Cryptocurrency
‘What is the role of social media within real-money gaming, and how will this change in the years to come?’
We sat down with Tom Leadbetter, Head of Marketing at multiplayer casino game developer FunFair Games, to discuss the increasingly important role played by social media within the modern-day gambling industry.
The casino industry’s use of social media is fundamentally outdated. Specifically, the world of iGaming has yet to understand the true value of community engagement.
The crypto space, by contrast, has long been ahead of the curve. That includes crypto-gambling, which places community at the heart of its acquisition strategy. Yes, many in the real-money gaming sector post about their activity, but that’s rarely followed up with a conversation.
That’s why FunFair Games uses social media to start a two-way dialogue with its community, stimulating discussions on platforms such as Discord, Reddit and Telegram, as well as more conventional social channels like Twitter, where we’ve got more than 35,000 followers.
I doubt there are many companies in the real-money space who use Reddit, but we’re proud to call ourselves pioneers in the gambling industry’s use of social media. And with a current membership count of nearly 17,000, as well as 72,000 page views in January alone, we’ve found the platform to be a fantastic engagement tool.
Keeping your community engaged takes more than just emailing a newsletter without response. We live stream our games at the prototype stage, and ask for community feedback on the names of the characters found in our titles.
In that regard, social media is a great way to garner instant feedback on your content. The crypto index is much younger, boasting a higher level of popularity among Gen Y and Z players than the mainstream casino sector.
Crypto is therefore a useful predictor of things to come. If the emerging generation of player wants more community-driven experiences, it’s likely that social media will prove key to the gambling industry’s future.
There’s a tendency for the real-money sector to fear community engagement. In some ways, that’s understandable: scroll through Twitter these days, and most of the stories you find about gambling tend to be negative.
That negativity, though, stems from a lack of trust. That’s a word you wouldn’t normally associate with the world of gambling, but social engagement allows you to cultivate it. Most of the feedback we get is positive, but our community often flags potential problems too. We don’t shy away from spirited discussions and debates with them – it’s not that everyone agrees, but that everyone cares.
Powered by WPeMatico
British rapper Dizzee Rascal has become the new brand ambassador of Playbet.io.
This exciting brand partnership will see Dizzee Rascal connect with Playbet’s growing audience and bring his infectious personality to the forefront through exclusive Playbet-branded content and a number of live streams.
With a career spanning over two decades, multiple chart-topping hits, and a reputation for electrifying live performances, Dizzee Rascal continues to push boundaries and influence global music and popular culture, cementing his status as a true icon in the industry.
The partnership between Dizzee Rascal and Playbet.io is a powerful alignment of bold innovation and cultural relevance. As a trailblazer in the UK grime scene, Dizzee Rascal has consistently pushed creative boundaries, much like Playbet.io is doing in the world of crypto gaming with its cutting-edge platform and disruptive approach to online entertainment. Both are known for challenging the status quo, connecting with a global, digital-savvy audience and staying ahead of the curve. This brand ambassadorship will unite two forces that embody energy, authenticity and the future of their respective industries.
“I’m excited to partner up with Playbet and be a part of this groundbreaking experience. I love to be a part of anything innovative and Playbet are doing big things globally, as am I. Let the games begin!” Dizzee Rascal said.
“We’re thrilled to announce our partnership with one of the most legendary names in the music industry, Dizzee Rascal. A true icon of success, Dizzee has captivated millions of fans worldwide, and we’re proud to welcome him as the newest ambassador for Playbet.io. This collaboration marks an exciting chapter for us, and we’re confident it’s going to be a hit,” Miguel Almeida, Chief Marketing Officer of Playbet.io, said.
The post British Rapper Dizzee Rascal Becomes Brand Ambassador of Playbet.io appeared first on European Gaming Industry News.
More variety, more flavor, more depth — this is the boldest evolution yet for crypto gaming fans
CryptoWins, the go-to crypto-powered online casino, is making a power move this May. CryptoWins officially launches 750+ brand-new games from seven igaming providers, boosting its total game library to a whopping 1,200+ titles — and delivering a content lineup that crypto casino players can’t afford to miss.
To celebrate this epic launch, players can enjoy a 45% match deposit bonus on all slots from the new providers — available now through May 18.
Shortly after CryptoWins turned 1, and already home to fan favorites from Felix Gaming, Rival, Evoplay, and Slotland Entertainment, CryptoWins is now unlocking fresh adrenaline with titles from:
- Eurasian Gaming – A leader in slots, fishing games, and bingo hybrids across Asia and Europe, known for Lady Hawk and Chilli Hunter Bingo.
- Funky Games – Widely recognized in Southeast Asian markets, delivering fast-paced, arcade-style titles and culturally rich slots like Feng Shen. A standout title The Wild Protectors brings Journey to the West to life with iconic characters, wild transformations, and immersive story-driven gameplay.
