Canada

“Some of our games have registered performance increases of up to 300%” Exclusive LatAm interview with BetGames.TV’s Eddie Morales

Published

4 years ago

October 14, 2020

While live casino has already been a strong performer in LatAm this year given the cancellation of sport – BetGames.TV has netted some of the industry’s highest surges in bet counts this year to make it one of the region’s standout suppliers.

Keen to find out more about the keys to their success, we had a virtual chat with BetGames.TV’s LatAm Sales Director to get the latest on the company’s expansion – as well as his insights on how we should expect the market to play out in the coming months.

It’s clear that certain verticals have taken a hit in recent months. How have live dealer games performed from BetGames.TV experience?

From our understanding, our live dealer titles have outperformed the average comparative title of late. We believe this is down to their unique fixed odds nature, which brings them closer to the sports betting audience which has been prime for cross-selling into casino this year.

Some of our games have registered performance increases of up to 300% in the first half of 2020, and this correlates with the same period that the global sporting calendar was limited and players were locked down and looking for new, vibrant content on digital and mobile channels.

Is the online gaming space catching up with the region’s long-held land-based focus in recent months?

Pre-pandemic, it had showed signs that the trend was changing in favour of online, but the sudden shock of lockdown has given many operators a reality-check that the transition needs to be prioritised.

Saying that, online gaming laws remain an important factor in this shift, and these too need to progress sustainably to develop a safer, regulated, and balanced marketplace. I personally don’t see the move to digital occurring as fast as some have predicted, but I expect it to play out with a form of natural selection where only the strongest, best prepared suppliers and operators will survive.

How has your experience with regulators been in terms of the roll-out of live dealer games?

If you look at the LatAm region, there has tended to be a lag in Live Casino product regulation. It tends to come after teething problems have been ironed out in the likes of casino and sportsbook, which almost always become the first to be regulated in newly opened markets.

There’s a lot to learn from various European markets, like the UK or Italy, where the variety of product offerings and certification processes protect both business and players in a more controllable, transparent online setting.

Is there a certain demographic uptake that explains your recent success? Is this a new audience your products have targeted, or do you think you’ve attracted players from other verticals?

Our games’ characteristics, namely being fast-paced, simple to pick-up, visual, and low-risk with regular reward, appeal to both sports and casino players from both player feedback and data analysis.

The key to our success is arguably a combination of both appealing to the expected base, but also not creating game environments that rule out gambler interaction from other verticals. We know we still have a long way to go, and we’ll continue to hone this wider market strategy, working with partners to build further product knowledge and make improvements that work across multiple borders.

With many players in the region relatively new to online gambling, let alone live dealer games, how do you go about building that initial trust?

Building trust with a new player in the digital space relies heavily on their local environment and the interaction with the operators that first serve them. A regulated country gives that first ‘plus’ mark to the player, but this can also be achieved by a strong, respected brand, or via associated partners and sponsors.

As a game supplier, we can assist by providing games that are recognisable to the local user, while also making them easy to play, entertaining and low risk, which is key to driving long term gaming longevity. We can also work with operators on tutorials, promotional and marketing tools, and offer our local expertise wherever we can to partners, so they can deliver a safe gaming environment that players will feel comfortable in.

Are there learnings from other geographies that you can take to LatAm or do you need a wholly localized approach?

Of course. There is always general learning that can be introduced to the region, particularly from Europe. It has instilled country-by-country localisation successfully, and I believe the “think global and act locally” mantra can be perfectly applied here. Although there is no reason why we cannot go further and add some local ‘spice’ and knowhow, especially on aspects affecting player lifecycle behaviour, marketing and in operations.

How do you see the wider market performing as it comes out of this pandemic? Are there certain territories or verticals that could significantly benefit or struggle?

I see the retail channel as the clear ‘loser’ from this pandemic. This applies to territories and companies where their online evolution has not been sufficient, or where they maintain high dependencies on a small number of territories with overly concentrated retail cashflow.

In terms of who might come out of this better, I have to say we are looking good at BetGames.TV, while virtual sports suppliers look to be the most improved of late. On a macro level, it’s also clear that online and mobile are those who have won big from bricks-and-mortar casino’s recent hiatus.

British Columbia Lottery Corporation

SCCG Management Signs Contract with British Columbia Lottery Corporation

Published

3 days ago

April 29, 2024

GamingAmericas.com

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SCCG Management has signed a contract with the British Columbia Lottery Corporation (BCLC), the B.C. Crown corporation which conducts and manages commercial gambling in the province, including lotteries, casinos, and online gaming. This partnership aims to undertake a comprehensive assessment and strategic enhancement of BCLC’s diverse operations.

The work between SCCG and BCLC will involve a thorough review of technological infrastructures, strategic market positioning, and the integration of various gaming modalities. SCCG’s extensive expertise will be pivotal in harmonizing BCLC’s online and physical gaming experiences.

Stephen Crystal, Founder and CEO of SCCG Management, said: “Our collaboration with BCLC represents a remarkable opportunity to push the boundaries of innovation within the gaming industry. We are committed to deploying our resources and expertise to enhance BCLC’s operational efficiencies and customer engagement strategies. It’s an honor to partner with an organization that has a robust impact on the community through its support of public initiatives.”

