focus on growth rather than setup. The sweepstakes model is a major opportunity in the US, and our goal is to make NuxGame the go-to solution for fast, compliant, and profitable entry into that market.
Thank you, Denis, for sharing your vision and perspective on how technology is shaping the future of iGaming. We’re excited to hear more from you live on stage at the European Gaming Congress 2025!
Join us at the European Gaming Congress 2025 | 30–31 October | Warsaw
Secure your spot, connect with NuxGame, and discover how leading innovators are redefining the industry.
The post Future-Ready iGaming: Denis Kosinsky, COO of NuxGame, Discusses AI, Innovation, and Scalable Growth appeared first on European Gaming Industry News.
Alea
HIPTHER Community Voices: It’s Cybersecurity Awareness Month – Interview with Product Principal of Secure Solutions at Continent 8 Technologies, Craig Lusher

Reading Time: 5 minutes
October marks Cybersecurity Awareness Month, a global initiative dedicated to promoting online safety and equipping enterprises with the knowledge needed to mitigate cyber threats.
To recognise this important occasion, we connected with Continent 8 Technologies – widely recognised as the trusted cybersecurity partner for the iGaming sector. In this Community Voices feature, we speak with Craig Lusher, Product Principal of Secure Solutions at Continent 8, as he shares expert perspectives on the evolving cybersecurity landscape within the iGaming and online sports betting industry, including emerging challenges, opportunities, and industry-leading best practices.
How have cyber threats changed in the iGaming world lately?
Historically, most attacks were single-vector events focused on individual organisations. Today, we are seeing a marked increase in complex, coordinated threats. For instance, distributed denial-of-service (DDoS) attacks are often used to divert attention from concurrent credential stuffing attempts, and large-scale campaigns now target multiple entities – such as land-based casinos and online sportsbooks – simultaneously. Threat actors employ layered techniques to conceal their true objectives, executing multifaceted attacks across diverse groups.
Social engineering has emerged as one of the most prominent and rapidly evolving risks. Phishing techniques such as email scams, fake websites, text messaging or SMS and fraudulent voice calls have advanced significantly with the development of sophisticated AI language models and automation tools, empowering attackers to convincingly impersonate individuals or organisations. The capabilities of modern AI mean that realistic voice messages and video representations can now be created within minutes, underscoring the pressing need for organisations to enhance their security posture and maintain robust vigilance across all digital channels.
Are there any weak spots in the iGaming industry – like certain countries or regulations – that make it easier for cybercriminals to attack?
Jurisdictions with more rigorous cybersecurity regulations often see operators and suppliers achieving a higher standard of cyber resilience. However, one of the challenges that the industry faces is that regulatory frameworks are often inconsistent, particularly in multi-jurisdictional markets. For example, in the US, each state maintains its own regulatory body, resulting in varying cybersecurity standards across state lines. Gaming operators and suppliers should strive to not only meet but exceed regulatory requirements wherever possible.
We are also seeing a notable increase in third-party vulnerabilities within the iGaming and online sports betting industry. This sector operates within a highly interconnected environment, where the integration of third-party partner software and APIs can pose potential security risks. For example, our customer Alea leverages a single API integration, this helps reduce their attack surface area to introduce standardisation. Through our comprehensive suite of cybersecurity assessment services, we have partnered closely with Alea to test their infrastructure.
Learn more about the partnership here:
What are some of the best ways iGaming companies are protecting themselves from hackers today? Are there rules or systems we follow to stay safe?
To strengthen the cybersecurity posture of iGaming and online sports betting platforms, organisations must shift from a reactive response model to a proactive, defence-in-depth strategy. Rather than waiting for vulnerabilities to be exposed within systems, platforms or personnel, it is imperative to anticipate and mitigate risks through structured, preventative measures. Key best practices include:
- Conducting regular security audits and comprehensive risk assessments
- Utilising advanced threat detection and response technologies
- Establishing and maintaining well-documented procedures for identifying, responding to, and recovering from cyber incidents
- Providing continuous cybersecurity training and awareness programmes for all personnel
- Equipping staff to recognise phishing campaigns, social engineering techniques, and other prevalent attack vectors
- Enforcing timely software updates, effective patch management, and strong authentication protocols such as multi-factor authentication (MFA)
- Enhancing supply chain security by rigorously evaluating and monitoring third-party vendors and partners
- Investing in next-generation technologies and methodologies to address emerging threats, especially in the context of developments in AI and artificial general intelligence (AGI)
- Ensuring strict compliance with all relevant cybersecurity regulations and standards, moving beyond a checkbox approach to security
These initiatives establish a resilient security foundation, enabling organisations to effectively mitigate risks in an evolving threat landscape.
