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“There are almost too many exciting markets to choose from!”: Exclusive interview with R Franco on the latest developments in LatAm.

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As the winter season draws to a close in Latin America, we sat down with Ruben Loeches, CMO at R Franco Digital to talk through the continent’s latest developments and its COVID comeback. With such a fast-growing collection of markets, there’s certainly plenty of opportunity to be had …

Aside from Brazil, in your view, what are LatAm’s most exciting markets nearing regulation? 

LatAm is such a dynamic developing region there are almost too many exciting markets to choose from! Panama, Puerto Rico, and Argentina are countries we’ve been keeping a close eye on when it comes to future regulation – with the continent’s rapid tech adoption offering a boon of potential for iGaming.

Do you believe this year’s events are likely to speed up expected online regulation? 

The unprecedented situation in which the market has found itself has highlighted that expediting online regulation is now a necessity, and I believe regulators are coming around to that frame of mind.

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Across the world there has been a noticeable shift of players moving online, because ultimately, gambling is entertainment and players still want to play. This forward-thinking approach can be seen in Colombia, where live casino, bingo and scratchcards were all regulated in record time during lockdown – and we really commend such a pro-active move from ColJuegos.

From your experience – what should companies looking to enter the continent avoid doing? 

The key to entering any market is to do your research and never underestimate the importance of joining forces with a local partner. Complacency and the entering the LatAm market with a “one size fits all” notion is a sure-fire route to failure. What may have proved successful in some markets is by no means a barometer of how to engage with new ones.

Localisation is key to building a presence in LatAm, and in a market so diverse, it’s important to understand that each and every region is a separate entity and should be treated as such.

From your marketing expertise, what are the keys to Latin American success when it comes to entering new markets?

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Adapting to the latest developments in technology is always a crucial determinant of success. In a market such as Colombia’s, where bettors have become accustomed to the land-based sector, it is critical to provide an omni-channel offering.

Any company entering a new market should understand that having a well-researched and bespoke approach is the key element to success. LatAm is a melting pot of diverse countries inside of which many have their own idiosyncrasies. Take a look at Paraguay’s list of recognised languages if you’d like to have a hint!

Accordingly, there are a raft of cultural, governmental and regulatory aspects to take into consideration which can vastly differ, not just from country to country, but even from state to state.

Do Latin American players have different preferences to their counterparts elsewhere? If so, how?

Many LatAm players have an affinity for slots and are used to RTPs being lower given the inherent higher margins in retail. We’ve also noticed the popularity of in-play sports betting as technology becomes more advanced. Of course, they also have their own sports, such as beach football in Brazil, but the layers are now branching out from their preferred games and trying new verticals since the postponement of many live events due to lockdown.

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How has the shift changed between land-based and online players, given the region’s strong land-based heritage? 

The pandemic has certainly sped up online adoption with players finding new ways to bet. Though with the heritage and affinity many land-based and retail fans have, they will likely return once the situation becomes safe to do so.

While some players are now enjoying the new online experience, innovation is not exclusive to the online sector, and there are plenty of land-based suppliers eagerly awaiting the vertical’s return ready to incorporate what they have learned during the lockdown period. Ultimately, I believe the pandemic will see an increase in players who enjoy betting both in-person and online – and in the long term, I think that will be of benefit to the sector as a whole.

What online games are proving to be the biggest pull for land-based players to try online? 

The reality of the pandemic has shown that companies must seek out creative opportunities to entertain their land-based fans and many have introduced new betting products. Live dealer games have been hugely successful as they deliver that interaction many land-based fans still miss. While COVID-19 affected many changes, I believe the sector will grow in all areas including retail and in physical outlets.

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And last but not least, what’s your advice to retail operators there currently looking to weather the pandemic? How can R Franco help LatAm operators? 

My advice is very simple. They must take the necessary steps to provide their customers with an online offering. For operators looking to do so in the LatAm markets, on-boarding a partner with regional expertise and experience is a must.

It’s an unavoidable reality that digital betting is not a substitute for getting in on the action in-person. Most retail operators have a deep and extensive knowledge of their own sector. The online environment, however, is a different animal altogether, and they would be well advised to find a partner who can help take them on that journey.

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British Columbia Lottery Corporation

SCCG Management Signs Contract with British Columbia Lottery Corporation

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SCCG Management has signed a contract with the British Columbia Lottery Corporation (BCLC), the B.C. Crown corporation which conducts and manages commercial gambling in the province, including lotteries, casinos, and online gaming. This partnership aims to undertake a comprehensive assessment and strategic enhancement of BCLC’s diverse operations.

The work between SCCG and BCLC will involve a thorough review of technological infrastructures, strategic market positioning, and the integration of various gaming modalities. SCCG’s extensive expertise will be pivotal in harmonizing BCLC’s online and physical gaming experiences.

Stephen Crystal, Founder and CEO of SCCG Management, said: “Our collaboration with BCLC represents a remarkable opportunity to push the boundaries of innovation within the gaming industry. We are committed to deploying our resources and expertise to enhance BCLC’s operational efficiencies and customer engagement strategies. It’s an honor to partner with an organization that has a robust impact on the community through its support of public initiatives.”

