Canada
“Some of our games have registered performance increases of up to 300%” Exclusive LatAm interview with BetGames.TV’s Eddie Morales
While live casino has already been a strong performer in LatAm this year given the cancellation of sport – BetGames.TV has netted some of the industry’s highest surges in bet counts this year to make it one of the region’s standout suppliers.
Keen to find out more about the keys to their success, we had a virtual chat with BetGames.TV’s LatAm Sales Director to get the latest on the company’s expansion – as well as his insights on how we should expect the market to play out in the coming months.
It’s clear that certain verticals have taken a hit in recent months. How have live dealer games performed from BetGames.TV experience?
From our understanding, our live dealer titles have outperformed the average comparative title of late. We believe this is down to their unique fixed odds nature, which brings them closer to the sports betting audience which has been prime for cross-selling into casino this year.
Some of our games have registered performance increases of up to 300% in the first half of 2020, and this correlates with the same period that the global sporting calendar was limited and players were locked down and looking for new, vibrant content on digital and mobile channels.
Is the online gaming space catching up with the region’s long-held land-based focus in recent months?
Pre-pandemic, it had showed signs that the trend was changing in favour of online, but the sudden shock of lockdown has given many operators a reality-check that the transition needs to be prioritised.
Saying that, online gaming laws remain an important factor in this shift, and these too need to progress sustainably to develop a safer, regulated, and balanced marketplace. I personally don’t see the move to digital occurring as fast as some have predicted, but I expect it to play out with a form of natural selection where only the strongest, best prepared suppliers and operators will survive.
How has your experience with regulators been in terms of the roll-out of live dealer games?
If you look at the LatAm region, there has tended to be a lag in Live Casino product regulation. It tends to come after teething problems have been ironed out in the likes of casino and sportsbook, which almost always become the first to be regulated in newly opened markets.
There’s a lot to learn from various European markets, like the UK or Italy, where the variety of product offerings and certification processes protect both business and players in a more controllable, transparent online setting.
Is there a certain demographic uptake that explains your recent success? Is this a new audience your products have targeted, or do you think you’ve attracted players from other verticals?
Our games’ characteristics, namely being fast-paced, simple to pick-up, visual, and low-risk with regular reward, appeal to both sports and casino players from both player feedback and data analysis.
The key to our success is arguably a combination of both appealing to the expected base, but also not creating game environments that rule out gambler interaction from other verticals. We know we still have a long way to go, and we’ll continue to hone this wider market strategy, working with partners to build further product knowledge and make improvements that work across multiple borders.
With many players in the region relatively new to online gambling, let alone live dealer games, how do you go about building that initial trust?
Building trust with a new player in the digital space relies heavily on their local environment and the interaction with the operators that first serve them. A regulated country gives that first ‘plus’ mark to the player, but this can also be achieved by a strong, respected brand, or via associated partners and sponsors.
As a game supplier, we can assist by providing games that are recognisable to the local user, while also making them easy to play, entertaining and low risk, which is key to driving long term gaming longevity. We can also work with operators on tutorials, promotional and marketing tools, and offer our local expertise wherever we can to partners, so they can deliver a safe gaming environment that players will feel comfortable in.
Are there learnings from other geographies that you can take to LatAm or do you need a wholly localized approach?
Of course. There is always general learning that can be introduced to the region, particularly from Europe. It has instilled country-by-country localisation successfully, and I believe the “think global and act locally” mantra can be perfectly applied here. Although there is no reason why we cannot go further and add some local ‘spice’ and knowhow, especially on aspects affecting player lifecycle behaviour, marketing and in operations.
How do you see the wider market performing as it comes out of this pandemic? Are there certain territories or verticals that could significantly benefit or struggle?
I see the retail channel as the clear ‘loser’ from this pandemic. This applies to territories and companies where their online evolution has not been sufficient, or where they maintain high dependencies on a small number of territories with overly concentrated retail cashflow.
In terms of who might come out of this better, I have to say we are looking good at BetGames.TV, while virtual sports suppliers look to be the most improved of late. On a macro level, it’s also clear that online and mobile are those who have won big from bricks-and-mortar casino’s recent hiatus.
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BGaming
CasinoCanada launches free social slot tournament
CasinoCanada.com launches a new social tournament system built around free-to-enter slot competitions, combining daily, weekly, and monthly events with leaderboards, bonus prizes, and exclusive merchandise.
The tournaments are powered entirely by BGaming slots, marking the first industry collaboration between an affiliate brand and BGaming focused specifically on social tournament engagement.
Participation in all tournaments is free for registered users of legal gambling age.
Players compete across rotating tournaments featuring a changing lineup of BGaming titles, including hit titles Aztec Magic Bonanza, Bonanza Billion, and Elvis Frog, among others.
Prizes include various bonuses and free spins from CasinoCanada partner casinos.
Selected special tournaments also feature exclusive BGaming merchandise prizes.
Tournament performance is reflected in public leaderboards, adding a competitive and community-driven layer to the CasinoCanada experience.