How can new technologies like AI or machine learning help detect suspicious activity, prevent fraud, or keep the platform safe for players?
Artificial intelligence is enabling threat actors to increase the speed, scale and effectiveness of their attacks – malicious actors are leveraging AI to rapidly identify vulnerabilities, automate exploit generation, develop advanced malware that evades detection and execute attacks on a global scale.
The good news is that AI is also a powerful ally for cybersecurity teams that can be used to counter these threats. Strategic applications include:
- Deploying AI-driven threat detection for real-time identification of security incidents
- Automating incident response processes to isolate compromised devices, block malicious traffic, and implement mitigation measures swiftly
- Using AI to proactively identify and address vulnerabilities within internal systems before adversaries can exploit them
- Implementing automated patch management to remediate security gaps as soon as they are discovered
- Utilising threat intelligence platforms powered by AI to analyse and disseminate emerging attack patterns, equipping organisations to prepare for future threats
By embracing these advanced capabilities, organisations can strengthen their posture and stay ahead of sophisticated AI-driven threats and attacks.
How often should employees across departments get cybersecurity awareness training, and what should it include?
Human error remains a primary vector for cyber threats – 70% of security breaches are caused by the human element.
To effectively counteract this risk and build up the ‘human firewall’, organisations must implement a comprehensive, layered cybersecurity strategy, comprising the following components:
Employee training and awareness: People represent the first and most critical line of defence. Regular, organisation-wide cybersecurity training is essential to ensure all staff can identify the latest phishing tactics and practice strong cyber hygiene. This training should encompass the recognition of suspicious communications, the risks of interacting with unknown links or attachments, and the importance of vigilant online behaviour.
Simulated phishing attacks: Leveraging targeted simulations such as our SafeBait solution empowers employees to safely experience and recognise a variety of attack scenarios. These simulations can be customised to reflect real-world phishing attempts across multiple attack vectors, including SMS, WhatsApp, voice and QR code-based attacks.
Endpoint protection: Deploying robust endpoint security – such as our Endpoint Detection and Response (EDR) service – protects devices from malware and phishing attempts by offering real-time monitoring, rapid anomaly detection and immediate threat response.
Mobile protection: As mobile usage continues to rise, the deployment of advanced mobile security solutions is essential. Our Mobile Protect service delivers comprehensive protection for iOS and Android devices, effectively mitigating mobile-specific attack vectors.
At Continent 8, as well as our cybersecurity specialist division, C8 Secure, we prioritise ongoing internal security assessments with our own teams, upholding the standards we recommend to our customers through continuous practice and vigilance.
What trends or best practices do we anticipate will influence and shape the industry in 2025 and beyond?
There are a couple of developments that we should monitor.
First, threat intelligence. This has been an underutilised practice, due to the complexity of managing and analysing large-scale, complex datasets to effectively detect and correlate emerging, sector-specific threats in real time. I
We recently announced how we are able to address these requirements through the launch of our Threat Exchange solution – the industry’s first dedicated cyber threat intelligence (CTI) platform. This game-changing solution delivers actionable, real-time intelligence, enabling gaming operators, platform providers and B2B gaming technology companies to proactively detect emerging threats, improve indecent response and understand the threat landscape
Secondly, as we’re aware, regulatory frameworks are always evolving, gradually introducing changes that will further impact and strengthen industry security requirements. Importantly, these regulatory advancements are being applied not only to organisations but also to individual users, encouraging best cybersecurity practices and hygiene to protect systems at every level. It is essential for iGaming operators and suppliers to deliver comprehensive training platforms that incorporate realistic simulations, such as phishing exercises, to ensure staff are well-prepared for current and emerging threats.
October is recognised as Cyber Awareness Month – a reminder of the importance of cybersecurity and adherence to best practices. However, cyber threats remain persistent, and it is essential to embrace an always-on, 2/7 cyber-defence strategy that delivers comprehensive, year-round, end-to-end protection.
The post HIPTHER Community Voices: It’s Cybersecurity Awareness Month – Interview with Product Principal of Secure Solutions at Continent 8 Technologies, Craig Lusher appeared first on European Gaming Industry News.