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AGCO

AGCO Requires Ontario Gaming Operators to Stop Offering WBA Bets Due to Integrity Concerns

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The Alcohol and Gaming Commission of Ontario (AGCO) has mandated all Ontario-registered sportsbook operators to halt offering and accepting wagers on World Boxing Association (WBA) events immediately. This measure is being taken to protect the Ontario betting public following concerns that WBA-sanctioned boxing matches are not adequately being safeguarded against match-fixing and insider betting.

Since December 2023, the AGCO has been conducting a comprehensive review of suspicious wagering activity on a WBA-sanctioned title fight between Yoenis Tellez and Livan Navarro that was held in Orlando, Florida. Suspicious betting patterns on the bout lasting over 5.5 rounds were reported to the AGCO by two registered independent integrity monitors and detected in Ontario by a registered igaming operator. Media reports also alleged that Tellez’s Manager placed $110,000 on the match lasting longer than 5.5 rounds at a Florida casino. The bout ended with Tellez knocking out Navarro in the 10th round.

Following an intensive review that included outreach to the WBA, Ontario-registered gaming operators, independent integrity monitors, and regulators in other jurisdictions, the AGCO has concluded that bets related to WBA events do not currently meet the Registrar’s Standards for Internet Gaming.

The AGCO requires all Ontario-registered gaming operators to ensure the sport betting products they offer are on events that are effectively supervised by a sport governing body. At a minimum, the sport governing body must have and enforce codes of conduct that prohibit betting by insiders.

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Registered gaming operators were unable to demonstrate to the AGCO that the WBA prohibits betting from insiders, which could include an athlete’s coaches, managers, handlers, athletic trainers, medical professionals, or others with access to non-public information. Further, registered gaming operators were unable to demonstrate that the WBA took any action to investigate or enforce the allegations of potential match-fixing and insider wagering.

The AGCO has indicated to registered operators that in order for WBA betting products to be reinstated in Ontario, operators must demonstrate that the WBA effectively supervises its events, thus bringing them into compliance with the Registrar’s Standards. In December 2022, the AGCO required gaming operators to stop offering bets on UFC events for similar issues related to insider betting safeguards. Within a month, UFC amended its policies and implemented new protocols that allowed the AGCO to reinstate betting on UFC events in the province.

“Ontarians who wish to bet on sporting events need to be confident that those events are fairly run, and that clear integrity safeguards are in place and enforced by an effective sport governing body. Knowing the popularity of boxing in Ontario, we look forward to reinstating betting on WBA events once appropriate safeguards against possible match-fixing and insider betting have been confirmed,” Dr. Karin Schnarr, Registrar and CEO of AGCO, said.

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Andrew Cochrane Chief Business Officer of GiG

GiG increases Ontario market presence, powering the launch of Casino Time

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Gaming Innovation Group Inc. (GiG), has announced the launch of Casino Time, powered by its award winning iGaming platform and pioneering real-time rules engine LogicX, with revolutionary sportsbook, SportX soon to follow, to further extend its footprint in the regulated Canadian province of Ontario.

The launch of Casino Time carries extra significance, marking only the second time that on-demand, regulated online Bingo has been made available in Ontario. The new Bingo product vertical, launched alongside a strong Casino offering, will be boosted by GiG’s new sportsbook, SportX, as part of a planned release later this year.

GiG has focused its solutions on driving exponential growth in revenue for operators with its highly scalable iGaming platform, offering localised third party content and leading suppliers for the Ontarian market. GiGs peerless gamification layer creates an optimised and immersive casino experience tailored to regional preferences, swelling client retention and player engagement.

Canadian owned and operated, Casino Time is a joint venture amongst leading retail operators in Ontario’s Charitable Gaming sector, delivering Bingo, Slots and Live Dealer Casino Games. Promising a personalised service and community experience, Casino Time is continuing its long-standing partnership with local charities, introducing its joint fundraising model into the iGaming space for the first time.

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Now coming towards the end of its second year of licensed operations, Ontario has emerged as one of the largest iGaming markets in North America, second only to New Jersey according to data supplied by Vixio. The first and as yet only Canadian province to launch a regulated market, Ontario boasts more than 1.6 million active player accounts spread over 40 plus operators, generating €1.3 billion in Gross Gaming Revenue (GGR) in its first year of trading, with this data supplied by iGaming Ontario.

Andrew Cochrane, Chief Business Officer of GiG, said: GiG continues to set the pace with a strong cadence of brand launches in 2024, and I’m pleased that when operators are seeking platform solutions in regulated markets, GiG is leading the pack. Our partnership with Casino Time, will help deliver something new and exciting to the Ontarian market, and further helps to demonstrate the flexibility of our solutions, adapting to match the regional aspirations of our partners to deliver growth.

D’Arcy Stuart, CEO of Casino Time, said: “We are thrilled to partner with GiG as the core technology provider of our iGaming platform. Their powerful suite of player engagement tools, as well as diverse content and regulatory integrations, underpin our ability to serve and delight our player community. Our hybrid online and offline customer network, as well as unique bingo offerings, will drive exciting opportunities as the platform and the marketplace continues to grow.”

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