BETBY
Leonid Pertsovskiy, Chief Executive Officer at Betby, discusses the changing face of the US sports betting market as we head into 2021
Is the US sports betting market maturing as expected in a post-PASPA world?
I don’t think there were any expectations as to how the US sports betting market would develop. Everyone understood that if and when legal sports betting occurred across the United States, it would become the largest and most attractive regulated market for players and providers alike.
We’re also seeing a knock-on effect around the world, with companies pivoting their plans to focus on entering the United States ahead of Latin America, Europe or Asia. However, when we talk about the US, we’re not talking a singular market but 50 states with different regulations and different legal approaches. This means that while there are more challenges faced, there are also significantly more rewards. One state, such as New Jersey, can bring in more revenue for a betting company than half of Europe if entered correctly. Regulators in the US immediately set the bar very high for the level of compliance, which can scare off small companies because the process isn’t easy or cheap.
Often, expensive compliance specialists are required, which can give the impression that the market is more accommodating to ‘big business’ rather than disruptors. However, we’re seeing a lot of start-ups and Silicon Valley tech businesses start working on betting data and sports feed products. It will most likely be two to three years before they catch up with ‘Old World’ companies that have significant experience with betting products.
This puts investors into the American market in a difficult position. They will spend more money and time creating their own solutions if they ignore the existing technology companies and their expertise.
Is the sustained regulation of states vital to continued growth in the US, or is the lure of exclusive ‘sports betting states’ such as New Jersey the way forward?
It is only a matter of time before the vast majority of states introduce their own rules to legalise and regulate online betting. The more unified that regulation is, the more efficient the industry as a whole will be. If companies have to engage in development and jump through new legal hoops with every state it becomes a time-consuming and costly process.
Equally, instead of focusing on developing products, bringing innovation and optimising offerings for the US audience, companies will be spending resources meeting regulatory requirements. While it is important to protect players, convoluted legislator demands can be significant hurdles in a fast-paced industry.
It’s not to say it is a barrier to entry or development, but a smooth, sustained roll-out of regulation across the states will enable fast-paced maturation of one of the most exciting territories in the sports betting world.
What will be the next innovation for sports bettors in the States?
The first ‘innovation’ will be a change in mindset in the US, allowing or attracting innovative European companies to partner with not just the big beasts of land-based casino, but with the entire industry. Companies such as ourselves have enough technological and product developments that would appeal to the American end-user while also offering something really new to the market.
As competition increases in the market and the player pool grows, competition will change focus from a ‘speed of entry’ centric market to technology and efficiency. Operators who take this into account now and uses the latest innovations and developments will be in a prime position to capitalise on this. Moving away from a reliance on legacy technology and creating agile, player-friendly betting environments will allow them to be more reactive for the challenges and opportunities that will occur in the American market in the near future.
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Best eSports Supplier
BETBY secures fifth award in six months with best eSports Supplier win at Sigma Europe
BETBY, the provider of B2B sportsbook solutions, has been named Best eSports Supplier at the SiGMA Europe Awards 2026, further reinforcing its position as one of the industry’s leading innovators in esports betting.
The awards ceremony took place at Casino Maltese in Valletta, Malta, bringing together key stakeholders from across the global iGaming industry to recognise companies driving excellence, innovation, and growth across the sector.
This latest accolade highlights BETBY’s continued investment in its proprietary esports feed, Betby Games, which has become a central pillar of the supplier’s sportsbook offering.
Built to deliver fast-paced, high-frequency betting content, Betby Games combines 35+ titles with scalable event coverage, engaging market depth, and strong customisation capabilities to help operators strengthen player engagement across both mature and emerging markets.
The award also reflects the continued evolution of BETBY’s esports strategy, which has expanded beyond standard content to include localised titles, including eKabaddi and eVaquejada, innovative formats, and technology-driven enhancements designed to support operator differentiation.
Through Betby Games, BETBY continues to provide partners with a flexible esports solution that can be adapted to regional preferences, audience behaviours, and market opportunities.
The win marks BETBY’s fifth industry award in less than six months, following recent recognitions at the SiGMA South America Awards for Best eSports Product, the EGR Europe B2B Awards for Best European Marketing Campaign of the Year, the Global Gaming Awards for Breakthrough Company of the Year, and the European iGaming Awards for Sportsbetting Platform of the Year.
Commenting on the achievement, Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “Winning Best eSports Supplier at the SiGMA Europe Awards is another proud moment for BETBY and a strong recognition of the work our team continues to deliver. eSports has long been one of our key areas of focus, and this award reinforces the strength of our vision, our technology, and our ability to create products that bring real value to operators.
