Fast Track Introduces “Tournaments” Feature

Fast Track has expanded its AI-driven gamification platform, Rewards, with the launch of “Tournaments”. This new feature provides operators with a powerful tool to strengthen player retention. By leveraging real-time leaderboards, Tournaments allow players to compete directly for prizes—a proven strategy for increasing session length and frequency of play.

Tournaments integrate with the company’s Singularity Model, allowing operators to match players to competitions based on how they play. A player who chases big wins can be entered into a multiplier-based competition. A volume player competes on turnover. The result is tournaments that feel personal and perform better.

For operators managing multiple brands, the feature removes duplication. A single tournament setup can be applied across all brands and languages through Player Origins, Fast Track’s multi-brand management layer.

“Operators have either built tournaments in-house or used tools disconnected from their CRM, both creating friction at scale. Tournaments in Rewards solves that, but the real value is in relevance. Connected to the Singularity Model, operators aren’t just running competitions – they’re running the right competition for each player,” Simon Lidzén, CEO of Fast Track, said.

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