Interviews
SoftSwiss Game Aggregator grows three times in a year

SoftSwiss Game Aggregator is growing at an amazing pace. Over the year, the amount of bets has tripled and the number of games increased threefold. Max Trafimovich, the CCO of SoftSwiss told about the uniqueness of SoftSwiss Game Aggregator, entry to the Maltese market, and plans for the future.
What is unique about the SoftSwiss Game Aggregator solution?
The first thing to note is unified technical integration that allows access to dozens of game providers after only one-time integration with the Game Aggregator. We have established warm relationships with the most popular casino game providers. It allows our clients to quickly start a business and save hundreds (or even thousands) of development hours, which would be needed for contracting, integration and API connection.
The second advantage is a unified support center which provides a single entry point for solving absolutely any issues related to game content. SoftSwiss team assists at each step of integration and, working together with game content partners, provides ongoing technical support after the games go live. It greatly simplifies our client’s business management.
The next point is royalty for the game . SoftSwiss has some of the best market conditions. We always strive to achieve the most favorable conditions with game providers, which allows our clients to reduce costs than if they work directly with game providers.
For the time being, we have earned the trust of such major brands in the gambling market as Bitstarz, Playamo, who use not just Game Aggregator but our core platform, also worth mentioning 1xbet, Favbet, Pokermatch…In total, we provide games for over 300 domains.
How does the SoftSwiss aggregator differ from others?
We have a strong development team and a powerful technology stack. We are constantly scaling the product to keep up with growing loads. But answering the question, I would focus on something else.
Softswiss Game Aggregator has a unique customer service model, which differs from competitors. We provide the best service on the market and these are not just words, this is our ideology, what SoftSwiss strives for. Being close to the client, ahead of his needs, acting as flexible as possible – these are the main principles the company based, which in turn allow our customers to operate their projects as efficiently as possible. Our strategic goal is to strengthen the position of the Softswiss Game Aggregator on the market, surprise with the level of service and provide customers with the opportunity to verify this in practice.
What about the selection of games SoftSwiss Aggregator provides at the moment?
Over this year the aggregator was enriched by more than 30 new providers, among the key deals are such companies as Quickspin, Relax Gaming, Push Gaming, Playtech and Novomatic AKA Greentube. Recently we added Red Tiger and Pragmatic Play’s Live Casino suite of games.
To date, our portfolio consists of over 60 game vendors including BGaming – SoftSwiss’s game dev studio, which is available through the Game Aggregator. In total it’s more than 10,000 games to choose from. But it’s not about the size – it’s about the quality and stability of our software.
How did the volumes of bets change since last summer?
I was anxious for this question to come! The monthly volume of bets has TRIPlED since June 2019. We are proud that this May we exceeded the monthly bet volume of 2 billion euros. It is just a warm-up!
What are the plans for the future development of the Aggregator?
One of the major upcoming events is that in August, the Aggregator will enter the Maltese market. It is a momentous milestone that will contribute to a further increase in the customer audience. Among the main priorities to integrate more niche content for local markets. Then we are going to look for the next big stars: several interesting game studios that are planning to add will have a significant effect in the next 2 years.
The main goal we are confidently heading is to increase the number of clients at least 2 times. At the same time, we have no goal to increase the number of connected game providers. New gaming studios are constantly contacting us. Our principle is better fewer providers, but quality service that takes online casino management experience to the new level.
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Conferences in Europe
Speaking the Playerâs Language: Promatic Groupâs Take on Game Localization in CEE

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The Prague Gaming & TECH Summit 2025 brought together some of the brightest minds in the iGaming and tech industries â and the conversation didnât stop when the curtains closed. As this yearâs General Sponsor through its Promatic Games brand, Promatic Group made a powerful impact on-stage and behind the scenes. In a dynamic keynote presentation titled âLocalizing Slot Games: Does the Central European Player Need Localized Content?â, Maciej Makuszewski, iGaming Director, and Luka Oblak, Head of Product Design, explored how cultural nuances shape player engagement and game performance across regional markets.