“To receive five major awards in less than six months is a remarkable milestone, but more importantly, it reflects the consistency of our progress. We are continuing to invest in localisation and product depth, ensuring that BETBY remains at the forefront of sportsbook innovation.”
BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.
From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
The post BETBY secures fifth award in six months with best eSports Supplier win at Sigma Europe appeared first on Americas iGaming & Sports Betting News.
BETBY
BETBY Announces Strategic Partnership with Vibra Gaming
BETBY, the leading B2B sportsbook supplier, has announced a new strategic partnership with Vibra Gaming. The agreement will see BETBY deliver its full sportsbook solution to Vibra Gaming, further accelerating its expansion across the LatAm region.
Through this collaboration, Vibra Gaming will integrate BETBY’s complete sportsbook offering covering more than 500,000 monthly events, including its advanced AI-powered tools, AI Labs, and proprietary esports feed, Betby.Games. Delivered via a single, seamless API integration, the solution enables Vibra Gaming to incorporate a fully scalable sportsbook directly into its platform, allowing its operator partners to roll out sports betting efficiently while reducing technical complexity and accelerating time-to-market.
The integration addresses key challenges associated with launching a sportsbook, particularly the technical demands and resource requirements involved. By leveraging BETBY’s solution, Vibra Gaming can extend its platform capabilities without adding significant development overhead, while enabling its partners to introduce sports betting as part of a broader, multi-vertical offering.
A key component of the agreement is the inclusion of Betby.Games, BETBY’s award-winning esports feed, which aligns closely with Vibra Gaming’s localized approach. The portfolio features hyper-localized, industry-first titles such as eVaquejada and eFootVolley, designed specifically to resonate with Latin American audiences, further strengthening engagement across the region.
The partnership comes as BETBY continues to reinforce its position in Latin America, a strategic market where the provider has been actively investing and expanding its footprint. With operational licenses in Brazil and Peru, and a growing network of regional partners, this collaboration marks an important step in BETBY’s long-term growth strategy across LatAm.
Stefanos Karakidis, Business Development Director at BETBY, said: “This partnership is a natural fit for both sides. Vibra Gaming has built a platform that reflects the expectations of Latin American operators, and that creates the ideal environment for our sportsbook to deliver value. Besides that, what makes this collaboration particularly strong is how seamlessly our solution integrates into Vibra’s ecosystem, enabling their casino operator partners to expand into sports betting in a fast, efficient, and scalable way.”
Werter Luna, CEO at Vibra Gaming, said: “At Vibra Gaming, our priority is to provide our partners with flexible, locally relevant solutions that help them grow. Integrating BETBY’s sportsbook allows us to expand our platform with a best-in-class sports betting offering that matches our standards in terms of performance and adaptability. We’re particularly excited about the potential of combining their technology and esports content with our localized approach to further enhance the player experience across Latin America.”
The post BETBY Announces Strategic Partnership with Vibra Gaming appeared first on Americas iGaming & Sports Betting News.
BETBY
BETBY and Vibra Gaming join forces to accelerate expansion in Latam
BETBY has signed a partnership with Vibra Gaming that will see the B2B sportsbook supplier deliver its full solution to the Latin American platform developer, including its AI-powered tools and proprietary esports feed.
Through the agreement, Vibra Gaming will integrate BETBY’s sportsbook via a single API, giving its operator partners access to more than 500,000 monthly events without significant development overhead.
The integration is designed to reduce time-to-market for operators looking to add sports betting to an existing multi-vertical offering.
A key component of the deal is the inclusion of Betby.Games, BETBY’s esports feed, which includes hyper-localised titles such as eVaquejada and eFootVolley — products built specifically for Latin American audiences.
“This partnership is a natural fit for both sides,” said Stefanos Karakidis, Business Development Director at BETBY.
“What makes this collaboration particularly strong is how seamlessly our solution integrates into Vibra’s ecosystem, enabling their casino operator partners to expand into sports betting in a fast, efficient and scalable way.”
Werter Luna, CEO at Vibra Gaming, said the integration expands the platform with a sports betting offering that matches the company’s standards for performance and adaptability.
“We are particularly excited about the potential of combining their technology and esports content with our localised approach to further enhance the player experience across Latin America.”
BETBY holds operational licences in Brazil and Peru and has been actively expanding its footprint across the region. The Vibra Gaming partnership is part of that broader push into Latin America.
The post BETBY and Vibra Gaming join forces to accelerate expansion in Latam appeared first on Americas iGaming & Sports Betting News.
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