Fast Track
Fast Track Introduces “Tournaments” Feature
Fast Track has expanded its AI-driven gamification platform, Rewards, with the launch of “Tournaments”. This new feature provides operators with a powerful tool to strengthen player retention. By leveraging real-time leaderboards, Tournaments allow players to compete directly for prizes—a proven strategy for increasing session length and frequency of play.
Tournaments integrate with the company’s Singularity Model, allowing operators to match players to competitions based on how they play. A player who chases big wins can be entered into a multiplier-based competition. A volume player competes on turnover. The result is tournaments that feel personal and perform better.
For operators managing multiple brands, the feature removes duplication. A single tournament setup can be applied across all brands and languages through Player Origins, Fast Track’s multi-brand management layer.
“Operators have either built tournaments in-house or used tools disconnected from their CRM, both creating friction at scale. Tournaments in Rewards solves that, but the real value is in relevance. Connected to the Singularity Model, operators aren’t just running competitions – they’re running the right competition for each player,” Simon Lidzén, CEO of Fast Track, said.
The post Fast Track Introduces “Tournaments” Feature appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Fast Track
Fast Track Celebrates Fourth Consecutive Great Place to Work® Certification, Maintaining High-Trust Workplace
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Fast Track, a leading SaaS technology company, has been certified by Great Place to Work® for the fourth consecutive year, achieving an exceptional 91% Trust Index score based on feedback from all employees participating in this year’s Great Place to Work Survey. This remarkable result places Fast Track among the world’s best employers and reflects the company’s unwavering commitment to maintaining a high-trust workplace.
“Fast Track is fundamentally a culture-centric business, and our employees remain the driving force behind everything we achieve,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “Reaching a 91% Trust Index while navigating another year of rapid growth demonstrates our dedication to fostering an exceptional and resilient organisational culture. Achieving this certification for the fourth year running reaffirms my belief in developing leaders from within and empowering our teams to thrive in an environment built on trust, transparency, and continuous growth.”
The 91% Trust Index represents a significant milestone, placing Fast Track among the top tier of certified workplaces globally. Research by Great Place to Work® shows that sustaining high employee trust during periods of rapid expansion is exceptionally rare, as growing organisations often face challenges maintaining a consistent culture as they scale.
“Our fourth Great Place to Work certification reflects our relentless dedication to being a world-class employer that attracts and retains exceptional talent, but also our belief that trust is what enables us to move fast and succeed,” said Jenny Arnell, Chief People Officer at Fast Track. **
“High-trust workplaces are more productive, energised and resilient – they experience less stress, fewer sick days, and lower burnout. In a highly agile environment like ours, where uncertainty is constant, trust becomes the foundation that allows people to take ownership, collaborate with confidence, and adapt quickly. As we continue to scale the company and its culture, our focus will be on deepening alignment across the team around how we work, who does the work, when and where it’s done, and how it’s valued. Maintaining this level of trust is what will keep us moving forward together.”
This achievement stands out not only for Fast Track’s continued growth across its offices in Malta, Spain and Sweden, but for the company’s ability to sustain a culture where trust, collaboration, and accountability remain as strong as ever, proving that scaling and staying people-centred can go hand in hand.
“Earning Great Place to Work certification for the fourth consecutive year, especially with a 91% Trust Index during such significant growth, truly sets Fast Track apart in the technology sector,” said Linda Löfman, Senior Consultant at Great Place to Work®*. “This level of employee trust and satisfaction during expansion demonstrates exceptional leadership and a genuine commitment to workplace culture. Fast Track’s consistent focus on fairness, transparency, and developing talent from within continues to make them a standout employer in the industry.”*
The Great Place to Work® certification is based entirely on employee feedback, making it one of the most credible workplace recognitions globally. Fast Track’s sustained performance across four years — culminating in this record-breaking Trust Index — reinforces its position as an employer of choice in the global technology industry.
As Fast Track continues to grow, the company remains deeply committed to nurturing its world-class culture while expanding its innovative SaaS solutions to new markets.
The post Fast Track Celebrates Fourth Consecutive Great Place to Work® Certification, Maintaining High-Trust Workplace appeared first on European Gaming Industry News.
Atomo Gaming
Fast Track Announces partnership with Atomo Gaming to expand Latin American iGaming presence
Fast Track leading CRM platform for the iGaming industry, has announced a strategic partnership with Atomo Gaming, a leading iGaming platform provider with a strong foothold across Latin America. The collaboration will be officially unveiled at the XIX CIBELAE Congress in Asunción, Paraguay, on November 10-14, 2025.
The partnership will combine Fast Track’s AI-native CRM with Atomo Gaming’s platform infrastructure. The collaboration marks Fast Track’s expansion into the Latin American market and establishes a working relationship with Atomo Gaming’s network of operators in the region.
Fast Track is the industry leader in providing modern state-of-the-art tech stacks to work with real-time data and AI, including proprietary self-learning technologies to maximise relevance for its customers. Fast Track CRM integrates seamlessly with gaming platforms, distribution channels, and bonus engines, utilising real-time data to enable targeted campaigns and dynamic, personalised player journeys. The company recently launched Fast Track AI, a natural language platform that enables users to execute campaign creation, automation, and deep data analysis through conversational inputs.
Atomo Gaming is a Spain-based technology company that develops gaming platforms for online and land-based operations. The company’s “Alborán” platform provides multi-balance wallets, online casino and sportsbook functionality, retail integration, risk management, business intelligence, and game aggregation capabilities.
Through this partnership, operators using the Atomo Gaming platform could gain access to Fast Track’s advanced CRM capabilities, including automation, analytics, and AI-driven player engagement tools. The integration will enable Atomo Gaming’s operator network to implement sophisticated CRM strategies through Fast Track’s natural language interface.
Ramón Monrós, CEO and Co-founder of Atomo Gaming, said: “This partnership enables operators on the Atomo Gaming platform to access advanced CRM technology that addresses the specific needs of Latin American markets. Fast Track’s natural language capabilities allows our operators to implement player engagement strategies efficiently, supporting their growth in the region.”
Simon Lidzén, CEO and Co-Founder of Fast Track, said: “Latin America represents one of the most dynamic and exciting iGaming markets globally, and partnering with Atomo Gaming allows us to be part of that growth story. Together, we’re bringing technology that will fundamentally change how operators engage with their players. This collaboration represents our commitment to making advanced CRM accessible to operators everywhere, empowering them to compete and succeed in their markets.”
The post Fast Track Announces partnership with Atomo Gaming to expand Latin American iGaming presence appeared first on Americas iGaming & Sports Betting News.
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Fast Track is issuing this statement regarding an isolated incident that occurred in early October.
Fast Track experienced a highly sophisticated cyber attack that specifically targeted two clients operating on the Fast Track Platform.
Upon detection of the breach, Fast Track immediately ceased the attack and informed the affected parties.
Fast Track confirms that no other clients have been impacted by this incident.
Further details will be provided as they become available and appropriate to release.
If you have any questions regarding this incident, please email [email protected].
The post Important Information regarding Fast Track services appeared first on European Gaming Industry News.
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