Affiliate Industry
Exclusive Q&A with Reza Shojaei, the founder of Value Marketing
As Value Marketing enters its third financial year under their new business model, they have already conquered 12 countries. 2020 is going to bring more exciting plans and goals, and the founder, Reza Shojaei, is ready to expand the company’s casino portals across the globe. The journey so far has been interesting and meaningful – and there is more to come.
Tell us a bit about yourself.
My name is Reza Shojaei and I am the founder of Value Marketing. I have been an avid poker player for the past 15 years, which is why operating a business in the iGaming market is a great passion of mine.
Value Marketing changed its business model in 2017. It used to operate in the face-to-face sales market. What made you want to switch business models?
Face-to-face marketing was an excellent field to operate in, but it was not really a passion of mine. iGaming is something I really like and playing poker is one of my favorite hobbies. So, when it was time to figure out future plans for Value Marketing, switching to the iGaming market was only natural. Though I am a fan of the market, it was not only a personal choice. We also saw a big problem in the iGaming market that we wanted to solve.
As the market grows more and more every year, new online casinos open constantly, and so do other gambling related companies, like software providers. Competition is wonderful, but sometimes it is hard for players to pick and choose the trustworthy casinos that are also high quality. In fact, starting out in the world of online casinos can be overwhelming if you don’t know where to start. The mission of Value Marketing was to change that.
So, what does Value Marketing offer its readers that other affiliate sites do not?
The biggest difference between us and many others is that our two brands, CasinoTopp.net and CasinoTop.com only recommend online casinos that are 100 percent safe and secure. Also, we review the casinos honestly and ensure that each review is transparent and thorough. We pick the online casinos that are high-quality and a great choice for players.
In addition, we want to build a big network of casino portals that covers multiple countries globally. Right now, we service 12 countries, but in 2020 the goal is to open more markets. This allows us to provide valuable information for players internationally.
Another thing we do is that we allow our readers to contact us and share their experiences. This is not something that all affiliate sites do.
How do you see the next few years in the iGaming market? Any new trends we should wait for?
The iGaming industry changes all the time and new trends can take over the market very quickly. Recently, pay & play casinos have been a big hit, so we can definitely see more of them. Also, more and more software providers have improved their game selection and especially the graphics are stunning. NetEnt has done excellent job with that for a long time, and we are excited to see what happens in the next couple of years.
In terms of regulations in the iGaming market, we might see some countries relaxing the regulations a bit. Sweden already opened their markets by offering their own license, and we hope that Norway and Finland follow in their footsteps, too. The US opened Pennsylvania, New Jersey, Nevada, and Delaware to online gaming as well, so change is in the air.
Another interesting thing to see is what happens with Brexit. It might also affect the iGaming market a little bit.
What does it take to run a big global iGaming business like Value Market?
It takes a lot of work, honestly. CasinoTop.com services 12 countries so far, and there is more to come. We have multiple copywriters for each country, editors, designers, and developers. We produce new content constantly, as we want to keep our readers up-to-date and stay relevant. Also, as all countries and areas have different regulations, it is important to keep up with all the ever-changing laws and rules. This helps us to give valuable information for our leaders.
Days are sometimes pretty long, as many of our copywriters live in different time zones. But as iGaming is a great passion of mine, I look forward to work every day.
Is Value Marketing going to take on the US market as well?
At the moment, CasinoTop.com services Canada, but we have not entered the US market yet. The biggest reason for this is that in the US, online gaming is not yet allowed in all the states and it is still strictly regulated. Hopefully, in the future, the US will relax their laws more and allow online gaming and we can get our foot in the door, too.
What is Value Market looking to achieve in the next year?
We are looking to improve our existing content and to improve ranking for our current sites and countries. Also, we want to open more markets and extend our network of casino portals. Making new connections and partnerships is important in terms of success and staying relevant, which is what we will also be working for.
What is the key to succeeding in the area of iGaming?
I believe that succeeding in business, no matter the market, the key is putting people first and money second. The bottom line is that when you put people first, money will follow. That is how we look at our business as well, and the main aspect is to put the readers first. As they know they can trust us and communicate with us, they will recommend us and come back to us. Evidently, that will result in profits in our part. But money cannot be the only driving factor, whether we talk about iGaming or anything else.
Boomerang is a contender for Sportsbook Operator of the Year and Bonus Offer of the Year
Boomerang, a rapidly growing global brand behind the annual Golden Boomerang Awards, has been shortlisted for the AffPapa Awards 2025 in 2 categories: Boomerang Bet on Sportsbook Operator of the Year and Boomerang Partners on Bonus Offer of the Year.
Inclusion in the Sportsbook Operator of the Year nomination is a testament to Boomerang’s success in the online betting industry. Over 2024-2025, the brand has achieved great results: the betting segment has grown fivefold (5x), and the number of sports betting offers surged more than 6 times. Six new brands were added to Boomerang’s portfolio in 2024, contributing to an almost 1.5-fold increase in end-users. In addition, Boomerang is the Official Regional Betting Partner of AC Milan, one of the world’s most famous and titled football clubs.
The Bonus Offer of the Year nomination confirms the high level and detailed elaboration of Boomerang’s bonus policy. Its portfolio includes more than 15 brands, each operating in strict compliance with the Terms and Conditions, including Bonus rules. Boomerang ensures fairness, transparency, and visibility of key bonus information for partners and users. It regularly collects feedback to improve its bonus policy and make it consistent with the expectations of its audience.