Now, post-event, we caught up with Maciej Makuszewski to delve deeper into the topic of localization, player behavior, and what makes content truly resonate in Central and Eastern Europe.
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Maciej, your keynote at the Summit offered compelling insights into how culture and language affect game engagement. What do you believe is the biggest misconception about localization in the iGaming industry today?
It is that it is enough to hire a translator of a game to deliver localized content. This is not the end of the road â on the contrary â this is just the beginning. This may sound like saying the sun rises in the east, but I still would say there can be a lot more attention paid to giving games a local touch.
But coming back to translations, nowadays, even at this basic level, we can observe so many pitfalls and mistakes that could have been avoided if people really had the player at the core of their strategy. I guess we are past this time in history of globalization that unified products and content simply entered new markets with no tailoring whatsoever and there was demand for them, because there hadnât been much of a choice of anything else. Weâd like to see companies try harder when they enter new markets. I hope we will become one that actually gets the hyperlocalization just right.
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You and Luka presented some standout cases on localized content. Could you share one example that truly surprised your team â either by outperforming expectations or revealing a cultural insight you hadnât anticipated?
I guess that would be the transformation of a simple fruit game launched as Red Hot Jackpot in Poland, into a rich animations theme game it became in Nigeria. The nigerian version of Red Hot Jackpot is called Naija Wheels and it is the exact the same math model and game logic as Red Hot Jackpot, but what makes it appealing to the local customers of slot halls in Nigeria is its hyperlocal theme. Naija Wheels is a funny story of things you see in Lagos traffic. So instead of a Cherry symbol you have a symbol of a police officer. Instead of a plum symbol, you have an okada driver from Lagos etc.
Very different game themes, same logics, same business effects â the game is a great performing slot in Poland and a superb hit in Nigeria.
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In your view, what are the non-negotiables when designing localized slot content for Central and Eastern European markets? Are there elements developers often overlook?
There are so many local markets in the CEE that it is really hard to unify this. But in a nutshell â we know in our region, highly volatile fruit themed games are very popular. Having said that, it is not a surfire way to success. You may want to localize the content even further through cultural and humor references.
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The ROI of local-branded slots is often debated. Based on Promatic Groupâs experience, when does it make strategic and commercial sense to invest in hyper-local content â and when is it better to focus on broader appeal?
It all depends why you do this and how you measure the ROI. If you measure a single game ROI this might be a trap. It will very much depend on the math model and features of the particular game. Apart from revenue stream, there are also costs to be considered. If weâre talking about a âgame reskinâ then certification will be something you can optimize and so on. There are numerous ways to tackle this issue. Sometimes you can come up with a hyper local game and just launch it somewhere else to test if it works, which will boost your revenue stream and the total ROI. All in all we are very happy with our local approach and we intend to stick to it.
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Letâs talk about the future. With shifting player expectations and tech advancements like AI personalization, how do you see the localization strategy evolving over the next 2â3 years at Promatic Group?
I would expect this hyperlocalization becomes a commodity in the industry. This will also require a lot of human factor so that it is done the right way. AI will speed things up, but I believe that the human touch will be key. We already have amazing tools, but using them the right way is what will make a great difference.
The post Speaking the Playerâs Language: Promatic Groupâs Take on Game Localization in CEE appeared first on European Gaming Industry News.
Compliance Updates
Navigating Legal Frontiers: Nordic Legalâs Vision for the Finnish Gambling Market

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The Prague Gaming & TECH Summit 2025 brought together top experts across the iGaming and tech landscape, and Nordic Legal stood out as the eventâs Scandinavian Legal Expertise Sponsor. A renowned legal advisory firm in the Nordic region, Nordic Legal continues to shape the future of gambling legislation and compliance in Europe.