AGCO

AGCO Requires Ontario Gaming Operators to Stop Offering WBA Bets Due to Integrity Concerns

Published

1 week ago

April 22, 2024

GamingAmericas.com

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The Alcohol and Gaming Commission of Ontario (AGCO) has mandated all Ontario-registered sportsbook operators to halt offering and accepting wagers on World Boxing Association (WBA) events immediately. This measure is being taken to protect the Ontario betting public following concerns that WBA-sanctioned boxing matches are not adequately being safeguarded against match-fixing and insider betting.

Since December 2023, the AGCO has been conducting a comprehensive review of suspicious wagering activity on a WBA-sanctioned title fight between Yoenis Tellez and Livan Navarro that was held in Orlando, Florida. Suspicious betting patterns on the bout lasting over 5.5 rounds were reported to the AGCO by two registered independent integrity monitors and detected in Ontario by a registered igaming operator. Media reports also alleged that Tellez’s Manager placed $110,000 on the match lasting longer than 5.5 rounds at a Florida casino. The bout ended with Tellez knocking out Navarro in the 10th round.

Following an intensive review that included outreach to the WBA, Ontario-registered gaming operators, independent integrity monitors, and regulators in other jurisdictions, the AGCO has concluded that bets related to WBA events do not currently meet the Registrar’s Standards for Internet Gaming.

The AGCO requires all Ontario-registered gaming operators to ensure the sport betting products they offer are on events that are effectively supervised by a sport governing body. At a minimum, the sport governing body must have and enforce codes of conduct that prohibit betting by insiders.

Registered gaming operators were unable to demonstrate to the AGCO that the WBA prohibits betting from insiders, which could include an athlete’s coaches, managers, handlers, athletic trainers, medical professionals, or others with access to non-public information. Further, registered gaming operators were unable to demonstrate that the WBA took any action to investigate or enforce the allegations of potential match-fixing and insider wagering.

The AGCO has indicated to registered operators that in order for WBA betting products to be reinstated in Ontario, operators must demonstrate that the WBA effectively supervises its events, thus bringing them into compliance with the Registrar’s Standards. In December 2022, the AGCO required gaming operators to stop offering bets on UFC events for similar issues related to insider betting safeguards. Within a month, UFC amended its policies and implemented new protocols that allowed the AGCO to reinstate betting on UFC events in the province.

“Ontarians who wish to bet on sporting events need to be confident that those events are fairly run, and that clear integrity safeguards are in place and enforced by an effective sport governing body. Knowing the popularity of boxing in Ontario, we look forward to reinstating betting on WBA events once appropriate safeguards against possible match-fixing and insider betting have been confirmed,” Dr. Karin Schnarr, Registrar and CEO of AGCO, said.

Andrew Cochrane Chief Business Officer of GiG

GiG increases Ontario market presence, powering the launch of Casino Time

Published

2 weeks ago

April 18, 2024

GamingAmericas.com

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Gaming Innovation Group Inc. (GiG), has announced the launch of Casino Time, powered by its award winning iGaming platform and pioneering real-time rules engine LogicX, with revolutionary sportsbook, SportX soon to follow, to further extend its footprint in the regulated Canadian province of Ontario.

The launch of Casino Time carries extra significance, marking only the second time that on-demand, regulated online Bingo has been made available in Ontario. The new Bingo product vertical, launched alongside a strong Casino offering, will be boosted by GiG’s new sportsbook, SportX, as part of a planned release later this year.

GiG has focused its solutions on driving exponential growth in revenue for operators with its highly scalable iGaming platform, offering localised third party content and leading suppliers for the Ontarian market. GiGs peerless gamification layer creates an optimised and immersive casino experience tailored to regional preferences, swelling client retention and player engagement.

Canadian owned and operated, Casino Time is a joint venture amongst leading retail operators in Ontario’s Charitable Gaming sector, delivering Bingo, Slots and Live Dealer Casino Games. Promising a personalised service and community experience, Casino Time is continuing its long-standing partnership with local charities, introducing its joint fundraising model into the iGaming space for the first time.

Now coming towards the end of its second year of licensed operations, Ontario has emerged as one of the largest iGaming markets in North America, second only to New Jersey according to data supplied by Vixio. The first and as yet only Canadian province to launch a regulated market, Ontario boasts more than 1.6 million active player accounts spread over 40 plus operators, generating €1.3 billion in Gross Gaming Revenue (GGR) in its first year of trading, with this data supplied by iGaming Ontario.

Andrew Cochrane, Chief Business Officer of GiG, said: “GiG continues to set the pace with a strong cadence of brand launches in 2024, and I’m pleased that when operators are seeking platform solutions in regulated markets, GiG is leading the pack. Our partnership with Casino Time, will help deliver something new and exciting to the Ontarian market, and further helps to demonstrate the flexibility of our solutions, adapting to match the regional aspirations of our partners to deliver growth.”

D’Arcy Stuart, CEO of Casino Time, said: “We are thrilled to partner with GiG as the core technology provider of our iGaming platform. Their powerful suite of player engagement tools, as well as diverse content and regulatory integrations, underpin our ability to serve and delight our player community. Our hybrid online and offline customer network, as well as unique bingo offerings, will drive exciting opportunities as the platform and the marketplace continues to grow.”