Interviews
Wedia on retention-first affiliation and the rise of Streamia.io

Reading Time: 3 minutes
European Gaming speaks with Wedia Group CEO, Carl-Henrik Tuwezén, about building a modern affiliate and streamer-led marketing group that thinks beyond acquisition.
Can you take us back to Wedia’s founding story: what sparked the idea, and what sets you apart from other affiliate and streamer-led marketing groups?
For me, it all started with a streamer I believed had real potential. I helped him informally at first – how to get better deals, what to prioritise on stream, and a few years later an investment opportunity came up for him. He asked if I wanted to join and I left my role at Videoslots to scale what was, at the time, essentially a small stream into a broader operation. From late 2021 we’ve grown to a core team of 16–17 plus a wider network of writers, streamers and editors, and we run a multi-channel mix across SEO sites, streaming and paid social. What differentiates us is the mindset – we try to manage the full lifecycle of a player. We don’t want to be the affiliate that ranks, sends traffic and disappears. We build reasons for people to come back to the brands we’ve introduced.
You’ve said Wedia focuses on long-term value rather than pure acquisition. What does that look like in practice for operators and providers?
Practically, it means planning retention and reactivation from day one. We will try to agree with partners what happens three months after the first push: what are we doing to re-engage those players? That’s not always an easy conversation as many Affiliate Managers are still measured on acquisition alone, but operators value it. We also leverage social and product ideas to create repeated touchpoints and also build their brand via us. One example is a free-to-play sportsbook concept we trialled; another is running content and campaigns with game and software providers. The point is that we’re not just chasing a keyword win. We want sustained usage of our products and a measurable lift in lifetime value for partners, by being a reliable, good source for players to come back to.
Streamia.io is a big part of that story. What is it, and why is it a game-changer for streamers, providers and operators?
Streamia is a transparent, gamified way for streamers and influencers to start earning, and for providers and operators to activate creators at scale. Streamers pick up “missions” with clear criteria and rewards; as they level up, they earn more while our cut reduces. That alignment matters – we only win if they do, and over time they keep more of the upside. On the provider side we’ve run missions like “stream the new title this week and submit a highlight clip” with the potential for cash or merch rewards. On the operator side we can add performance missions: hit a target this week and unlock a payout. We also give vetted streamers an offer wall – essentially a dynamic link hub that aggregates offers from multiple operators. It’s Geo-IP targeted, so the wall automatically localises to each viewer’s country and surfaces the most relevant operator offers. That lets creators present a mix of brands inside a single stream and convert audiences beyond their home market without manual juggling. It’s simple to start, transparent to grow, and built for repeat collaboration.
You’re entering new territories over the next year. Which regions are you most excited about, and what opportunities or challenges do you see?
We view Streamia through a global lens, with a strong focus on Europe and LATAM – Asia is also on the radar. Across Wedia’s in-house affiliate brands, we typically launch with SEO first, then add streamer activations once there’s traction. Wherever we go, we do it properly: local language, local nuance, local community. The opportunity is clear, creator-led engagement travels well when you respect the market.
When choosing partners, what do you look for in operators and providers, and how do you ensure relationships deliver value on both sides?
We operate a thorough ‘KYC’ process because we want reliable, long-term partners. We also try to be fair on deal setup and very transparent on performance. If a launch underperforms, we don’t wait for a quarterly review – we’re the first to call and ask what we can test, where the funnel drops and what “good” looks like relative to a benchmark. Sometimes it’s a landing-page tweak, sometimes a different creator, sometimes timing. That proactive stance is part of our USP – it’s better for operators and it’s better for us.
Looking ahead to the next couple of years, what’s your vision for Wedia and Streamia?
Affiliation will always reward teams that are quick and light-footed, so we’ll keep that adaptability. For streaming, the ambition is simple: if a brand wants to try or scale streaming, we want them to think of us first, to come to Streamia to connect with creators in a structured, measurable way. And as Wedia Group, we want to be seen as more than a Nordic player. The plan is to add more markets, more depth and more product so we can offer a broader, acquisition and retention-oriented proposition to operators and providers. Ultimately, we’re building products, websites and communities that people enjoy and return to. We care that the players we send genuinely like the experience, not just that they signed up once.
The post Wedia on retention-first affiliation and the rise of Streamia.io appeared first on European Gaming Industry News.
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