In this post-event interview, we caught up with Pekka Ilmivalta, Head of the Finnish Office at Nordic Legal, to dive deeper into the firmâs insights on the upcoming Finnish gambling reform, the legal challenges it poses, and the opportunities it presents for operators preparing to enter the market.
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Finland is preparing to launch its regulated gambling sector in January 2026. As an expert with over 20 years of experience in the gambling industry, how do you view its draft legislation and the current state of the Finnish gambling market?Â
Finns are used to gambling online, and the size of the market is close to 2 billion euros in GGR. As the market share of the national monopoly operator, Veikkaus, has declined to around 50 percent, nearly half of the gambling spending already takes place outside the Finnish regulation. Therefore, the gambling legislation reform is really needed.
The Government Proposal now being dealt with in the Finnish Parliament is generally a comprehensive and a good package. As the political parties are quite unanimous about the need for the reform, I expect the parliamentary discussion to concentrate on the balance between responsibility measures and the features making the market interesting enough for the operators to enter the regulated market. Especially marketing, use of affiliates and bonusing will, and should, be discussed.
I believe that the Parliament will approve the new legislation early next autumn and that the B2C license application process will be able to begin already in January next year.
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The Finnish legislative review council has raised concerns about potential increases in gambling harms under the new regulatory framework. What measures do you believe are necessary to mitigate these risks, and how could Finland balance market liberalization with responsible gambling practices?
Personally, I think that gambling harms must be taken seriously. However, as almost half of the Finnish gambling now happens outside the regulated market, I am convinced that succeeding in channelization is a crucial starting point to really mitigate gambling harms. Therefore, attractiveness of the market and measures against the black market are extremely important. Furthermore, self-exclusion and responsible gambling tools are, of course, needed for the players. Generally, I believe that AI assisted monitoring could and will have an important role in preventing harmful gambling in the future. To really work, responsible gambling tools need to be both pragmatic and relevant for each individual player.
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Considering Finlandâs upcoming gambling reform, what legal and operational challenges should gambling operators be prepared for, particularly regarding compliance and player protection? Which key trends do you see shaping the marketâs future?
As it seems now that affiliates and welcome bonuses will be banned, operators will have to find other means to build their brand and acquire customers. Even though traditional marketing and sponsoring are widely acceptable, I would expect to see innovative solutions to stand out from the probable marketing avalanche during the first months after the market opening. Perhaps new kinds of sponsorships or retail activities? Or even enhanced player protection measures to gain a competitive edge?
Overall, I would advise operators to start their market entry preparations early enough. The licensing procedure could take several (6 to 9) months. Also, adjusting to the local technical and player protection requirements might not happen overnight.
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What insights could help Finland create a balanced and effective gambling market?
I believe that the new legislation will provide a good enough framework for a functional gambling market. However, based on experiences from Sweden and Denmark, I would point out two practical aspects crucial to making the new legislation effective: First, there needs to be collaboration between licensed operators and the new regulator. Dialogue and a mutual will to find solutions should be the common mindset. Secondly, the regulator hopefully has enough resources (tools, persons and persistence) to interfere with the black-market operations, which will evidently still exist also after the reform.
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Nordic Legal has extensive experience advising European governments on regulatory best practices. How can your firm assist operators looking to enter the Finnish market and navigate the evolving legal landscape?
With our deep knowledge of Finnish legislation, extensive experience from regulatory developments in other jurisdictions, and strong industry relationships, we are well-positioned to support operators and B2B suppliers entering the Finnish market. We can offer comprehensive guidance not only on compliance and licensing, but also on navigating strategic challenges, ensuring our clients are well-prepared for a dynamic and shifting legal landscape. Our proactive approach enables us to identify regulatory changes early and help clients stay ahead of industry developments.
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The post Navigating Legal Frontiers: Nordic Legalâs Vision for the Finnish Gambling Market appeared first on European Gaming Industry News.