Boomerang actively develops community and works on building long-term trusting relationships with partners. This is demonstrated, among other things, by the second annual tournament for affiliate teams – Golden Boomerang Awards 2025. It will run until May 11. The top 30 teams on the leaderboard will be invited to Milan. There, the best of the best will be named, and 11 awards will be presented, including the main one – the Grand Prix.
The voting phase of the AffPapa Awards has started and will run until May 11. Users can choose their favorites in the nominations and influence the final results. Vote on the AffPapa Awards 2025 website. The award ceremony will take place on May 28 in Malaga during the AffPapa – iGaming Club Conference Malaga 2025.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post Voting is open: Boomerang nominated in 2 categories at the AffPapa Awards 2025 appeared first on European Gaming Industry News.
As affiliates strive to expand their reach and build deeper player connections, SBC Summit Malta offers the ultimate platform to learn how to diversify marketing channels, gain access to game-changing technologies, and strengthen their market position.
Education will be a key pillar of the event, with 250 industry experts taking the stage to share their insights. The dedicated ‘Affiliation‘ conference track will take place on Wednesday, 10th June, at the InterContinental Hotel in St. Julian’s. The speaker lineup will feature affiliate professionals, marketing specialists, and operator-side representatives who work closely with affiliates.
Rasmus Sojmark, CEO and Founder of SBC, said: “With changing regulations, evolving player behaviours and preferences, and a constant wave of new tech and marketing channels, having the right insights and strategies is crucial to staying ahead in the region.
“If you’ve attended what was formerly CasinoBeats Summit, you already know how dedicated we are to driving progress in the affiliation space. Now, with SBC Summit Malta serving as our gateway to Europe, you can expect to hear from some of the region’s leading affiliates as they tackle the industry’s most pressing challenges.”
Attendees can look forward to a range of sessions addressing key opportunities and pain points for European affiliates, including integrating artificial intelligence (AI) into SEO strategies, leveraging affiliate networks to enhance growth, diversifying content output, and drawing lessons from outside the industry.
The track opens with the ‘Diversify Your Channels Before It’s Too Late!’ panel, which will explore how affiliates can future-proof their strategies in an unpredictable digital landscape. Featuring experts Jarl Modén (CPO, Dilanti Media), Johan Svensson (CEO, Raketech), Mathew Symmonds (CEO, Web Analysis Solutions Limited), Richard Dennys (CEO, Game Lounge) and John Wright (CEO, Statsdrone), the session will examine the shifting social media landscape, the growing influence of AI, and how to manage diverse content types.
The session ‘Explore How Affiliate Networks Drive Growth for Start-Up Affiliates and Operators’ will highlight how affiliate networks can serve as powerful catalysts for growth for both emerging affiliates and operators. Experts Joshua Gamble (Managing Director, Activewins), Vadim Aidlin (CEO, Mamuta Media), Johan Styren (CEO & Co-Founder, Dilanti Media Ltd), Clinton Cutajar (CTO, MediaTroopers) and Brendon Spiteri (Head of Partnerships, AffiliationSpace) will discuss how these networks can be leveraged to help build strategic partnerships, expand market reach, and boost overall performance.
The panel ‘Game Changers: Lessons from Other Industries to Transform Affiliation in 2026’ will explore how the gaming industry can adapt and innovate by drawing inspiration from sectors such as e-commerce, dating, and Nutra. Speakers will examine successful strategies from these industries and discuss how these insights can be applied to reshape and strengthen affiliate models heading into 2026 and beyond.
Additionally, the track will feature a dedicated ‘SEO Trilogy‘, hosted by SEO expert Ivana Flynn. This series of SEO-focused panels will cover key developments, including crafting strategies for optimising AI-driven systems, protecting players against blackhat SEO tactics, and ensuring seamless operations across multiple platforms.
Affiliates looking to dive deeper into the latest marketing trends shaping the European landscape can attend the dedicated ‘Marketing’ conference track on Thursday, 11th June—the second day of the summit. Sessions will cover how to harness AI to create unique content, navigate advertising restrictions, and use data to boost player retention and loyalty.
The post SBC Summit Malta: Empowering Affiliates with Strategy & Market Insight appeared first on European Gaming Industry News.
AffPapa, the ultimate platform connecting iGaming operators and affiliates, has announced the addition of SuperiorShare to its growing directory.
SuperiorShare is an affiliate Programme known for its top-tier marketing solutions. Created by former affiliates, it provides an opportunity to drive traffic to high-converting casinos, expand their reach and earn substantial revenue.
“We are thrilled to begin our partnership with AffPapa. At Superior Share, we continuously strive to align ourselves with industry leaders, and we believe that AffPapa offers an exceptional product that provides significant value to operators seeking growth and expansion opportunities,” SuperiorShare said.
By joining AffPapa’s extensive directory, SuperiorShare gets a chance to reach even more iGaming operators, creating fresh opportunities for collaboration and growth. As both companies aim to connect key players in the industry, the partnership is expected to create significant value for both affiliates and operators alike.
Yeva Avagyan, Head of Commercial at AffPapa, said: “We are excited to welcome SuperiorShare into our directory. AffPapa remains dedicated to creating meaningful connections in the iGaming business, supports growth, and ensures long-term success for both operators and affiliates. SuperiorShare’s addition is another step in strengthening this vision.”
The post AffPapa Signs Deal with SuperiorShare appeared first on European Gaming Industry News.
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