- ZeusPlay – European-crafted classics with strong math models. Look out for Amun’s Book and Arabian Dream.
- Tada Gaming – Multiplayer arcade games like Crazy Hunter and Fortune Gems are primed for the Gen Z crowd.
- FunTa Gaming – Culturally inspired, mobile-first games like Super Ace are on the rise.
- Apollo Play – Bringing niche appeal with cosmic and retro slots.
- 1Spin4Win – A fresh face offering “Book of” style and fruit slots for fans of the classics.
“This is one of the biggest expansions in CryptoWins history,” said Michael Hilary, Manager at CryptoWins. “We’re not just adding games — we’re adding variety, cultural flavor, and genre depth. Whether you’re here for multiplayer games, arcade shooters, or hybrid bingo, we’ve got your next obsession ready to play.”
From mystical fantasy adventures in Lady Hawk to the wild desert thrills of Arabian Dream, CryptoWins is levelling up the crypto gaming experience with a curated mix of established bangers and underground gems.
Crypto casino players can dive in from May 8 with special bonuses, seamless crypto deposits, and mobile-first gameplay across the board. The new era of CryptoWins is here!
NEW SLOTS BONUSES
Bonuses Valid May 8-18
45% MATCH BONUS
* On deposits $30-150
* Wagering Req: 47x
* Redeem Count 8x
* No Max Cashout
* Available on Games by 7 new providers
* Bonus Code: NEWSLOT
77% MATCH BONUS
* On deposits $90-600, 44% on deposits $40-89, 33% on deposits $25-39
* Wagering Req: 39x
* Redeem Count 3x/day
* No Max Cashout
* Available on Games by Slotland Entertainment
* Bonus Code: MORESLOT
The post CryptoWins Supercharges Its Casino with 750+ New Games from 7 Cutting-Edge Providers appeared first on European Gaming Industry News.
Cryptocurrency
Slotland Entertainment Rolls out Dazzling New Slot, 8 Crystals, Across Multiple Brands with new Cryptocurrency Integration
Slotland Entertainment is raising the stakes for online casino players with the launch of their dazzling new slot game, 8 Crystals. Available across three major platforms – Slotland, CryptoSlots, and CryptoWins – this visually striking 3×3 Mega Matrix slot with 9 paylines has an array of enticing features, including Free Spins with Wilds, Double Wilds, and a Bonus Game which is triggered by hitting just one Free Spins scatter.
The game’s mesmerizing design features vibrant glowing purple and blue backgrounds, swirling nebula-like clouds, and geometric crystal shapes, immersing players in a world of luxurious, cosmic beauty.
“As a bonus for the launch, Slotland, CryptoSlots and CryptoWins are offering up to 88% Match Bonuses on deposits until April 4th, 2025. Players can also take advantage of a $15 FREE CHIP and other promotions to make their gaming experience even more rewarding!” says Michael Hilary, Slotland Manager.
To celebrate the release of 8 Crystals, Slotland.eu is making waves with its expanded cryptocurrency options. Players can now use Ether (ETH), USD Coin (USDC), and Tether (USDT) to deposit and withdraw funds, making crypto transactions faster, more secure, and incredibly flexible.
- Ether (ETH): As the second-largest cryptocurrency after Bitcoin, Ethereum provides popularity and availability across the crypto world, though transactions can be slower and more expensive.
- USD Coin (USDC): This stablecoin is pegged 1:1 to the US dollar, offering low-cost, fast, and predictable transactions, ensuring a smooth experience for players without the worry of price fluctuations.
- Tether (USDT): With higher liquidity, Tether is widely accepted, making it easy for players to convert or cash out across multiple exchanges.
8 Crystals is sure to be a must-play for any casino enthusiast, so don’t miss out on these incredible bonuses.
The post Slotland Entertainment Rolls out Dazzling New Slot, 8 Crystals, Across Multiple Brands with new Cryptocurrency Integration appeared first on European Gaming Industry News.
-
Africa6 days agoAccelerating Ambitions in Africa: SYNOT Games Teams Up with Codium
-
Canada6 days ago
Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino
-
Andreas Rentner7 days ago
Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem
-
Africa5 days ago
Uganda: National Lotteries and Gaming Regulatory Board and Uganda Police- Rwizi Region Deepen Ties in Enforcing the Gaming Law
-
Australia7 days ago
ACMA: Four Betting Services Breach Gambling Self-Exclusion Rules
-
Asia7 days ago
BetConstruct Wins “Digital Sports Betting Supplier of the Year” Award at Global Gaming Awards Asia-Pacific 2025
-
Balkans7 days ago
Merkur Showcased its Latest Product Portfolio at Belgrade Future Gaming
-
Conferences5 days ago
Win Systems will showcase its new range of Gold Club Colors electronic roulettes at PGS.