Interviews
Exclusive Q&A With Bar Konson, Chief Business Development Officer at NuxGame

Online casinos are in a race to meet the growing demands of players, but many operators are being left behind. Slow payment systems, high transaction fees, and outdated software are limiting growth and hurting the player experience. But with the right tools, operators can break free from these limitations and create fluid, player-first experiences.
Bar Konson, Chief Business Development Officer at NuxGame, offers solutions that many operators have been waiting for. With NuxGameâs crypto-ready turnkey platform, operators can quickly solve common issues and roll out future-forward digital casinos that appeal to modern players. The crypto market is growing fast, with an expected $5 billion by 2030. Find out in this interview how making the most of crypto can take your casino to the next level and leave competitors behind.
The impact of crypto in iGaming is undeniable. Bar, do you believe Bitcoin is here to stay, or are we just seeing the beginning of a temporary trend?
The truth is, Bitcoin and crypto are here to stay, and itâs not just a âcool new thingâ for players. They offer fast transactions, more security, and a level of transparency that players are increasingly looking for. The iGaming scene is modernizing, and those who arenât adopting crypto solutions are definitely going to fall behind. You donât want to watch everyone else pass you by.
So how does NuxGame support the crypto trend? What makes your platform stand out in this fast paced environment?
At NuxGame, weâre not simply handing over a crypto solution and calling it a day. We provide a fully integrated crypto casino software solution that supports multiple cryptocurrencies, but more importantly, weâre here for you every step of the way. Our customer service managers understand that each operator has unique priorities, so we work closely with you to make sure that everything works exactly the way you want it. The dashboard shows everything in real-time, while players get quicker transactions and a better overall game. And the best part is that youâre not left alone with the system integration. Our team is always ready to make your operations work exactly how you want.
I know youâve got a lot of experience with turnkey solutions. What makes NuxGameâs turnkey casino solution a perfect fit for operators looking to add crypto into their business?
The whole idea behind a turnkey casino solution is to give operators everything they need to go live as soon as possible. When you add crypto, that means offering everything from crypto-friendly payment systems to blockchain-backed gaming for transparency and security. But the important part is that itâs not merely about putting a âcryptoâ label on your website and leaving it at that. We provide full integration with multi-coin support, crypto bonuses, and even real-time analytics. For operators, itâs the peace of mind that comes with knowing that upon making the switch, everything works â and it works fast. No waiting, no stress, just a revenue-boosting crypto experience. And youâll be seeing profits in no time. Because youâll get the tools to start engaging players immediately.
Bar, letâs talk about the notable transition from traditional casinos to online. Are operators who come from land-based casinos jumping on the crypto train? How are they adapting?
Absolutely! A lot of traditional operators are taking their first steps into the online scene and realizing cryptoâs impact in it all. They already have local brand recognition, and now itâs time to take that trust and build it online. The great thing is, with crypto, they donât have to worry about those annoying international payment delays or high fees. We help them adapt without the growing pains, offering localization for both payments and content. Itâs basically taking what they already know and applying it to the online space: no need to rebuild everything. Youâve got your brand and audience â now let us help you go digital. Itâs that easy.
One last thing: with all the changes happening in the iGaming space, especially with the cryptoâs growing presence, what do you think operators should be focusing on in 2025?
2025 is all about speed and adaptability. Markets are moving at record pace, and operators who are stuck in the âperfect platformâ mentality are going to miss the boat. Players expect fast, secure experiences, and with crypto, thatâs what they get. But to keep up, operators need to launch fast, learn fast, and be ready to grow quickly. That means not over-complicating things: you donât need to build from zero when youâve got the right tools. With platforms like ours, operators can quickly adapt to trends, integrate new features, and focus on what really matters: delivering a fantastic player experience. The marketâs moving, and those who move with it are the ones who win.
The post Exclusive Q&A With Bar Konson, Chief Business Development Officer at NuxGame appeared first on European Gaming Industry News.
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