While social slot tournaments have become increasingly common in iGaming, many existing formats are built around the same providers and similar tournament structures.
CasinoCanada’s approach focuses on free participation, rotating BGaming content, partner casino bonus rewards, merchandise prizes, and recurring competition.
Eugene Ravdin, Head of PR at CasinoCanada, said: “The affiliate industry is moving beyond static review pages and traditional bonus listings. Community features, recurring engagement formats, and social competition are becoming increasingly important for long-term audience retention.
“Our goal is to create something more interactive and community-driven while also giving more visibility to BGaming’s slot portfolio through a format that players can engage with on a daily basis.”
Kate Puteiko, CMO at BGaming, said: “Players and the community have always been the beating heart of everything we do here at BGaming.
Online play no longer has to be a solitary activity, and tournaments like this are an excellent way to connect players and enhance everyone’s experience.
CasinoCanada shares this vision, and this collaboration is a natural extension of that.
We are excited to see our games front and centre of these tournaments and for players to begin creating memorable moments competing with them.”
CasinoCanada plans to introduce additional community features in the future, including gamification systems and forum functionality designed to expand user interaction around the tournament ecosystem.
The tournaments are now live at: https://casinocanada.com/tournaments/
The post CasinoCanada launches free social slot tournament appeared first on Americas iGaming & Sports Betting News.
Betnova
Delasport Accelerates Canadian Growth
Delasport continues to strengthen its position in the Canadian regulated market, now powering three live brands in Ontario while preparing for further expansion into Alberta as the province moves toward opening its regulated online gaming market.
Delasport’s technology is currently live in Ontario with TitanPlay.ca, Maverick Games, and Betnova.ca. The company provides a combination of full turnkey platform solutions of Casino, Sport, Player Account Management and Managed Services as well as its high-performance Sportsbook iFrame technology. This enables operators to launch quickly while delivering a premium user experience tailored to the Canadian audience.
With Ontario continuing to establish itself as one of North America’s most competitive regulated markets, Delasport’s growing local presence reflects the company’s long-term commitment to Canada and its confidence in the market’s continued evolution.
“Ontario is a strategically important market for us, and it has already proven to be a strong success story. Seeing multiple brands successfully operating on our technology and services demonstrates the strength of our platform in acquiring and retaining players in Ontario. We’re excited to continue this momentum as we prepare for Alberta,” said Oren Cohen Shwartz, CEO of Delasport.
As part of its next phase of Canadian growth, Delasport has officially applied for Alberta’s upcoming B2B licensing framework and is already preparing to go live with a partner operator once the market opens.
The company’s Canadian momentum is further supported by its mobile-first approach. TitanPlay’s iOS application is already available on the Apple App Store for users in Ontario, delivering a seamless casino and sportsbook experience powered by Delasport technology.
Delasport’s platform in Canada includes a wide range of personalization and engagement tools designed to enhance user retention and entertainment value.
The company has continued to position itself as one of the industry’s leading providers in regulated markets worldwide, with a strong focus on scalable technology, localization, compliance, and player-centric innovation.
The post Delasport Accelerates Canadian Growth appeared first on Americas iGaming & Sports Betting News.
Canada
Responsible Gambling Council Urges Financial Institutions to Strengthen Protections Against Gambling Harm
The Responsible Gambling Council (RGC) has urged Canada’s financial sector to take a proactive role in mitigating gambling-related financial harm. A new whitepaper released highlights how banks and credit unions are uniquely positioned to protect the financial well-being of their customers.
The whitepaper, Opportunities for Impact: The Role of Financial Institutions in Mitigating Gambling-Related Harm, argues that financial institutions have a unique duty of care. Financial institutions have direct access to gambling transaction data that reveals early warning signs of financial vulnerability. These indicators include rapidly shrinking savings and an increased reliance on overdrafts or credit.
“The rapid expansion of regulated gambling in Canada requires an evolved response from our financial systems. By adopting tools already proven in other jurisdictions, Canadian banks can become leaders in protecting customer financial health,” said Tracy Parker, SVP, Accreditation, Advisory & Insights at RGC.
Jurisdictions like the UK and Australia have already recognized the powerful role financial institutions play. Banks such as Monzo and Starling in the UK were the first to offer voluntary gambling blocks to their customers. Similarly, the National Australia Bank provides dedicated support pages and links to financial counseling.
RGC recommends that Canadian financial institutions implement several key strategies:
• Improving the accuracy of Merchant Category Codes to better track gambling spend.
• Offering voluntary transaction blocks and self-defined monthly spend limits.
• Providing targeted messaging and support resources within digital banking platforms.
Beyond retail banking, RGC highlights the importance of commercial relationships. Financial institutions can influence industry practices by setting high harm prevention expectations for gambling operators. Integrating these considerations into due diligence processes helps mitigate reputational and regulatory risks.
The post Responsible Gambling Council Urges Financial Institutions to Strengthen Protections Against Gambling Harm appeared first on Americas iGaming & Sports Betting News.
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